AFI

What AFI does

AFI Asesorias is a Colombian regulatory compliance advisory firm founded in 2019 and headquartered in Villavicencio, Meta, operating as a business unit under parent company Altix SAS. The firm specializes in helping clients across the pharmaceutical, healthcare, food, occupational safety, and quality sectors achieve regulatory compliance with Colombian authorities such as INVIMA and ICA. Its service portfolio comprises 13 distinct offerings including Good Manufacturing Practices (BPM) certification advisory, INVIMA/ICA sanitary registrations, occupational health and safety management system (SG-SST) design and implementation, pharmaceutical and healthcare audits, health risk management programs (pharmacovigilance, tecnovigilancia, reactivovigilancia, biovigilancia), SISMED pricing reports, food handler training, and entrepreneurial business setup support.

The firm's underlying technology layer is the proprietary AFI Plus mobile application, developed and maintained by parent Altix SAS and distributed via Google Play and the iOS App Store. The app provides clients with certification expiration reminders, regulatory alerts, health tips, and event/training notifications at no additional cost, functioning as a recurring client engagement layer atop the firm's core advisory services. AFI also sells a physical "Kit Salud" (basic first-aid/health product kit, 28 items) to farms, hotels, and businesses as a complementary revenue stream.

Commercially, AFI operates a sales-led B2B professional services model, generating revenue through customized advisory engagements priced per scope, multi-year consolidation contracts, and corporate training programs. The firm distributes services through direct advisory relationships and the mobile app self-serve channel, with a website callback/lead capture mechanism as the primary digital acquisition funnel. Customer segments are diversified across six verticals — pharmaceutical retail and wholesale establishments, independent healthcare providers and IPS, beauty/aesthetic clinics, food and cosmetics producers/importers, and startup entrepreneurs — with no publicly disclosed named customer accounts or revenue concentration data.

Name

AFI

Legal name

AFI Asesorias

Website

https://afiasesoria.com

Company type

Private

Operating status

Operating

Short description

AFI is a Colombian regulatory compliance advisory firm, founded in 2019 and headquartered in Villavicencio, Meta, that helps pharmaceutical, healthcare, food, and occupational safety clients achieve INVIMA/ICA registrations and BPM certification through customized professional services supported by a proprietary mobile application.

Ownership category

akta.pro rank

Product category

Regulatory Compliance Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Scientific and Technical Consulting Services (54169), Environmental Consulting Services (54162)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Product, Safety & Quality Compliance (incl. Regulatory Affairs) (BPAHAFAM)

akta.pro secondary industries

Environmental Compliance & Permitting (BPAHAJAA), Compliance Obligations Management (Permits-to-Controls Mapping) (EUAHAIAK)

Keywords

• Regulatory compliance consulting
• Pharmaceutical advisory services
• Health risk management
• Occupational safety consulting
• INVIMA registration services

Headquarters

HQ city

Unknown - Colombia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Regulatory Compliance Advisory Services: Professional consulting services for achieving regulatory compliance including design and implementation of quality management systems, pharmaceutical risk management, occupational health and safety systems, and obtaining sanitary notifications, permits, and registrations.
2. Training and Capacitation Services: Corporate training programs including annual food hygiene and handling courses, and implementation of training plans for human talent development.
3. Health Product Kit Sales: Sales of basic health kits containing medications and supplies for wound care, pain management, and emergency use, along with informational brochures for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AFI is a Colombian regulatory compliance advisory firm that helps businesses in the pharmaceutical, healthcare, food, cosmetics, and occupational safety sectors achieve and maintain compliance with INVIMA, ICA, and BPM requirements. The firm designs and implements quality management systems, occupational health and safety systems (SG-SST), and pharmacovigilance/technovigilance programs, conducts audits, and provides training and entrepreneur setup support. A free proprietary mobile application (AFI Plus) accompanies the advisory services to track certification expirations and regulatory alerts.

Product overview

AFI is a Colombian advisory company offering regulatory compliance services primarily for the pharmaceutical, healthcare, food, occupational safety, and quality sectors. The company operates as a multi-service advisory firm with a unified portfolio of 13 named service offerings supported by a proprietary mobile application. Services include regulatory compliance consulting (BPM, INVIMA/ICA registrations, health risk management), audit services, training programs, and diagnostic tools. The core differentiator is the combination of advisory services with a mobile app that helps clients track certification expirations and regulatory alerts.

Differentiator

Problem solved

Functional benefit

Products and services

• AFI Plus Mobile Application

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered support and core.

• SENAsupportOthersSENA (Servicio Nacional de Aprendizaje) is shown as a supporter organization. SENA is Colombia's national learning service, a public technical institution.
• Fondo EmprendersupportOthersFondo Emprender is shown as a supporter organization. This is a Colombian government fund that supports entrepreneurship.
• EnterritoriosupportOthersEnterritorio is shown as a supporter organization. This appears to be a Colombian territorial development entity.
• Presidencia de ColombiasupportOthersPresidencia de Colombia is shown as a supporter organization, representing the Colombian Presidential office.
• Altix SAScoreTechnology or IntegrationAltix SAS is the parent company/technology provider for AFI. They developed and maintain the AFI mobile application and digital platform. The copyright notice shows Altix SAS as the owner of the AFI brand.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SGS Colombia: Global Testing, Inspection, and Certification (TIC) leader with a Colombia presence. SGS provides BPM audits, quality certification, and regulatory compliance services that overlap directly with AFI's pharmaceutical and food compliance offerings, though at much larger scale and broader scope.
• Bureau Veritas Colombia: International TIC firm offering certification, audits, and regulatory compliance advisory in Colombia. Competes with AFI in pharmaceutical BPM certification, quality management systems, and food safety compliance, but with a global network and broader service portfolio.
• BSI Group: Global standards and certification body issuing ISO-related certifications and offering compliance advisory. Overlaps with AFI's quality management system implementation and audit services, particularly for Colombian clients seeking ISO certification.
• Deloitte Colombia: Big Four firm with a Colombian regulatory and risk advisory practice covering pharma, healthcare, and food sectors. Competes with AFI for enterprise-level compliance and quality management work, though Deloitte serves larger clients with broader transformation mandates.
• EY Colombia: Big Four consulting firm with a regulatory compliance and quality advisory practice in Colombia. Overlaps with AFI's pharmaceutical and healthcare compliance work, though at enterprise scale and integrated with broader audit and tax offerings.
• KPMG Colombia: Big Four advisory firm with risk and compliance services in Colombia including quality management, regulatory affairs, and pharmaceutical compliance. Targets larger regulated enterprises that AFI also serves at the SMB and mid-market level.
• DNV Colombia: Global certification and assurance provider with operations in Colombia. Competes with AFI in management system certification, audits, and regulatory compliance advisory for pharmaceutical and food sector clients.
• TÜV Rheinland Colombia: International testing and certification body with Colombian operations. Provides certification, audits, and compliance services for regulated industries, overlapping with AFI's BPM/INVIMA-related quality and safety advisory work.

Regional players

• BDO Colombia: International accounting and advisory network with a Colombian office offering regulatory compliance and risk advisory services. Competes with AFI for mid-market pharma and healthcare compliance engagements, particularly where financial and regulatory compliance are bundled.

Others

• ICON Group (Colombia): Global clinical research and pharmacovigilance services provider. Adjacent to AFI's pharmacovigilance/tecnovigilance/biovigilance services, though ICON operates at much larger scale and serves multinational pharmaceutical clients rather than Colombian SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFI