Hotel and Restaurant Suppliers Association

What Hotel and Restaurant Suppliers Association does

The Hotel and Restaurant Suppliers Association is a Canadian non-profit trade association founded in 1936 and headquartered in Ville St-Laurent, Quebec, Canada. With 16 employees and an 89-year operating history, it functions as an industry body serving businesses that supply goods and services to the hotel and restaurant sector in Canada. Its web presence (afhr.com) suggests an established membership-oriented organization.

The business model is consistent with a sector trade association: member dues, industry events, advocacy, and member services are the typical revenue mechanics, but no pricing, event, or revenue figures are disclosed in the source material. No management team, board, partners, or product/service offerings are documented.

A critical data caveat applies: the bulk of the supplied source material describes Atom.com (formerly Squadhelp), a U.S.-based domain marketplace that is selling the AFHR.com domain. That content is not relevant to this association and should not be conflated with the target. As a result, the evidence base for the target itself is limited to firmographic fields (entity type, founding year, headcount, location, and website); deeper analysis on products, financials, leadership, and recent activity cannot be substantiated from the input.

Name

Hotel and Restaurant Suppliers Association

Website

https://afhr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hotel and Restaurant Suppliers Association is a Canadian non-profit trade association founded in 1936 in Quebec, Canada, representing businesses that supply the hotel and restaurant industry.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Domain Sales: One-time purchase of domain names at listed prices, with optional Lease to Own financing plans spanning multiple months. Domains are sold at premium prices based on length, memorability, and brandability.
2. Domain Broker Services: Assisted purchasing service for premium domains with personalized support
3. Premium Domain Marketplace: 400,000+ expert-curated, brandable domains available for purchase
4. Naming Services: AI-powered naming contests, human naming contests, and brand naming agency services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hotel and Restaurant Suppliers Association (AFHR) is a non-profit trade association headquartered in Ville St-Laurent, Quebec, Canada, founded in 1936 with 16 employees. The organization represents and serves suppliers to the hotel and restaurant industry, operating as a member-based industry association.

Product overview

Atom.com (formerly Squadhelp) operates as a domain marketplace and branding services platform. The core offering consists of the Premium Domain Marketplace with 400,000+ curated domains, the Ultra Premium Marketplace for high-value domains, and the Sapphire Marketplace featuring modern extensions (.ai, .io, .xyz). Supporting the domain marketplace are AI-powered naming services including AI Naming Contest, AI Audience Testing, and Human Naming Contest, along with utility tools like Domain Name Generator, Domain Appraisal, WHOIS Lookup, and Logo Design. The platform also offers a White Label Marketplace for partners, a Distribution Network API, and an MCP Server for technical integrations. The platform uses AtomPay for secure transactions and offers Lease to Own payment plans for premium domains.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Most domains transfer within hours of purchase, many in under 1 hour
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Direct peers

• Restaurants Canada: Restaurants Canada is the national not-for-profit association serving Canada's foodservice and restaurant industry, including its supplier network. It mirrors AFHR's non-profit, Canadian, hospitality-supplier orientation on the restaurant rather than hotel side.
• Hotel Association of Canada: Hotel Association of Canada is the national trade body representing Canada's hotel and lodging sector and associated suppliers. It is the most direct domestic peer to AFHR given shared Canadian jurisdiction and overlapping hospitality-supplier membership, though AH-C is operator-facing rather than supplier-facing.

Others

• International Franchise Association (IFA): IFA is a large US-based membership organisation representing franchisors, franchisees, and suppliers across verticals including hospitality. It is comparable to AFHR in the sense that a meaningful portion of its members are hotel/restaurant suppliers and operators, though its scope extends beyond hospitality.
• Hospitality Asset Managers Association (HAMA): HAMA is a US-based association focused on hotel asset management and related supplier advisory firms. It overlaps with AFHR in serving supplier-side professionals in the hotel industry and represents an analogous "supplier-only" niche membership model.

Regional players

• Canadian Manufacturers & Exporters (CME): CME is Canada's largest trade and industry association representing manufacturers and exporters, many of which supply the hospitality sector. It is comparable to AFHR in being a Canadian non-profit association serving B2B suppliers, though it spans all manufacturing verticals rather than hospitality specifically.
• Hospitality Industry Association (UK, Hospitality Ulster/UKHospitality): UKHospitality is the principal UK trade association for hospitality businesses and their supply chains. It mirrors AFHR's non-profit trade-association model and supplier-engagement mission, though operating in a different geography.

Broad incumbents

• American Hotel & Lodging Association (AHLA): AHLA is the principal US trade association for the lodging industry, representing hotels and their suppliers in advocacy, education, and events. It is the closest large-scale analog to AFHR in terms of serving hospitality supply-chain participants, though significantly larger in scope and geography.
• National Restaurant Association (US): The National Restaurant Association is the largest US foodservice trade body, with deep supplier-partner programming and the influential trade show NRA Show. It is comparable to AFHR as a long-standing membership organisation serving the restaurant supply chain, but at much larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-and-restaurant-suppliers-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel and Restaurant Suppliers Association