Australian Fabric Wholesalers Pty Ltd.

What Australian Fabric Wholesalers Pty Ltd. does

Australian Fabric Wholesalers Pty Ltd (trading as AFW) is a family-owned Australian B2B textile supply chain company founded in 1992, with operating roots tracing back to the 1950s as owners of Brush Fabrics, a local dye house and knitting mill. The company is headquartered in Mount Waverley, Melbourne, and operates Australian offices in Brisbane alongside offshore operations support offices in China and Vietnam. AFW supplies fabric and finished garments to many of Australia's leading uniform brands across four end markets: schoolwear, sportswear, corporate wear, and tourism, and explicitly does not sell directly to schools, clubs, or corporates, positioning itself as a non-competing upstream partner to its B2B customers.

The company's product portfolio spans two categories: Garments (Custom-Made, Cut & Sew, and Sublimated garments, plus the School Ease stock-service schoolwear sub-brand) and Fabrics (a Stock Service of knitted and woven fabrics with a 10-metre minimum order, a Sourcing Service, and the Rfibre recycled polyester sub-brand). Garment production relies on AFW's offshore manufacturing network, with all factories required to comply with SGS Social Compliance audits, while AFW itself holds full ISO-9001 quality management accreditation. Technical differentiators cited include lightweight polyester fabrics with UPF 50(+) rating for sublimated garments, flexible minimum order quantities, and on-time/on-spec delivery commitments.

AFW's business model is quote-based B2B sales, combining relationship-driven field sales across its Melbourne, Brisbane, China, and Vietnam offices with an online customer portal (portal.afw.net.au) for account management and ordering. Revenue is generated through transaction-based fabric sales (by the roll or in 10-metre minimums with cutting surcharge) and custom/sublimated garment manufacturing contracts with flexible MOQs at competitive offshore pricing. Marketing and customer acquisition are conducted through the company website, customer portal, and direct contact channels (phone and email), with credibility supported by ISO-9001 and SGS certifications rather than outbound digital marketing at scale.

Name

Australian Fabric Wholesalers Pty Ltd.

Legal name

AFW Pty Ltd

Website

https://afw.net.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Fabric Wholesalers (AFW) is a family-owned Australian B2B textile supplier, founded in 1992, that provides fabric stock, fabric sourcing, and custom, cut-and-sew, and sublimated garments to Australia's leading uniform brands across schoolwear, sportswear, corporate wear, and tourism via offices in Melbourne, Brisbane, China, and Vietnam.

Ownership category

akta.pro rank

Product category

Uniform and Apparel Fabric Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Knit Outerwear Mills (2253)

akta.pro primary industry

Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM)

akta.pro secondary industries

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK), Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)

Keywords

• Fabric wholesale supply
• Custom garment manufacturing
• Cut and sew production
• Sublimation printing fabrics
• Schoolwear textiles

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom-Made Garment Manufacturing: AFW creates custom-made garments tailored to customer requirements using their well-stocked fabric range, offering flexible minimum order quantities at competitive pricing.
2. Cut & Sew Garment Production: Industry-leading production of high-quality finished garments, with production and sales team working closely with customers to deliver on time and to specification.
3. Fabric Stock Service: Well-stocked range of knitted and woven fabrics sold by the roll or as little as 10 metres with a cutting surcharge, with strong focus on schoolwear, sportswear, and sublimation printing fabrics.
4. Fabric Sourcing Service: Extensive experience in sourcing wide range of high-quality fabrics meeting unique manufacturing requirements, including ethically sourced recycled polyester fabrics through Rfibre program.
5. Sublimated Garments: Quality sublimated garments for schoolwear, sportswear, corporate wear and tourism, with on-time delivery guarantee.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

AFW is a B2B garment and fabric supply chain solution provider selling custom-made, cut & sew and sublimated garments alongside a well-stocked range of knitted and woven fabrics. It supplies uniform brands in schoolwear, sportswear, corporate wear and tourism, combining Australian-based customer service with offshore manufacturing in China and Vietnam. Product lines include its School Ease stock service schoolwear range and Rfibre recycled polyester fabric range.

Product overview

AFW (Australian Fabric Wholesalers) operates as a B2B garment and fabric supply chain solution provider. The company offers two main product categories: Garments and Fabrics. Under Garments, AFW provides Custom Made Garments, Cut & Sew Garments, and Sublimated Garments, along with the School Ease sub-brand for stock service schoolwear. Under Fabrics, the company offers a Fabric Stock Service (knitted and woven fabrics) and a Fabric Sourcing Service, which includes the Rfibre recycled polyester line. The portfolio enables AFW to serve uniform brands in schoolwear, sportswear, corporate wear, and tourism markets.

