AFEAL - Associação Nacional de Fabricantes de Esquadrias de Alumínio

What AFEAL - Associação Nacional de Fabricantes de Esquadrias de Alumínio does

AFEAL - Associação Nacional de Fabricantes de Esquadrias de Alumínio is a Brazilian non-profit industry trade association founded in 1983 and headquartered on Avenida Paulista in São Paulo, with presence across 16 Brazilian states. It represents the country's aluminum window and door manufacturing sector, encompassing 160+ member companies that span the full supply chain — window and door manufacturers, systemists, extruders, surface treatment providers (anodization, painting), component producers (silicones, tapes, screws, aluminum composite, hardware, sealants, glass), machines and equipment makers, and resellers.

The association's core offerings center on quality certification, standards development, training, and sector representation. Its flagship program is the PSQ (Programa Setorial da Qualidade) — the only government-recognized quality certification for aluminum sliding doors and windows in Brazil, operated under the PBQP-H framework of the Ministry of Cities and aligned with ABNT technical standards (NBR 10821, NBR 15575, NBR 15969). AFEAL also runs Academia AFEAL, a free online training platform; AFEAL Digital, an e-commerce store for technical publications; the SQCE component quality system; and produces annual market mapping reports and executive summaries.

AFEAL generates revenue primarily through annual membership dues from associated companies, supplemented by sale of publications and technical content through AFEAL Digital, fees from professional courses (including online programs delivered via Academia AFEAL and partner Catho Educação Executiva), and revenue from event participation including FESQUA, BAU Fenestration China delegations, and the INCORPORA forum. It also conducts field visits to members, hosts regional nucleus meetings, and runs consumer-protection campaigns such as 'Compre Certo' in partnership with home centers like Leroy Merlin. As a non-profit civil association, AFEAL is governed by a board elected from its member companies, with no external institutional ownership.

Name

AFEAL - Associação Nacional de Fabricantes de Esquadrias de Alumínio

Legal name

Associação Nacional de Fabricantes de Esquadrias de Alumínio

Website

https://afeal.com.br

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

AFEAL is a Brazilian non-profit trade association founded in 1983 that represents 160+ aluminum window and door manufacturers and supply-chain companies, operating the government's PSQ quality certification, technical training, market intelligence, and standards programs across 16 states.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo, SP

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership dues: Annual fees paid by associated companies including manufacturers of windows and doors, systemists, resellers, component producers (silicones, tapes, screws, aluminum composite, anodization, etc.), extruders, surface treatment providers, machines and equipment makers, and glass producers.
2. AFEAL Digital store: Sale of publications, technical manuals, books, and digital content through the AFEAL Digital virtual store (www.afealdigital.com.br).
3. Courses and training: Revenue from professional courses offered through AFEAL, including classroom and online programs via Academia AFEAL and partnerships with Catho Educação Executiva.
4. Events and conferences: Revenue from participation in and organization of events such as FESQUA, BAU Fenestration China delegation, INCORPORA forum, and other sector conferences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AFEAL is a Brazilian non-profit trade association that represents manufacturers of aluminum windows, doors, and façades. It delivers the PSQ (Programa Setorial da Qualidade) voluntary certification program, the SQCE component quality system, and the Academia AFEAL online training platform, alongside technical publications, market mapping, legal advisory, and industry representation services for the aluminum fenestration supply chain.

Product overview

AFEAL is a trade association (not a product company) that provides sectoral services including: PSQ (Programa Setorial da Qualidade) quality certification program for aluminum windows under PBQP-H; Academia AFEAL online education platform; AFEAL Digital Store for publications; SQCE component quality system; and member services including market mapping, executive summaries, and technical manuals. The association also offers legal services, professional courses, and the AFEAL Social responsibility initiative. These services work together to represent and support the Brazilian aluminum window and door manufacturing industry.

Differentiator

Problem solved

Functional benefit

Products and services

• PSQ - Programa Setorial da Qualidade
• SQCE - Sistema de Qualidade de Componentes
• Academia AFEAL
• AFEAL Digital Store (Loja Virtual)
• AFEAL Courses and Training Programs
• AFEAL Legal Advisory Service

