Association francophone des municipalités du Nouveau-Brunswick

What Association francophone des municipalités du Nouveau-Brunswick does

The Association francophone des municipalités du Nouveau-Brunswick (AFMNB) is a non-profit membership association founded in 1989 and headquartered in Petit-Rocher, New Brunswick, Canada. It represents 30 francophone and bilingual municipalities organized across six regions (Chaleur, Kent, Nord-Ouest, Péninsule acadienne, Restigouche, and Sud-Est), collectively serving approximately 400,000 people, or roughly half of New Brunswick's population. The organization operates as the sole provincial association dedicated to francophone municipal governance in New Brunswick, providing advocacy, training, communications, and convening services to elected officials and municipal staff. Following the January 2023 New Brunswick local governance reform (which consolidated local governments from 104 to 77 entities), AFMNB has played an active role in supporting members through the transition.

AFMNB's service portfolio spans five product lines: advocacy and policy work (official languages financing, climate adaptation, asset management, anti-harassment in local government), the annual Congrès annuel and the newly launched Perspectives event for regional development dialogue, the federally delegated Youth Canada Works (Jeunesse Canada au travail) program for Atlantic Canada administered for approximately 30 years on behalf of Canadian Heritage, member services including Assurance OSBL non-profit insurance and the Connexion communautaire inclusive governance project, and communications including the jointly published candidate guide for 2026 municipal elections, press releases, annual reports, and policy briefs. The organization maintains prestige partnerships with the Government of Canada, the Province of New Brunswick, the Government of Quebec, NB Power, Roy Consultants, UNI Financial Care, and peer associations including FCM, UMQ, UMNB, AAMNB, and AAAPNB.

AFMNB operates as a community-led, membership-based association. Revenue is generated primarily through annual membership dues from its 30 municipality members, supplemented by delegated federal program administration funding and partner contributions; specific fee tiers and total revenue are not publicly disclosed. The association employs 7 staff and is governed by a board of directors composed of elected municipal officials, currently led by President Kassim Doumbia (Mayor of Shippagan, elected June 2026) and Director General Marie-Claude Keeley (took office June 26, 2026). Go-to-market is conducted directly through board representation, regional meetings, annual congress, working groups, and a member portal at afmnb.org.

Name

Association francophone des municipalités du Nouveau-Brunswick

Legal name

Association francophone des municipalités du Nouveau-Brunswick

Website

https://afmnb.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AFMNB is a non-profit association founded in 1989 representing the 30 francophone and bilingual municipalities of New Brunswick, serving roughly 400,000 residents across six regions through advocacy, training, events, and federal program administration.

Ownership category

akta.pro rank

Headquarters

HQ city

Petit-Rocher

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: AFMNB generates revenue through annual membership fees from its 30 member municipalities across six regions of New Brunswick.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AFMNB is a non-profit membership association that represents 30 francophone and bilingual municipalities across New Brunswick, providing advocacy, training, and member services. It administers the Youth Canada Works (Jeunesse Canada au travail) program for the Atlantic region on behalf of Canadian Heritage, hosts the annual Perspectives event and an annual congress, offers Assurance OSBL non-profit insurance, runs the Connexion communautaire inclusive governance project, and publishes practical guides such as the candidate guide for municipal elections.

Product overview

The AFMNB is a municipal association representing francophone and bilingual municipalities in New Brunswick. Rather than offering a technology product, the organization provides member services including advocacy, annual congress (Congrès annuel), the Perspectives annual event, the Youth Canada Works program (Jeunesse Canada au travail), non-profit insurance (Assurance OSBL), the Connexion communautaire project for inclusive municipal governance, electoral support materials (Guide pratique for candidates), and various communications including press releases, annual reports, and policy briefs.

Differentiator

Problem solved

Functional benefit

Products and services

• Perspectives An annual event launched in 2026 serving as a platform for reflection, dialogue, and mobilization for regional development in New Brunswick's francophone communities. Co-organized with the Chambre de commerce Chaleur, the Conseil économique du Nouveau-Brunswick, and CBDC Chaleur.
• Jeunesse Canada au travail / Young Canada Works A federal youth employment program that AFMNB has administered for 30 years for the Atlantic region, at the request of Canadian Heritage. Provides youth employment opportunities in francophone and bilingual municipalities.
• Assurance OSBL Non-profit insurance services offered to AFMNB member municipalities to provide group insurance coverage for non-profit organizations within member communities.
• Connexion communautaire - Gouvernance municipale inclusive A project aimed at increasing participation of newcomers, youth, women, and other underrepresented groups in municipal governance through workshops, mentorship programs, and online training.
• Guide pratique à l'intention des personnes candidates A practical guide for candidates in municipal elections, published jointly with UMNB and AAMNB, covering eligibility, electoral calendar, roles and responsibilities, electoral advertising rules, and campaign preparation.
• Congrès annuel (Annual Congress) Annual congress event for AFMNB member municipalities to gather, share knowledge, and address shared municipal governance issues.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered prestige, privileged, supporting, core and major.

