AFORMANCE Formation

What AFORMANCE Formation does

AFORMANCE Formation is a private vocational training center (Centre de formation en alternance) founded in 2014 and headquartered in Plérin, near Saint-Brieuc, France, with a secondary site in Rennes opened in 2023. The institution specializes in work-study (alternance) programs that combine classroom instruction with paid apprenticeship contracts at partner enterprises, primarily targeting young professionals aged 18-25 pursuing BAC, BTS (BAC+2), and Bachelor (BAC+3) qualifications in commerce, management, and human resources. The school currently offers seven programs: two professional title certifications at BAC level (Conseiller de Vente, Conseiller Commercial), three BTS diplomas (GPME, MCO, NDRC), and two Bachelor degrees (Chargé des Ressources Humaines and Chargé d'Affaires Commerciales), with cohorts deliberately capped at 15-20 students per promotion to enable personalized follow-up.

The business operates a sales-led, direct-enrollment model in which candidates submit application dossiers, undergo motivation interviews with written tests, and receive admission decisions within 48 hours, after which the school supports company matching. Revenue is generated through OPCO (Organisme Paritaire Collecteur Agréé)-funded apprenticeship contracts; French professional skills operators cover training costs on behalf of hiring companies, so neither students nor companies pay tuition directly for the core programs. The school maintains a network of 175+ partner enterprises across the Côtes-d'Armor and broader Bretagne region, handles all OPCO administrative work on behalf of these companies, and reports an 86% exam success rate in 2025 versus a 67% national average for BTS alternance, with 100% of surveyed partner companies satisfied with apprentice profiles.

The underlying technology is intentionally lightweight: a WordPress-based public website, systematic video recording of mock oral exams for self-review, and grade tracking across multiple BTS Blanc mock exam sessions per year. The company is QUALIOPI-certified (obtained May 2021) for both Action de formation (AF) and Action de formation par apprentissage (CFA), the mandatory French quality mark for training providers accessing public apprenticeship funding. Ownership is founder-led and privately held, with no external investment, parent company, or acquisition activity disclosed in the source data.

Name

AFORMANCE Formation

Legal name

Aformance

Website

https://aformance.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

AFORMANCE Formation is a French alternance vocational training center in Plérin with a Rennes site. It delivers BAC, BTS, and Bachelor programs in commerce and HR to cohorts of 15-20 students, funded via OPCO contracts with 175+ regional partner enterprises.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Colleges, Universities, and Professional Schools (61131), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Credentialing, Certification Prep & Exam Training (BPACANAJ)

Keywords

• Alternance vocational training
• Work-study education programs
• BTS diploma training
• Professional title certification
• Apprenticeship training center

Headquarters

HQ city

Plérin

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Alternance Training Funding: Training costs fully covered by OPCO (French professional skills operator) for companies hiring apprentices through contrat d'alternance. Students receive salary as company employees while studying.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AFORMANCE Formation is a private alternance training center delivering seven vocational diploma programs (BAC, BTS BAC+2, and Bachelor BAC+3 levels) in sales, commerce, business management, and human resources. Students alternate between classroom instruction at the Plérin/Rennes campuses and paid work placements in partner enterprises, with tuition funded via OPCO. The center also delivers an enterprise-facing tutor training module at 280€/day.

