2MLAB Società Benefit - Ag Generale Langhirano
2MLAB Società Benefit is a small regional Generali Italia insurance agency in Langhirano, Italy, operating within Generali Italia's network of 22,000 consultants that distributes comprehensive personal, life, commercial, and enterprise insurance products to approximately 11 million Italian customers.
- Company typePublic
- Founded1831
- HeadquartersLanghirano, Emilia Romagna, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What 2MLAB Società Benefit - Ag Generale Langhirano does
2MLAB Società Benefit - Ag Generale Langhirano is a regional Italian insurance agency (1-10 employees, founded 2009) based in Langhirano, Emilia Romagna, operating as a franchisee/general agent within Generali Italia S.p.A.'s nationwide distribution network. The agency is a thin corporate wrapper whose business is the local sale and servicing of insurance policies underwritten by Generali Italia, the Italian subsidiary of publicly-traded Assicurazioni Generali S.p.A. (Milan Stock Exchange: GASI), one of Europe's largest insurance and financial services groups founded in Trieste in 1831. The economic substance at the agency level is commission revenue on premium placement rather than underwriting risk, which is borne by Generali Italia.
The broader operational data describes Generali Italia's integrated insurance platform, which spans nine product categories: (1) personal lines — auto/mobility (Immagina Strade Nuove, Passione Moto, Ruote da Collezione, GenMar nautical), home and property (Immagina Adesso Casa, ViviCondominio, ARTE Generali fine-art), health (Immagina Adesso Salute&Benessere, Immagina Adesso Cucciolo pet), and multi-risk bundles; (2) life and protection (Scegli per una Lungavita LTC, Scegli col Cuore life policies, Pensione Immediata); (3) investment and savings (GenerAzione Investimento, GenerAzione Risparmio, ImmaginaFuturo, GeneraSviluppo Sostenibile ESG, Rinnova Valore Bonus); (4) pension/retirement (GenerAzione Previdente PIP, Generali Global open pension fund); (5) professional liability (ATTIVA Professione series, Cyber Lion, RC Avvocati Cassa Forense); (6) SME and micro-enterprise (ATTIVA Commercio, ATTIVA Imprese&Artigiani, ATTIVA Agricoltura, ATTIVA Zootecnia, ATTIVA Raccolto, GeneraImpresa 360, GeneraTrasporti, GenerAmbiente, GeneraEnergia renewables, TFR/TFM); (7) large enterprise (Aviation, Casualty, Construction&Bonds, Cyber, Financial Lines, Marine, Multinational Programs, Property, Risk Engineering, ART/parametric); and (8) specialty (travel, non-profit). Underlying technology consists of digital self-service quote generators, the MyGenerali iOS/Android application for policy management, claims filing and loyalty program (PiùGenerali) access, telematics-based usage pricing via Scatola Nera black boxes, and digital signature workflows.
Go-to-market operates through a hybrid direct-to-consumer and channel-partner model: 22,000 consultants in physical agencies, online quote/purchase flows, partner-bank distribution (Prodotti Bancari e Finanziari), and 800,000 affiliated service structures including carrozzerie (body shops) and strutture sanitarie (healthcare facilities). Revenue mechanics are subscription/recurring premiums collected centrally by Generali Italia, with the agency capturing commission overrides on its local book of business. Customer segments span individual retail, regulated and unregulated professionals, SMEs and micro-enterprises, large enterprises, and institutions, served through Italy only with no international retail footprint claimed at this subsidiary level.
2MLAB Società Benefit - Ag Generale Langhirano firmographics
Firmographics- Name
- 2MLAB Società Benefit - Ag Generale Langhirano
- Legal name
- Generali Italia S.p.A.
- Website
- https://agenzie.generali.it
- Company type
- Public
- Founded year
- 1831
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2MLAB Società Benefit is a small regional Generali Italia insurance agency in Langhirano, Italy, operating within Generali Italia's network of 22,000 consultants that distributes comprehensive personal, life, commercial, and enterprise insurance products to approximately 11 million Italian customers.
- Ownership category
- akta.pro rank
2MLAB Società Benefit - Ag Generale Langhirano industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where 2MLAB Società Benefit - Ag Generale Langhirano is headquartered
LocationHeadquarters
- HQ city
- Langhirano, Emilia Romagna
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
2MLAB Società Benefit - Ag Generale Langhirano business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums - Auto and Mobility: Revenue from auto, motorcycle, commercial vehicle, and agricultural machinery insurance policies. Includes mandatory RC Auto coverage and optional coverage such as driver protection, legal protection, and vehicle damage coverage.
- Insurance Premiums - Property and Casualty: Revenue from home insurance, condominium insurance, travel insurance, pet insurance, and art/valuable objects insurance policies.
- Insurance Premiums - Health: Revenue from health insurance policies covering medical expenses, accidents, and loss of autonomy (LTC - Long Term Care) coverage.
