AGENCE PIERRE

What AGENCE PIERRE does

AGENCE PIERRE is a privately held, traditional real estate agency operating in Châtellerault, France, structured as a SARL (Société à Responsabilité Limitée) under the legal name "SARL d'Exploitation de l'Agence Pierre" (SIREN 317218451). Founded in 1984 and led by Director Benjamin de TUGNY, the agency has been continuously active in the local Châtellerault market for approximately 40 years. It operates as a franchisee under the ERA (European Real Estate Alliance) brand and holds membership in the FNAIM (Fédération Nationale de l'Immobilier), the leading French real estate professional federation. The business is organized around three core service lines: property sales (Transaction), rental services (Location), and property management (Gestion).

The agency serves residential property buyers, sellers, tenants, landlords, and small-scale property investors in the Vienne department (86) and adjacent Indre-et-Loire department (37), covering Châtellerault and approximately 20 surrounding communes including Thuré, Antran, Naintré, Dangé-Saint-Romain, La Roche-Posay, and Vouneuil-sur-Vienne. Its customer-facing surface includes a single physical office at 67 Boulevard Blossac in central Châtellerault, a website with ~108 active sale listings and ~14 rental listings, and supplementary features such as email alerts, favorites, and custom property search assistance. The technology stack is standard — a property listing website with search and contact forms — with no proprietary technology, AI/ML capabilities, APIs, or third-party integrations evidenced.

The business model is commission-driven: transaction fees on property sales, commission on rental placements, and recurring management fees on managed rental properties. Fee schedules are published as PDFs on the website but specific amounts are not disclosed in scraped content. Go-to-market is sales-led, relying on the physical office, direct phone and email contact, the website, and ERA network referrals. The agency has no disclosed institutional investors, no parent company control, and no evidence of M&A, funding, or expansion activity beyond its established local footprint.

Name

AGENCE PIERRE

Legal name

SARL d'Exploitation de l'Agence Pierre

Website

https://agence-pierre.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

AGENCE PIERRE is a privately held ERA-franchise real estate agency in Châtellerault, France, serving residential buyers, sellers, tenants, and landlords across the Vienne and Indre-et-Loire departments since 1984 via property sales, rentals, and management services.

Ownership category

akta.pro rank

Headquarters

HQ city

CHATELLERAULT

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales Commission (Transaction): Commission-based revenue from property sales transactions. Fees published on website for transaction services.
2. Property Rental Commission (Location): Commission-based revenue from rental transactions.
3. Property Management Fees (Gestion): Ongoing management fees for rental property management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AGENCE PIERRE is a traditional ERA franchise real estate agency in Châtellerault, France, offering property sales (transaction), rental services (location), and property management (gestion) for residential and commercial properties. It serves buyers, sellers, tenants, and landlords across the Vienne and Indre-et-Loire departments, operating as an FNAIM-adherent member since 1984.

Product overview

AGENCE PIERRE is a traditional ERA franchise real estate agency offering a unified service portfolio centered on property sales, rentals, and property management. The agency operates primarily as a service-based business rather than a technology platform, with its core offerings comprising property sales (Transaction), rental services (Location), and property management (Gestion). Additional features include property search alerts, favorites/saved listings functionality, and custom property search assistance. The company serves the Châtellerault area in the Vienne and Indre-et-Loire departments of France.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Transaction) Traditional real estate sales (transaction) services for residential and commercial properties including houses, apartments, buildings, and land in the Châtellerault area. Serves individual buyers and sellers with published agency fees (honoraires) and personalized transaction support.
• Rental Services (Location) Rental services for apartments, houses, studios, and commercial spaces in the Châtellerault area. Includes matching tenants to rental listings and charging commission-based location fees.
• Property Management (Gestion) Ongoing property management services for landlords, including tenant management, rent collection, and property maintenance, with published gestion honoraires.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ERA (European Real Estate Alliance)coreChannel Partner/ Reseller/ DistributorERA AGENCE PIERRE operates as a franchise under the ERA (European Real Estate Alliance) brand, a European real estate franchise network. The franchise provides brand recognition, operational support, and network resources while the agency maintains local autonomy.
• FNAIM (Fédération Nationale de l'Immobilier)coreOthersAgency is a member of FNAIM, the French National Federation of Real Estate Professionals. FNAIM membership requires adherence to professional ethics and standards, providing customers with confidence in professional service quality.

Scale indicators3 records

Recent moves3 records

Broad incumbents

• Orpi: France's largest real estate network with thousands of agencies. Directly comparable service offerings (transaction, location, gestion) but at national scale rather than Agence Pierre's single-city presence.
• Cimm Immobilier: Regional French real estate network with strong presence in western and central France including Vienne department. Directly comparable offerings in the same geographic catchment.
• Century 21 France: Major international real estate franchise operating in France with hundreds of local agencies. Comparable business model and service mix (sales, rentals, management) with much larger network footprint.
• Guy Hoquet Immobilier: French real estate franchise network with presence across France including smaller cities like Châtellerault. Offers directly comparable brokerage and management services at greater scale.
• Foncia: France's largest property management (gestion) company. Particularly comparable to Agence Pierre's Gestion service line, operating at massive national scale across both rental and condominium management.
• Laforêt: National French real estate franchise offering the same transaction, location, and gestion services as Agence Pierre. Competes in the same mid-tier French city markets with similar franchise structure.

Others

• LeBonCoin: Major French classifieds platform with significant real estate vertical. Functions as both a listing distribution channel and a partial substitute for traditional agency services, especially for lower-value residential transactions.
• SeLoger: France's leading online real estate listing portal. Not a direct competitor for brokerage services but a key channel/threat — French agencies including Agence Pierre rely on it for listing distribution while it increasingly enables direct buyer-seller matching.

Emerging players

• IAD France: Network-based real estate model with independent agents across France. Competes with traditional agencies like Agence Pierre on transaction services, particularly in lower-density markets, with a lower-cost operating model.

Direct peers

• ERA France (Sextant France): Direct franchisor of Agence Pierre under the ERA brand. Other ERA franchisees operate identical service models (transaction, location, gestion) under the same brand in other French territories, making them the closest direct peers in operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/agence-pierre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGENCE PIERRE