Product overview

AFORMANCE Formation is an alternating vocational training center (Centre de formation en alternance) located in Plérin, near Saint-Brieuc, France, operating since 2010. The organization offers a portfolio of seven distinct vocational training programs spanning three education levels: two professional title certifications at BAC level (Conseiller de Vente and Conseiller Commercial), three BTS diplomas at BAC+2 level (GPME, MCO, and NDRC), and two Bachelor degrees at BAC+3 level (Chargé des Ressources Humaines and Chargé d'Affaires Commerciales). All programs follow an alternating training model where students split time between the training center and partner companies, with apprenticeship contract support, employer matching assistance, and tutoring services for masters/apprentices. The institution is not a software product company but rather an educational service provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Titre Professionnel Conseiller de Vente Alternance training program at BAC level preparing apprentices for the Conseiller de Vente (Sales Advisor) professional title, aimed at individuals seeking a sales career with a state-recognized diploma.
• Titre Professionnel Conseiller Commercial Alternance training program at BAC level preparing apprentices for the Conseiller Commercial (Commercial Advisor) professional title, aimed at individuals pursuing a commercial representative career.
• BTS GPME (Gestion de la PME) Two-year alternance BTS program (BAC+2) in Gestion de la PME covering SME management, administration, accounting, and HR support functions, for aspiring SME management assistants.
• BTS MCO (Management Commercial Opérationnel) Two-year alternance BTS program (BAC+2) in Management Commercial Opérationnel, focused on operational retail management, customer relations, and unit performance, for aspiring retail managers.
• BTS NDRC (Négociation et Digitalisation de la Relation Client) Two-year alternance BTS program (BAC+2) in Négociation et Digitalisation de la Relation Client, focused on digital sales, customer negotiation, and client relationship management.
• Bachelor Chargé des Ressources Humaines One-year alternance Bachelor program (BAC+3) preparing apprentices for the Chargé des Ressources Humaines (HR Officer) role, covering recruitment, payroll administration, labor law, and HR management.
• Bachelor Chargé(e) d'Affaires Commerciales One-year alternance Bachelor program (BAC+3) preparing apprentices for the Chargé d'Affaires Commerciales (Commercial Business Manager) role, focused on B2B sales, account development, and business growth.
• Enterprise Tutor Training (Formation Tuteur / Maître d'Apprentissage) One-day corporate training module priced at 280€/day designed for partner enterprises to train their maître d'apprentissage (apprentice tutor) in the supervision and pedagogical responsibilities required by French alternance regulations.

Quantifiable outcome

• 86% exam success rate (2025) vs 67% national average for BTS alternance
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 175+ Partner Enterprises (Côtes d'Armor region)coreStrategic or Co-development PartnerLocal businesses providing alternance positions for students; include retailers, agencies, service companies; receive full administrative support for contract setup and OPCO funding requests

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• MBway: MBway is a French école de commerce operating on an alternance model across multiple campuses, offering BTS, Bachelor and Master programs in commerce, marketing, management and HR. Closely comparable to Aformance on format, target students, and credentialed BTS/Bachelor offerings.
• Pigier: Pigier is a long-established French vocational school network (part of Galileo Global Education) offering BTS, Bachelor and Master programs in commerce, management, marketing, and HR, with strong alternance placement. Direct competitor for the same student profiles Aformance targets in commerce/business BTS programs.
• Sup de V (Groupe V): Sup de V, part of Groupe V (Réseau GES), is a French école de commerce operating BTS, Bachelor and Master programs in commerce, marketing and management, with strong alternance placement. Direct comparator on program mix and BTS/Bachelor credentials.
• IDRAC Business School: IDRAC is a French business school (part of Galileo Global Education) offering BTS, Bachelor and Master programs in commerce, marketing, and management with alternance tracks. Directly comparable to Aformance on BTS commerce programs and on the student profile served.
• Studi: Studi is a large French online and blended training provider (formerly ISEG) offering BTS, Bachelor and Master programs in business, HR, marketing and commerce. Direct competitor on the credentialed BTS/Bachelor layer Aformance serves, with a digital-first delivery model Aformance lacks.
• ESICAD: ESICAD is a French private école offering BTS, Bachelor and Master programs in commerce, management, marketing, and HR, delivered in alternance across multiple campuses. Direct peer on BTS/Bachelor commerce and HR programs and on alternance operating model.
• IGS-RH: IGS-RH (part of IGS Group) is a French HR-focused training brand offering BTS and Master programs in HR and management, with alternance formats. Direct competitor for Aformance's Bachelor Chargé des Ressources Humaines and management BTS programs.

Broad incumbents

• GRETA: GRETA is the French public adult-education network offering BTS, professional titles and continuing-education programs nationwide, including in Bretagne. A broad incumbent that overlaps with Aformance on BTS commerce/HR but with a public-sector mandate and broader scope.
• AFPA: AFPA is the French national agency for adult vocational training, delivering credentialed programs across many trades and occupations nationwide. A broad incumbent with overlap on vocational credentials and alternance pathways, though it spans many trades beyond Aformance's commerce/HR focus.
• CESI: CESI is a large French private higher-education institution offering BTS, Bachelor, Master and engineering degrees across multiple campuses, including alternance formats. A scaled incumbent with overlapping BTS/Master territory but a much broader portfolio beyond commerce/business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/aformance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFORMANCE Formation