AFR Event Furnishings

What AFR Event Furnishings does

AFR Event Furnishings is a privately held U.S. furniture rental company founded in 1974 that supplies upscale furnishings for galas, conferences, brand activations, weddings, trade shows, and corporate events. The company operates from 28 distribution centers across the United States with 500+ staff and named offices in six major metropolitan areas (Atlanta, Miami, Chicago, Las Vegas, Los Angeles, New York Metro), delivering white-glove service from selection through installation. Customers include professional event planners, wedding and social event clients, corporate event coordinators, and trade show and exhibition organizers served through an enterprise field-sales motion.

The product portfolio spans indoor categories (lounge seating, tables and bars, chairs and stools, lighting and décor) and at least nine dedicated outdoor collections (Arlo, Baja, Costa, Evoke, Hemingway, Latitude, Tulum, Verona, Wisteria), plus a 10'×8' Bali Cabana shade structure. A digital planning layer overlays the physical rental business: a 3D Model Library delivers downloadable furniture models in SketchUp, AutoCAD, and 3DS Max formats, and Prismm is a 3D space planning tool for venue visualization. Custom-branding services allow clients to tailor furniture finishes. Wholly owned sub-brands extend the platform into adjacent verticals: AFR Trade Show (exhibitions), AFR Residential (home rentals), AFR Office (workspace furnishings), AFR Home Staging (real estate staging), and AFR Clearance Center (discount inventory).

Revenue is generated through quote-based, transaction-fee rental pricing with no publicly disclosed rate cards; customers contact local representatives for tailored quotes based on event requirements and duration. The go-to-market motion combines enterprise field sales with local metropolitan representatives and a multi-channel digital marketing program including a website, interactive BLUEbook catalog, social media (Instagram, Pinterest, YouTube, X, Facebook), The STUDIO e-newsletter, and downloadable 3D models. The company is privately held with no disclosed parent, institutional investors, funding history, or revenue figures.

Name

AFR Event Furnishings

Legal name

AFR

Website

https://afrevents.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

AFR Event Furnishings is a privately held U.S. event furniture rental company serving planners, corporate clients, and trade show organizers. It operates 28 distribution centers with 500+ staff, offering upscale furnishings, 3D planning tools, and affiliated rental brands for trade shows, offices, and home staging.

Ownership category

akta.pro rank

Product category

Event Furniture Rental

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Services-Amusement & Recreation Services (7900), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

akta.pro secondary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

Keywords

• Event furniture rental
• Trade show furnishings
• Corporate event rentals
• Wedding furniture rental
• Event décor rentals

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Rental: Short-term rental of upscale furnishings for special events including galas, conferences, brand activations, weddings, and celebrations. Revenue generated through rental fees based on duration and inventory selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AFR Event Furnishings rents upscale furniture for special events including galas, conferences, brand activations, weddings, and trade shows. The company delivers white-glove service from product selection through installation via 28 distribution centers, complemented by a proprietary 3D Model Library and the Prismm space planning tool that allow event professionals to plan and visualize layouts in CAD-compatible formats.

Product overview

AFR Event Furnishings is a furniture rental company offering a unified event furnishing platform with physical rental inventory and digital planning tools. The core product is Special Event Furnishings—rental furniture for galas, conferences, brand activations, and celebrations—complemented by a 3D Model Library for space planning in SketchUp, AutoCAD, and 3DS Max formats. The portfolio spans six outdoor furniture collections (Arlo, Baja, Costa, Evoke, Hemingway, Latitude, Tulum, Verona, Wisteria) and comprehensive indoor categories including lounge seating, tables & bars, chairs & stools, and lighting & décor. Additional offerings include custom branding services, white-glove delivery/installation, an Interactive Catalog (Bluebook), and Prismm space planning tools. The company operates sub-brands for trade shows (AFR Trade Show), residential rentals, office furnishings, home staging, and a clearance center, serving major markets across the U.S. from 28 distribution centers with 500+ experts.

