Agile Academy on LinkedIn
Agile Academy (Scrum Academy GmbH) is a Cologne-based, founder-led agile and Scrum training provider serving enterprises, mid-market firms, individuals, and senior executives with live certifications, e-learning, AI coaching, and a 70+ trainer network across Europe.
- Company typePrivate
- Founded2010
- HeadquartersCologne, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Agile Academy on LinkedIn does
Agile Academy, operating as the training brand of Scrum Academy GmbH (founded 2010, headquartered in Cologne, Germany), is a provider of agile and Scrum professional training, certification, and organizational transformation services. Its product portfolio spans live training certifications (Scrum Master, Product Owner, Agile Leadership, Kanban, AI for Leaders), self-paced e-learning masterclasses (€249 lifetime access), an annual e-learning membership, and enterprise in-house training/consulting packages priced from €999 to €4,890. The firm serves enterprise organizations (Roche, L'Oreal, RTL, die Mobiliar, Charité), mid-market companies, individual professionals seeking certification, and — most recently — senior executives and transformation leads via the AI for Leaders program.
The company operates a multi-format go-to-market combining enterprise field sales for in-house training (with an offer wizard and 24-hour enquiry response), self-serve e-learning for individuals, community-led growth (Agile Academy Community, Agile Insights blog with 300+ articles, monthly newsletter, 40+ YouTube interviews), and event-driven premium executive education. Live training is delivered in German, English, and Spanish across Köln, Stuttgart, Zürich, Langenthal, and Live Online formats by a network of 70+ world-class trainers, with the firm itself operating at a lean 10-person founder-led team.
Technology centers on the Campus AI-native learning platform, which integrates course content, examinations, community, email communication, and the proprietary Henrik AI Agile Coach — a 24/7 chatbot built in-house for agile methodology guidance. The 2024 launch of the Certified by Agile Academy certification program (lifetime validity, no renewal fees) and the AI for Leaders program (in partnership with Abundly) represent the company's two most significant recent moves, shifting the franchise from per-certification training into recurring-style premium leadership education and AI transformation training. The firm has been bootstrapped and profitable for 14 consecutive years with no disclosed institutional funding.
Agile Academy on LinkedIn firmographics
Firmographics- Name
- Agile Academy on LinkedIn
- Legal name
- Scrum Academy GmbH
- Website
- https://agile-academy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agile Academy (Scrum Academy GmbH) is a Cologne-based, founder-led agile and Scrum training provider serving enterprises, mid-market firms, individuals, and senior executives with live certifications, e-learning, AI coaching, and a 70+ trainer network across Europe.
- Ownership category
- akta.pro rank
Agile Academy on LinkedIn industry classification
Industry- Product category
- Professional Training & Certification
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)
- akta.pro secondary industries
- Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ), Information Technology & Software (EDAAAPAB)
Keywords
Where Agile Academy on LinkedIn is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Agile Academy on LinkedIn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Live Training Certifications: One-time payment for certification bundles that include live training, online course lifetime access, 1-year e-learning membership, 1-year Henrik AI access, and lifetime community access. Prices range from €999 to €4,890.
- E-Learning Individual Courses: Lifetime access to specific online courses. Product Owner Masterclass €249, Scrum Master Masterclass (24 hours), Agile Leader Masterclass (16 hours). Foundation courses from free to €149.
- E-Learning Membership: Annual membership providing full library access to 9+ courses, community access, and learning resources. For individuals and companies.
- Enterprise Training Solutions: Custom in-house training packages, team coaching, consulting, and Campus (premium online courses for companies) with unlimited scalability.
