AFAV_ Ayuda a las personas con alzhéimer en Valencia

What AFAV_ Ayuda a las personas con alzhéimer en Valencia does

AFAV — Asociación de Familiares de Alzheimer de Valencia — is a non-profit association founded in 1991 and headquartered in Valencia, Spain, with ~10 employees and two therapeutic centres (Valencia city centre and Moncada). It is a declared Entity of Public Utility and a member of CEAFA (national) and FEVAFA (regional) federations of Alzheimer's associations. Its core activity is the provision of non-pharmacological therapeutic services — cognitive stimulation, music therapy, art therapy, dance/movement therapy, and reminiscence therapy — to people with Alzheimer's and other dementias, alongside support services (training, respite guidance, legal and social resources) for family caregivers, who face average annual care costs of roughly €30,000 per family. Differentiated programmes include Les Veus de la Memòria (created 2010, the first and only choir in Spain composed entirely of people with dementia, ~40 choristers aged 55-92, 70+ concerts), AFAV LAB (innovation laboratory for new therapies), Cerebro Activo (free caregiver cognitive-stimulation tools), recordARTE (urban mural art project launched 2022), the Hilos de Memoria podcast (23+ episodes), and the annual 'Un Pósit por el Alzhéimer' World Alzheimer's Day campaign.

The organisation funds itself through a diversified non-profit revenue stack: member dues (cuotas de socios), monthly Teamer contributions (starting €1/month), individual and corporate donations (including bequests / testamento solidario), sales of solidarity products (the 'A de Alzhéimer' literary anthology, €8/copy), institutional grants (Ayuntamiento de València, Generalitat Valenciana, Ministerio de Sanidad, SEPIE European funding), and recurring fees at its two therapeutic centres with published tariff schedules. Go-to-market is community-led and event-driven: AFAV reaches families and funders via social media (Facebook, X, Instagram), the podcast, annual campaigns, solidarity dinners (e.g., Mengem's 'Menú de los Recuerdos', €2,000 raised June 2026), concerts (Palau de la Música, 5,000+ attendees at the 2016 'Poder de la Música' concert), literary contests, and a 'Fila 0' virtual participation option for events. Technology differentiation rests on domain specialisation rather than proprietary software; no AI/ML capabilities are evident in the disclosed material.

Name

AFAV_ Ayuda a las personas con alzhéimer en Valencia

Legal name

ASOC. FAMILIARES ALZHEIMER VALENCIA

Website

https://afav.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

AFAV is a Valencia-based non-profit (founded 1991) operating two therapeutic centres that deliver non-pharmacological cognitive stimulation, music, art, and movement therapies to people with Alzheimer's and other dementias, while supporting their family caregivers through training, respite guidance, and awareness campaigns across the Valencia Region.

Ownership category

akta.pro rank

Product category

Dementia and Alzheimer's Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro industry

PRIMARYHSABAEAE

24/7 & Overnight Dementia Supervision

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAA

Dementia Companion & Engagement Care

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAJ

Dementia Care Coordination & Care Planning

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHLADALAF

Dementia/Alzheimer’s Care Management & Behavioral Support

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYHSABAIAI

Family Caregiver Coaching, Education & Support

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

Keywords

• Cognitive stimulation therapy
• Dementia care services
• Music therapy programs
• Non-pharmacological therapies
• Alzheimer caregiver support

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Member dues (cuotas de socios): Monthly or annual membership fees paid by individuals and organizations affiliated with AFAV.
2. Donations and charitable contributions: Voluntary donations from individuals and companies, including bequests (testamento solidario), monthly Teamer contributions (from €1/month), and one-time solidary donations.
3. Public grants and institutional subsidies: Funding from government bodies including the Ayuntamiento de València, Generalitat Valenciana (Conselleria de Sanitat, Vicepresidència Segona), Ministerio de Sanidad, and European funding through SEPIE for research projects.
4. Solidarity product sales: Revenue from the sale of solidarity products including the 'A de Alzhéimer' literary anthology books (€8 each) and other charitable merchandise.
5. Therapeutic centre service fees: Fees charged for therapeutic centre services (centros terapéuticos) in Valencia and Moncada, with published tariff schedules.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AFAV operates two therapeutic centres in Valencia and Moncada delivering non-pharmacological cognitive stimulation therapies (cognitive stimulation, music therapy, art therapy, dance and movement therapy, reminiscence therapy) to people with Alzheimer's and other dementias. The association also runs the Les Veus de la Memòria choir (Spain's first choir composed of people with dementia) and provides caregiver support, training, social work services, and family guidance. It funds these programmes through member dues, donations, public grants, corporate partnerships, and solidarity product sales.