Differentiator

Problem solved

Functional benefit

Brands

• Prismm: 3D space planning tool for event design

Products and services

• Special Event Furnishings Rental furniture for special events including galas, conferences, brand activations, and celebrations, featuring upscale furnishings and custom branding capabilities.
• Trade Show Furnishings Furniture rental services specifically for trade shows and exhibitions, including booth and exhibit space furnishings with portable, professional options and charged furniture for technology integration.
• Office Furnishings Furniture rental services for office and workspace environments.
• Residential Furnishings Furniture rental services for residential needs.
• Home Staging Furnishings Furniture rental services for home staging applications used by real estate professionals and stagers.
• AFR Clearance Center Discount and clearance furniture sales offerings from AFR's rental inventory.
• 3D Model Library A digital library of 3D-modeled furniture available for download in multiple CAD formats (SketchUp .skp, AutoCAD .dwg, 3DS Max .max/.3ds), allowing event designers to import and plan layouts using professional CAD software.
• Custom Branding Services Advanced design capabilities for custom branding of event furnishings to make each setting distinct and aligned with client or event branding.
• White-Glove Delivery and Installation Service Expert guidance from initial selection through flawless delivery and installation, backed by 28 distribution centers nationwide and dedicated local representatives.

Quantifiable outcome

• 28 distribution centers for nationwide coverage
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Classic Party Rentals: Classic Party Rentals (now part of the Marquee Event Group family) provides upscale event rental furnishings—tables, chairs, lounge furniture, and décor—for weddings, galas, and corporate events, directly competing with AFR in the same product category and customer base.
• Marquee Event Group: Marquee Event Group is a national event rental company offering furniture, tabletop, and décor for high-end events and weddings across multiple U.S. metros, competing head-to-head with AFR in the same short-term upscale event furnishings segment.
• Revelry Event Designers: Revelry provides luxury event furniture rentals, custom fabrication, and design services for weddings, galas, and brand activations, serving the same upscale event planner customer base as AFR with comparable inventory breadth.
• Hensley Event Resources: Hensley is a Phoenix-based event rental company offering premium furniture, tabletop, and décor for weddings and corporate events; while regional, it competes directly with AFR in the high-end Southwestern event segment with similar product depth.
• All Occasions Event Rental: All Occasions Event Rental supplies upscale furniture, tenting, and décor for weddings and corporate events across multiple U.S. markets, overlapping with AFR's event furnishings product lines and white-glove service model.
• Bright Event Rentals: Bright Event Rentals (formerly Taylor Creative) provides tent, furniture, and tabletop rentals for weddings, corporate events, and social occasions across major U.S. metros, making it a direct comparable on product category and customer base.

Broad incumbents

• CORT Furniture Rental: CORT is a large, established furniture rental company offering residential, office, and trade show furnishings nationwide. It competes with AFR's sub-brands (AFR Office, AFR Trade Show, AFR Residential) as a broader incumbent with overlapping capabilities rather than event-specialist focus.
• Brook Furniture Rental: Brook Furniture Rental is a national residential and corporate furniture rental company serving households, apartments, and offices. It overlaps with AFR's AFR Residential and AFR Office sub-brands but does not focus on short-term event rental.

Regional players

• Luxe Event Rentals: Luxe Event Rentals is a regional upscale event rental company serving weddings and corporate events in select U.S. markets. It competes with AFR on product style and customer type but with a smaller geographic footprint than AFR's 28-center network.

Others

• Prismm: Prismm is a 3D event space planning platform that is also offered as a sub-brand/tool by AFR. As a software/visualization partner in the event design workflow, it is adjacent and enabling rather than directly competitive with AFR's rental business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/afr_rentals
• YouTubeyoutube.com/AFRFURNITURERENTAL
• Facebookfacebook.com/AFRFurnitureRental
• Instagraminstagram.com/afrfurniturerental
• Pinterestpinterest.com/afrfurniturerental

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFR Event Furnishings