Africa Farmers

What Africa Farmers does

Africa Farmers is a B2B e-commerce marketplace founded in 2021 and headquartered in Marrakech, Morocco, that connects African farmers with global buyers for agricultural trade. The platform facilitates international trade in fresh produce across categories including fruits (blueberries, strawberries, citrus, avocados, mangoes), vegetables (tomatoes, onions, peppers, potatoes), spices, grains (coffee, chickpeas, almonds), dates, oils, and fertilizer. The company also operates under the doing-business-as name "African Fruits and Vegetables."

The platform operates on a transaction fee revenue model, charging commissions on completed trades between verified farmers and buyers. It supports multiple incoterms (EXW, FOB, CIF), multiple currencies (EUR, GBP, USD, JPY, MAD), and multilingual interface (English, French). Key features include buyer and farmer registration systems, a quotation request workflow, volume-based tiered pricing with minimum orders of 1-25 tons, and 24/7 customer service. The platform claims reach across 35+ African countries and emphasizes verified suppliers with GLOBAL GAP and ONSSA food safety certifications.

The company operates as a privately held, bootstrapped entity with no disclosed institutional funding, no parent company, and no subsidiaries. Headcount is 7 employees across two Marrakech office locations. Distribution channels include self-service platform access, direct enterprise sales for large volume buyers, and a farmer onboarding network. The company targets international produce importers, European distributors, wholesale produce buyers, and food service companies as primary customer segments, while serving African farmers seeking access to global markets.

Name

Africa Farmers

Legal name

Africa Farmers

Website

https://africa-farmers.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Africa Farmers is a B2B e-commerce marketplace founded in 2021 and headquartered in Marrakech, Morocco, connecting African farmers across 35+ countries with global buyers for trade in fruits, vegetables, spices, grains, dates, and fertilizer via a transaction-fee platform.

Ownership category

akta.pro rank

Product category

Agricultural Marketplace

NAICS

Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro industry

PRIMARYCRAFAJAC

Cross-border B2B/Wholesale Trade Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Cross-border & International E-commerce

SECONDARYAFAIAKAL

Import/Export & Cross-Border Food Commodity Trading

Agriculture & Food Production/Food Distribution & Wholesale/Food Ingredients & Commodities Trading/Wholesale

Keywords

• Agricultural marketplace
• B2B produce export
• Fresh fruit trade
• Vegetable export platform
• African commodity sourcing

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Agricultural Export Facilitation: Facilitates international trade of agricultural products from African farmers to global buyers. Platform charges transaction fees or commissions on completed trades between verified farmers and buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Africa Farmers operates a B2B e-commerce marketplace that connects African farmers with international buyers for the trade of agricultural products including fruits, vegetables, oil, spices, grains, dates, and fertilizer. The platform enables farmers to register, list products, and receive quotation requests, while buyers can browse by category and country, request quotes, and place bulk orders (typically 1–25 ton minimums) with support for EXW, FOB, and CIF incoterms. Revenue is generated via transaction fees or commissions on completed trades between verified suppliers and buyers.

Product overview

Africa Farmers operates a B2B agricultural products marketplace that connects African farmers with global buyers. The platform facilitates international trade in fresh produce including fruits (blueberries, cherries, strawberries, raspberries, oranges, lemons, avocados, pomegranates, mangoes, grapes, peaches, watermelons), vegetables (tomatoes, onions, potatoes, peppers, cucumbers, carrots, beans), spices (curry, turmeric, coriander, cloves), grains (coffee, chickpeas, almonds, peanuts), dates, oils, and fertilizers. The marketplace offers buyer and farmer registration systems, quotation request functionality, and supports various payment methods and incoterms for international shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Africa Farmers Agricultural Marketplace B2B e-commerce marketplace platform connecting African farmers with global buyers for the trade of fruits, vegetables, oil, spices, grains, dates, and fertilizer. Supports buyer and farmer registration, quote requests, volume-based tiered pricing per ton, and multiple incoterms (EXW, FOB, CIF) for international shipping.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Twiga Foods: Kenya-based B2B mobile marketplace connecting African farmers with vendors and retailers, operating a similar supply-aggregation model for fresh produce distribution across Africa.
• Tridge: Global B2B trade platform for agricultural commodities that connects buyers and suppliers across borders with quotation and verification features, the closest functional peer to Africa Farmers' cross-border sourcing model.
• Selina Wamucii: Kenya-based digital sourcing platform connecting African farmers and producers with global buyers across multiple agricultural categories, with a comparable cross-border B2B trade focus.
• AgriDigital: Australia-headquartered agricultural commodity supply chain platform providing digital marketplace and post-harvest solutions, comparable in B2B agricultural trade infrastructure and traceability features.

Regional players

• Tingo Foods: Nigeria-headquartered agri-food platform with marketplace components for produce distribution across African markets, comparable in B2B produce sourcing but focused on West African supply.
• Citrus Maroc: Moroccan citrus exporter association coordinating production and export of Moroccan citrus fruits; comparable as a competing channel for international buyers sourcing Moroccan produce.
• Mumita: North Africa-focused agricultural export platform with comparable product categories (fruits, vegetables) and cross-border Mediterranean trade positioning relative to Africa Farmers.

Emerging players

• Apollo Agriculture: Kenya-based agricultural platform serving smallholder farmers with inputs and market access, with partial overlap in farmer-onboarding and digital supply chain tooling for African agricultural trade.
• Farmcrowdy: Nigeria-based agricultural digital platform connecting farmers with markets and funding, with comparable African farmer-to-buyer intermediation focus though different monetization model.

Broad incumbents

• Cargill: Global agricultural commodity trader and food ingredients supplier with extensive African sourcing operations; represents the established incumbent that Africa Farmers competes against for buyer relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Africa Farmers