AFEM MAROC (page officielle)

What AFEM MAROC (page officielle) does

AFEM MAROC (Association des Femmes Chefs d'Entreprise du Maroc) is a Casablanca-headquartered non-profit association founded in 2000 to support women entrepreneurs across Morocco. It operates across 7 regions and serves a community of more than 3,000 women-led businesses. Its core offering is structured around the "She Impulse" umbrella, which bundles five specialized programs: She Start (entrepreneurship launch), She Learn (training, augmented by an AI Copilot), She Industriel (industrial production), She Digital (digitalization), and She Green (sustainability-oriented ventures). AFEM was formally recognized as serving a public utility (reconnue d'utilité publique) following its establishment.

The organization's technology layer includes AI-enabled components — 24/7 conversational agents, a Copilot mode inside She Learn, knowledge retrieval, and recommendation engines — which extend its support capacity beyond the small operating team. AFEM maintains institutional partnerships with EBRD, the EU, UNIDO, Tamwilcom, and AMDIE, providing channels to funding, training resources, and international trade opportunities such as the "Export Morocco Now Women" initiative.

AFEM operates as a non-profit, generating revenue through membership dues, institutional grants, and program sponsorships rather than commercial pricing. It delivers its services primarily through a 5-person internal team working with regional chapters and partner institutions. The customer base consists of individual women entrepreneurs distributed across sectors and regions, making revenue highly distributed rather than concentrated in any single anchor account.

Name

AFEM MAROC (page officielle)

Legal name

Association des Femmes Chefs d'Entreprise du Maroc

Website

https://afem.org.ma

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

AFEM MAROC is a Casablanca-headquartered non-profit association founded in 2000 that supports Moroccan women entrepreneurs across 7 regions through its "She Impulse" program suite — She Start, She Learn, She Industriel, She Digital, and She Green — serving over 3,000 member businesses.

Ownership category

akta.pro rank

Product category

Women Entrepreneurship Support Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

Keywords

• Women entrepreneurship support
• Business incubation programs
• Entrepreneurship training
• Women business network
• SME financing access

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Women entrepreneurs pay membership fees to join AFEM, gaining access to programs, networking, and support services. The membership application is available on the website.
2. Partnerships and Sponsoring: Corporate sponsors and institutional partners provide financial and strategic support in exchange for visibility and association with the AFEM brand and its network of women entrepreneurs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

AFEM is a non-profit association that supports women entrepreneurs in Morocco through a portfolio of programs under the She Impulse umbrella, including business incubation (She Start), online learning (She Learn), industrial development (She Industriel), digital transformation (She Digital), and sustainability (She Green). It provides 24/7 AI-powered mentoring, access to a bank of 280+ ready-to-use business projects, networking across 7 Moroccan regions, financing guidance, and international market access via the Export Morocco Now Women initiative.

Product overview

AFEM operates as a comprehensive female entrepreneurship ecosystem offering a platform-plus-programs architecture centered around the She Impulse umbrella. The portfolio consists of five core programs: She Start (24-month incubation acceleration with AI mentoring and 100+ project templates), She Learn (online learning platform with AI-powered Copilot mode), She Industriel (industrial sector development with 180+ import substitution projects), She Digital (digital transformation with online resources and annual innovation competition), and She Green (sustainable development with eco-training and energy audit grants). Supporting initiatives include Export Morocco Now Women (export enablement with B2B meetings) and the Kit du Financement (financing mechanisms guide). All programs leverage AI agents available 24/7 for personalized mentoring and support, creating an integrated ecosystem from idea generation through business launch and growth.

Differentiator

Problem solved

Functional benefit

Brands

• She Impulse: Overarching program to catalyze entrepreneurial dynamics in terms of innovation and creativity for women entrepreneurs in Morocco.
• She Start
• She Learn
• She Industriel
• She Digital
• She Green