Product overview

AFAV operates as a non-profit association providing a comprehensive ecosystem of therapeutic services for people with Alzheimer's and other dementias. The core offerings include therapeutic centers in Valencia and Moncada delivering non-pharmacological cognitive stimulation therapies (TFNs), the Cerebro Activo program for brain health, and Les Veus de la Memòria, Spain's first choir for dementia patients serving as music therapy. The organization extends its impact through innovation initiatives including AFAV LAB, the recordARTE artistic awareness project, the Hilos de Memoria podcast series, the annual Un Pósit por el Alzhéimer campaign, and the Certamen Literario literary contest. European research projects like Ad-Gaming, Ad-Arts, Songs for Care, CURATE-D, and ESCAPERS support the innovation and research dimension. Services are directed both at families and caregivers, and at persons with dementia themselves.

Differentiator

Problem solved

Functional benefit

Brands

• Les Veus de la Memòria: First and only choir formed by people with Alzheimer's and other dementias in Spain, created in 2010 as a music therapy activity.
• AFAV LAB
• Cerebro Activo
• Un Pósit por el Alzhéimer
• RecordARTE

Products and services

• Centros Terapéuticos (Therapeutic Centres) Therapeutic centres in Valencia (Plaza Vicente Andrés Estellés, nº 6) and Moncada (Calle Murcia, nº 23) providing cognitive stimulation therapies and integral sociosanitary day care for people with Alzheimer's and other dementias. Services are delivered by a multidisciplinary team of physiotherapists, social workers, neuropsychologists, music therapists and art therapists.
• Cerebro Activo (Active Brain) Cognitive stimulation programme that provides tools and activities for active aging and brain health, including free resources and workshops for family caregivers to support people with dementia at home.
• Les Veus de la Memòria Music therapy programme operating as a choir composed of approximately 40 people with Alzheimer's or other dementias (aged 55–92) plus 10 volunteer shadow vocalists. The choir serves as a structured music therapy intervention, performing at concerts in emblematic venues across Spain. Co-directed by music therapist Soledad Corachán and musician Raúl Sánchez.
• AFAV LAB Dedicated innovation laboratory within AFAV focused on developing and piloting new non-pharmacological therapeutic approaches for cognitive stimulation, including European research projects such as Ad-Gaming, Ad-Arts, Songs for Care, CURATE-D and ESCAPERS.
• Hilos de Memoria Podcast Series of 23+ podcast episodes featuring conversations with experts and public figures linked to Alzheimer's, covering topics such as legal issues, nutrition, neuropsychology, music therapy and care strategies. Served as a continuation of the print magazine Hilos de Memoria (70+ issues).
• Terapias Innovadoras (Innovative Therapies) Innovative non-pharmacological therapies (TFNs) supported by scientific evidence for cognitive stimulation, offered to people who attend AFAV's therapeutic centres. Includes art therapy, dance/movement therapy and sound/voice-based interventions.
• recordARTE Art-based therapeutic and awareness project using urban street murals created with and for people with Alzheimer's to break social stigma and create dementia-friendly societies.
• Un Pópit por el Alzhéimer Annual World Alzheimer's Day campaign combining concerts, information tables, art exhibitions, book presentations and solidarity activities to sensitize society and generate donations.
• Certamen Literario 'A de Alzheimer' Literary contest of micro-stories about Alzheimer's, with the resulting solidarity book containing the best 100 entries from each edition sold at €8 per copy. The II edition received over 150 submissions.

Quantifiable outcome

• More than 70 concerts performed by Les Veus de la Memòria choir in emblematic venues across Spain
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered key partner, main partner, key collaborator, core institutional partner, academic partner, national federation partner, regional federation partner, venue partner, corporate partner and institutional partner.

