agentur mark GmbH

What agentur mark GmbH does

agentur mark GmbH is a regionally focused workforce development and labor-market intermediary headquartered in Hagen, North Rhine-Westphalia, Germany. Founded in 1994, the organization operates across the Märkische Region, Hagen, Märkischer Kreis, Ennepe-Ruhr-Kreis, and Südwestfalen, delivering programs that connect secondary-school students, qualified migrants, women, regional SMEs, and healthcare providers with vocational training, mentorship, digitalization support, and labor-market integration. Its core programs include startbahn_zukunft (career orientation in secondary schools since 2007), MIRA Mentoring (qualified women with migration backgrounds), Cross-Mentoring, Digital Scouts Märkische Region (SME digitalization workshops), Endspurtbörsen (last-chance placement exchanges), the Welcome Internationals information portal, Kompetenzzentrum Frau & Beruf, Regionalagentur Märkische Region, KAUSA-Landesstelle NRW, Zukunftszentrum KI NRW, and the ATLAS – Automotive Transformationsplattform Südwestfalen. Staff are embedded directly in schools and partner venues (SIHK, Kreishandwerkerschaft, FernUniversität in Hagen).

The business model is project-based and grant-funded rather than commercial: revenues derive from publicly financed programs delivered by Land NRW, the EU (European Social Fund), the Agentur für Arbeit Hagen, and the City of Hagen, supplemented by donations from regional employer associations and a regional cooperative bank. Services are provided free of charge to end beneficiaries (students, job seekers, SMEs, migrants), with agentur mark functioning as a contracted delivery organization and consortium partner. Leadership is provided by Geschäftsführerin Kirsten Kling, supported by Prokuristin Michaela Trzecinski and approximately 27 additional program staff across the project portfolio. Technology is not a core product surface; the Welcome Internationals portal and the veranstaltungen.agenturmark.de event registration portal are the principal digital assets, with no proprietary software, app, or AI product disclosed.

Name

agentur mark GmbH

Legal name

agentur mark GmbH

Website

https://agenturmark.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

agentur mark GmbH is a Hagen-based, publicly funded regional workforce development intermediary that connects secondary schools, SMEs, migrants, women, and care providers in the Märkische Region with career orientation, mentoring, digitalization, and labor-market integration programs delivered free of charge under Land NRW, ESF, BA, and municipal grants.

Ownership category

akta.pro rank

Product category

Regional Workforce Development Services

NAICS

Employment Placement Agencies (561311), Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA)

akta.pro secondary industries

Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM), Job Readiness Training & Soft Skills Development (EDAKANAD), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Regional workforce development
• Career orientation services
• Vocational mentoring programs
• SME digitalization workshops
• Labor market integration

Headquarters

HQ city

Hagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Public funding and project financing: The organization operates as a non-profit oriented GmbH receiving funding from public sources including the Agentur für Arbeit Hagen (Employment Agency), the City of Hagen, Land NRW (State of North Rhine-Westphalia), the European Union (ESF - European Social Fund), and donations from regional businesses. Major projects include startbahn_zukunft (career orientation for schools), Digital Scouts (digitalization training for SMEs), MIRA mentoring program, and the Regionalagentur Märkische Region.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

agentur mark GmbH operates as a regional employment and skills agency delivering workforce development, career orientation, and labor market integration services in the Märkische Region of North Rhine-Westphalia. Its core offerings connect regional SMEs with skilled workers, support secondary school students transitioning into vocational training through programs like startbahn_zukunft, deliver digitalization training for SMEs via the Digital Scouts workshop series, and run mentoring programs (MIRA, Cross-Mentoring) for women and professionals. All programs are funded through public sources (Land NRW, ESF, Agentur für Arbeit, City of Hagen) and provided free of charge to beneficiaries.

Product overview

agentur mark GmbH is a regional workforce development and career counseling organization, not a technology product company. It offers a portfolio of programs and initiatives focused on connecting employers with talent, supporting career transitions, and strengthening the regional labor market. The offerings include: startbahn_zukunft (career orientation for secondary school students), MIRA Mentoring (support for qualified women with migration backgrounds), Digital Scouts (digitalization workshops for SMEs), Cross-Mentoring (professional development mentoring), Endspurtbörsen (last-chance placement exchanges), and Welcome Internationals (integration portal for international skilled workers). These programs are complemented by events, workshops, and initiatives addressing workforce training, diversity, and employer attractiveness.

Differentiator

Problem solved

Functional benefit

Brands

• startbahn_zukunft: Career orientation measure for main, secondary, and secondary schools in Hagen, supporting students in grades 9 and 10 with their transition from school to vocational training
• MIRA - Mentoring für Frauen mit Zuwanderungsgeschichte
• Digital Scouts Märkische Region
• Kompetenzzentrum Frau & Beruf
• Regionalagentur Märkische Region

Products and services

• startbahn_zukunft Career orientation program for secondary school students (Hauptschulen, Realschulen, Sekundarschulen) in grades 9-10 in Hagen. The program supports the school-to-vocational-training transition through career profiling, company presentations, internship facilitation, and direct connection with regional employers. Project staff are embedded directly in participating schools.
• MIRA Mentoring

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, important and minor.

