Al Ghurair Motors
Al Ghurair Motors (AG Auto Trading) is a Dubai-based car exporter founded in 2017 that sells brand-new GCC-specification vehicles across 20+ international brands to individual buyers and corporate/fleet customers worldwide, with a complementary spare-parts and Kazuko lubricants offering.
- Company typePrivate
- Founded2017
- HeadquartersAl Khabaisi, Dubai, United Arab Emirates
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Al Ghurair Motors does
Al Ghurair Motors, operating under the trade name AG Auto Trading, is a Dubai-based car exporter founded in 2017 and headquartered in Al Khabaisi, Dubai, United Arab Emirates. The company specializes in exporting brand-new GCC-specification vehicles to international buyers, offering a broad catalog spanning 20+ OEMs including Toyota, Lexus, Mitsubishi, Cadillac, BMW, Hyundai, Audi, Mercedes, Ford, Chevrolet, Mini, Land Rover, Volkswagen, Porsche, Mazda, Jaguar, Volvo, Peugeot, Suzuki, and Nissan, across body types including SUV, Sedan, Hatchback, Luxury, MUV, Pickup, Commercial Vehicles, Trucks/Equipment, Van/Bus, and Crossover/Coupe. The product portfolio extends beyond vehicle export into a structured spare-parts offering (body, brake, suspension, engine, and oil/lubricants categories) and Kazuko-branded lubricants, providing an aftermarket and consumables layer around the core export business.
The company operates a direct-to-consumer go-to-market with a website-based e-commerce showroom, phone-based sales, and brand presence across Facebook, Instagram, Twitter/X, and LinkedIn, plus a newsletter subscription funnel. Pricing is opaque by design — vehicles are listed 'price upon request' and quotes are issued on inquiry, consistent with both individual consumer transactions and fleet/corporate negotiations. The operation is positioned under the broader Al Ghurair family business group umbrella, which lends brand credibility. Two customer segments are targeted: individual international car buyers (primary) seeking GCC-spec vehicles unavailable in their home markets, and corporate/fleet buyers (secondary) procuring multiple vehicles or dealership stock.
Commercially, the business depends entirely on one-time vehicle sales supplemented by aftermarket parts and lubricants, with no disclosed recurring subscription, financing, or service-contract revenue. No proprietary technology, AI/ML tooling, API, or mobile app is documented; the core operating layer is a catalog website plus showroom logistics. Partnerships with KINGLONG (bus/coach) and CMC (commercial vehicles) extend the vehicle-category footprint, but no M&A, institutional funding, or quantified growth metrics are present in the available data, leaving financial scale and trajectory difficult to triangulate beyond the 51-100 headcount and broad OEM breadth.
Al Ghurair Motors firmographics
Firmographics- Name
- Al Ghurair Motors
- Legal name
- Al Ghurair Auto Trading
- Website
- https://agautotrading.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Al Ghurair Motors (AG Auto Trading) is a Dubai-based car exporter founded in 2017 that sells brand-new GCC-specification vehicles across 20+ international brands to individual buyers and corporate/fleet customers worldwide, with a complementary spare-parts and Kazuko lubricants offering.
- Ownership category
- akta.pro rank
Al Ghurair Motors industry classification
Industry- Product category
- Vehicle Export Services
- NAICS
- Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
- akta.pro secondary industries
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where Al Ghurair Motors is headquartered
LocationHeadquarters
- HQ city
- Al Khabaisi, Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Al Ghurair Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: The primary revenue stream is the sale of brand new vehicles (cars, SUVs, sedans, pickup trucks, commercial vehicles, buses/vans) from a wide range of internationally recognized brands including Toyota, Lexus, Mitsubishi, Cadillac, BMW, Hyundai, Audi, Mercedes, Ford, Chevrolet, Mini, Land Rover, Volkswagen, Porsche, Mazda, Jaguar, Volvo, Peugeot, Suzuki, and Nissan. Vehicles are sourced from the GCC region (noted as 'GCC' specification in listings) and exported to customers internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Vehicle sales — price upon request |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Al Ghurair Motors product offering
Product offeringCore offering
Al Ghurair Motors (AG Auto Trading) is a Dubai-based car exporter that sells brand new GCC-specification vehicles from more than 20 international brands (Toyota, Lexus, BMW, Mercedes, Ford, Porsche, Land Rover, Audi, and others) across SUV, sedan, hatchback, luxury, pickup, commercial, truck, and van/bus body types to international buyers. The portfolio is complemented by Kazuko-branded automotive lubricants and a multi-category spare parts offering covering body, brake, suspension, and engine components. Sales are handled via a quote-based website and phone channel, with vehicles shipped globally from Dubai.
Product overview
Al Ghurair Auto Trading (AG Auto Trading) is a Dubai, UAE-based car export company operating as part of the Al Ghurair group. The company offers a comprehensive automotive portfolio centered on vehicle exports, with vehicles from over 20 international brands including Toyota, Lexus, Mitsubishi, Cadillac, BMW, Hyundai, Audi, Mercedes, Ford, Chevrolet, Mini, Land Rover, Volkswagen, Porsche, Mazda, Jaguar, Volvo, Peugeot, Suzuki, and Nissan. The product portfolio includes vehicles across multiple body types (SUV, Sedan, Hatchback, Luxury, MUV, Pickup, Commercial Vehicles, Trucks/Equipment, Van/Bus, Crossover/Coupe) and is complemented by spare parts and Kazuko Lubricants offerings. The company specializes in GCC-specification vehicles and operates showrooms with popular models like Toyota Land Cruiser.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand New Vehicles (GCC-specification export) Brand new GCC-specification vehicles sourced in the UAE and exported to international buyers across more than 20 marques (Toyota, Lexus, BMW, Mercedes, Ford, Porsche, Land Rover, Audi, Hyundai, Mitsubishi, Cadillac, Chevrolet, Mini, Volkswagen, Mazda, Jaguar, Volvo, Peugeot, Suzuki, Nissan and others) and ten body types including SUV, sedan, hatchback, luxury, MUV, pickup, commercial vehicles, trucks/equipment, van/bus and crossover/coupe. Targeted at individual car buyers and fleet/corporate customers in non-GCC markets.
