African Movie Channel

What African Movie Channel does

African Movie Channel (AMC) is a UK-based, private broadcaster founded in 2005 that operates as a premium distributor of Nollywood and African entertainment to global audiences. The company runs three 24-hour linear channels (African Movie Channel, AMC Series, and Nolly Africa), each curated for high-quality African film, series, and lifestyle content delivered in HD. AMC's core business centers on licensing and distributing these channels to television platforms across sub-Saharan Africa, the UK, Europe, and North America.

The company's technology infrastructure supports both linear broadcast and FAST (Free Ad-Supported Streaming Television) distribution. The flagship FAST offering, Nolly Africa HD, is delivered across more than 10 CTV platforms including LG Channels, Samsung TV Plus, Freeview, Freely, Rakuten TV, Plex, Channelbox, Distro, Cineverse, theGrio, Mansa, and Freecast. The in-house production division AMCOP (African Movie Channel Original Productions) develops exclusive movies, talk shows, music programming, and lifestyle content, with weekly Friday night premieres feeding the channel schedule. AMC holds 200-250+ exclusively owned films and thousands of hours of unscripted content.

AMC operates a multi-stream revenue model: advertising revenue from FAST viewership, channel distribution and licensing fees from TV platform partners, and subscription/VOD services through select platform partners. The company is headquartered in London with 21 employees, and serves African diaspora viewers, sub-Saharan African audiences, and culture enthusiasts globally. The company is privately held with no publicly disclosed funding, ownership, or management team information.

Name

African Movie Channel

Legal name

African Movie Channel

Website

https://africanmoviechannel.com

Company type

Private

Operating status

Operating

Short description

African Movie Channel is a UK-based private broadcaster operating three 24-hour linear channels and a FAST streaming service (Nolly Africa HD) delivering Nollywood and African entertainment to sub-Saharan Africa, the UK, Europe, and the global African diaspora across more than 10 CTV platforms.

Ownership category

akta.pro rank

Product category

African Entertainment Broadcasting and Streaming

NAICS

Television Broadcasting Stations (51612), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

FAST Linear Streaming Channels (Ad-Supported) (MPABAHAD)

akta.pro secondary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Nollywood streaming
• African entertainment broadcasting
• FAST channel distribution
• Original movie production
• Linear TV channels

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Revenue (FAST): Free Ad-Supported Streaming Television model generating revenue from advertising displayed during content viewing. The FAST service Nolly Africa HD is distributed free to viewers with ads supporting the service.
2. Channel Distribution Fees: Revenue from licensing and distributing linear channels (AMC, AMC Series, Nolly Africa) to TV platforms and service providers across Africa and beyond.
3. Subscription/VOD Services: Premium content offerings through various TV platform partnerships, likely including subscription tiers for enhanced content access.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

African Movie Channel (AMC) operates premium 24-hour linear television channels and a FAST (Free Ad-Supported Streaming Television) streaming service that deliver curated Nollywood movies and African entertainment content to viewers across sub-Saharan Africa, the UK, Europe, and the African diaspora. The company runs three linear channels (African Movie Channel, AMC Series, and Nolly Africa) plus the Nolly Africa HD FAST service, distributed across smart TV platforms and streaming services. Through its AMCOP production division, AMC also produces and owns exclusive original African content, having added 250+ exclusively owned movies and thousands of hours of unscripted programming to its library.

Product overview

African Movie Channel operates as a multi-channel broadcasting platform offering three 24-hour linear channels (African Movie Channel, African Movie Channel Series, and Nolly Africa) plus a FAST streaming service (Nolly Africa HD) distributed across multiple CTV and linear TV platforms. The company also features original productions through its AMCOP division, music programming via AMC Music Lounge, and talk show content through AMC Movie Talk. Content library includes over 250 exclusively owned movies and thousands of hours of unscripted content.