• Caritasverband Hagen e. V.coreStrategic or Co-development PartnerImplementation partner for the startbahn_zukunft career orientation project, providing personnel directly embedded in schools. Collaborates with agentur mark and other organizations to deliver career guidance services to students.
• Evangelische Jugendhilfe Iserlohn-Hagen gGmbHcoreStrategic or Co-development PartnerImplementation partner for the startbahn_zukunft career orientation project, providing personnel directly embedded in schools alongside Caritas.
• Agentur für Arbeit HagencoreStrategic or Co-development PartnerFederal employment agency providing co-funding for the startbahn_zukunft project and collaborating on career counseling and job placement services. Co-organizer of Endspurtbörsen events.
• Stadt HagencoreStrategic or Co-development PartnerCity of Hagen provides co-funding for startbahn_zukunft career orientation project and administrative support for donation processing for the project.
• SIHK zu Hagen (Südwestfälische Industrie- und Handelskammer)coreStrategic or Co-development PartnerRegional Chamber of Industry and Commerce supporting the Digital Scouts workshop series, providing venue space, and serving as a major donor for startbahn_zukunft. Partner in ATLAS initiative.
• Kreishandwerkerschaft Dortmund Hagen LünenimportantStrategic or Co-development PartnerRegional craftsman's association supporting startbahn_zukunft as a donor and collaborating on trade-specific career orientation. Partner in ATLAS initiative.
• Märkischer Arbeitgeberverband e. V.importantStrategic or Co-development PartnerRegional employers' association serving as a donor for startbahn_zukunft and supporting initiatives related to employer attractiveness and skilled worker retention.
• Märkische Bank eGminorStrategic or Co-development PartnerRegional cooperative bank supporting startbahn_zukunft as a donor.
• unternehmen-integrieren-internationals.de PortalimportantOthersInformation portal (unternehmen-integrieren-internationals.de) created by agentur mark as part of Welcome Internationals project, providing a platform for institutions to list offerings for international specialists and employers.
• ATLAS – Automotive Transformationsplattform SüdwestfalencoreStrategic or Co-development PartnerRegional initiative for digitalization support in automotive SMEs across Südwestfalen. Implemented by agentur mark with funding from Land NRW. Partners include SIHK, Kreishandwerkerschaft, and regional companies.
• Regionalagentur Märkische RegioncoreStrategic or Co-development PartnerRegional agency function supported by Land NRW to coordinate workforce development initiatives across the Märkische Region.
• Kompetenzzentrum Frau & BerufcoreStrategic or Co-development PartnerCompetence center for women and work, operated by agentur mark, promoting gender equality in the workplace and supporting women in leadership through programs including MIRA and Cross-Mentoring.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Agentur für Arbeit Hagen (Bundesagentur für Arbeit): Federal employment agency co-funding startbahn_zukunft and co-organizing Endspurtbörsen. Operates the broader public employment-services mandate (job placement, counseling) of which agentur mark's work is a regional extension.
• WBS TRAINING AG: National training provider with publicly-funded programs in digitalization, mentoring, and labor-market integration across German regions, partially comparable to Digital Scouts and Kompetenzzentrum Frau & Beruf offerings.
• TÜV Rheinland Akademie: Major vocational and corporate-training provider operating across Germany, with publicly-funded reskilling programs targeting SME workforce transformation - adjacent to Digital Scouts and Digitalisierung offerings.
• Deutsche Angestellten-Akademie (DAA): Large Germany-wide adult and vocational education provider delivering publicly-funded programs (WIOA-equivalent, ESF, BA) for workforce re-entry and upskilling, comparable in mission and funding model.
• Internationaler Bund (IB) Bildungs GmbH: Large national vocational training and integration provider delivering publicly-funded programs (ESF, Land) in regions including NRW. Overlaps with MIRA, Welcome Internationals, KAUSA-Landesstelle and similar migration/training initiatives.
• Regionalagenturen NRW (consortium): The 16 Regionalagenturen across NRW share the same funding structure (Land NRW / EU ESF) and mandate to coordinate regional workforce development. They are the closest structural analogue to agentur mark's Regionalagentur Märkische Region role.
• DEKRA Akademie GmbH: Nationwide training provider offering publicly-funded vocational and digital upskilling for job seekers and SMEs - comparable to Digital Scouts workshops and broader training-delivery missions across regions.

Direct peers

• Bildungswerk der Wirtschaft (BWW) regional chapters: Regional employer-funded education and workforce-development units in NRW offering career orientation and SME training programs analogous to startbahn_zukunft and Digital Scouts, serving employers associations and chambers.
• BBQ Berufliche Bildung e.V. Non-profit vocational education and training provider with publicly-funded programs for SMEs, job seekers, and integration - comparable to agentur mark's training, mentoring, and SME-targeted services.

Regional players

• gfbm (Gesellschaft zur Förderung der beruflichen Bildung) München: Munich-based publicly-funded vocational education and labor-market integration provider with structurally similar programs (mentoring, SME upskilling, EU/Land-funded projects) but serving a different regional geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/agenturmark
• Instagraminstagram.com/agenturmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agentur mark GmbH