A-Game

What A-Game does

A-Game Consultancy Ltd is a UK-based coaching and community business founded in 2021 by Adam Smith and Adam Mayhew, targeting ambitious founders and business owners across the North of England. The company operates from Leeds and delivers its services in person across Yorkshire and surrounding regions, including Leeds, the Peak District, the Yorkshire Dales, and North Yorkshire. A-Game generates revenue through three membership tiers under its Aligned Founder programme: Access (£600/month + VAT over six months), Partners (£7,000 + VAT lump-sum for six months with added 1-to-1 coaching and health MOTs), and VIP (undisclosed pricing, year-long premium engagement). Standalone Men's Transformation Retreats at Patrick Brompton Hall are offered at £1,800 + VAT per attendee, and the company also generates ancillary revenue from speaking engagements and leadership training.

The underlying technology is a proprietary five-pillar framework (Awareness, Growth, Alignment, Mindset Mastery, Energy) delivered through a mix of live group sessions, private 1-to-1 coaching, in-person events (boardrooms, hikes, retreats), daily accountability check-ins, and bundled courses (A-Game Way, ARC). Delivery is human-led, anchored by the two co-founders who hold credentials in NLP, Timeline Therapy, Nutritional Therapy, Mindfulness teaching, and CNHC registration. Supporting infrastructure includes a podcast, YouTube channel, email newsletter, private community channel, and a gated application-and-discovery-call sales process. The company claims 500+ client success stories, 1,000+ coaching sessions delivered, and £10M+ in member-generated revenue influenced. A-Game is bootstrapped with no external investors, operating as a private limited company registered in England and Wales.

Name

A-Game

Legal name

A-Game Consultancy Ltd

Website

https://agameconsultancy.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

A-Game is a bootstrapped UK coaching and community business founded in 2021, delivering tiered membership programmes (Access, Partners, VIP) and standalone retreats to ambitious founders across the North of England through live events, 1-to-1 coaching, and a gated peer community.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Other Personal Services (8129), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Lifestyle & Habit Change Coaching (HSADAGAB)

akta.pro secondary industries

Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Private Memberships & Invitation-Only Experiences (HSACAMAL)

Keywords

• Founder coaching services
• Executive coaching programs
• Leadership mastermind community
• Personal development retreats
• Business coaching memberships

Headquarters

HQ city

Yorkshire / North of England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Programme — Access Tier: Monthly subscription at £600 + VAT for a 6-month term. Includes weekly masterclasses, community access, direct access to founders, daily accountability check-ins, 2 in-person boardroom events, 2 retreat days, 2 founder hikes, and access to courses and resources. Revenue is recurring on a monthly billing cadence over a fixed contract period.
2. Membership Programme — Partners Tier: Lump-sum fee of £7,000 + VAT for a 6-month engagement. Includes everything in Access plus private 1-to-1 monthly coaching sessions, Wellman Blood Test, full Health MOT with tailored nutrition plan, personalised health plans, private deep-dive sessions, and first refusal to yearly retreats. This is a one-time contractual payment for a defined programme period.
3. Membership Programme — VIP Tier: Premium annual membership with the highest level of direct support. Includes everything in Partners, expanded event access (4 boardroom events, 4 retreat days, 4 founder hikes), 2 Wellman Blood Tests with revised nutrition plans, 6 Founder Health Strategy Sessions, first refusal to yearly retreats, and a bonus transformational day with overnight stay in a 5-star hotel, spa, and dinner experience. Pricing not publicly disclosed.
4. Men's Transformation Retreats: A standalone 4-day residential transformational retreat at Patrick Brompton Hall, North Yorkshire. Includes group coaching, cold water therapy, nature walks, breathwork, meditation, workouts, digital detox, and private accommodation with chef-prepared meals. Priced at £1,800 + VAT per attendee per retreat. Multiple retreats held annually; upcoming retreat March 2027.
5. Health MOT and Blood Testing: Wellman at-home blood tests and full Health MOTs administered by registered nursing colleagues, included within Partners and VIP tiers. Results inform personalised nutrition, fitness, and supplement plans. These health optimisation services are bundled into membership tiers rather than sold separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

A-Game sells tiered membership programmes (Access, Partners, VIP) for ambitious founders and business owners, delivering transformational coaching through weekly masterminds, in-person boardroom events, founder hikes, residential retreats, and one-to-one private coaching. The programme bundles a curated private founder community, daily accountability, structured personal development courses (A-Game Way, ARC), and health optimisation services (Wellman blood tests, Health MOTs, nutrition plans). A standalone four-day Men's Transformation Retreat is sold separately at £1,800 + VAT per attendee.