- Insurance Premiums - Life and Savings: Revenue from life insurance, investment products, pension funds, and supplementary pension plans. Includes multi-branch investment insurance products and individual pension plans.
- Corporate and Enterprise Insurance: Revenue from commercial insurance products for SMEs, professionals, large enterprises, and institutions. Includes cyber risk, aviation, marine, construction, casualty, property, and multinational program services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Auto insurance with telematics (black box) discount |
| Subscription | Annual | Life and LTC insurance early activation discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
2MLAB Società Benefit - Ag Generale Langhirano product offering
Product offeringCore offering
2MLAB Società Benefit operates as a Generali Italia general agency in Langhirano, distributing and servicing Generali's full insurance portfolio — including auto/mobility, home, health, life, investment, pension, professional liability, SME, agricultural, large-enterprise, art, travel, and non-profit policies — through in-person consultancy, digital self-service tools, and the MyGenerali mobile app.
Product overview
Generali Italia is a comprehensive insurance company operating through a network of approximately 22,000 agents and consultants, serving approximately 11 million insured clients with access to 800,000 affiliated structures for health and auto services. The product portfolio is organized as a multi-channel platform-plus-branch architecture comprising: (1) Personal lines including auto/mobility (Immagina Strade Nuove, Immagina Strade Nuove Passione Moto, Ruote da Collezione, Generali Sei in Sicurezza in Circolazione, GenMar), home and property (Immagina Adesso Casa, ViviCondominio), health (Immagina Adesso Salute&Benessere), multi-risk (Immagina Adesso combining home/health/accident/liability/pet), and pets (Immagina Adesso Cucciolo); (2) Life and protection products including long-term care (Scegli per una Lungavita), life insurance (Scegli col Cuore PROGETTI, Scegli col Cuore PER CHI AMI), and immediate pension (Pensione Immediata); (3) Investment and savings products including multi-branch investment (GenerAzione Investimento), capital accumulation plans (GenerAzione Risparmio, ImmaginaFuturo), sustainable investing (GeneraSviluppo Sostenibile), and bonus investment (Rinnova Valore Bonus); (4) Pension and retirement products including individual pension plans (GenerAzione Previdente) and open pension funds (Generali Global); (5) Professional liability insurance for various sectors (ATTIVA Professione series, Cyber Lion, RC Avvocati Cassa Forense); (6) Business and SME insurance (ATTIVA Commercio, ATTIVA Imprese&Artigiani, ATTIVA Welfare, GeneraImpresa 360, GeneraTrasporti, GenerAmbiente, GeneraEnergia, Generali TFR/TFM); (7) Agricultural insurance (ATTIVA Agricoltura, ATTIVA Zootecnia, ATTIVA Raccolto, ATTIVA Turismo); (8) Large enterprise solutions (Aviation, Casualty, Claims, Construction&Bonds, Cyber, Financial Lines, Marine, Multinational Programs, Property, Risk Engineering & Loss Prevention, Alternative Risk Transfer); and (9) Specialty insurance including art (ARTE Generali Private/Exhibition/Institutional), travel (Generali Sei in Viaggio), condominiums, and non-profit organizations (Generali & Non Profit). Digital services are delivered through the MyGenerali mobile application.
Differentiator
Problem solved
Functional benefit
Products and services
- Immagina Strade Nuove
Quantifiable outcome
- 11 million insured customers served by Generali Italia
- +2 more outcomes
Companies that use 2MLAB Società Benefit - Ag Generale Langhirano
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
2MLAB Società Benefit - Ag Generale Langhirano technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
2MLAB Società Benefit - Ag Generale Langhirano partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and moderate.
- Radio24minorMedia partnership for 'E se domani' podcast series on Radio24 covering longevity, wellness, and insurance protection topics. The podcast represents a content marketing initiative to build brand awareness and engage customers around health and financial protection themes.
- Genertel S.p.A.corePortfolio transfer from Genertel S.p.A. to Generali Italia S.p.A. announced as part of corporate reorganization. Also involves partial split of Genertel S.p.A. in favor of Generali Italia with simultaneous merger of separate management entities and internal funds.
- Genertellife S.p.A.coreCorporate reorganization involving partial split and merger of separate management entities. Product portfolio from ex-Genertellife partners now integrated into Generali offering.
- Cronos Vita Assicurazioni S.p.A.coreTotal non-proportional split of Cronos Vita Assicurazioni S.p.A. in favor of 5 beneficiary companies including Generali Italia S.p.A. Also involves fusion of separate management entities and 24 internal funds.
- Partner BanksmoderateBanking partners distribute Generali insurance and financial products (Prodotti Bancari e Finanziari) through their branch networks, enabling cross-selling of insurance products to banking customers.
