AFAD Recuerda Extremadura

What AFAD Recuerda Extremadura does

AFAD Recuerda Extremadura is a Spanish non-profit association (Asociación de Familiares de Enfermos de Alzheimer y otras Demencias, CIF G06322416) founded in 2000 in Don Benito, Badajoz, and renamed from AFAD Vegas Altas-La Serena in 2020 to reflect broader regional scope. It operates five therapeutic day-care centers across the La Serena, Vegas Altas, and La Siberia comarcas of Extremadura — in Don Benito, Villanueva de la Serena, Quintana de la Serena, Talarrubias, and Herrera del Duque — together with a Home Care Service (SAD), a prevention program, family-caregiver support, and a training plan. As of 2022 the organization employs 124 multidisciplinary staff (up from 95) and serves roughly 295 patients in centers and 80 through home care, reaching nearly 80 municipalities.

Core therapeutic technology centers on non-pharmacological interventions: cognitive stimulation workshops, physiotherapy, speech therapy, occupational therapy, and the Sala Snoezelen — described as the first multisensory room in Spain designed specifically for Alzheimer's and dementia patients, equipped with bubble tubes, fiber optics, aromatic diffusers, vibratory cushions, and custom software. The organization creates therapeutic materials in-house (dolls, keychains, soaps) and runs "Raíces en lo Rural" and the "Ruraliz@te" podcast. It holds ISO 9001, EFQM 200+, and Level 3 Estrellas quality certifications, all five centers have Sanitary Authorization from Junta de Extremadura, and Queen Sofía serves as Honorary Patron since 2020.

Revenue is non-commercial and assembled from public grants (SEPAD €440,949.35 in 2022, Junta de Extremadura IRPF allocations, CEDER LEADER/FEDER funds, Diputación de Badajoz, municipal subsidies), corporate sponsorships through the "El Alzheimer es tu mejor empresa" network (24+ companies), membership fees, online donations, and solidarity product sales (lottery, sweets, crafts). Go-to-market is community-led via the five centers, adapted transportation for rural areas, awareness campaigns on World Alzheimer's Day, and institutional partnerships with regional federation FAEX/CEAfa and Universidad de Extremadura for research.

Name

AFAD Recuerda Extremadura

Legal name

AFAD RECUERDA EXTREMADURA

Website

https://afads.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

AFAD Recuerda Extremadura is a Spanish non-profit operating five therapeutic day centers across rural Extremadura, delivering specialized Alzheimer's and dementia care—including Snoezelen multisensory therapy, cognitive stimulation, and home care—to approximately 375 patients and their families across nearly 80 municipalities.

Ownership category

akta.pro rank

Product category

Dementia and Alzheimer's Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

Keywords

• Alzheimer's care services
• Dementia day care
• Non-pharmacological therapy
• Snoezelen multisensory therapy
• Home care dementia

Headquarters

HQ city

Villanueva de la Serena

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Grants and Subsidies: Primary revenue stream from government funding including SEPAD (Servicio Extremeño de Promoción de la Autonomía y Atención a la Dependencia), IRPF tax allocation subsidies, Junta de Extremadura grants, provincial and municipal subsidies. In 2022, SEPAD alone granted €440,949.35 for therapeutic intervention projects.
2. Social Enterprise Sales: Sale of solidarity products including Christmas lottery tickets (number 20.635), traditional sweets, and therapeutic crafts such as dolls, keychains, bracelets, and artisanal soaps created in stimulation workshops.
3. Corporate Partnerships ('El Alzheimer es tu mejor empresa'): Network of solidarity companies contributing financial and promotional support. Companies like Torres Mediadores Zurich donate €10 per policy during campaigns. OtoStick runs Black Friday solidarity campaigns. The network grew from 21 to 24 companies.
4. Online Donations and Fundraising Campaigns: Virtual fundraising through website donations and 'Te necesitamos más que nunca' campaign during pandemic, accessible via www.afads.org and social media channels.
5. Membership Fees: Annual membership fees from families and supporters of the association.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

AFAD Recuerda Extremadura delivers integral non-pharmacological therapeutic care for people with Alzheimer's and other dementias through five specialized day care centers (Centros Terapéuticos) and a Home Care Service (SAD). Its portfolio includes cognitive stimulation, Snoezelen multisensory therapy, physiotherapy, speech therapy, occupational therapy, family support and caregiver training, prevention programs, and a professional training plan, complemented by adapted transportation to reach patients across rural Extremadura.

