AfriSQuare

AfriSQuare Entertainment is a privately-held African streaming platform launched in 2023 that delivers movies, TV shows, and African news to consumers across web, Smart TV, iOS, and Android via a freemium subscription model.

Company typePrivate
Founded2023
HeadquartersAfrica, South Africa
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What AfriSQuare does

AfriSQuare Entertainment is a privately-held African-focused streaming platform founded in 2023, operating from Kikuyu, Nairobi (Kenya) with primary commercial activity priced in Nigerian Naira. The company serves individual African entertainment consumers, offering on-demand access to movies, TV shows, and African news and lifestyle editorial content. Its distribution footprint spans a web platform at afrisquare.africa accessible via browser and Smart TV, plus dedicated iOS and Apple App Store and Android (Google Play) applications.

AfriSQuare firmographics

Firmographics

Name: AfriSQuare
Legal name: AfriSQuare Entertainment
Website: https://afrisquare.africa
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 1–10 employees
Short description: AfriSQuare Entertainment is a privately-held African streaming platform launched in 2023 that delivers movies, TV shows, and African news to consumers across web, Smart TV, iOS, and Android via a freemium subscription model.
Ownership category
akta.pro rank

AfriSQuare industry classification

Industry

Product category: Video Streaming
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120)
SIC: Services-Motion Picture & Video Tape Distribution (7822)
akta.pro primary industry: General Entertainment AVOD Platforms (MPACAAAB)
akta.pro secondary industries: Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA), Non-Theatrical Distribution (Educational, Airlines, Cruise, Community) (MPADAJAJ)

Keywords

Video streaming service
African entertainment platform
Movie on-demand
Subscription streaming
African news media

Where AfriSQuare is headquartered

Location

Headquarters

HQ city: Africa
HQ country: South Africa
HQ region: Africa

Offices1 record

Markets served

AfriSQuare business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

Subscription Streaming (Premium Tier): Premium subscription at ₦39/month offering ad-free access to movies and shows. Users save 20% compared to standard ₦49 monthly rate.
Subscription Streaming (Basic Tier): Basic tier at ₦19 offering subscription access to platform content.
Advertising Revenue: Free tier generates revenue through advertisements displayed during movies and shows. Free membership expires after 30 days with ads supporting content delivery.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free tier with 30-day membership and ad-supported content
Subscription	Monthly	Basic subscription plan
Subscription	Monthly	Premium ad-free subscription with 20% discount

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

AfriSQuare product offering

Product offering

Core offering

AfriSQuare is a Pan-African video-on-demand streaming service offering movies, TV shows, and African news content to individual consumers across Africa. It combines African-original productions with curated international titles, available via a freemium model (Free ad-supported, Basic ₦19, Premium ₦39/month) accessible through web browsers, Smart TVs, and dedicated Android and iOS mobile apps.

Product overview

AfriSQuare Entertainment is an African streaming platform offering on-demand video content including movies and TV shows. The platform features a membership-based model with Free tier (ad-supported), Basic (₦19), and Premium (₦39/month) plans. Content categories include Action, Adventure, Thriller, Drama, Romance, Crime, Animation, Horror, and Mystery genres. The service is accessible via web browser at afrisquare.africa and dedicated mobile applications for Android and iOS devices.

Differentiator

Problem solved

Functional benefit

Products and services

AfriSQuare Streaming Platform Pan-African video-on-demand streaming service offering movies, TV shows, and African news content via web browser and Smart TV, with freemium and subscription pricing (Free 30-day ad-supported, Basic ₦19, Premium ₦39).
AfriSQuare Android Mobile App Native Android application for streaming AfriSQuare movies, TV shows, and news on Android smartphones and tablets via the Google Play Store.
AfriSQuare iOS Mobile App Native iOS application for streaming AfriSQuare movies, TV shows, and news on iPhone and iPad devices via the Apple App Store.

Companies that use AfriSQuare

Customer profile

Segments1 record

Ideal customer profiles1 record

AfriSQuare technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

AfriSQuare partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

AfriSQuare competitors and assessment

Company assessment

Direct peers

iROKOtv: Nigerian-founded streaming platform focused on Nollywood and African film content, distributed via web and mobile apps; directly comparable to AfriSQuare on African-focused video streaming and freemium/subscription monetization.
Trace TV: Africa-rooted media company operating streaming channels focused on African entertainment, music and lifestyle; comparable on curated African video content for global African audiences.
Showmax: MultiChoice's pan-African SVOD/AVOD streaming service; the most direct head-to-head competitor to AfriSQuare in African entertainment streaming, with tiered pricing, mobile apps, and local African content.

Broad incumbents

StarTimes: Pan-African pay-TV and OTT operator with deep presence across Sub-Saharan Africa; broader incumbent offering live TV plus on-demand streaming at African price points.
Disney+: Global SVOD expanding into Africa with a premium catalog; relevant benchmark for what subscribers in the region increasingly compare against smaller African streamers.
Amazon Prime Video: Global SVOD with growing African availability and original commissions; competes for the same subscription and original-African-content wallet as AfriSQuare.
Netflix: Global SVOD leader actively investing in African originals and mobile-only plans across Africa; sets the baseline streaming UX, pricing and content depth expectations for African users.
DStv (MultiChoice): Largest Sub-Saharan African pay-TV broadcaster with bundled on-demand and streaming; competes for the same African entertainment spend as AfriSQuare with vastly larger catalog and content budgets.

Emerging players

Viu: Emerging-market focused SVOD with presence in Africa; comparable freemium/subscription mobile-first streaming model targeting price-sensitive audiences.

Regional players

Canal+ (Canal+ Afrique): French-headquartered media group operating pay-TV and streaming bundles across francophone Africa; competes for the same African subscription entertainment spend as AfriSQuare, primarily in francophone territories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

AfriSQuare financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AfriSQuare leadership team

Management profile

Number of profiles

AfriSQuare funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AfriSQuare M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AfriSQuare

What does AfriSQuare do?

Is AfriSQuare a public or private company?

AfriSQuare is a private company. It is classified as unknown and is currently operating.

When was AfriSQuare founded?

AfriSQuare was founded in 2023. It employs 1 to 10 people.

Where is AfriSQuare based?

AfriSQuare is headquartered in Africa, South Africa, in the Africa region.

How does AfriSQuare make money?

Three revenue lines are on record. Subscription Streaming (Premium Tier) is the primary driver. The others are subscription Streaming (Basic Tier) and advertising Revenue.

Who are AfriSQuare's main competitors?

Direct peers on record are iROKOtv, Trace TV and Showmax. Broad incumbents are StarTimes, Disney+, Amazon Prime Video, Netflix and DStv (MultiChoice). Viu is listed as an emerging player. Canal+ (Canal+ Afrique) is listed as a regional player.

Does AfriSQuare have an API?

No public API is recorded for AfriSQuare.

What industry is AfriSQuare in?

AfriSQuare's product category is Video Streaming. Its primary akta.pro industry code is MPACAAAB, General Entertainment AVOD Platforms, with a secondary code of BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD). Its NAICS code is 516210 and its SIC code is 7822.