Differentiator

Problem solved

Functional benefit

Brands

• School Ease: High-quality basics range of stock service schoolwear garments and accessories including socks, belts, trousers, skirts, skorts, trackpants, jackets, and shorts.
• Rfibre

Products and services

• Custom Made Garments B2B custom-made garments tailored to customer specifications using AFW's well-stocked fabric range, offered with flexible minimum order quantities at competitive pricing for uniform brand customers.
• Cut & Sew Garments Industry-leading production of high-quality finished cut & sew garments, with AFW's production and sales teams working closely with customers to deliver on time and to specification.
• Sublimated Garments Quality sublimated garments suitable for schoolwear, sportswear, corporate wear and tourism, featuring lightweight polyester fabrics with UPF 50(+) rating.
• School Ease Stock Service Schoolwear High-quality basics range of stock service schoolwear garments and accessories including socks, belts, trousers, skirts, skorts, trackpants, jackets and shorts, supplied to uniform brand customers.
• Fabric Stock Service Well-stocked range of high-quality knitted and woven fabrics with strong focus on schoolwear, sportswear, and fabrics prepared for sublimation printing, supplied by the roll or from 10 metres minimum with cutting surcharge for partial rolls.
• Fabric Sourcing Service Sourcing service drawing on AFW's supply chain network to provide a wide range of high-quality fabrics meeting unique manufacturing requirements, including ethically sourced and environmentally friendly fabrics.
• Rfibre Recycled Polyester Fabric Ethically sourced, environmentally friendly 100% recycled polyester fabrics conforming to global recycled standards, offered within AFW's fabric sourcing service.

Quantifiable outcome

• On-time, on-spec delivery
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SGScoreOthersSGS provides social compliance factory assessment audits for AFW's offshore manufacturing partners. All factories in AFW's supply chain must be compliant with SGS Social Compliance Factory Assessment Audits, demonstrating AFW's commitment to corporate social responsibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• RSEA Pty Ltd: Australian retail and distribution network for safety, workwear, and uniforms. Adjacent ecosystem participant in the same end market as AFW's customers, though operating as a downstream distributor rather than upstream manufacturer.

Regional players

• Yakka: Iconic Australian workwear and uniform brand owned by a major apparel group. Comparable as a regional Australian B2B uniform brand and manufacturer addressing similar institutional buyer segments.
• Bisley Workwear: Australian workwear brand and manufacturer focused on industrial and trade uniforms. Comparable as a regional Australian uniform manufacturer competing for overlapping B2B apparel customers, though Bisley owns its own brand rather than operating as a non-competing supplier.
• KingGee: Heritage Australian workwear and uniform brand manufacturing apparel for trades and corporate clients. Comparable as a regional player in the Australian B2B uniform apparel market served by AFW's customers.

Direct peers

• Modways International: Australian custom apparel manufacturer producing uniforms and teamwear for schools, corporates, and sports clubs. Comparable to AFW's cut & sew and sublimated garment services for the same uniform brand customer base.
• Workwear Group: Australian corporate and industrial uniform manufacturer serving enterprise customers. Comparable to AFW in operating a vertically integrated B2B apparel supply chain focused on uniforms for institutional buyers across Australia.
• Tricor Group: Australian apparel and textile supplier providing uniform, corporate, and industrial clothing solutions. Comparable to AFW as a domestic B2B uniform and apparel supply chain provider serving institutional and corporate buyers.
• Charles Parsons Group: Trans-Tasman textile wholesaler and distributor supplying apparel, home, and industrial fabrics to manufacturers and brands. Comparable to AFW as a fabric stock service and sourcing partner for downstream apparel makers in the Australasian market.
• Boost International: Australian schoolwear and corporate uniform manufacturer with offshore production. Directly comparable to AFW in serving Australian uniform brands with custom-manufactured garments and stock service schoolwear.

Broad incumbents

• Hanes Australasia: Subsidiary of a global apparel conglomerate producing underwear, socks, and basics for Australasian markets. Comparable as a broader incumbent apparel manufacturer operating at scale in the same geography though focused on basics rather than uniforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/australian-fabric-wholesalers-pty-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Fabric Wholesalers Pty Ltd.