Age UK Norfolk

What Age UK Norfolk does

Age UK Norfolk is an independent registered charity (Charity number 1077097, Company number 03783205) founded in 1947 and headquartered at The Henderson Business Centre, 51 Ivy Road, Norwich. The organisation delivers information, advice and community services to older people across the county of Norfolk in the East of England. Its core service is a free Information & Advice line staffed by specially trained advisers covering welfare benefit entitlement, social care assessments and other later-life issues, supplemented by Activities and Events, a retail "Buy Products" line, Age Friendly Training for businesses, and community programmes including Grandparent's Day in schools, "Together this Summer" and the "Communities in Motion" physical activity programme launching in Great Yarmouth.

The underlying technology stack is minimal: the charity operates a content website hosted under ageuk.org.uk/norfolk/, social media channels (Facebook, LinkedIn, YouTube, Instagram), an email newsletter, and a telephone helpline (01603 787111). There is no proprietary platform, mobile app, API, or disclosed integrations. Service delivery is human-adviser led and community-based, supported by a network of volunteers and trustees.

Age UK Norfolk generates revenue entirely from voluntary sources: individual donations, legacies and bequests, corporate partnerships, and community fundraising events. Services to older people are provided free of charge. The organisation operates in strategic affiliation with the national Age UK brand, benefiting from national recognition while retaining local operational independence. With 33 employees, it serves a single UK county and is funded without equity investment, public trading or disclosed government contracts.

Name

Age UK Norfolk

Legal name

Age UK Norfolk

Website

https://ageuknorfolk.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Age UK Norfolk is a Norwich-based registered charity, founded 1947, that provides free information, advice and community services to older people across Norfolk. It employs 33 staff and is funded by donations, legacies, corporate partnerships and community fundraising under affiliation with national Age UK.

Ownership category

akta.pro rank

Product category

Charity & Elderly Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Elderly care services
• Charitable support
• Community programmes
• Information and advice
• Age friendly training

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: Voluntary donations from individuals supporting older people in Norfolk. The organisation operates donation pages on its website and promotes regular giving.
2. Legacies and Bequests: Gifts left in wills by supporters, described as a way to sustain services for future generations.
3. Corporate Partnerships: Partnerships with businesses providing financial or in-kind support, promoted through dedicated corporate partnership pages.
4. Fundraising: Community fundraising activities, events and campaigns driven by volunteers and supporters.

Distribution channels3 records

Marketing channels8 records

Core offering

Age UK Norfolk is a registered charity (charity number 1077097, company number 03783205) providing support, advice and community-based services to older people across Norfolk. It delivers information and advice, social activities and events, age-friendly training, school engagement programmes, and seasonal community campaigns, and sells a small range of related products to generate funds.

Product overview

Age UK Norfolk is a registered charity offering a portfolio of support services for older people in Norfolk. The organization operates as a single unified service model providing Information & Advice (welfare benefits, social care assessments), Activities and Events, Age Friendly Training for businesses, a Buy Products retail service, and various community programmes including 'Together this Summer' and 'Communities in Motion'. These services work together to improve wellbeing, reduce isolation, and promote independence among older residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Information & Advice

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Age UKcoreStrategic or Co-development PartnerAge UK Norfolk operates as a local branch working in partnership with the national Age UK organisation. The charity manages its own website and services while benefiting from the national brand affiliation and network support.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Age UK: National umbrella charity for the elderly in the UK. Age UK Norfolk operates as a local affiliate partner, sharing branding, website infrastructure, and service pathways with this national body.
• Centre for Ageing Better: UK charity focused on tackling ageing through research, advocacy, and programmes. Overlaps with Age UK Norfolk's Age Friendly Training and community programmes, but operates at thought-leadership rather than direct-service level.
• British Red Cross: Major UK charity with a significant independent-living and community-support programme for older people. Competes for similar volunteer pools and grant funding, with significantly larger scale and national infrastructure.
• HelpAge International: Global network focused on older people's rights and wellbeing. Comparable thematic mission and policy advocacy capability, though operating at international scale rather than regional service delivery.

Direct peers

• Royal Voluntary Service: Long-standing UK charity engaging volunteers to support older people in hospitals and communities. Comparable service mix (community support, activities, befriending) and similar volunteer-driven, donation-funded operating model.
• Citizens Advice: UK advice charity with strong overlap on welfare benefit entitlement and social care guidance — two of Age UK Norfolk's core Information & Advice specialisms. Operates local bureaux including in Norfolk, partially overlapping service territory.
• Independent Age: National charity providing information, advice, and support for older people and their families. Strongest non-franchise direct comparable — similar advice-led service model and beneficiary demographic, with overlapping information/advice value proposition.

Others

• Norfolk Community Foundation: Local grantmaking foundation serving Norfolk. Not a direct competitor but a key ecosystem partner and alternative funding channel for community organisations operating in the same geography.

Regional players

• Age UK Cambridgeshire and Peterborough: Another Age UK regional branch operating in the same East of England region. Highly comparable in service model, beneficiary profile, and funding mechanism, providing a useful benchmark for performance and scale.
• Age UK Suffolk: Direct local-branch equivalent serving neighbouring Suffolk county. Closest functional peer — same national affiliation, comparable service mix (advice, activities, community programmes), competing for similar donor and volunteer pools in the East of England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ageuknorfolk
• Facebookfacebook.com/ageuknorfolk
• LinkedInlinkedin.com/company/age-uk-norfolk
• Instagraminstagram.com/ageuknorfolkofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age UK Norfolk