Agal Wellbeing Services

What Agal Wellbeing Services does

Agal Wellbeing Services is a UK-registered charity (Charitable Incorporated Organization, Charity No. 1202168) founded in 2020 and headquartered in Ilford, Greater London. The organisation delivers mental health counselling, domestic abuse advocacy, training/CPD, and life coaching services targeted at South Asian families and individuals in the United Kingdom who face cultural, linguistic, and stigma-related barriers to mainstream support. It is staffed by six employees supported by a network of BACP-registered counsellors.

The service offering is delivered without proprietary technology. Delivery channels combine in-person sessions at the Ilford office, remote sessions via Skype and telephone, partner-organisation spaces, and a Microsoft Forms-based online referral system. All counsellors hold BACP registration and use Integrative, CBT, and SFBT therapeutic approaches. Sessions are free of charge and capped at eight per client. Services are delivered in nine languages — Bengali, English, Hindi, Malayalam, Punjabi, Tamil, Telugu, Sinhalese, and Urdu — providing critical accessibility for limited-English-proficiency clients. Domestic abuse advocacy includes safety planning and pathways to legal, housing, and health services.

Revenue is grant- and donation-based. The charity is funded by institutional supporters including the National Lottery Community Fund and the Postcode Society Trust, alongside supporter Hersana, with donations channelled through Stewardship. There is no commercial subscription or transactional pricing — services are free at point of use, and the organisation accesses end clients through community referrals, partner referrals, and direct inbound via phone, email, and online forms. Operations are UK-centric with online service reach extending to India and Canada.

Name

Agal Wellbeing Services

Legal name

Agal Wellbeing Services CIO

Website

https://agalwellbeingservices.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Agal Wellbeing Services is a UK-registered charity providing free mental health counselling, domestic abuse advocacy, life coaching, and CPD training to South Asian families and individuals in the United Kingdom, delivered in nine languages by BACP-registered practitioners.

Ownership category

akta.pro rank

Product category

Mental Health and Wellbeing Support Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (62419), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSABAIAF

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYBPACAPAO

Wellbeing, Mental Health & Employee Assistance (EAP)

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Mental health counselling
• Domestic abuse support
• Culturally sensitive services
• South Asian community welfare
• Charity wellbeing services

Headquarters

HQ city

Ilford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Charitable Donations and Grants: As a registered charity (number 1202168), Agal Wellbeing Services operates entirely on donations, grants, and supporter funding. The organisation offers all services completely free of charge to clients, including up to 8 counselling sessions and domestic abuse support services. Funding comes from institutional supporters including the National Lottery and Postcode Trust.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Agal Wellbeing Services is a UK-registered charity that delivers free mental health counselling (up to 8 sessions), domestic abuse advocacy, life coaching, and training/CPD sessions to South Asian families and individuals affected by mental health issues, domestic abuse, and relationship-related problems. Services are delivered in-person at its Ilford office or online via Skype and telephone, by BACP-registered counsellors across nine languages including Bengali, English, Hindi, Malayalam, Punjabi, Tamil, Telugu, Sinhalese, and Urdu.

Product overview

Agal Wellbeing Services is a registered UK charity offering a portfolio of mental health and wellbeing services focused on South Asian families. The core offerings consist of Counselling (up to 8 free sessions with BACP-registered therapists using CBT and SFBT approaches), Domestic Abuse Advocacy (free confidential support with safety planning and access to legal, housing, and health services), Training/CPD Sessions for professional development, and Life Coaching for personal growth. All services are delivered with cultural sensitivity in Bengali, English, Hindi, Malayalam, Punjabi, Tamil, Telugu, Sinhalese, and Urdu, with sessions available in-person or online via Skype and telephone.

Differentiator

Problem solved

Functional benefit

Products and services

• Counselling Professional counselling offering up to 8 free sessions per client, delivered by BACP-registered counsellors using an Integrative approach with CBT and SFBT. Available in-person and online via Skype or telephone, with support in 9 languages including Bengali, English, Hindi, Malayalam, Punjabi, Tamil, Telugu, Sinhalese, and Urdu. Targeted at South Asian families and individuals in the UK affected by mental health and relationship-related issues.
• Domestic Abuse Advocacy Free, confidential domestic abuse advocacy including safety planning, emotional support, and help accessing legal, housing, and health services. Provided in multiple languages and available to UK-based individuals aged 16+ who have experienced domestic violence or abuse from partners, ex-partners, family members, or carers, including those suffering PTSD and trauma.
• Training / CPD Sessions Mental health training and continuing professional development (CPD) sessions for individuals and organisations seeking to understand domestic abuse and emotional wellbeing issues within a culturally aware framework.
• Life Coaching Coaching services that help individuals navigate life challenges, cultural expectations, and personal wellbeing goals within a culturally sensitive framework, delivered by the charity's counselling and support team.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HersanaminorStrategic or Co-development PartnerListed as a supporter of Agal Wellbeing Services. Hersana appears to be a partner organisation focused on women's wellbeing, potentially providing referral pathways or collaborative support services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Karma Nirvana: UK charity supporting victims of honour-based abuse and forced marriage, with strong focus on South Asian and Middle Eastern communities. Comparable culturally-specialist DV advocacy model.
• Southall Black Sisters: UK charity providing specialist counselling and advocacy for Black and Minority Ethnic women experiencing domestic and sexual violence. Highly comparable operating model to Agal: culturally specific free services, advocacy-led, referral-based, UK-based with community-embedded delivery.
• Asian Women's Resource Centre: UK charity delivering culturally sensitive services (counselling, DV support, welfare advice) for Asian women in London. Directly comparable to Agal in mission, services, and target demographic.

Broad incumbents

• Mind UK: Largest UK mental health charity providing information, support, and counselling across all demographics. Overlapping mental health service category but without Agal's ethnic specialism.
• Hestia Housing & Support: London-based charity supporting survivors of domestic abuse, modern slavery, and mental health needs, including BME-specific programmes. Comparable DV and mental health service mix in the same UK geography.
• Samaritans: UK-wide emotional support charity operating a 24/7 helpline. Comparable in mental health support delivery but at vastly larger scale and broader demographic scope.
• Women's Aid: National federation of domestic abuse support services across the UK. Comparable service domain (DV support, refuges, advocacy) but serves all demographics with broader scope than Agal.
• Refuge: Largest UK charity supporting survivors of domestic abuse. Comparable service category (DV support, helplines, advocacy) but operates at national scale and breadth rather than ethnic-specialist focus.

Emerging players

• Muslim Women's Network UK: UK charity supporting Muslim women including on mental health and domestic abuse. Comparably targeted at culturally conservative communities with overlapping counselling and advocacy services.
• StaySafe East: London-based charity for disabled and Deaf survivors of DV/sexual violence, with cross-cutting cultural-competence programmes. Comparable specialist advocacy delivery in the same London borough geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Agal-Wellbeing-Services-100067151266407
• LinkedInlinkedin.com/company/agal-wellbeing-services
• Instagraminstagram.com/agalwbs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agal Wellbeing Services