The African Diaspora Group

What The African Diaspora Group does

The African Diaspora Group (ADG) is a 501(c)(3) non-profit organization headquartered in Largo, Maryland, with operational infrastructure in Accra, Ghana. Founded in 2020, the organization supports descendants of the African diaspora — primarily those displaced during the Transatlantic slave trade and now living across the Americas, Caribbean, Europe, and beyond — through four programs: the ThyRoot™ Project (heritage restoration through indigenous storytelling and DNA-based research), the Diaspora Reintegration Project (end-to-end repatriation support), the Diaspora Gives Project (DNA testing and family reunification delivered with partner TAKIR), and the African Diaspora Resource Centre (ADRC) in Ghana, which provides on-the-ground resettlement services. ADG has coordinated Ghanaian citizenship ceremonies for 126 returnees (December 2022) and 150 members (March 2026), reconnected 10+ families through DNA testing, and reports members from 24+ countries.

ADG's revenue model is donation- and community-driven. Cash and cryptocurrency contributions form the primary inflow, supplemented by annual membership subscriptions, merchandise sales (apparel priced $18–$45), and corporate sponsorships. The go-to-market motion is grassroots and community-led, leveraging the WE C.A.R.E. programming pillars, diaspora events, and partnerships with the Ghana Diaspora Affairs Office and the African Prosperity Network to build trust and pipeline. The founder was enstooled as Queen Mother (Mama Kexornyi II) in Hedzranawo, Ghana in 2024, conferring traditional cultural authority that underpins the organization's brand legitimacy within the returnee community.

The organization operates with approximately 10 employees, a five-person board (President Saa-Ankh Clarke, Founder/Vice-Chair Mama Kexornyi II, Secretary Anthony Sedzro, Treasurer Darvin Thomas, and member Ciara Toliver), and a single primary service vertical — heritage restoration and repatriation — which creates demographic concentration risk against an otherwise diversified geographic footprint.

Name

The African Diaspora Group

Legal name

The African Diaspora Group, Inc

Website

https://africandiasporagroup.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The African Diaspora Group is a 501(c)(3) non-profit supporting descendants of the African diaspora with heritage restoration, DNA testing, citizenship support, and resettlement services, operating a resource centre in Accra, Ghana.

Ownership category

akta.pro rank

Product category

Heritage Restoration and Repatriation Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPADAHAM

Diaspora, Family Reunification & Case Management Services

Business & Public Services/International Organizations & Development/Refugee, Migration & Displacement Services

SECONDARYBPAGAEAI

Refugee & Immigrant Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGALAN

Refugee & Migrant Integration Enterprises (Livelihoods, Services)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Diaspora heritage restoration
• Repatriation support services
• DNA ancestry testing
• Citizenship acquisition assistance
• Community membership programs

Headquarters

HQ city

Maryland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) non-profit organization, The African Diaspora Group receives tax-deductible donations from individuals and organizations supporting their mission of diaspora heritage restoration and repatriation. Donations can be made via cash or cryptocurrency through their donor support platform.
2. Membership Fees: The organization offers membership plans with various tiers, providing access to exclusive resources, discounts at the African Diaspora Resource Centre Ghana, and participation in Diaspora Gives fundraising projects. Members receive targeted information for countries of interest such as Ghana.
3. Merchandise Sales: The organization operates an e-commerce store selling branded merchandise including apparel (t-shirts, hoodies, joggers), accessories (hats, fanny packs, backpacks), and children's items. Products feature themes related to African diaspora identity and repatriation.
4. Sponsorships: Corporate sponsorships are available for events, trips, and local community outreach programs, providing funding partners visibility within the diaspora community.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The African Diaspora Group is a 501(c)(3) nonprofit organization that supports descendants of the historical African diaspora in tracing their heritage, restoring cultural identity, and repatriating to African countries. It operates the ThyRoot™ Project for indigenous storytelling and DNA-based identity restoration, the Diaspora Reintegration Project for full repatriation support, and the Diaspora Gives Project in partnership with TAKIR for DNA-driven family reunification. It also runs an African Diaspora Resource Centre in Accra, Ghana, providing relocation, settling-in, business setup, and immigration services to returnees.