Product overview

AFAD Recuerda Extremadura operates a network of five therapeutic day care centers (Centros Terapéuticos) across the La Serena, Vegas Altas, and La Siberia comarcas of Extremadura — specifically in Don Benito, Villanueva de la Serena, Quintana de la Serena, Talarrubias, and Herrera del Duque — offering integral sociosanitary care for persons with Alzheimer's and other dementias. The portfolio includes specialized therapeutic services such as the pioneering Sala Snoezelen multisensory room, cognitive stimulation programs, physiotherapy, speech therapy, occupational therapy, and nursing. Complementary services encompass family guidance and support, home care (Ayuda a Domicilio), prevention programs, functional intervention, a training plan, and a resource bank. The organization also raises funds through solidarity products (lottery, sweets, and handmade crafts). All services are delivered by a multidisciplinary team of neuro-psychologists, psychologists, social workers, nurses, physiotherapists, speech therapists, occupational therapists, and geroculturists.

Differentiator

Problem solved

Functional benefit

Brands

• El Alzheimer es tu mejor empresa: Solidarity network of companies supporting AFAD's mission to fight dementia
• Centro Terapeutico Recuerda Don Benito
• Centro Terapeutico de Villanueva de la Serena
• Centro Terapeutico Adolfo Suarez (Quintana)
• Centro Terapeutico Casa de los Maestros (Talarrubias)
• Centro Terapeutico Ernest Lluch (Herrera del Duque)
• Sala Snoezelen

Products and services

• Centro Terapéutico Recuerda Don Benito Flagship day care center in Don Benito providing integral therapeutic care for people with Alzheimer's and other dementias, including cognitive, functional, and emotional stimulation programs delivered by a multidisciplinary team.
• Centro Terapéutico de Villanueva de la Serena Day care and therapeutic center in Villanueva de la Serena serving the Vegas Altas region, providing integral care to persons with Alzheimer's and other neurodegenerative diseases with approximately 75+ daily users and a multidisciplinary team.
• Centro Terapéutico Adolfo Suárez (Quintana de la Serena) Therapeutic day care center in Quintana de la Serena, the first and only specialized center serving the La Serena area, with capacity for approximately 14-20 persons and municipal building support.
• Centro Terapéutico Casa de los Maestros (Talarrubias) Therapeutic center housed in a rehabilitated former teachers' residence in Talarrubias, inaugurated in 2016 with 14 places, serving the entire Siberia 1 demarcation area.
• Centro Terapéutico Ernest Lluch (Herrera del Duque) Therapeutic center in Herrera del Duque offering 27 places, with full equipment including nursing, workshops, dining room, adapted baths, gym, and physiotherapy, serving nearly a dozen municipalities in the comarca.
• Sala Snoezelen (Multisensory Therapy Room) Multisensory Snoezelen room — the first in Spain prepared for persons affected by Alzheimer's and other dementias — using sensory and emotional therapies to stimulate sight, hearing, smell, touch, and taste and slow disease progression through personalized sessions.
• Orientación, Información y Asesoramiento Guidance, information, and advisory services for families and caregivers of persons with Alzheimer's and other dementias, covering disease management, resources, and care planning.
• Programa de Prevención del Deterioro Cognitivo Prevention program designed to promote healthy habits and cognitive health to prevent or delay the onset of dementia in at-risk populations in rural Extremadura.
• Programa de Promoción de la Autonomía Personal Program aimed at promoting personal autonomy of persons with cognitive impairment and dementia, supporting their independence and quality of life.
• Programa de Familia Family support program providing guidance, accompaniment, and training for families and caregivers of persons with Alzheimer's and other dementias, including a WhatsApp group for ongoing contact.
• Intervención Funcional Functional intervention services aimed at maintaining and improving the daily living skills and functional abilities of persons with dementia.
• Ayuda a Domicilio (SAD) Home assistance service providing care and support at the homes of persons with Alzheimer's and dependency, including cognitive stimulation, accompaniment, and relief for family caregivers, serving approximately 80 persons.
• Plan de Formación Training plan offering specialized courses and workshops for professional development of staff and external community training, including courses such as 'Atención Sociosanitaria a Personas Dependientes en Domicilio' (610+ hours); ISO 9001 certified in Training.
• Banco de Recursos Resource bank offering informational and educational materials, therapeutic aids, and resources for families, caregivers, and professionals working with persons with dementia.
• Regalos Solidarios (Solidarity Gifts) Solidarity products including Christmas lottery (number 20.635), traditional sweets, and handmade crafts (bracelets, dolls, keychains, soaps) produced in cognitive stimulation workshops, sold to raise funds for the organization.

Quantifiable outcome

• Nearly 300 people attended in therapeutic centers and home care services
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered notable, flagship and core.

