Agent Green
Agent Green is a Romanian non-profit environmental NGO founded in 2009 that investigates environmental crimes — especially illegal logging in virgin forests and Natura 2000 site degradation — and pursues accountability via litigation, media campaigns, and policy advocacy targeting the Romanian government and EU institutions.
- Company typePrivate
- Founded2009
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Agent Green does
Agent Green (Asociația Agent Green) is a Romanian non-governmental, non-profit environmental organization founded in February 2009 in Bucharest by Gabriel Păun, Raluca Nicolae, and Anca Șerban. The organization investigates environmental crimes — primarily illegal logging in virgin and old-growth forests, degradation of national parks and Natura 2000 sites, trophy hunting, GMO proliferation, and plastic pollution — and exposes them through legal action, international media campaigns, scientific reports, and non-violent direct action. Its work is structured around four strategic pillars: climate change, GMOs, biodiversity, and plastic.
The organization operates a portfolio of 19 active campaigns and 7 core projects, including the Avocatul Naturii (Nature's Lawyer) legal advocacy project (250+ court cases won), the Forever Forest certification program (650 hectares implemented in the Vrancea Mountains), the Carpathian Peace Parks cross-border initiative, the Digitalizare Granițe Arii Protejate boundary monitoring project, and the Sunt Natură eco-education program. Supporting technology includes the Inspectorul Pădurii (Forest Inspector) public application for verifying wood-transport trucks and digital infrastructure hosted on the Swiss Infomaniak platform. Agent Green maintains independence by explicitly refusing public funding.
Revenue is generated through individual donations (one-time and recurring via Stripe and PayPal), 3.5% income-tax redirection under Romanian law, a four-tier corporate partnership program (Bronze/Silver/Gold/Platinum at 1,000–15,000 EUR), and unrestricted foundation grants. It serves environmentally conscious individual donors, sustainability-oriented corporate partners, and engages Romanian ministries and the European Commission on biodiversity policy. Founder Gabriel Păun received the UN Champion of the Earth 2024 award, and Agent Green's investigations have been featured by BBC, ARD, Le Monde, RAI TV, Netflix, Al Jazeera, and ARTE.
Agent Green firmographics
Firmographics- Name
- Agent Green
- Legal name
- Asociația Agent Green
- Website
- https://agentgreen.ro
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agent Green is a Romanian non-profit environmental NGO founded in 2009 that investigates environmental crimes — especially illegal logging in virgin forests and Natura 2000 site degradation — and pursues accountability via litigation, media campaigns, and policy advocacy targeting the Romanian government and EU institutions.
- Ownership category
- akta.pro rank
Agent Green industry classification
Industry- Product category
- Environmental Advocacy and Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (1153)
- SIC
- Services-Membership Organizations (8600), Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industry
- Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
Keywords
Where Agent Green is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Agent Green business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: One-time and recurring (monthly) donations from individuals processed via Stripe (card payments) and PayPal, in RON and EUR. Donations are used exclusively for environmental investigations, forest protection, awareness campaigns, legal actions, and ecological education. Annual financial and activity reports are published.
- Corporate Sponsorship and Partnerships: Companies can become corporate partners at four tiers: Bronze (1,000 EUR), Silver (5,000 EUR), Gold (10,000 EUR), and Platinum (15,000 EUR). Partnerships fund ongoing projects such as plantings, model zones, special projects, mobilization, and awareness. Companies can also redirect 20% of profit tax to Agent Green under Romanian Law 30/2019.
- Tax Redirection (3.5% Income Tax): Romanian residents who pay income tax can direct up to 3.5% of their annual net income tax to Agent Green by completing Form 230, at zero cost to the donor. This is a significant revenue channel requiring annual renewal.
- Foundation and Institutional Grants: Agent Green receives funding from foundations that do not direct the organization's activities. The organization explicitly states it does not work with public funds to maintain complete independence from political pressures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Bronze Corporate Partner — 1,000 EUR |
| Other | Annual | Silver Corporate Partner — 5,000 EUR |
| Other | Annual | Gold Corporate Partner — 10,000 EUR |
| Other | Annual | Platinum Corporate Partner — 15,000 EUR |
| Other | Monthly | Individual Donations — Variable Amount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Agent Green product offering
Product offeringCore offering
Agent Green is a Romanian non-governmental non-profit organization that investigates environmental crimes and exposes them strategically to drive positive change across four priority pillars: climate change, genetically modified organisms (GMOs), biodiversity, and plastic pollution. The organization delivers impact through field investigations, legal action (250+ court victories), media campaigns, policy advocacy, and corporate/institutional partnerships. It operates the proprietary Forever Forest certification standard, the Avocatul Naturii (Nature's Lawyer) legal initiative, and the Inspectorul Pădurii mobile application for citizen-driven forestry oversight.
