Association AFPAC

What Association AFPAC does

AFPAC (Association Française pour les Pompes à Chaleur) is a French nonprofit trade association (association loi 1901) founded in 2004 and headquartered in Paris, serving as the unified industry voice for the French heat pump sector. It federates more than 70 active and associated member organizations spanning the entire value chain — including industrial manufacturers (Daikin, Mitsubishi Electric, Groupe Atlantic, Ariston, BDR Thermea, Carrier-Viessmann, Intuis), energy distributors (EDF), wholesalers (Coedis), technical centers (CETIAT, Uniclima), trade federations (CAPEB, UFE, AICVF, SYNASAV, AFCE, SNEFCCA), and certification bodies (Qualit'EnR). The association is governed by an 18-member Board representing diverse industry segments, led by President François Deroche (Daikin France) and five Vice-Presidents elected annually.

Core outputs include the flagship annual Journée de la PAC industry event (500+ attendees, 8th edition in May 2026), the MÉMOPAC technical guide collection published in partnership with ADEME (covering electrical connection, acoustic integration, and dimensioning of collective heat pumps), and the recently created CEPAC (Centre d'Expertise pour les Pompes à Chaleur), a wholly-owned technical expertise subsidiary founded March 11, 2026 alongside CETIAT, EDF, Domofinance, and Uniclima with ADEME backing. AFPAC also delivers training programs (notably the Perform'PAC maintenance program with FEEBAT), conducts industry studies (including a 900-household survey with UFE on heat pump performance), maintains a public consumer information website and member portal (mon.afpac.org), and represents the industry before French policymakers — influencing subsidies such as MaPrimeRénov and advocating for the 8.8 million residential heat pump installations targeted by 2030.

The association operates on a recurring membership fee model in which manufacturers, energy suppliers, distributors, technical centers, engineering firms, training organizations, wholesalers, maintenance companies, and certification bodies pay dues to access member services, technical resources, and representation. Membership pricing is not publicly disclosed and prospective members are admitted only after Board approval. Complementary revenue is generated through paid industry events, technical publications, and government-backed program activity through ADEME-supported initiatives.

Name

Association AFPAC

Legal name

Association Française pour les Pompes à Chaleur

Website

https://afpac.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

AFPAC is a French nonprofit trade association founded in 2004 that federates 70+ member organizations across the heat pump value chain — including manufacturers, energy distributors, installers, and certification bodies — providing technical expertise, policy advocacy, training programs, and industry events to accelerate heat pump deployment in France.

Ownership category

akta.pro rank

Product category

Industry Association Services

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Renewable Portfolio Standards (RPS) & Clean Energy Standards Compliance (EUAMANAF)

Keywords

• Heat pump industry
• Industry association services
• Technical publishing
• Professional training
• Industry events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: AFPAC operates through membership fees paid by industry actors including manufacturers, suppliers, energy distributors, technical centers, engineering firms, training centers, wholesalers, maintenance companies, and certification bodies.

Distribution channels3 records

Marketing channels8 records

Core offering

AFPAC is a French nonprofit industry association that federates and represents the entire heat pump value chain, including manufacturers, energy distributors, installers, training centers, and certification bodies. Its core offerings include the annual Journée de la PAC industry event, the MÉSOPAC technical guide collection published in partnership with ADEME, and the CEPAC technical expertise center providing verified references and best practices for heat pump deployment.

Product overview

The Association Française pour les Pompes à Chaleur (AFPAC) is a professional industry association, not a technology product company. Its offerings consist primarily of industry services including the annual Journée de la PAC (major industry event), the MÉMOPAC technical guide collection (published with ADEME covering collective PAC installation topics), and the CEPAC technical expertise center (providing resources and support for industry professionals). The association also maintains member directories, publishes news and research findings, and advocates for the heat pump industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Journée de la PAC Annual flagship industry event bringing together 500+ institutional actors, industrialists, and experts to discuss strategic issues of electrification, energy sovereignty, and building decarbonation in the heat pump sector. For industry professionals, policymakers, and stakeholders.
• MÉSOPAC Technical Guides Collection of technical guides published in partnership with ADEME providing professionals with reference frameworks for collective heat pump installations, covering topics including electrical connection, acoustic integration, and dimensioning. For professionals in collective housing.
• CEPAC (Centre d'Expertise pour les Pompes à Chaleur) Technical expertise center providing verified references, reliable resources, and best practices for heat pump deployment, with downloadable guides and professional resources. Offers technical support to prescribers, installers, and operators. For industry professionals.
• Perform'PAC Training Program 2.5-day multimodal professional training program covering heat pump fundamentals, diagnostics, maintenance operations, and user guidance. Available through FEEBAT-approved training organizations. For HVAC maintenance professionals.

