Agac Interiors

What Agac Interiors does

AGAC Interiors is a privately held, founder-led interior design firm specializing in customized residential interior execution, founded in 2011 by Denny Abraham and headquartered in Mallappally, Kerala, India. The firm delivers turnkey home interior projects spanning modular kitchens, living room furniture and TV units, bedroom wardrobes and cots, dining room tables and chairs, and decorative units. Its core operational technology is an in-house manufacturing facility that fabricates modular kitchen and furniture components, which the company states enables a 45-day guaranteed project handover from design approval to install. There is no software platform; ordering, consultation, and appointment scheduling occur via the website (agacinteriors.com), phone, WhatsApp, and in-showroom visits.

The business model is project-based, one-time revenue: customers select one of three tiered packages — Standard (₹8.6L for 2BHK/3BHK), Supreme (₹11.6L for 3BHK), or Prestige (₹15.6L for 4BHK) — with all packages customizable. Sales is showroom-led, with five physical locations across South India (Thiruvalla, Kochi, Mallappally, Trivandrum, Bangalore) supplemented by free consultation, in-home appointments, and SEO-optimized location pages. The primary customer segment is mid-market residential homeowners in South India, including new home buyers (villas, apartments, flats) and renovation customers; no commercial or enterprise segment is served. The company self-reports 3,100+ completed projects, 37 ongoing projects, and a 10+ year operating history, though revenue is not publicly disclosed and the reported employee count of six is anomalous relative to the showroom footprint, implying heavy use of subcontracted installers and contracted designers.

Name

Agac Interiors

Legal name

AGAC Interiors

Website

https://agacinteriors.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

AGAC Interiors is a Kerala-based, founder-led residential interior design firm delivering turnkey modular kitchens and home interiors via five showrooms and in-house manufacturing, serving mid-market homeowners across South India through tiered packages starting at ₹8.6 Lakhs.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Interior Design Services (54141), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Residential interior design
• Modular kitchens
• Home interiors
• Custom furniture
• Interior execution

Headquarters

HQ city

Mallappally

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interior Design & Execution Services: Full-service interior design and turnkey installation for residential properties, including modular kitchens, living room, bedroom, and dining room interiors. Revenue is generated through one-time project-based fees with three main package tiers (Standard, Supreme, Prestige) starting from 8.6 Lakhs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AGAC Interiors delivers customized turnkey residential interior design and execution services, including modular kitchens, living room, bedroom, and dining room interiors, along with decorative units. The company manages a five-step process from consultation and design approval through in-house production, delivery, installation, and on-time handover within 45 days. Offerings are sold as three tiered packages (Standard from 8.6 Lakhs, Supreme from 11.6 Lakhs, Prestige from 15.6 Lakhs) supported by a lifetime service warranty.

Product overview

AGAC Interiors is an interior design firm offering customized residential interior solutions across South India. The company provides a portfolio of modular kitchen designs (L-shape, U-shape, parallel, island, and straight-line configurations), living room interiors (sofa sets, TV units, prayer units, partitions), bedroom furniture (wardrobes, bed cots, dressing units), dining room solutions (crockery shelves, wash counters, tables and chairs), and decorative units (bookshelves, side tables). The company organizes its offerings into tiered package offerings: Standard Package (starting @ 8.6L for 2BHK/3BHK), Supreme Package (starting @ 11.6L for 3BHK), and Prestige Package (starting @ 15.6L for 4BHK), each including progressively comprehensive furniture and installation services with a 45-day delivery guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Kitchens Customized modular kitchen designs including L-shape, U-shape, parallel, island, and straight-line configurations tailored to residential spaces. Includes kitchen bottom cabinets, wall cabinets, wire baskets (Hettich), and hood and hob (Faber).
• Living Room Interiors Complete living room interior solutions including sofa sets, TV units, LCD display units with ledges, prayer units, crockery units, and living-dining partitions for residential properties.
• Bedroom Interiors Customized bedroom furniture including wardrobes (2-door and 3-door), bed cots (queen and king size), dressing units, and mattresses tailored for residential bedrooms.
• Dining Room Interiors Dining area solutions featuring glass top dining tables with chairs, crockery shelves, wash counters, and dining furniture bundles for residential homes.
• Decorative Units Decorative furniture items including bookshelves, side tables, center tables, shoe racks, and study tables for living spaces.
• Standard Interior Package (2BHK/3BHK) Entry-level interior design package for 2BHK or 3BHK homes or flats starting at 8.6 Lakhs. Includes kitchen bottom cabinet (510x80cm), kitchen wall cabinet (510x60cm), wire baskets (Hettich), hood and hob (Faber), LCD display unit with ledge, 5-seater sofa with center table, glass top dining table with 3 chairs, and bedroom furnishings, with a 45-day handover guarantee.
• Supreme Interior Package (3BHK) Mid-tier interior package for 3BHK homes, flats, or villas starting at 11.6 Lakhs. Includes prayer unit, crockery unit, shoe rack, guest bedroom with queen-size mattress and 3-door wardrobe, along with comprehensive kitchen, living, and dining furniture, with a 45-day handover guarantee.
• Prestige Interior Package (4BHK) Premium interior package for 4BHK homes or villas starting at 15.6 Lakhs (originally priced at 22.29 Lakhs). Includes fully loaded premium kitchen, master bedroom with 3-door wardrobe and king-size cot, living room with LCD display unit and 5-seater sofa, dining room with glass top table and 6 chairs, kids room with 2-door wardrobe and study table, with a 45-day handover guarantee.