Product overview
Agent Green is an environmental NGO (non-profit organization founded in 2009) focused on investigating environmental crimes and promoting conservation. Rather than a traditional software product company, Agent Green operates a portfolio of environmental campaigns and projects including: 19 active campaigns (such as Forever Forest, Scheletul României, National Parks protection, Virgin Forest protection), 7 core projects (including Avocatul Naturii for legal advocacy, Carpathian Peace Parks, Sunt Natură for eco-education), and four strategic pillars: Biodiversity, Climate Change, GMOs, and Plastic. The organization accepts donations via Stripe and PayPal and publishes annual reports documenting its environmental impact.
Differentiator
Problem solved
Functional benefit
Products and services
- Forever Forest Certification Program A proprietary forest management certification program that promotes selective harvesting without clear-cutting, requires a minimum of 10% strict reference areas, and prohibits hunting and genetic engineering. Implemented across 650 hectares in the Vrancea Mountains, with the model emphasizing natural processes, native species, and long-term carbon storage. Targeted at forest owners seeking a sustainable, verifiable certification standard.
- Avocatul Naturii (Nature's Lawyer) A legal advocacy project that provides the voice of nature in court, having won over 250 court cases for environmental protection. Targets environmental crimes including illegal logging, trophy hunting, illegal micro-hydroelectric plants, and urban forest destruction. Includes representing nature in cases against corporations such as Hidroelectrica and Ameco.
- Carpathian Peace Parks A cross-border peace parks initiative connecting ecosystems across the Carpathian mountain range between Romania and Ukraine. Aims to create connected habitats for large carnivores and foster cross-border cooperation on biodiversity conservation.
- Sunt Natură (I Am Nature) Eco-Education Program An eco-education program for children from kindergarten to high school, designed to cultivate environmental awareness and connection with nature from an early age. Targeted at Romanian schools and educational institutions.
- Gala Curaj (Courage Gala) Annual fundraising and awards gala held at the Romanian Athenaeum, celebrating courageous individuals who have contributed to environmental protection. Generates donations from attendees and serves as a flagship annual event for the organization.
- Digitalizare Granițe Arii Protejate (Protected Area Boundary Digitization) A project to digitize and monitor the boundaries of protected natural areas (national parks and Natura 2000 sites) for improved enforcement and monitoring of Romania's protected area network.
- Mai Multă Pădure (More Forest) A forest expansion and reforestation initiative by Agent Green focused on increasing Romania's forest cover through tree planting and afforestation projects.
- Agent Green Donation Program A donor engagement program accepting one-time and recurring (monthly) donations from individuals in RON and EUR via Stripe and PayPal. Funds environmental investigations, forest protection, awareness campaigns, legal actions, and ecological education. Includes suggested donation amounts (25, 50, 100, 200 RON or 5, 10, 20, 50 EUR) and integration with Romanian 3.5% income tax redirection via Form 230.
- Corporate Partnership Program A tiered corporate sponsorship program with four packages: Bronze (1,000 EUR), Silver (5,000 EUR), Gold (10,000 EUR), and Platinum (15,000 EUR) annually. Companies can fund ongoing projects such as plantings, model zones, special projects, mobilization, and awareness campaigns. Includes 20% corporate profit tax redirection option under Romanian Law 30/2019. Targeted at sustainable-minded companies with impeccable environmental reputations.
Quantifiable outcome
- 24,000+ hectares of virgin forests protected in Făgăraș and Carpathians
- +4 more outcomes
Companies that use Agent Green
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Agent Green technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Agent Green partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- UNEP (United Nations Environment Programme)coreUNEP recognized Agent Green founder Gabriel Păun with the Champions of the Earth 2024 award, the highest UN environmental honor. This recognition elevated Agent Green's international profile and provided a platform for the organization's forest protection message on a global stage.
- Greenpeace România and DecliccoreAgent Green, Greenpeace România, and Declic jointly called on the European Commission regarding Romania's failure to protect Natura 2000 sites and submitted memoranda to Romanian authorities on biodiversity and climate risks.
- EuroNaturcoreEuroNatur and Agent Green co-published a report in May 2023 titled 'Tăieri masive de panică în ariile protejate Natura 2000' (Panic Logging in Natura 2000 Protected Areas), documenting massive logging across 16 locations in Romania and calling for EU intervention.
- Save Our SeedsminorAgent Green and Save Our Seeds co-published a report on genetically edited organisms (OEG) as a new unregulated threat to biodiversity and national security, highlighting risks from CRISPR-based gene editing.
- Charlie OttleycoreAgent Green partnered with British TV presenter Charlie Ottley (known for the Wild Carpathia documentary series) on the 'Bear Right' campaign, calling on companies to pay copyright fees to bears for using bear imagery in their branding, to fund a new bear sanctuary in Romania. The campaign targets international companies and leverages Ottley's media profile.
- McCann PR+The NewminorMcCann PR+The New is a PR agency that supported the 'Bear Right' campaign by Agent Green and Charlie Ottley, providing creative and communications expertise for the initiative targeting international brands.