Product overview

The African Diaspora Group operates primarily as an e-commerce apparel retailer offering branded merchandise including t-shirts, hoodies, accessories, and children's apparel. Their product portfolio includes branded items like the African Diaspora Women's Premium Tee, Kente Women's Premium Tee, ADG Unisex Trucker Hat, and various children's apparel such as Infant Fine Jersey Bodysuit and Kids Hoodie. Beyond retail, the organization provides nonprofit services including the ThyRoot™ Project (indigenous storytelling and DNA-based identity restoration), Diaspora Reintegration Project (repatriation support), and the Diaspora Gives Project (DNA testing for family reunification). The African Diaspora Resource Centre Ghana serves as a flagship office providing relocation support, settling-in services, account setups, business establishment, and immigration services to diaspora returnees.

Differentiator

Problem solved

Functional benefit

Products and services

• ADG WE C.A.R.E. Membership Annual subscription membership program built on Community, Advocacy, Restoration, and Education pillars, providing access to exclusive resources, discounts at the African Diaspora Resource Centre Ghana, targeted country information, and participation in Diaspora Gives fundraising projects for individual members of the African diaspora.
• ThyRoot™ Project Identity restoration service using indigenous storytelling and spiritual systems to research African lineages, crossmatch migration patterns with DNA test results, and identify the original ancestral home of enslaved ancestors for individual diaspora members.
• Diaspora Reintegration Project End-to-end repatriation support service for diaspora returnees, providing education and resources on preparing for repatriation to Africa, settling in, doing business, citizenship acquisition, and community building, alongside events, networking, and advocacy.
• Diaspora Gives Project (with TAKIR) DNA testing program conducted in partnership with TAKIR in regions of Africa heavily impacted by the Transatlantic Slave Trade, enabling diaspora members and local African families to trace lineage and reconnect with displaced relatives.
• African Diaspora Resource Centre Ghana (ADRC) Physical resource center in Accra, Ghana providing in-person relocation support, settling-in services, account setups, business establishment assistance, and immigration services for diaspora members visiting or relocating to Ghana.

Quantifiable outcome

• Over 10 local families reconnected with displaced diaspora relatives through DNA testing initiatives
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• TAKIRcoreStrategic or Co-development PartnerThe African Diaspora Group partners with TAKIR to conduct wide-scale DNA testing in areas on the African continent hard hit by the Transatlantic Slave Trade. Through this initiative, they have been able to find and reconnect over 10 local families with their displaced relatives in the diaspora. TAKIR provides the DNA testing infrastructure while ADG facilitates community outreach and the testing programs.
• Ghana Diaspora Affairs OfficecoreStrategic or Co-development PartnerPartnership with the Diaspora Affairs Office of the President of Ghana for citizenship ceremonies and diaspora engagement initiatives. The office organizes citizenship ceremonies in partnership with Ministry of Interior, Ghana Immigration Services, Ghana Tourism Authority, and Beyond the Return Secretariat.
• African Prosperity Network (APN)minorStrategic or Co-development PartnerCollaboration with African Prosperity Network for organizing African Prosperity Dialogues, providing platform for diaspora engagement with African heads of state, policymakers, and business leaders.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ancestry.com: Established genealogy and DNA testing platform with global customer base and African ancestry data. Competes indirectly with ADG by serving the same diaspora identity-discovery need, but with a much broader family-history offering.
• 23andMe: Large-scale consumer DNA testing company that includes African ancestry composition among its reports. Broader scope than ADG, but operates in the same genealogy-and-lineage category ADG uses via TAKIR for diaspora identity restoration.

Direct peers

• African Ancestry: DNA testing company that traces African lineage to specific countries and ethnic groups for the African diaspora. Closest direct comparable to ADG's TAKIR partnership and ThyRoot identity-restoration project, with overlapping diaspora customer segment.
• The African Diaspora Network: Nonprofit focused on engaging the African diaspora in economic development across the continent. Comparable mission of mobilizing the diaspora for community, advocacy, and reintegration activities, similar to ADG's WE C.A.R.E. pillars.

Others

• National Museum of African American History and Culture: Smithsonian cultural institution dedicated to documenting African American life, art, and diaspora heritage. Not a competitor, but addresses a parallel mission of preserving and presenting African diaspora identity and history, relevant to ADG's educational programming.

Emerging players

• Sankofa Foundation: Heritage and cultural organization engaging the African diaspora in repatriation, education, and community projects. Smaller and less developed than ADG, but pursues the same diaspora-return and identity-restoration themes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@africandiasporagroup
• Facebookfacebook.com/africandiasporagroup
• LinkedInlinkedin.com/company/africandiasporagroup
• Instagraminstagram.com/africandiasporagroup
• TikToktiktok.com/@africandiasporagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The African Diaspora Group