AFIB - Association Française des Intermédiaires en Banque et Assurance

What AFIB - Association Française des Intermédiaires en Banque et Assurance does

AFIB (Association Française des Intermédiaires en Banque et Assurance) is a French non-profit professional association (syndicat professionnel) founded in 1997 that represents banking and insurance intermediaries operating in France. It serves IOBSP (Intermédiaires en Opérations de Banque et Services de Paiement) credit brokers, MIOBSP (Mandataires en Intermédiation d'Assurance) insurance mandatories, wealth management advisors, and real estate brokers involved in property financing. Following the 2021 French brokerage reform, AFIB was accredited by the ACPR (Autorité de contrôle prudentiel et de résolution) as a self-regulatory professional association, making its membership effectively mandatory for many French intermediaries. The organization operates under a one-member-one-vote governance model, with 250+ member firms (cabinets) as of 2019, governed by a board of directors and led by President Thierry Vandecasteele (since 2024) and Directrice Générale Sophie Meunier Poutot.

AFIB's product and service offering is built around professional representation rather than technology. Core services include: defense and promotion of the intermediary profession with regulators (ACPR, ORIAS, CCSF); integrated mediation services through the IEAM (Institut Européen de l'Arbitrage et de la Médiation) partnership; structured training delivered via partnerships with AF2A (12,500+ professionals trained annually) and IEPB (44 DDA modules, Qualiopi-certified); and specialized commissions covering real estate financing, credit consolidation, and professional financing. Technology infrastructure is limited to a member CRM portal (crm.afib-bancassurance.fr), a content website, and social media channels (LinkedIn, Facebook). The association has no proprietary software, AI capabilities, or technology product surface.

AFIB's business model is membership-dues-driven with a subscription recurring structure. Members pay annual base fees plus per-employee charges tied to distribution activities, with additional memberships required for each additional ORIAS registration. The organization is registered in France (RNA W751255903, SIRET 50848618000021, Code NAF 9412Z) and operates from a Paris headquarters (5 rue de Castiglione, 75001) with a correspondence secretariat in Lyon. The association does not raise external capital, has no parent company or subsidiaries, and reports revenue figures are not publicly disclosed.

Name

AFIB - Association Française des Intermédiaires en Banque et Assurance

Legal name

Afib Association Française des Intermédiaires Bancaires

Website

https://afib-bancassurance.fr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

AFIB is a French non-profit professional association founded in 1997 that represents banking and insurance intermediaries (IOBSP and MIOBSP) in France, accredited by the ACPR as a self-regulatory body. It delivers membership representation, mediation via IEAM, and training partnerships to 250+ member firms.

Ownership category

akta.pro rank

Product category

Professional Association Services for Financial Intermediaries

NAICS

Finance and Insurance (52)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

akta.pro secondary industry

Financial Crime, AML/CFT & Sanctions Compliance (BPAHAFAE)

Keywords

• Banking intermediation services
• Insurance brokerage association
• Professional syndicate services
• Credit intermediation compliance
• Regulatory representation services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: AFIB generates revenue through membership fees from banking and insurance intermediaries. Members pay annual dues based on their structure, with additional fees per employee involved in distribution activities.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

AFIB is a French non-profit professional association (syndicat professionnel) founded in 1997 that represents banking intermediaries (IOBSP) and insurance intermediaries (MIOBSP). It offers membership services including regulatory representation, collective negotiation with banking partners, mediation services via IEAM, DDA-compliant training programs through partner organizations, and sector-specific commissions covering real estate financing, credit consolidation, and professional financing.

Product overview

AFIB is a professional association for banking and insurance intermediaries (IOBSP and IAS) in France, not a technology product company. It offers membership services including a CRM member portal, IEAM mediation service integration, DDA training programs through IEPB and AF2A partnerships, and specialized commissions for real estate financing, credit consolidation, and professional financing. The organization provides regulatory compliance support, representation services, and member resources through its online platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AFIB Professional Membership

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AF2AcoreStrategic or Co-development Partner · 29 January 2025AF2A provides training services to AFIB members, offering over 12,500 professionals trained annually. AF2A holds Qualiopi and Datadock certifications and provides training in regulatory compliance (DDA, AMF, RGPD), technical insurance specializations, and transversal skills. Partnership includes administrative support for funding through AGEFICE and OPCO.
• IEPB (Institut d'études professionnelles en Bancassurance)coreStrategic or Co-development Partner · 20 January 2025IEPB was selected as the first winner of AFIB's tender for DDA (Directive on Insurance Distribution) training. Led by Jérôme Cusanno (former AFIB President), IEPB offers 44 DDA modules, Qualiopi-certified training, and online access. Members receive minimum 15 hours of annual DDA-compliant training.
• IEAM (Institut Européen de l'Arbitrage et de la Médiation)coreStrategic or Co-development PartnerIEAM provides mediation services to AFIB members as part of their membership benefits. This partnership helps members comply with legal mediation obligations under Article L.612-1 of the Consumer Code. The service offers neutral, sector-specific mediators for banking and insurance disputes.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Fédération Bancaire Française (FBF): FBF is the professional federation of the French banking industry. AFIB members interact with banks as distribution partners, and FBF sets counterparty-side policy; both engage with ACPR but FBF represents the lenders rather than the intermediaries.
• France Assureurs (formerly FFSA): France Assureurs is the French professional federation representing insurance companies (the carrier side). Although not a direct competitor to AFIB's intermediary members, it operates in the same bancassurance ecosystem and engages with the same regulators (ACPR, ORIAS), shaping the policy environment AFIB navigates.

Direct peers

• AGEA: AGEA is a French professional association for generalist insurance intermediaries and agents. It is one of the ACPR-approved self-regulatory bodies competing with AFIB for the same mandatory-membership population of French bancassurance intermediaries.
• ANACOFI: ANACOFI is a French association representing independent financial advisors and intermediaries. It operates as another ACPR-approved self-regulatory association and competes with AFIB for financial-advisor and wealth-management members in France.
• CSCA - Chambre Syndicale des Courtiers d'Assurances: CSCA is the leading French trade union representing insurance brokers (courtiers en assurance). It serves a highly overlapping member base with AFIB (French intermediaries in bancassurance), operates as a competing ACPR-approved self-regulatory association, and competes directly for the same mandatory-membership mandate.

Others

• ORIAS: ORIAS is the official French registry for insurance, banking, and reinsurance intermediaries. It is not a competitor but an enabling infrastructure that AFIB members must register with; AFIB's ACPR approval makes adhesion to AFIB relevant for ORIAS-registered intermediaries.
• AF2A: AF2A is a Qualiopi- and Datadock-certified training organization and a strategic partner of AFIB, training over 12,500 professionals annually in regulatory compliance (DDA, AMF, RGPD). It is an ecosystem/training partner that supplies the continuing-education layer for AFIB members.
• IEAM - Institut Européen de l'Arbitrage et de la Médiation: IEAM is a strategic partner of AFIB providing mediation services to its members. It is an enabling/ecosystem participant that delivers the dispute-resolution layer AFIB bundles into its membership proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/afib-association-professionnelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFIB - Association Française des Intermédiaires en Banque et Assurance