Name

Affirm India

Legal name

Affirm Manufacturers & Traders Pvt. Ltd.

Website

https://affirmindia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainable Packaging Materials

NAICS

Paper Bag and Coated and Treated Paper Manufacturing (322220), Converted Paper Product Manufacturing (3222), Soap and Cleaning Compound Manufacturing (32561), Sanitary Paper Product Manufacturing (322291)

SIC

Papers & Allied Products (2600), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Water-Soluble & Edible Packaging (PVOH-based, Edible Films) (IMALAMAI)

akta.pro secondary industries

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Sustainable Labels, Adhesives & Inks (Wash-Off Labels, De-inkable Inks, Low-VOC) (IMALAMAJ), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

Keywords

• Water soluble paper
• Biodegradable packaging
• Eco-friendly packaging
• Dissolvable paper products
• Sustainable packaging materials

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Water-Soluble Paper Sales: Sale of SmartSolve water-soluble paper products including paper sheets, pouches, labels, and confetti. One-time product sales with pricing based on specifications (size, GSM, thickness). Sold directly via website and Amazon marketplace.
2. Custom Product Solutions: Bespoke water-soluble packaging solutions tailored to specific industry needs. Custom sizes, thicknesses, and configurations available. Contact-based sales for enterprise requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Affirm India manufactures and supplies SmartSolve water-soluble paper-based products including water-soluble paper sheets, pre-heat-sealed pouches, label stock, dissolvable soap strips (Dépure), water-soluble stool collectors (EzySampl 001), and water-soluble confetti. All products are made from biodegradable cellulose-based materials that completely dissolve in water within approximately 30 seconds, providing an eco-friendly alternative to single-use plastic packaging for enterprises across healthcare, food and beverage, personal care, agriculture, aquaculture, biotechnology, and textile industries.

Product overview

Affirm India (Affirm Manufacturers & Traders Pvt. Ltd.) is a manufacturer and supplier of SmartSolve water-soluble paper-based products offering a complete range of eco-friendly, biodegradable packaging and material solutions. The product portfolio centers on SmartSolve water-soluble paper technology with four core products: Water Soluble Paper (available in A4 size with various thicknesses from 3pt to 10pt), Water Soluble Pouches (heat-sealed pouches in various GSM weights and sizes), Water Soluble Label Stock (for temporary labeling applications), and specialty products including Dépure Instant Hygiene Strips (water-soluble soap strips), EzySampl 001 Stool Collector (medical-grade water-soluble sample collector), and Water Soluble Confetti. All products are designed to dissolve completely in water, reducing plastic waste and environmental pollution.

Differentiator

Problem solved

Functional benefit

Brands

• SmartSolve: Water-soluble paper and packaging materials brand distributed by Affirm India. Includes water-soluble paper, pouches, and labels that dissolve completely in water within seconds.
• EzySampl
• Dépure

Products and services

• SmartSolve Water Soluble Paper Biodegradable and compostable water-soluble paper made from cellulose fibers that completely dissolves in water within 30 seconds or less, leaving no residue. Available in A4 size with thickness options of 3pt (60 GSM), 5pt (115 GSM), and 10pt (190 GSM). Offers excellent printability on web and sheetfed presses for custom branding. Designed for eco-friendly single-use applications including packaging, labeling, and specialty coatings across multiple industries. Has an expected shelf life of 12 months when stored in dry conditions.
• SmartSolve Water Soluble Pouches Pre-heat-sealed on three sides and made from water-soluble material, these pouches dissolve completely in water without leaving residue. Available in various configurations including 88 GSM heat-seal pouches (3"x4", 2"x4", 4"x4", 2"x4.4") and 8"x5" pouches, as well as 60-80 GSM heat-seal pouches. Used for detergents, agrochemicals, biofertilizers, pharmaceuticals, and aquaculture applications where direct chemical handling must be minimized.
• Water Soluble Label Stock Biodegradable and compostable water-soluble labels in 60 GSM facestock that dissolve quickly in water. Available in roll formats (e.g., 2"x160 and 200 meter rolls) for garment labels, product labeling, and temporary labeling applications across textile, apparel, food, and pharmaceutical industries. Enables product tracking while eliminating label waste and residue.
• Dépure Instant Hygiene Strips Ultra-thin, biodegradable water-soluble soap strips that dissolve instantly in water to deliver cleansing for on-the-go personal hygiene. TSA-approved for travel. Targeted at travelers, campers, outdoor adventurers, and active lifestyle consumers seeking pocket-friendly, mess-free hygiene.
• EzySampl 001 Water Soluble Stool Collector Single-use, flushable stool collector made from biodegradable water-soluble paper and adhesive tape that completely dissolves in water after use, leaving zero waste. Dimensions: 20 inches length, 4 inches width, 1 inch height. Designed for hospitals, clinics, diagnostic laboratories, and home test kit manufacturers to enable hygienic, contact-free disposal and reduce biohazard handling and cross-contamination risks.
• Water Soluble Paper Confetti Biodegradable, water-soluble paper confetti that dissolves completely in water without leaving trace, safe for wildlife and the environment. Heart-shaped, multicolour pieces (25x25 millimeters) sold in 200-gram packs. Designed for eco-friendly celebrations including weddings, birthdays, and graduations.

Quantifiable outcome

• Dissolves in water within 30 seconds or less
• +3 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• BioBag International: Manufacturer of compostable and biodegradable bags and films for retail, foodservice, and agricultural applications. Comparable as a sustainable single-use packaging specialist targeting food, agriculture, and consumer waste — verticals overlapping with Affirm India's F&B and agriculture focus.
• Lactips: French producer of water-soluble, bio-based thermoplastic pellets for packaging films. Comparable as a specialty water-soluble materials innovator serving detergent, agrochemical, and food packaging — overlapping use cases with Affirm India's pouch and sachet products.

Broad incumbents

• Mondi Group: Global packaging and paper group with a growing portfolio of sustainable and recyclable paper-based packaging. Broad incumbent in paper packaging whose sustainability roadmap and paper-substrate expertise overlap with Affirm India's paper-based water-soluble positioning, with vastly greater scale.
• Novamont (Mater-Bi): Italian bioplastics producer of Mater-Bi biodegradable and compostable resins for films and packaging. Broad incumbent in compostable bioplastics with food-contact certifications, comparable technology positioning and overlapping food-packaging applications.
• Cortec Corporation: US manufacturer of biodegradable and water-soluble packaging films including EcoFilm and EcoWrap products. Broad incumbent offering sustainable packaging alternatives at greater scale, with overlapping industrial packaging applications.
• Kuraray (Mowiflex): Large Japanese chemical company producing Mowiflex and other PVOH-based water-soluble films for detergent capsules, embroidery, and packaging. Broad incumbent with overlapping water-soluble film technology and far greater global scale, regulatory certifications, and enterprise sales reach.

Direct peers

• Aicello Corporation: Japan-based manufacturer of water-soluble PVA films for detergent, agrochemical, and industrial packaging. Closely comparable product (water-soluble film) and target applications (detergent pods, agrochemical pouches) overlapping with Affirm India's pouch product line.
• Aquapak Polymers: UK-based specialist in PVOH-based water-soluble and biodegradable polymer films for packaging applications. Directly comparable technology platform (water-soluble polymers) targeting similar end markets including single-dose packaging, agriculture, and industrial applications.
• SmartSolve Industries: Original US-based manufacturer of SmartSolve water-soluble paper technology, which Affirm India distributes under the SmartSolve brand. Directly comparable as the upstream source of Affirm India's core technology and an established player in the same water-soluble paper category serving packaging, labels, and novelty applications.

Others

• Sateri (lyocell dissolving pulp): Major global supplier of dissolving pulp — the cellulose-based raw material used in water-soluble and biodegradable fiber/paper applications. Included as an adjacent enabling supplier whose dissolving-pulp feedstock underpins water-soluble paper technologies in Affirm India's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/affirm-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affirm India