Quantifiable outcome

• AFEAL members produce 12,500 tons of sliding windows, representing 56% of the organized market for these products in Brazil.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ABAL - Associação Brasileira do AlumíniocoreStrategic or Co-development Partner · 1 June 2017ABAL is a coparticipant in the PSQ – Programa Setorial da Qualidade de Portas e Janelas de Correr de Alumínio, alongside AFEAL as the maintaining entity. ABAL represents the entire aluminum production chain including tube and extruded profile producers and aluminum window system manufacturers. This partnership integrates the upstream aluminum production sector with downstream window manufacturing for quality certification.
• TESIS - Tecnologia e Qualidade em Sistemas de EngenhariacoreImplementation/ SI/ Consulting Partner · 1 June 2017TESIS is the Technical Management Company (EGT) for the PSQ program. Founded in 1989 and accredited by INMETRO, TESIS evaluates the conformity of windows, doors, profiles, accessories, and surface treatment across 15 quality programs under PBQP-H. TESIS conducts testing, audits, and issues reports on approved systems, and supports combating non-compliance with ABNT standards.
• PBQP-H - Programa Brasileiro de Qualidade e Produtividade do HabitatcoreOthers · 1 January 2017PBQP-H is a government program under the Ministry of Cities. AFEAL participates as the managing entity of the PSQ for aluminum sliding windows and doors within PBQP-H. The program organizes the construction sector around quality improvement and productive modernization, evaluating company conformity, material quality, workforce training, and technical standardization.
• SIAMFESP - Sindicato da Indústria de Artefatos de Metais Não Ferrosos no Estado de São PaulominorStrategic or Co-development Partner · 1 January 2012Partnership between AFEAL and SIAMFESP in the CB-02 standards commission to develop ABNT NBR 15969 technical norms for Components for Windows, including Part 2 on Sealing Brushes. The commission includes Fabiola Rago of AFEAL as technical secretary.
• Fórum Ibero-americano de EsquadriasminorStrategic or Co-development Partner · 1 January 2012International forum established in 2012 during FESQUA, comprising national associations from Brazil, Spain, Colombia, Portugal, Chile, and Mexico. AFEAL organized the first meeting and hosted the inaugural president election.
• Universidade Presbiteriana MackenzieminorStrategic or Co-development Partner · 1 January 2012AFEAL donated a water tightness testing simulation chamber with donated aluminum windows (Axiwil) and ACM (Belmetal) to Mackenzie's civil construction materials laboratory for practical teaching purposes.
• Catho Educação ExecutivaminorChannel Partner/ Reseller/ Distributor · 1 January 2012Partnership for online professional training programs. AFEAL developed distance learning content delivered through the Catho platform, allowing students to submit questions and download presentations.
• SENAIminorStrategic or Co-development PartnerPartnership for technical training and lectures. SENAI students received a technical lecture on 'Pathologies of Works' focused on aluminum windows, addressing challenges from specification through production and installation, emphasizing the importance of work interfaces and their impact on safety, performance, and habitability.
• ABNT - Associação Brasileira de Normas TécnicascoreOthersABNT partnership providing AFEAL members with discounts on the acquisition of technical norms. The association maintains a library of relevant norms for the sector including NBR 10821, NBR 15575, NBR 15969, NBR 6123, and others.
• Leroy MerlinminorGTM or Marketing PartnerPartnership for the 'Isso não é normal / Compre Certo' training campaign. AFEAL conducted seller training sessions at Leroy Merlin's Seller Formation Fair, presenting product pathologies and defects in non-compliant windows to home center staff.
• ABRAINC - Associação Brasileira das Incorporadoras ImobiliáriasminorGTM or Marketing PartnerPartnership through participation in the INCORPORA forum, engaging real estate developers and construction companies on housing policy, credit (SFH up to R$ 2.25 million), FGTS, and construction quality standards.
• AMSPA - Associação dos Mutuários de São Paulo e AdjacênciasminorStrategic or Co-development PartnerPartnership for consumer protection. AFEAL collaborated on the 'Cartilha do Mutuário – Volume Entrega das Chaves' handbook, providing a chapter on checking the quality of aluminum blinds and windows during property inspection.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• European Aluminium: European aluminum value-chain association representing primary producers, transformers, and recyclers. Closest international analog to ABAL and a benchmark for AFEAL's potential evolution into a more comprehensive aluminum-window industry voice via the Ibero-American forum.
• The Aluminum Association: U.S. trade association for the primary aluminum, recycling, and downstream user industries. Operates a comparable standards, advocacy, and market intelligence model in a different geography; useful benchmark for AFEAL's aluminum-sector coverage and international positioning.
• ALAF - Asociación Latinoamericana del Aluminio: Latin American aluminum industry association connecting national trade bodies across the region. Highly relevant as a regional umbrella organization where AFEAL participates through the Ibero-American Forum, representing regional rather than direct competition.

Direct peers

• SIAMFESP - Sindicato da Indústria de Artefatos de Metais Não Ferrosos no Estado de São Paulo: São Paulo state union for non-ferrous metal artifacts manufacturers and a direct AFEAL partner in the CB-02 standards commission developing ABNT NBR 15969. Represents component makers (brushes, pulleys, fasteners) that feed AFEAL's downstream window manufacturers.
• ABCP - Associação Brasileira de Cimentos Portland: Brazilian Portland cement industry association focused on standards, technical publications, and sectoral promotion for cement, mortar, and concrete. Highly comparable as a construction-inputs trade association running a similar model of technical certification, training, and market intelligence.
• ABIMAQ - Associação Brasileira da Indústria de Máquinas e Equipamentos: Brazilian machinery and equipment manufacturers' association that includes producers of aluminum window fabrication machinery (a documented AFEAL member category). Operates a similar member-driven, sectoral advocacy model serving industrial manufacturers with standards and trade fair activities.
• ABAL - Associação Brasileira do Alumínio: National association representing the entire Brazilian aluminum production chain (bauxite, primary aluminum, extruders, recyclers). ABAL is AFEAL's PSQ coparticipant and a strategic partner; both organizations serve overlapping but distinct segments of the Brazilian aluminum value chain.
• ABIVIDRO - Associação Brasileira de Vidro: Brazilian flat and processed glass industry association, frequently cited alongside AFEAL in window system specifications and integrated into aluminum window market mapping studies. Directly comparable as a construction-inputs trade association driving standards adoption in Brazil.
• ANICER - Associação Nacional da Indústria Cerâmica: National association for Brazilian ceramic manufacturers (floor, wall, and industrial ceramics). Operates a sectoral quality program analogous to AFEAL's PSQ, providing structural comparability in representing construction-inputs producers with quality certification offerings.

Broad incumbents

• CBIC - Câmara Brasileira da Indústria da Construção: Apex industry chamber representing the entire Brazilian construction sector (builders, developers, heavy materials). AFEAL participates in CBIC's windows guide and sectoral forums; CBIC operates at much broader scope but overlaps in construction quality advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCxXexample
• LinkedInlinkedin.com/company/afealbrasil

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AFEAL - Associação Nacional de Fabricantes de Esquadrias de Alumínio