- AI for Leaders Premium Program: Year-long leadership program including 2-day hands-on training, 2 individual coaching sessions, 1-year Henrik access, 3-month Abundly access, 1-year full leadership curriculum access, community and webinars. Premium pricing positioned against top business schools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Scrum Master Level 1 certification bundle |
| One time/ perpetual license | Multi-year contract | Product Owner Level 1 certification bundle |
| One time/ perpetual license | Multi-year contract | Agile Leadership Level 1 certification |
| Subscription | Annual | AI for Leaders Level 1 |
| One time/ perpetual license | Multi-year contract | AI for Practitioners Level 1 |
| One time/ perpetual license | Multi-year contract | Kanban Level 1 |
| One time/ perpetual license | Multi-year contract | Scrum Master Level 2 |
| One time/ perpetual license | Multi-year contract | Product Owner Level 2 |
| One time/ perpetual license | Multi-year contract | Product Owner Online Masterclass |
| Freemium | Pay-as-you-go | Free Agile Fundamentals |
| Subscription | Annual | E-Learning Membership |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
Agile Academy on LinkedIn product offering
Product offeringCore offering
Agile Academy delivers certified Agile, Scrum, Kanban, Design Thinking, Product Owner, Agile Leadership, Agile Coaching, Product Leadership, and AI-for-business/leadership training programs, combining live expert-led workshops with an e-learning membership and the proprietary Campus AI-native learning platform (with the Henrik AI Coach). Offerings are sold both to individual professionals seeking certifications and to enterprises requiring in-house training and agile transformation coaching.
Product overview
Agile Academy is a provider of agile and Scrum professional training and certification, operating since 2010. The offering is a multi-format portfolio combining live training, e-learning, and AI-powered coaching. Core products include Certified Scrum Master, Certified Product Owner, and AI for Leaders programs with multiple competency levels. The ecosystem includes the Campus AI-native learning platform, Henrik AI Coach for 24/7 support, and membership subscriptions for unlimited e-learning access. Specialized offerings cover Kanban, Design Thinking, Agile Coaching, Product Leadership, and organizational transformation services. Certifications feature lifetime validity without renewal fees and include bundled access to online courses, community, and AI coaching.
Differentiator
Problem solved
Functional benefit
Brands
- Campus: AI-native integrated learning platform combining course-accompanying learning, AI-powered coaching through Henrik AI, examinations, community exchange, and email communication.
- Henrik AI Coach
- Certified by Agile Academy
- AI for Leaders
Products and services
- Certified Scrum Master Training Certified training program that prepares individual professionals to serve as Scrum Masters and earn industry-recognized Scrum Master certification.
- Certified Product Owner Training Certified training program for product professionals pursuing Product Owner credentials and agile product management capability.
- AI for Leaders Program Executive-oriented training program equipping senior leaders (VPs, C-level, board members) with practical AI fluency to lead AI transformation in their organizations.
- AI for Practitioners Practitioner-level training program that upskills agile and product professionals on applying AI tools and methods in their day-to-day work.
- Certified Agile Leadership Training Certified training program for leaders pursuing formal Agile Leadership credentials to lead enterprise agile transformations.
- Kanban Certification Certified training program covering Kanban method principles and practices for individuals and teams.
- Design Thinking Training Training program teaching Design Thinking methods for product and innovation teams to apply human-centered, iterative problem solving.
- Agile Coaching Certification Certified training program preparing experienced agile practitioners to serve as professional Agile Coaches for teams and organizations.
- Product Leadership Course Training program developing product leadership capabilities for senior product managers and product leaders driving product strategy and execution.
- Scrum Master Online Course (Masterclass) Standalone online masterclass for the Scrum Master track, priced at €249, enabling self-paced study alongside or independent of the live certification program.
- Product Owner Online Course (Masterclass) Standalone online masterclass for the Product Owner track, priced at €249, enabling self-paced study alongside or independent of the live certification program.
- Agile Leader Online Course (Masterclass) Standalone online masterclass for the Agile Leader track, supporting self-paced study for the Certified Agile Leadership program.
- E-Learning Membership Subscription-based digital curriculum offering ongoing self-paced agile learning content and resources to individual subscribers.
- In-House Training Enterprise in-house training service that delivers customized agile, Scrum, Kanban, Design Thinking, Product Owner, and AI training programs to organizations on their own premises or virtually.
- Coaching and Transformation Services Enterprise consulting and coaching engagements supporting organizations in executing agile and digital transformation initiatives end-to-end.
- Campus Learning Platform Proprietary AI-native online learning platform offering premium online courses for companies with unlimited scalability, hosting the Henrik AI Coach and the e-learning curriculum.
Quantifiable outcome
- Trained over 10,000 people successfully
- +3 more outcomes
Companies that use Agile Academy on LinkedIn
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Agile Academy on LinkedIn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Agile Academy on LinkedIn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AbundlycoreAbundly is a partner for AI leadership programs. The platform provides AI agent-building functionality for the AI for Leaders program, co-founded by Henrik Kniberg. Participants get 3 months of access to build and deploy their own AI agents on the Abundly platform as part of the year-long leadership journey.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Agile Academy on LinkedIn competitors and assessment
Company assessmentDirect peers
- ICAgile: Global agile and DevOps certification consortium with accredited training partners. Directly competes for the same enterprise agile certification budgets and partner-channel economics.