Differentiator

Problem solved

Functional benefit

Brands

• AMCOP: African Movie Channel Original Productions - a pioneering production division dedicated to bringing authentic, original, and exclusive African content to the global stage.
• Nolly Africa HD
• AMC Movie Talk
• AMC Music Lounge

Products and services

• African Movie Channel (AMC) Premium 24-hour linear television channel showcasing the best Nollywood movies and award-winning films from across Africa in HD. Curated African entertainment for viewers across sub-Saharan Africa and its diaspora, distributed through TV platforms across the African continent and beyond.
• African Movie Channel Series (AMC Series)

Quantifiable outcome

• Nolly Africa outsells Hollywood films in Nigeria and many sub-Saharan African countries
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LG ChannelscoreChannel Partner/ Reseller/ Distributor · 15 June 2026African Movie Channel launched its premium 24-hour FAST channel, Nolly Africa HD, on LG Channels across Europe. This partnership expands AMC's European distribution and provides LG smart TV users access to Nollywood entertainment.
• Samsung TV PluscoreChannel Partner/ Reseller/ Distributor · 26 February 2026African Movie Channel launched Nolly Africa HD on Samsung TV Plus in the United Kingdom. The FAST channel is available to Samsung Smart TV users, expanding AMC's UK reach through Samsung's platform.
• Rakuten TVcoreChannel Partner/ Reseller/ Distributor · 17 June 2025African Movie Channel launched its 24-hour premium FAST channel, Nolly Africa HD, on Rakuten TV. This partnership extends AMC's European distribution to Rakuten TV's viewer base.
• FreeviewcoreChannel Partner/ Reseller/ Distributor · 25 April 2025African Movie Channel moved its FAST channel, Nolly Africa, to a dedicated LCN (Logical Channel Number) on Freeview in the UK (channel 287), and Freely (channel 593). Previously available via Channelbox since 2021.
• ChannelboxminorChannel Partner/ Reseller/ Distributor · 1 January 2021African Movie Channel's Nolly Africa channel was previously available via Channelbox since 2021, representing an early FAST distribution partnership before moving to dedicated channel numbers on Freeview.
• PlexminorChannel Partner/ Reseller/ DistributorNolly Africa HD available on Plex platform for streaming audiences, providing additional global distribution for AMC's FAST channel.
• CineverseminorChannel Partner/ Reseller/ DistributorNolly Africa HD available on Cineverse streaming platform, expanding AMC's distribution reach through independent streaming services.
• DistrominorChannel Partner/ Reseller/ DistributorNolly Africa HD available on Distro platform for streaming, providing additional distribution channel for African content.
• MansaminorChannel Partner/ Reseller/ DistributorNolly Africa HD available on Mansa platform, a streaming service focused on African content.
• theGriominorChannel Partner/ Reseller/ DistributorNolly Africa HD available on theGrio platform, a streaming service targeting African-American audiences.
• FreecastminorChannel Partner/ Reseller/ DistributorNolly Africa HD available on Freecast platform for streaming, expanding AMC's distribution ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Showmax (Multichoice): Africa's leading subscription streaming service, owned by Multichoice. Directly competes with AMC in distributing African (including Nollywood) content globally via streaming, and serves the same African and diaspora audience with both local and international content.
• TRACE (Trace Global): Global music and entertainment channel group with strong appeal among African and diaspora audiences. Comparable to AMC in operating a multi-channel, multi-platform African-curated media brand with FAST and linear distribution.
• Netflix (African content): Global streamer investing heavily in Nollywood and African originals and licensing. While not Africa-specialist, it competes for the same African-diaspora audience and ad/subscription wallet share.
• DSTV (Multichoice): Sub-Saharan Africa's dominant pay-TV operator. Distributes channels including African movie programming and competes for the same household TV audience that AMC targets across Africa.
• BeIN Africa: BeIN Media's African entertainment and sports portfolio distributing channels across MENA and Africa. Comparable to AMC as a multi-channel broadcaster targeting African and adjacent diaspora audiences.
• FilmBox (SPI International): Operates a portfolio of thematic FAST and linear channels distributed globally on CTV platforms. Comparable to AMC in operating niche-genre FAST channels (including ethnic/regional content) on LG Channels, Samsung TV Plus, and similar platforms.

Direct peers

• iROKOtv: Nollywood-focused streaming service offering a large library of African movies on a subscription/SVOD basis. Directly comparable to AMC in core audience (African and diaspora viewers) and primary content category (Nollywood).
• Africa Channel: Linear and streaming channel dedicated to African entertainment, lifestyle, and culture. Closely comparable to AMC as a curated, multi-platform African content brand serving the diaspora and continental African audiences.
• EbonyLife TV: Nigerian-owned channel and streaming platform showcasing Nollywood movies, series, and original productions. Directly competes with AMC in Nollywood content distribution across Africa and the diaspora.

Emerging players

• Mansa TV: Streaming service focused on African content and listed as one of AMC's distribution partners. Comparable as an emerging African-content platform competing for the same niche audience with overlapping library and FAST distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about African Movie Channel