Quantifiable outcome

• 97% user satisfaction rate for heat pump owners
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• ADEMEcoreStrategic or Co-development Partner · 11 March 2026The French Agency for Ecological Transition (ADEME) is a privileged partner of AFPAC, supporting the creation and activities of CEPAC. ADEME participates in AFPAC's assemblies and provides scientific and technical expertise for the association's initiatives.
• CETIATcoreStrategic or Co-development Partner · 11 March 2026Centre Technique des Industries Aérauliques et Thermiques (Technical Center for Aerodynamic and Thermal Industries) is a founding member of CEPAC, providing technical expertise and validation for heat pump standards and practices.
• DomofinancecoreStrategic or Co-development Partner · 11 March 2026A founding member of CEPAC, Domofinance contributes expertise in financing solutions for energy renovation projects including heat pump installations.
• UFEcoreStrategic or Co-development Partner · 11 March 2026Union Française de l'Électricité (French Electricity Union) collaborates with AFPAC on studies examining heat pump performance and consumer benefits, including a joint survey of 900 households in Occitanie.
• FEEBATmajorStrategic or Co-development Partner · 11 March 2026FEEBAT has launched Perform'PAC, a new training program dedicated to heat pump maintenance, developed in collaboration with industry stakeholders to ensure proper maintenance practices.
• EnerJ-MeetingmajorGTM or Marketing Partner · 24 November 2025AFPAC is a partner of EnerJ-Meeting Paris 2026, the leading event for building energy efficiency professionals in France, expecting 4,000 professionals and 170 speakers.
• Qualit'EnRminorOthersQuality certification organization for renewable energy installers, working with AFPAC to combat energy renovation fraud and ensure installation quality standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AHRI (Air-Conditioning, Heating, and Refrigeration Institute): US trade association representing manufacturers of heating, ventilation, air conditioning, and refrigeration equipment. Comparable to AFPAC as a manufacturer-led industry body setting standards and advocating for HVAC/R policy in its market.
• UNICLIMA: French trade association for HVAC, refrigeration, and thermal comfort equipment. Directly comparable to AFPAC as both federate French HVAC industry stakeholders, with UNICLIMA representing the broader HVAC equipment ecosystem and AFPAC focused on heat pumps specifically.
• European Heat Pump Association (EHPA): European-level trade association representing the heat pump industry across the EU. Directly comparable to AFPAC as it federates heat pump manufacturers, installers, and stakeholders, but at the EU policy level rather than French national level.
• BDH (Bundesverband der Deutschen Heizungsindustrie): German heating industry association representing manufacturers of heating technology including heat pumps. Comparable to AFPAC as a national trade body for heating equipment with strong policy advocacy in Europe's other major heating market.
• FEEBAT: French training and qualification organization for building energy efficiency professionals. Closely related to AFPAC as both work on heat pump installer training (Perform'PAC program) and building decarbonization workforce development in France.

Others

• Qualit'EnR: French certification body for renewable energy installers including heat pumps. Directly comparable to AFPAC's quality assurance role and a stated partner, with overlapping focus on ensuring installation quality in the French heat pump market.
• ATEE (Association Technique Énergie Environnement): French technical association for energy and environment professionals. Comparable to AFPAC in operating at the intersection of energy transition and French technical expertise, though with a broader scope across energy efficiency topics rather than heat-pump-specific focus.
• ADEME (Agence de la transition écologique): French government agency for ecological transition. AFPAC's stated privileged partner; comparable in its role supporting heat pump deployment and building decarbonization policy in France, though operating as a public agency rather than trade association.

Broad incumbents

• SER (Syndicat des Énergies Renouvelables): French trade association representing the broader renewable energy sector (wind, solar, biomass, heat pumps). Comparable to AFPAC as a French renewables advocacy body, but with a broader portfolio across all renewable technologies.
• APPLiA Europe (Home Appliance Europe): European trade association representing home appliance manufacturers, including heat pump and HVAC equipment producers. Comparable to AFPAC in representing manufacturers that produce heat pumps, but with a broader appliance industry focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8hXRaP3OwtopxTmvTF7MKA
• LinkedInlinkedin.com/company/association-afpac

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association AFPAC