- Bruno Manser Fonds (BMF)coreAgent Green and Bruno Manser Fonds co-published the 'IKEA — Ingenioasă pe dinafară, putredă pe dinauntru' (IKEA — Brilliant on the Outside, Rotten on the Inside) report in April 2024, investigating IKEA's role in forest destruction in Romania. BMF has also been involved in international forest protection efforts.
- Carpathian Peace ParkscoreCarpathian Peace Parks is an external initiative led by Agent Green to establish transboundary peace parks connecting ecosystems across the Carpathian mountain range, including a Romania-Ukraine Bucovina Peace National Park. The project aims to create connected habitats for large carnivores and foster cross-border cooperation.
- Bankwatch RomâniacoreBankwatch România and Agent Green have been co-litigants for nine years against the illegal micro-hydropower plant (MHC) on the Taia River, sharing legal resources and expertise. They jointly pursue cases against environmental destruction and have filed complaints to the European Commission regarding Natura 2000 sites.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Agent Green competitors and assessment
Company assessmentDirect peers
- EuroNatur: German-based European nature conservation foundation that co-published the 2023 'Panic Logging in Natura 2000' report with Agent Green. Both organizations pursue EU-level legal and policy advocacy for protected areas, with overlapping Carpathian and Balkan portfolios.
- Global Witness: International NGO investigating corruption and environmental crime with documented impact on EU and corporate policy. Global Witness's combination of investigations, legal filings, and policy advocacy closely matches Agent Green's operating model at international scale.
- Declic: Romanian civic-advocacy organization running petitions and campaigns on environmental and rule-of-law issues. Declic partners with Agent Green on European Commission submissions and grassroots mobilization, sharing a citizen-engagement, petition-driven model.
- ClientEarth: International environmental law charity using strategic litigation and regulatory engagement. ClientEarth's pure legal-advocacy model closely mirrors Agent Green's Avocatul Naturii project, including EU-level court actions on environmental enforcement.
- Bankwatch Romania: Romanian environmental NGO focused on public-finance accountability for energy and infrastructure. Agent Green and Bankwatch have co-litigated against the illegal Taia River hydropower plant for nine years and jointly file EU complaints — directly comparable legal-advocacy profile.
- Environmental Investigation Agency (EIA): UK- and US-based NGO using undercover investigations to expose environmental crime and drive enforcement. EIA's investigative-then-expose methodology is directly analogous to Agent Green's 100+ investigations and BBC/Netflix documentary pipeline.
- Greenpeace Romania: Romania's other high-profile environmental NGO, focused on biodiversity, forests, and climate. Agent Green and Greenpeace Romania jointly petition the European Commission on Natura 2000 enforcement, making them direct coalition peers with overlapping campaign portfolios.
- Bruno Manser Fonds: Swiss foundation focused on rainforest protection and corporate supply-chain accountability. BMF co-published the 2024 IKEA Romania investigation with Agent Green, sharing a forensic-investigation, supply-chain, and EU-policy advocacy playbook.
- Rainforest Action Network: US-based NGO campaigning against deforestation and corporate supply-chain impacts in forests. RAN's corporate-accountability and forest-protection focus parallels Agent Green's Forever Forest and IKEA supply-chain investigations.
Broad incumbents
- WWF Romania: Romanian arm of WWF, a global conservation major operating across habitat protection, species, and policy. WWF Romania has larger budgets and broader mandate but overlaps with Agent Green on forest and Natura 2000 work — a more established incumbent in the same advocacy space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Agent Green social profiles
Digital presenceAgent Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agent Green leadership team
Management profileNumber of profiles
Profiles3 records
Agent Green funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agent Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agent Green
What does Agent Green do?
Agent Green is a Romanian non-governmental non-profit organization that investigates environmental crimes and exposes them strategically to drive positive change across four priority pillars: climate change, genetically modified organisms (GMOs), biodiversity, and plastic pollution. The organization delivers impact through field investigations, legal action (250+ court victories), media campaigns, policy advocacy, and corporate/institutional partnerships. It operates the proprietary Forever Forest certification standard, the Avocatul Naturii (Nature's Lawyer) legal initiative, and the Inspectorul Pădurii mobile application for citizen-driven forestry oversight.
Is Agent Green a public or private company?
Agent Green is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Agent Green founded?
Agent Green was founded in 2009. It employs 1 to 10 people.
Where is Agent Green based?
Agent Green is headquartered in Bucharest, Romania, in the Europe region.
How does Agent Green make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorship and Partnerships, tax Redirection (3.5% Income Tax) and foundation and Institutional Grants.
Who are Agent Green's main competitors?
Direct peers on record are EuroNatur, Global Witness, Declic, ClientEarth, Bankwatch Romania, Environmental Investigation Agency (EIA), Greenpeace Romania, Bruno Manser Fonds and Rainforest Action Network. WWF Romania is listed as a broad incumbent.
Does Agent Green have an API?
No public API is recorded for Agent Green.
What industry is Agent Green in?
Agent Green's product category is Environmental Advocacy and Conservation Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMACAL, Urban & Community Reforestation / Street Tree Planting. Its NAICS code is 813312 and its SIC code is 8600.