• Disras Innovaciones SL / OtosticknotableGTM or Marketing Partner · 21 November 2022Transformed Black Friday into solidarity campaign donating therapeutic dolls made in AFAD workshops for each online purchase, with support from Dr. Carla Barber (1M+ Instagram followers).
• Torres Mediadores Zurich / Z Zurich FoundationflagshipStrategic or Co-development PartnerLaunched 'Seguros con Corazón y Memoria' campaign donating €10 per policy during November-December 2022, with Z Zurich Foundation matching donations.
• Fundación Atrio CáceresnotableStrategic or Co-development PartnerMusic therapy partnership developing therapeutic programs based on cultural activities conducted at Centro Terapéutico Don Benito to improve wellbeing of people with dementia.
• Eventos Rubén GRnotableGTM or Marketing PartnerDelivered proceeds from 2-year 'Tu Boda Sí Quedará en el Recuerdo' wedding solidarity campaign supporting Alzheimer's care.
• Apyme Vegas Altas La SerenanotableGTM or Marketing PartnerBusiness association that created solidarity calendar raising over €1,100 for the organization with collaboration from local companies and town councils.
• Federación Extremeña de Alzheimer (FAEX / CEFA)flagshipStrategic or Co-development PartnerRegional Alzheimer's federation part of CEafa national confederation. Organized photography exhibition 'Re-cordis. Volver a pasar por el corazón' showcasing therapeutic work.
• Universidad de ExtremaduracoreStrategic or Co-development PartnerResearch collaboration on biomarkers between hand strength and dementia, part of ongoing innovation in non-pharmacological therapies.
• Queen SofíaflagshipOthersHonorary Patron (Madrina de Honor) of the organization since 2020, providing royal support for 20th anniversary and ongoing advocacy for dementia care.
• Los CabalesnotableGTM or Marketing PartnerMusical group serving as godparents for Talarrubias center's 6th anniversary, providing solidarity voice recordings for therapeutic sessions.
• Cándido de QuintananotableGTM or Marketing PartnerFlamenco singer from Quintana serving as godfather for the center, with his peña providing ongoing musical support.
• Manuel CarrasconotableOthersSpanish singer who recorded video message of encouragement for World Alzheimer's Day 2020 during pandemic.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Sanitas Mayores: Major Spanish private operator of residential and day centers for elderly including dementia care units. Broader portfolio spanning healthcare and insurance with overlapping specialized dementia services.
• DomusVi: Spain's largest private elderly care and dementia services operator with nationwide residential and day center network. Provides overlapping dementia care services at greater scale with private-pay business model.
• Aéma (formerly Orpea España): International elderly care operator with significant Spanish presence offering residential, day center and dementia specialty services. Larger, capital-backed competitor with similar therapeutic and cognitive stimulation programs.

Direct peers

• CEAFA (Confederación Española de Alzheimer): National umbrella confederation for Spanish Alzheimer's family associations and a direct partner of AFAD. Comparable mission of supporting families and patients with dementia, with member organizations across Spain providing similar therapeutic, advisory and advocacy services.
• Federación Alzheimer Galicia (AFAGA): Galician federation providing therapeutic day centers and dementia care services. Comparable non-profit structure with regional network of centers serving rural and urban populations.
• AFA Madrid (Asociación de Familiares de Enfermos de Alzheimer de Madrid): Regional family association providing therapeutic day centers, family support and dementia care services in Madrid region. Same non-profit association model with day centers and home care services for dementia patients.
• Fundación Alzheimer España: National non-profit foundation dedicated to Alzheimer's care, research and family support in Spain. Comparable mission and services including family guidance, therapeutic programs, and research collaboration.
• AFA Catalunya: Catalan federation of Alzheimer's family associations offering therapeutic centers, cognitive stimulation and family support. Operates under the same family-association model serving regional dementia populations.
• AFA Andalucía (Confeafa): Andalusian confederation of Alzheimer's family associations offering day centers, family support programs and specialized dementia care across multiple municipalities. Highly comparable operational model.
• FAEX (Federación Extremeña de Alzheimer): Extremadura regional federation of Alzheimer's associations and direct strategic partner of AFAD. Provides overlapping services to dementia patients and families in the same autonomous community, making it a directly comparable regional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8bg7uRoIKH_u11dRSCDGUg
• Facebookfacebook.com/AFADrecuerdaextremadura
• LinkedInlinkedin.com/company/afad-recuerda-extremadura
• Instagraminstagram.com/afadrecuerdaextremadura

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFAD Recuerda Extremadura