Product overview

A-Game is a coaching and community platform for ambitious founders operating across the North of England. The core offering consists of three membership tiers (Access, Partners, and VIP) that provide access to transformational coaching, weekly mastermind sessions, private coaching, in-person events, retreats, and a health and performance programme. Supporting educational resources include the A-Game Way course and ARC course provided as standard across all membership tiers. The Men's Transformation Retreat is offered as a standalone four-day in-person experience at Patrick Brompton Hall in North Yorkshire. Weekly virtual sessions (Weekly Mastermind, Actions & Accountability) and periodic in-person events (Boardroom, Founder Hikes) are integrated into the membership programmes. The company also produces a podcast focused on founder mindset and performance.

Differentiator

Problem solved

Functional benefit

Brands

• Aligned Founder: The main programme designed to help founders create lasting alignment in business, health and life through coaching, community, and events.

Products and services

• Access Membership Six-month community membership for ambitious founders and business owners. Includes weekly masterclasses, mastermind sessions, community access, direct access to founders, daily accountability check-ins, two in-person boardroom events, two retreat days, two founder hikes, and access to the A-Game Way and ARC courses and resources. Priced at £600 per month plus VAT.
• Partners Membership Six-month personalised coaching programme for ambitious founders. Includes everything in Access plus monthly private 1-to-1 coaching sessions, Wellman Blood Test, full Health MOT with tailored nutrition and health plans, private deep-dive sessions, and first refusal to yearly retreats. Priced at £7,000 plus VAT (one-time for the 6-month programme).
• VIP Membership Year-long premium programme with the highest level of direct support. Includes all Partners benefits with expanded volume (four boardroom events, four retreat days, four founder hikes, two Wellman Blood Tests with revised nutrition plans, six Founder Health Strategy Sessions) plus first refusal to yearly retreats and a bonus transformational day with overnight stay in a 5-star hotel, spa, and dinner experience. Pricing not publicly disclosed.
• Men's Transformation Retreat Standalone four-day residential transformational retreat for men, held at Patrick Brompton Hall in the North Yorkshire Dales. Includes group coaching, cold water therapy, nature walks, breathwork, meditation, group workouts, digital detox, and private accommodation with chef-prepared meals. Priced at £1,800 plus VAT per attendee, with the next retreat scheduled for March 2027.

Quantifiable outcome

• 500+ client success stories reported
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindvalley: Mindvalley combines paid personal-development memberships, signature events/retreats (e.g., Lifebook, A-Fest) and a private community — operating a very similar business model to A-Game at global scale, though with broader audience scope beyond founders.
• Vistage UK: Vistage runs paid peer advisory boards and one-to-one executive coaching for SME founders and CEOs in the UK. It is the closest scaled peer to A-Game's community + coaching model for ambitious owners, though it skews more business-strategy than wellness.
• Tiger 21: Tiger 21 is a paid peer membership of high-net-worth founders/entrepreneurs meeting in local groups. Comparable to A-Game on the gated, dues-based founder community and high-touch annual membership model.
• Strategic Coach: Strategic Coach (Dan Sullivan) sells tiered, paid masterminds to entrepreneurs with recurring group sessions, signature exercises and high-ticket annual fees. Closely comparable on pricing architecture, tiered access, and founder-segment focus.
• Entrepreneurs' Organization (EO): EO is a global peer network of founders generating $1M+ revenue, with UK chapters and structured member events, masterminds, and retreats. It directly overlaps A-Game's gated community + experiential events model for high-intent founders.

Broad incumbents

• YPO (Young Presidents' Organization): YPO is a global peer network for presidents/founders with UK chapters offering forums, retreats and leadership programming. Comparable on the curated paid membership model, though oriented toward larger enterprises than A-Game's targets.
• Tony Robbins / Mastery Group: Tony Robbins' Business Mastery and platinum partnerships operate as high-ticket multi-day events plus ongoing coaching communities for business owners. Conceptually adjacent to A-Game but at much larger scale and broader (non-founder) audience.

Emerging players

• Warrior Week: Warrior Week sells multi-day men's transformation events combining coaching, cold exposure and community. Directly comparable to A-Game's Men's Transformation Retreat product line and male founder target audience.
• Collective Intelligence (CollectiveOS): Collective Intelligence / Owen Osborn's group is a UK peer mastermind and coaching community for ambitious business owners, offering paid memberships and live events. Overlaps A-Game's North of England founder focus with a similar high-ticket, masterclass-led model.

Others

• YPO / EO Forum Coaching Hybrids (e.g. ActionCOACH UK): ActionCOACH operates paid business coaching and mastermind programmes for SME owners in the UK. Comparable on the high-ticket coaching + community structure for founders, though with more business-strategy and less wellness emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@a-gameconsultancy
• LinkedInlinkedin.com/company/agameconsultancy
• Instagraminstagram.com/agameconsultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Game