- Kazuko Lubricants Al Ghurair's own brand of automotive lubricants and oils, sold as part of the company's product portfolio for vehicle maintenance and servicing.
- Spare Parts Aftermarket and genuine vehicle spare parts covering body parts, brake parts, suspension parts, engine parts, oils and lubricants, and a residual 'Other Parts' category. Provides after-sales support to vehicle buyers and independent automotive customers.
Companies that use Al Ghurair Motors
Customer profileSegments2 records
Ideal customer profiles2 records
Al Ghurair Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Al Ghurair Motors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- KINGLONGminorKINGLONG (a bus and coach manufacturer) is featured on the AG Auto Trading website as a brand partner/logo display, suggesting a business relationship for the sale of KINGLONG buses/coaches or joint branding/marketing within the vehicle exporter platform.
- CMC (CMC Dealer)minorCMC (a commercial vehicle dealer) is featured on the AG Auto Trading website as a partner/logo display, suggesting a business relationship for the sale or distribution of CMC commercial vehicles through the AG Auto Trading platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Al Ghurair Motors competitors and assessment
Company assessmentEmerging players
- Kavak: Emerging digital-first used car marketplace with operations in Mexico, Brazil, Argentina, and other emerging markets. Comparable as a tech-enabled vehicle commerce platform serving international buyers, though focused on used rather than new vehicles.
- Cars24: Digital used-car marketplace operating across multiple emerging markets including UAE. Comparable as a digital vehicle commerce platform serving individual buyers with international footprint.
Broad incumbents
- Copart: Global online vehicle auction platform operating in the Middle East. Comparable as an established international vehicle commerce platform serving cross-border buyers of vehicles.
- Al-Futtaim Automotive: A major UAE-based automotive distributor representing Toyota, Lexus, Honda, and other major brands with full authorized-dealer capabilities. Comparable as a UAE-headquartered vehicle sales and export platform, but operating at much larger scale with OEM franchise rights.
Direct peers
- Premier Motors (Al Tayer Group): UAE authorized dealer for Ford, Lincoln, and other brands under Al Tayer Group. Comparable Dubai-headquartered multi-brand vehicle retailer with established export and GCC reach.
- Galadari Brothers Motors: Dubai-headquartered authorized dealer for Mazda, Volvo, and other brands. Comparable multi-brand new-vehicle dealer based in the UAE serving regional and export markets.
- Arabian Automobiles (AW Rostamani Group): Authorized dealer for Nissan, Renault, and INFINITI in the UAE with a Dubai showroom. Comparable as a Dubai-based multi-brand vehicle retailer serving both domestic and regional buyers.
- Jameel Motors (Toyota distributor): Authorized Toyota distributor in the UAE under the Abdul Latif Jameel group. Directly comparable as a major Dubai-based new vehicle distributor serving GCC and export customers with similar brand mix.
- Auto Trader UAE: UAE-focused online vehicle classifieds platform serving both domestic and international vehicle buyers. Comparable as a regional digital vehicle commerce platform.
Regional players
- Dubicars: UAE-focused online vehicle marketplace for new and used cars. Comparable as a Dubai-based online car listing platform serving international buyers in the GCC region.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Al Ghurair Motors social profiles
Digital presenceAl Ghurair Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Al Ghurair Motors leadership team
Management profileNumber of profiles
Al Ghurair Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Al Ghurair Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Al Ghurair Motors
What does Al Ghurair Motors do?
Al Ghurair Motors (AG Auto Trading) is a Dubai-based car exporter that sells brand new GCC-specification vehicles from more than 20 international brands (Toyota, Lexus, BMW, Mercedes, Ford, Porsche, Land Rover, Audi, and others) across SUV, sedan, hatchback, luxury, pickup, commercial, truck, and van/bus body types to international buyers. The portfolio is complemented by Kazuko-branded automotive lubricants and a multi-category spare parts offering covering body, brake, suspension, and engine components. Sales are handled via a quote-based website and phone channel, with vehicles shipped globally from Dubai.
Is Al Ghurair Motors a public or private company?
Al Ghurair Motors is a private company. It is classified as family owned and is currently operating.
When was Al Ghurair Motors founded?
Al Ghurair Motors was founded in 2017. It employs 51 to 100 people.
Where is Al Ghurair Motors based?
Al Ghurair Motors is headquartered in Al Khabaisi, Dubai, United Arab Emirates, in the Middle East region.
How does Al Ghurair Motors make money?
One revenue line is on record: new Vehicle Sales.
Who are Al Ghurair Motors's main competitors?
Emerging players on record are Kavak and Cars24. Broad incumbents are Copart and Al-Futtaim Automotive. Direct peers are Premier Motors (Al Tayer Group), Galadari Brothers Motors, Arabian Automobiles (AW Rostamani Group), Jameel Motors (Toyota distributor) and Auto Trader UAE. Dubicars is listed as a regional player.
Does Al Ghurair Motors have an API?
No public API is recorded for Al Ghurair Motors.
What industry is Al Ghurair Motors in?
Al Ghurair Motors's product category is Vehicle Export Services. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers, with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 4411 and its SIC code is 5010.