- Mountain Goat Software: Specialist Scrum and agile training firm (Mike Cohn) offering PSM and PSPO courses plus corporate training. Comparable in trainer-led, course-bundled model targeting the same professional certification buyers.
- Scrum.org: Founded by Ken Schwaber (Scrum co-creator), offering Professional Scrum Master, Product Owner, and AI-specific training. Closely comparable in curriculum, certification structure, and enterprise delivery model.
- Scaled Agile (SAFe): Provider of the SAFe framework and the dominant scaled-agile certification program (SAFe SA, SAFe SP, etc.). Overlaps directly with Agile Academy's Agile Scaling, Agile Transformation, and enterprise offerings.
- Scrum Alliance: The largest global Scrum certification body offering Certified ScrumMaster, CSPO, and advanced credentials. Directly competes with Agile Academy's Scrum Master, Product Owner, and Agile Leadership certifications in the same enterprise training market.
Broad incumbents
- AXELOS/PRINCE2: Global best-practice certification provider (PRINCE2, ITIL, MSP) with widespread enterprise adoption. Overlaps with Agile Academy's corporate training market but from a traditional PM/governance angle.
- Pluralsight: Enterprise technology skills platform covering software development, cloud, and increasingly AI. Overlaps with Agile Academy's IT-adjacent, AI for Practitioners, and corporate Campus-style deployment model.
- LinkedIn Learning: Subscription-based professional video learning platform embedded in LinkedIn's talent solutions. Competes in the same self-serve individual professional upskilling segment, particularly for agile and leadership content.
- Project Management Institute (PMI): The dominant global project management certification body (PMP, PMI-ACP). Competes for the same corporate L&D and PM-training budget through broader but less agile-specialized offerings.
- Coursera: Large online learning platform offering agile, product management, and AI courses from universities and partners. Competes for self-serve e-learning buyers and offers enterprise plans that overlap with Agile Academy's Campus deployment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Agile Academy on LinkedIn social profiles
Digital presenceAgile Academy on LinkedIn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agile Academy on LinkedIn leadership team
Management profileNumber of profiles
Profiles1 record
Agile Academy on LinkedIn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agile Academy on LinkedIn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agile Academy on LinkedIn
What does Agile Academy on LinkedIn do?
Agile Academy delivers certified Agile, Scrum, Kanban, Design Thinking, Product Owner, Agile Leadership, Agile Coaching, Product Leadership, and AI-for-business/leadership training programs, combining live expert-led workshops with an e-learning membership and the proprietary Campus AI-native learning platform (with the Henrik AI Coach). Offerings are sold both to individual professionals seeking certifications and to enterprises requiring in-house training and agile transformation coaching.
Is Agile Academy on LinkedIn a public or private company?
Agile Academy on LinkedIn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agile Academy on LinkedIn founded?
Agile Academy on LinkedIn was founded in 2010. It employs 1 to 10 people.
Where is Agile Academy on LinkedIn based?
Agile Academy on LinkedIn is headquartered in Cologne, Germany, in the Europe region.
How does Agile Academy on LinkedIn make money?
Five revenue lines are on record. Live Training Certifications are the primary driver. The others are E-Learning Individual Courses, E-Learning Membership, enterprise Training Solutions and AI for Leaders Premium Program.
Who are Agile Academy on LinkedIn's main competitors?
Direct peers on record are ICAgile, Mountain Goat Software, Scrum.org, Scaled Agile (SAFe) and Scrum Alliance. Broad incumbents are AXELOS/PRINCE2, Pluralsight, LinkedIn Learning, Project Management Institute (PMI) and Coursera.
Does Agile Academy on LinkedIn have an API?
No public API is recorded for Agile Academy on LinkedIn.
What industry is Agile Academy on LinkedIn in?
Agile Academy on LinkedIn's product category is Professional Training & Certification. Its primary akta.pro industry code is EDABAHAA, Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid), with a secondary code of EDABAHAJ, Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus). Its NAICS code is 611430 and its SIC code is 8200.