Agentur Fritz

What Agentur Fritz does

Agentur Fritz GmbH is a privately held visual communication agency founded in 2015 by Simon Schoch and co-owned by Salome Ziegler, headquartered at Zürcherstrasse 108 in Rapperswil-Jona, canton of St. Gallen, Switzerland. The firm delivers project-based professional services across four integrated pillars: Grafik (branding, corporate design, print, packaging, typography), Bild (illustration, animation, photography, pictograms), Web (web design, web development, e-commerce, accessibility, SEO), and Raum (exhibitions, signage, wayfinding systems). It operates with a small core team of four (Nicolas Hässig as full-stack developer, Simon Schoch as typographic designer, Salome Ziegler as visual communicator and co-owner, Annina Keller as communication designer), augmented by a flexible freelancer network for illustration and programming, and offers apprenticeship positions for Mediamatiker:in EFZ.

The underlying technology stack is conventional: WordPress-based content management systems, front-end and back-end web technologies, and standard visual communication tooling. One client engagement (Carnot Capital) incorporated 'AI-generated aqureille-style imagery,' but the firm has no proprietary AI/ML product, no API or SDK offerings, and no documented data assets. Service delivery is relationship-led and project-based, with no disclosed pricing, no public subscription packages, and no intermediaries, marketplaces, or resellers; clients engage directly through consultation and project briefs.

The agency serves a diverse long-tail of regional SMEs, cultural and government institutions, nonprofits, and a handful of enterprises across German-speaking Switzerland (Rapperswil-Jona, Sarganserland, Glarnerland, Zürichsee-Linth), with a one-off international project in Liberia. Revenue is generated entirely from professional-services project fees. The firm has no external investors, no parent company, and operates as a closed partnership between its two founding owners. Marketing is limited to organic social (LinkedIn, Instagram, Facebook) and a portfolio website; there is no evidence of paid acquisition.

Name

Agentur Fritz

Legal name

Agentur Fritz GmbH

Website

https://agentur-fritz.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Agentur Fritz is a Swiss visual communication agency founded in 2015 in Rapperswil-Jona, delivering project-based branding, web, illustration, and spatial design services to regional SMEs, cultural institutions, and select enterprises across German-speaking Switzerland.

Ownership category

akta.pro rank

Product category

Visual Communication Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Visual communication services
• Graphic design services
• Branding and corporate design
• Web design services
• Illustration and animation

Headquarters

HQ city

Rapperswil-Jona

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Visual Communication Services: Project-based professional services in visual communication, encompassing graphic design, web design and development, spatial/signage design, illustration, animation, and photography. Revenue is generated through client projects across four main service areas: Grafik (Branding, Corporate Design, Print), Bild (Illustration, Animation, Photography), Web (Web Design, Development, E-commerce), and Raum (Exhibitions, Signage, Wayfinding).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Agentur Fritz is a visual communication agency delivering integrated creative services across four areas: Grafik (branding, corporate design, print, packaging), Web (web design, development, e-commerce, accessibility), Bild (illustration, animation, photography, mascots), and Raum (exhibitions, signage, wayfinding). The agency provides end-to-end creative execution for regional businesses, cultural institutions, and organizations.

Product overview

Agentur Fritz is a visual communication agency offering a unified suite of creative services across four core areas: Graphic Design (branding, print, packaging), Web Services (design, development, e-commerce), Image Services (illustration, animation, photography), and Space Design (exhibitions, signage, wayfinding). The agency functions as a full-service creative partner, combining these disciplines to deliver comprehensive brand appearances for clients from concept through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Grafik (Graphic Design Services) Visual communication services including branding, corporate design, logo design, print materials, brochures, magazines, packaging, giveaways, infographics, and typography for businesses and organizations.
• Web Services Digital services including web design, web development, online shops, e-commerce, newsletters, search engine optimization, accessibility, and digital concepts for businesses, museums, and cultural institutions.
• Bild (Image Services) Visual content creation including illustration, animation, image worlds, explainer videos, photography, mascots, and pictograms for brands and communications campaigns.
• Raum (Space/Environmental Design) Spatial communication services including exhibition design, signage systems, wayfinding systems, and orientation systems for museums, cultural institutions, care homes, and properties.

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 2nd West GmbHminorStrategic or Co-development PartnerCollaboration with 2nd West GmbH for the redesign of Ortsmuseum Schänis. Agentur Fritz led the conception and execution while 2nd West GmbH contributed to the project as a specialist partner.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studio Achermann: Independent Swiss design studio delivering visual identity, print and digital work. Comparable as a small, founder-led visual communication studio serving a similar Swiss-German regional client base with a focus on craft-driven graphic design.
• Whybrand: Swiss branding and corporate-design agency serving SMEs and institutions in the German-speaking market. Comparable target customers (regional SMEs, museums, public sector) and similar brand-and-website service scope.
• Velvet: Swiss creative agency with services spanning branding, web and communication design. Comparable in service breadth, Swiss-German market focus and SME-to-mid-market client mix.
• Kollerbrand: Swiss brand and design agency working across corporate design, print, web and packaging for regional and enterprise clients. Closely comparable in geography, service mix (branding + digital) and target SME/mid-market customer profile in the German-speaking Swiss market.
• Künzli Kreativ: Swiss creative agency working in branding, web and print for regional clients. Comparable as a small, full-service Swiss-German communication agency serving a similar SME and institutional client base.
• Brandlerei: Swiss design studio focused on brand identity and visual communication. Comparable as a small, design-led Swiss studio competing in the same regional corporate-design and digital-branding segment.
• Atelier Bolzhauser: Swiss graphic design and visual communication studio. Comparable as a small, craft-focused Swiss design practice competing in the same branding, print and editorial segment of the German-speaking Swiss market.
• Hej Studio: Swiss design and branding studio offering visual identity, web design and illustration. Direct peer because it competes for the same regional German-speaking Swiss branding briefs with a similar small-team, design-led positioning.

Broad incumbents

• Namics: Larger Swiss-German digital and marketing services agency with deep web, content and platform capabilities. Broad incumbent that overlaps on the digital/web half of Agentur Fritz's offering and competes for larger enterprise digital mandates in the same DACH region.

Regional players

• Bureau Oberhaeuser: Independent German design and brand consultancy offering identity, editorial and digital design. Regional player that is directly comparable in craft, size and service mix but operates in Germany rather than Switzerland, so head-to-head competition is limited to cross-border DACH briefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agenturfritz
• LinkedInlinkedin.com/company/agentur-fritz
• Instagraminstagram.com/agentur_fritz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agentur Fritz