Agenzia in Liguria

What Agenzia in Liguria does

Agenzia in Liguria (legal name: Agenzia Regionale per la promozione turistica, la comunicazione e il marketing territoriale 'in Liguria') is a regional government agency under the Liguria regional authority, headquartered at Via B. Bosco 15 int.3-4, 16121 Genova, Italy. Its mandate is the promotion of tourism and territorial marketing for the Liguria region. The agency operates the official tourism portal 'La Mia Liguria' (lamialiguria.it), which serves as the authoritative digital destination for information about Liguria's territories, experiences, events, and itineraries. The portal is structured around major geographies (Riviera dei Fiori, Riviera delle Palme, Genova e dintorni, Portofino e il Tigullio, Cinque Terre, Golfo dei poeti) and themed verticals (Outdoor, Food, Borghi, Family, Mare, Genova City Break, Regeneration, Arts & Movies, Love & Wedding, Liguria Accessibile).

The agency's core products comprise the lamialiguria.it portal, the Experience Liguria curated activities platform, a comprehensive event calendar, territorial itinerary planning tools, editorial content (Liguria WOW), and a network of physical IAT (Uffici Informazione e Accoglienza Turistica) tourist information offices throughout Liguria. A B2B sub-platform (imprese.lamialiguria.it) enables tourism operators, local businesses, and municipalities to register and manage their presence. The technology stack is a standard content management system with destination management system (DMS) capabilities, multi-language support (Italian and English), and integrated content publishing — no AI/ML capabilities, APIs, or proprietary applications are documented. Distribution combines the digital portal with organic social media (Facebook, Instagram, YouTube, X, Pinterest), email newsletter, and physical IAT offices.

The business model is non-commercial: the agency provides free public information services and operates as a public body funded through the Liguria regional government. Its primary user segments are individual domestic and international tourists seeking comprehensive Liguria travel information, and tourism operators and local businesses seeking visibility on the official regional channel. Revenue is not generated; the entity is sustained by public sector funding and does not have venture capital, private equity, or commercial pricing mechanisms.

Name

Agenzia in Liguria

Legal name

Agenzia Regionale per la promozione turistica, la comunicazione e il marketing territoriale 'in Liguria'

Website

https://agenziainliguria.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Agenzia in Liguria is the official regional government tourism promotion agency for Liguria, Italy, operating the 'La Mia Liguria' portal (lamialiguria.it). It provides free public information on destinations, experiences, events, and itineraries to individual tourists and tourism operators across the region.

Ownership category

akta.pro rank

Product category

Regional Tourism Promotion Services

NAICS

Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

Keywords

• Regional tourism promotion
• Destination information services
• Travel portal platform
• Tourism experience directory
• Tourist information offices

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels3 records

Marketing channels8 records

Core offering

Agenzia in Liguria operates the official regional tourism promotion portal "La Mia Liguria," providing comprehensive destination information, curated tourism experiences, event listings, and territorial itineraries for the Liguria region. The agency complements the digital platform with a physical network of IAT tourist information offices and a B2B platform that allows local tourism operators to list their services and events on the official portal.

Product overview

Agenzia in Liguria operates as a unified tourism promotion platform combining the 'La Mia Liguria' portal brand with the institutional 'Agenzia in Liguria' agency. The portfolio includes the core tourism information portal providing comprehensive coverage of Liguria's destinations, experiences, and events, complemented by specialized themed sections (Outdoor, Food, Borghi, Family, Mare, Genova City Break, Regeneration, Arts & Movies, Love & Wedding), the Experience platform for curated activities, territorial itinerary planning tools, and IAT tourist offices for on-ground visitor services. The platform serves both as an information resource and operational service for tourism in the Liguria region.

Differentiator

Problem solved

Functional benefit

Products and services

• La Mia Liguria (Tourism Promotion Portal) The official regional tourism promotion portal for Liguria, providing comprehensive information about destinations, experiences, events, itineraries, and travel planning services for the Liguria region of Italy.
• Agenzia in Liguria The regional agency responsible for tourism promotion, communication, and territorial marketing for Liguria, operating under the brand 'in Liguria'.
• Experience Liguria A platform section showcasing curated tourism experiences and activities available across Liguria, allowing visitors to discover and explore local offerings.
• IAT Tourist Offices (Uffici IAT) Tourist information and welcome offices providing in-person assistance to visitors throughout the Liguria region.
• Liguria Event Calendar A comprehensive event listing platform featuring festivals, gastronomic events, sports competitions, and cultural manifestations across Liguria.
• Territorial Itineraries Curated travel routes and itineraries covering Liguria's territories including Riviera dei Fiori, Riviera delle Palme, Genova e dintorni, Portofino e Tigullio, Cinque Terre, and Golfo dei poeti.
• Themed Tourism Sections (Vivi) Specialized tourism sections covering Outdoor, Food, Borghi (villages), Family, Mare (sea), Genova City Break, Regeneration, Arts and Movies, and Love and Wedding categories.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Destination Canada: Canada's national DMO running large-scale destination campaigns and content platforms. Comparable as a Crown corporation with a government mandate to promote tourism, structurally similar to Agenzia in Liguria.
• Visit Britain: National tourism agency for Great Britain, operating destination campaigns and content portals. Comparable as a larger government-backed DMO with a more international scope and established brand presence.
• ENIT - Agenzia Nazionale del Turismo: Italy's national tourism board, operating as the umbrella DMO coordinating promotion of all Italian regions abroad. Comparable as the broader incumbent in the same national destination marketing space that Agenzia in Liguria operates within at the regional level.
• Visit California: Large, well-funded state-level DMO operating a destination promotion portal, campaigns, and operator network. Comparable as a more mature and better-resourced regional/state tourism promotion organization.
• Switzerland Tourism: National tourism organization for Switzerland, operating a multilingual destination portal and extensive campaign infrastructure. Comparable as a sophisticated, multilingual European government DMO with a comparable promotion and experience-marketing mandate.

Emerging players

• GetYourGuide: Global tours and activities marketplace that aggregates experience inventory across destinations including Liguria. Comparable as an adjacent platform competing for the experience-booking layer that Agenzia in Liguria promotes on its portal.

Direct peers

• Toscana Promozione Turistica: Official regional tourism agency for Tuscany, Italy, operating a comparable destination promotion portal and IAT-style information network. Directly comparable as a sibling Italian regional DMO with the same mandate structure.
• Regione Veneto - Turismo: Official regional tourism body for Veneto, Italy, managing destination promotion, events, and operator coordination. Directly comparable as a peer regional tourism authority with similar portal and physical office infrastructure.
• Sicilia Turismo: Regional tourism agency for Sicily, Italy, providing destination information, itineraries, and operator listings. Directly comparable as a regional Italian DMO promoting a specific territory to domestic and international travelers.
• Visit Roma: Rome's official tourism agency, offering destination information, events, and tourist services. Comparable as a regional/Italian DMO with a multi-channel promotion mandate and physical tourist information offices.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lamialiguria
• YouTubeyoutube.com/@lamialiguria
• Facebookfacebook.com/lamialiguria.official
• Instagraminstagram.com/lamialiguria
• Pinterestpinterest.it/turismoliguria/_created
• LinkedInlinkedin.com/company/agenzia-in-liguria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenzia in Liguria