• Mengem (Restaurant)key partnerGTM or Marketing Partner · 13 July 2026Mengem, a Michelin-listed restaurant in Valencia's Cabanyal neighbourhood, organised the 'Menú de los Recuerdos' charity dinner on 18 June, with proceeds (€2,000) donated to AFAV. The menu was co-created with 13 AFAV patients, inspired by their gastronomic memories, to raise funds for cognitive stimulation programmes. Mengem's owners have a personal family connection to Alzheimer's.
• Xufatopía by Panachmain partnerGTM or Marketing PartnerMain partner of the 'Un Pósit por el Alzhéimer 2024' campaign. Supplied products for attendees at events and supported campaign activities, aligned with its CSR and sustainability goals.
• Los de Marraskey collaboratorGTM or Marketing PartnerValencian rock band (active since 1995) that collaborated with Les Veus de la Memòria choir for the closing concert of the 'Un Pósit por el Alzhéimer 2024' campaign at Palau de la Música. The band has performed at major venues and festivals across Spain.
• Ayuntamiento de València (Valencia City Council)core institutional partnerGTM or Marketing PartnerProvides institutional support, grants (e.g., €5,373.49 for the 'SaludARTE' programme), and collaborates on events including the World Alzheimer's Day information table in Plaza del Ayuntamiento.
• Fundación Caixa La Pedrera / Caixabankcore institutional partnerGTM or Marketing PartnerLong-standing institutional supporter of AFAV, providing funding and promotional support for events and therapeutic programmes.
• Conselleria de Sanitat / Generalitat Valencianacore institutional partnerGTM or Marketing PartnerRegional government body providing institutional backing and funding for AFAV's healthcare and social programmes in the Valencia region.
• Universidad de Valencia (Universitat de València)academic partnerGTM or Marketing PartnerCollaborates through the Faculty of Psychology and Logopedics on academic activities, research, and student involvement in Alzheimer's awareness.
• Editorial Sargantana (NPQ Editores)key collaboratorGTM or Marketing PartnerPublished the solidary book 'A de Alzhéimer' (I and II editions) containing the best microrrelatos from AFAV's literary competition, with all proceeds going to AFAV's programmes.
• CEU Universidad CEU Cardenal Herreraacademic partnerGTM or Marketing PartnerEducational institution collaborating with AFAV on social responsibility and community engagement initiatives.
• CEAFA (Confederación Española de Alzheimer y Otras Demencias)national federation partnerStrategic or Co-development PartnerAFAV is a member of CEAFA, Spain's national confederation of Alzheimer's associations. CEAFA coordinates national advocacy, campaigns, and policy positions on Alzheimer's care and treatment access.
• FEVAFA (Federación Valenciana de Asociaciones de Familiares de Alzheimer)regional federation partnerStrategic or Co-development PartnerAFAV is affiliated with FEVAFA, the regional federation of Alzheimer's family associations in the Valencia region, for coordinated advocacy and resource sharing.
• Palau de la Música de Valenciavenue partnerGTM or Marketing PartnerPrestigious Valencia concert hall that hosts Les Veus de la Memòria charity concerts, including the 2024 World Alzheimer's Day closing concert with Los de Marras.
• Consum (Cooperative)corporate partnerGTM or Marketing PartnerRegional supermarket cooperative that supports AFAV through sponsorship of the 'Hilos de Memoria' podcast and other community initiatives.
• LEROY MERLIN Españacorporate partnerGTM or Marketing PartnerSigned a Social Action agreement with AFAV in June 2026 to provide materials and coordinate employee volunteering activities directed at people with Alzheimer's.
• Diputación de Valenciainstitutional partnerGTM or Marketing PartnerProvincial government institution providing institutional support and funding for AFAV's social and healthcare programmes.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fundación Alzheimer España: Spanish Alzheimer-focused foundation providing information, support, and therapeutic resources to patients and families. Closely comparable to AFAV in offering caregiver support and dementia awareness programmes nationally.
• AFA Madrid - Asociación de Familiares de Alzheimer de Madrid: Regional Alzheimer's family association serving Madrid with therapeutic centres and caregiver services. Direct structural peer to AFAV with similar service model but operating in a larger metropolitan market.
• FEVAFA - Federación Valenciana de Alzheimer: Regional federation of Valencian Alzheimer family associations of which AFAV is a member. Direct peer operating in the same geography with affiliated associations delivering similar therapeutic and caregiver services.
• AFAB - Associació de Familiars de Alzheimer de Barcelona: Catalan Alzheimer's family association offering therapeutic and psychosocial services. Direct peer comparable in service portfolio, scale, and target population.

Others

• Mensajeros de la Paz: Spanish social-services NGO with elderly and dementia care programmes. Comparably positioned as a Spanish third-sector provider serving vulnerable elderly populations, though with a broader social-services scope.

Broad incumbents

• Fundación Pasqual Maragall: Spanish non-profit focused on Alzheimer's research and support, operating Barcelona Alzheimer's Treatment and Research Center. Comparable to AFAV in mission and target population but operating at national scale with a stronger research emphasis.
• Cruz Roja Española (Programa de Personas Mayores): Large Spanish humanitarian organisation with programmes for elderly and dependent persons, including dementia-friendly services. Comparable as a broader social-services provider that addresses caregiver support and elderly care.
• Alzheimer's Disease International: Global federation of Alzheimer's associations. Provides umbrella comparability to AFAV's mission and member-driven operating model, while operating at a much larger geographic and advocacy scale.
• CEAFA - Confederación Española de Alzheimer y Otras Demencias: National confederation of Alzheimer's family associations of which AFAV is a member. Provides direct comparability as a coordinating body for the same patient/caregiver population and advocates nationally on policy and funding.

Emerging players

• CITA Alzheimer - Centro de Investigación y Terapias Avanzadas: Spanish research centre focused on Alzheimer's prevention and treatment. Comparable as an emerging specialist operator in dementia therapies with partial overlap to AFAV's AFAV LAB innovation focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/afavalencia
• Facebookfacebook.com/afav.valencia
• Instagraminstagram.com/afavalencia
• LinkedInlinkedin.com/company/asociaci%C3%B3n-de-familiares-de-enfermos-de-alzh%C3%A9imer-de-valencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AFAV_ Ayuda a las personas con alzhéimer en Valencia