Quantifiable outcome

• 45-day project handover guarantee
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Wakefit: Wakefit is an Indian sleep and home solutions company that has expanded into furniture and home interiors. It is an emerging player gradually overlapping with AGAC's bedroom and home interior categories through its direct-to-consumer furniture and custom solutions.

Broad incumbents

• Urban Ladder: Urban Ladder (now part of Reliance) is a major Indian furniture and home décor retailer offering both ready-made and customizable furniture. It serves the same residential interior customer and competes with AGAC's furniture and modular offerings, though at a more retail-led scale.
• Sleek (Asian Paints): Sleek, owned by Asian Paints, is a major Indian modular kitchen and wardrobe brand. It is a broad incumbent competing with AGAC's core modular kitchen offering, with significantly larger scale, dealer network, and brand recognition across India.
• Pepperfry: Pepperfry is one of India's largest online furniture and home décor marketplaces. While broader in scope than AGAC (furniture-first rather than interior-design-first), it competes for the same residential customer wallet on furniture and décor purchases that AGAC bundles into its interior packages.

Direct peers

• Livspace: Livspace is a leading interior design and home renovation platform in India operating a marketplace-driven model with design partners. It is directly comparable to AGAC as it serves homeowners seeking modular kitchens, full-home interiors, and customization, but at significantly larger scale and with technology-led design tools.
• Bonito Designs: Bonito Designs is a full-service residential interior design firm offering end-to-end solutions including modular kitchens, wardrobes, and furniture. It is a direct competitor to AGAC in the customized home interior category with comparable turnkey service and warranty offerings.
• DesignCafe: DesignCafe offers end-to-end interior design services for residential customers in India with in-house manufacturing and modular solutions. It directly competes with AGAC in the customized residential interior space, with a similar full-service, fixed-price package model.
• HomeLane: HomeLane is one of India's largest tech-enabled home interior companies offering modular kitchens, wardrobes, and full home interiors with a 45-day delivery promise. It is the closest direct peer to AGAC's offering, targeting the same mid-to-premium residential segment across India with showrooms, in-house production, and tiered packages.
• WoodenStreet: WoodenStreet is an Indian furniture and home interior retailer that offers customized furniture, modular kitchens, and home décor. It overlaps with AGAC's modular kitchen and custom furniture categories and serves a similar mid-to-premium residential customer base.

Regional players

• MisterDesign: MisterDesign (formerly Hometown) is a regional interior and modular furniture player. It is comparable to AGAC as a multi-city interior design and modular furniture service provider, though it operates in different geographies and at varying scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3TEHiZWs9_RDCCTsJuCFSQ
• Facebookfacebook.com/agac.interiors.7
• Instagraminstagram.com/agacinteriors
• LinkedInlinkedin.com/company/agacinteriors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agac Interiors