Products and services

• She Impulse Overarching program framework catalyzing entrepreneurial dynamics in innovation and creativity; umbrella initiative containing all AFEM programs (She Start, She Learn, She Industriel, She Digital, She Green). Targeted at women entrepreneurs in Morocco.
• She Start 24-month accompaniment program (including 6 months intensive incubation) dedicated to helping Moroccan women launch entrepreneurial projects. Features AI-powered 24/7 personalized mentoring, a bank of 100+ zero/low-budget projects ready for use, and access to investment networks and intellectual property resources.
• She Learn Online learning management system (LMS) offering free educational content for Moroccan women entrepreneurs in business management, digital marketing, and AI. Includes an optional paid Copilot mode with 24/7 AI agents for personalized mentoring and specialized workshops.
• She Industriel Program supporting Moroccan women to invest in the industrial sector. Provides specialized training, post-creation support, and access to 180+ import substitution projects with complete feasibility studies and go-to-market strategies, plus 24/7 AI agent support.
• She Digital Digital ecosystem program transforming women's entrepreneurship through digitalization. Deploys an online platform with e-commerce, digital marketing, and data science resources, specialized skills workshops, and an annual innovation competition rewarding creative entrepreneurial initiatives.
• She Green Eco-responsibility initiative transforming women's entrepreneurship into a model of sustainability. Includes eco-responsibility training programs, the Green Caravan itinerant initiative for local community awareness, and grants for energy audits to improve energy efficiency and reduce carbon footprint.
• Export Morocco Now Women Comprehensive export support initiative providing Moroccan women entrepreneurs with foreign trade seminars, market adaptation and digitalization training, and international B2B meetings to access global markets.

Quantifiable outcome

• 3,000+ women-owned businesses supported since 2000
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• AMDIE (Agence Marocaine de Développement des Investissements et des Exportations)coreStrategic or Co-development Partner · 12 November 2024Governmental agency partnered with AFEM for the Export Morocco Now Women initiative to support women entrepreneurs in accessing international markets. AMDIE leads the program with ministerial support.
• Ministère de l'Industrie et du Commerce (Ministry of Industry and Trade)coreStrategic or Co-development Partner · 12 November 2024Government ministry collaborating on Export Morocco Now Women program and She Industriel initiative to promote women entrepreneurs in industry and trade sectors.
• UNIDO (United Nations Industrial Development Organization)majorStrategic or Co-development PartnerUnited Nations agency supporting industrial development programs for women entrepreneurs in Morocco.
• OMPIC (Office Marocain de la Propriété Industrielle et Commerciale)minorStrategic or Co-development PartnerMoroccan intellectual property office supporting women entrepreneurs with trademark and business registration guidance.
• CCIS (Chambre de Commerce, d'Industrie et de Services)minorStrategic or Co-development PartnerChambers of commerce providing networking and business support services for women entrepreneurs.
• AHK Marokko (Deutsch-Marokkanische Handelskammer)minorStrategic or Co-development PartnerGerman-Moroccan Chamber of Commerce supporting international business connections and trade opportunities for women entrepreneurs.
• Association EMIminorStrategic or Co-development PartnerEducational institution partner supporting entrepreneurship training and development programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Endeavor: Global high-impact entrepreneurship support organization operating in 40+ markets; broader than AFEM in serving all entrepreneurs but offers comparable mentorship, network, and scaling programs that overlap with AFEM's model.
• CGEM (Confédération Générale des Entreprises du Maroc): Morocco's main employers' confederation; operates broadly across all enterprises in Morocco and provides networking and advocacy services overlapping with AFEM, though AFEM specializes in women entrepreneurs.

Regional players

• Injaz Al-Arab: Regional MENA nonprofit delivering entrepreneurship and workforce readiness programs for youth including young women; comparable to AFEM's training-focused programs but operating regionally across MENA rather than nationally in Morocco.
• Startup Maroc: Moroccan startup ecosystem organization supporting early-stage Moroccan entrepreneurs through training, events, and networking—overlapping with AFEM's mission but targeting the broader startup community rather than women exclusively.
• Technopark Maroc: Moroccan tech incubation and acceleration network offering similar startup support services to AFEM's She Digital and She Start programs, but focused on tech ventures generally rather than women entrepreneurs specifically.

Direct peers

• Women's World Banking: Global nonprofit focused on financial inclusion and entrepreneurship for low-income women, comparable to AFEM in driving women's economic empowerment through institutional partnerships and capacity-building programs.
• WEConnect International: Global nonprofit connecting women-owned businesses to corporate and institutional buyers; comparable to AFEM in mission and in delivering access-to-market and capacity-building services for women entrepreneurs.
• Cherie Blair Foundation for Women: Foundation supporting women entrepreneurs in developing countries through training, mentoring, and access to markets and finance—closely aligned with AFEM's mission across the Global South.
• Vital Voices Global Partnership: International nonprofit investing in women leaders and entrepreneurs across emerging markets with mentorship, training, and network programming directly comparable to AFEM's She Impulse portfolio.
• FCEM (Femmes Chefs d'Entreprises Mondiales): Global French-origin network of national associations of women business owners, directly comparable to AFEM as a peer membership-based association delivering networking, training, and advocacy for women entrepreneurs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AfemMarocOfficiel
• LinkedInlinkedin.com/company/afem-maroc
• Instagraminstagram.com/afemmaroc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFEM MAROC (page officielle)