- Healthcare Facilities Network (Strutture Sanitarie)moderateNetwork of approximately 800,000 affiliated structures including healthcare facilities that work with Generali for health insurance claims processing and customer service.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
2MLAB Società Benefit - Ag Generale Langhirano competitors and assessment
Company assessmentDirect peers
- AXA Assicurazioni Italia: Italian subsidiary of AXA Group, offering personal, commercial, and life insurance through agents and digital channels. Directly competes with Generali Italia for Italian customers with comparable product portfolios.
- Allianz Italia: Italian subsidiary of Allianz SE, one of the largest insurance groups globally. Directly competes with Generali Italia across personal, commercial, and life insurance lines, serving Italian customers through a similar agent-based and digital distribution model.
- Vittoria Assicurazioni: Italian insurance company specializing in personal and commercial lines, with a strong independent agent network. Directly competes with Generali Italia agencies in regional Italian markets.
- Intesa Sanpaolo Vita: Life insurance subsidiary of Intesa Sanpaolo banking group, distributing insurance through bank channels. Competes with Generali Italia's life and pension products and partner bank distribution strategy.
- BNP Paribas Cardif Italia: Italian subsidiary of BNP Paribas Cardif, offering life and protection insurance products through banking and partnership distribution. Competes with Generali Italia in bancassurance and protection products.
- Zurich Insurance Italia: Italian subsidiary of Zurich Insurance Group, providing personal and commercial insurance products. Competes with Generali Italia in the Italian market through similar agency and broker distribution channels.
- UnipolSai Assicurazioni: Italy's largest domestic insurance company by market share, offering comprehensive personal and commercial insurance products through an extensive agent network. Directly competes with Generali Italia in the Italian market across all major product lines.
- Reale Mutua di Assicurazioni: Italy's largest mutual insurance company, offering personal, commercial, and specialty insurance through an agency network. A direct competitor to Generali Italia in the Italian market with similar distribution philosophy.
- Poste Italiane - Poste Assicura: Insurance arm of Poste Italiane, leveraging the postal network's massive customer reach to distribute insurance products. A significant competitor to Generali Italia particularly in life insurance and basic personal lines.
Others
- Genertel S.p.A. Former direct-to-consumer insurance subsidiary of Generali Group, recently integrated into Generali Italia as part of corporate reorganization. Historically a digital-native insurance competitor in Italy; now part of the same parent organization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
2MLAB Società Benefit - Ag Generale Langhirano social profiles
Digital presence2MLAB Società Benefit - Ag Generale Langhirano financial estimates
Financial estimateRevenue estimate
Valuation estimate
2MLAB Società Benefit - Ag Generale Langhirano leadership team
Management profileNumber of profiles
2MLAB Società Benefit - Ag Generale Langhirano subsidiaries and ownership
Company hierarchySubsidiaries3 records
2MLAB Società Benefit - Ag Generale Langhirano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2MLAB Società Benefit - Ag Generale Langhirano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2MLAB Società Benefit - Ag Generale Langhirano
What does 2MLAB Società Benefit - Ag Generale Langhirano do?
2MLAB Società Benefit operates as a Generali Italia general agency in Langhirano, distributing and servicing Generali's full insurance portfolio — including auto/mobility, home, health, life, investment, pension, professional liability, SME, agricultural, large-enterprise, art, travel, and non-profit policies — through in-person consultancy, digital self-service tools, and the MyGenerali mobile app.
Is 2MLAB Società Benefit - Ag Generale Langhirano a public or private company?
2MLAB Società Benefit - Ag Generale Langhirano is a public company. It is classified as corporate owned and is currently operating.
When was 2MLAB Società Benefit - Ag Generale Langhirano founded?
2MLAB Società Benefit - Ag Generale Langhirano was founded in 1831. It employs 1 to 10 people.
Where is 2MLAB Società Benefit - Ag Generale Langhirano based?
2MLAB Società Benefit - Ag Generale Langhirano is headquartered in Langhirano, Emilia Romagna, Italy, in the Europe region.
How does 2MLAB Società Benefit - Ag Generale Langhirano make money?
Five revenue lines are on record. Insurance Premiums - Auto and Mobility is the primary driver. The others are insurance Premiums - Property and Casualty, insurance Premiums - Health, insurance Premiums - Life and Savings and corporate and Enterprise Insurance.
Who are 2MLAB Società Benefit - Ag Generale Langhirano's main competitors?
Direct peers on record are AXA Assicurazioni Italia, Allianz Italia, Vittoria Assicurazioni, Intesa Sanpaolo Vita, BNP Paribas Cardif Italia, Zurich Insurance Italia, UnipolSai Assicurazioni, Reale Mutua di Assicurazioni and Poste Italiane - Poste Assicura. Genertel S.p.A. is listed as an others.
Does 2MLAB Società Benefit - Ag Generale Langhirano have an API?
No public API is recorded for 2MLAB Società Benefit - Ag Generale Langhirano.
What industry is 2MLAB Società Benefit - Ag Generale Langhirano in?
2MLAB Società Benefit - Ag Generale Langhirano's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 5242 and its SIC code is 6411.