• NB PowerprestigeGTM or Marketing PartnerPrestige partner providing support for AFMNB activities and events.
• Roy ConsultantsprivilegedChannel Partner/ Reseller/ DistributorPrivileged partner providing consulting services to municipalities.
• UNI Financial CareprivilegedGTM or Marketing PartnerPrivileged financial services partner for the association.
• Fédération canadienne des municipalités (FCM)supportingStrategic or Co-development PartnerFCM is listed as another partner, representing Canadian municipalities at the national level.
• Union des municipalités du Québec (UMQ)supportingStrategic or Co-development PartnerQuebec municipal union partner for knowledge sharing and collaboration.
• Association acadienne des artistes professionnel.le.s du N.-B (AAAPNB)supportingStrategic or Co-development PartnerOther partner for arts and culture initiatives.
• Union des municipalités du Nouveau-Brunswick (UMNB)coreStrategic or Co-development PartnerJoint publication of 'Respect en action' anti-harassment report for local governments. Collaborate on municipal candidate guide for 2026 elections. Both associations publish press releases and reports together.
• Association des administrateurs municipaux du Nouveau-Brunswick (AAMNB)coreStrategic or Co-development PartnerPartner in the 2026 municipal election campaign and guide publication for candidates.
• Chambre de commerce Chaleur (CCC)majorGTM or Marketing PartnerCo-organizer of Perspectives 2026, an annual event for regional and Acadian advancement in New Brunswick.
• Conseil économique du Nouveau-Brunswick (CÉNB)majorGTM or Marketing PartnerCo-organizer of Perspectives 2026 event for regional economic development dialogue.
• Corporation au bénéfice du développement communautaire Chaleur (CBDC Chaleur)majorGTM or Marketing PartnerCo-organizer of Perspectives 2026, contributing to community economic development in the Chaleur region.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Association française des municipalités de l'Ontario (AFMO): AFMO serves as the francophone municipal association in Ontario, paralleling AFMNB's role in New Brunswick. It is a regional peer operating the same mandate of representing French-language municipalities in a different Canadian province.
• Fédération acadienne de la Nouvelle-Écosse (FANE): FANE is the umbrella Acadian organization in Nova Scotia, comparable in mission to SANB but in a neighboring province. It is a regional peer representing francophone Acadian communities in a different Atlantic geography.

Broad incumbents

• Fédération canadienne des municipalités (FCM): FCM is the national umbrella for Canadian municipalities. AFMNB lists FCM as a partner; FCM is comparable as a much larger, federally-focused membership association operating in the same advocacy space.
• Société de l'Acadie du Nouveau-Brunswick (SANB): SANB is the broader Acadian society of New Brunswick, representing the francophone community across all sectors. It is thematically and operationally adjacent to AFMNB and shares overlapping advocacy priorities on official languages and cultural preservation.

Direct peers

• Union des municipalités du Nouveau-Brunswick (UMNB): UMNB is the general (anglophone) municipal association of New Brunswick, representing most municipalities in the province. It is the most direct peer to AFMNB within the same geography, and they already co-publish reports and election guides together.
• Union des municipalités du Québec (UMQ): UMQ is the francophone municipal association of Quebec, representing municipalities of all sizes. AFMNB lists UMQ as a strategic partner for knowledge sharing and collaboration, making it a clear functional peer in a different but adjacent jurisdiction.
• Fédération québécoise des municipalités (FQM): FQM is a competing Quebec municipal federation focused largely on rural and regional municipalities. It is comparable to AFMNB as a province-wide municipal member association advocating for French-language regional communities.
• Association des administrateurs municipaux du Nouveau-Brunswick (AAMNB): AAMNB represents municipal administrators (CAOs/clerks) in New Brunswick. It is a direct peer organization in the same province and is co-publishing the 2026 municipal candidate guide with AFMNB, indicating close operational overlap.

Others

• Chambre de commerce Chaleur (CCC): CCC is a regional francophone chamber of commerce in the Chaleur region and co-organizer of Perspectives 2026. It is a thematically adjacent partner institution, not a direct competitor but operating in the same francophone New Brunswick ecosystem.
• Conseil économique du Nouveau-Brunswick (CÉNB): CÉNB is a New Brunswick economic council and confirmed co-organizer of Perspectives 2026 with AFMNB. It is a peer in the sense of being a francophone NB organization pursuing regional economic development, though it is not a municipal association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AFMNB
• LinkedInlinkedin.com/company/afmnb1989

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association francophone des municipalités du Nouveau-Brunswick