Ag Logic
Ag Logic is a Tasmanian agricultural technology and advisory firm providing weather station networks, soil moisture monitoring, precision agriculture mapping and drainage design, and consulting services to farmers across Tasmania and Victoria, Australia.
- Company typePrivate
- Founded2006
- HeadquartersLongford, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ag Logic does
Ag Logic is a Tasmanian-headquartered agricultural technology and advisory firm operating across Tasmania and Victoria, Australia. Founded in 2006 by Reuben Wells and active in soil moisture monitoring since 2010, the company serves primary producers — spanning dairy, broadacre cropping, potatoes, berries, wine grapes, cherries, sheep and beef — along with agricultural advisers and field professionals. Customers range from small family farms through to enterprise agribusinesses such as Hillwood Berries, Josef Chromy Wines, Yum Tasmanian Gourmet Potatoes, and Thorpe Farm. Ag Logic positions itself as the precision-agriculture and agricultural-monitoring specialist in the region, with the team holding PhD-level agricultural science credentials and direct on-farm experience.
The firm's core technology centres on a proprietary, maintained network of 56 weather stations and soil moisture probes across Tasmania and Victoria, delivering real-time data (rainfall, temperature, wind, evapotranspiration, Delta T, soil moisture) updated every 15 minutes via the Wildeye web platform and smartphone app. Precision agriculture services layer on top via electromagnetic induction (EM38) soil mapping, high-accuracy GPS elevation mapping, and T3RRA Design Pro drainage and landform planning, with outputs directly compatible with John Deere tractor guidance systems. Ag Logic is Tasmania's PCT AgCloud agent and integrates SWAN Systems for vineyard irrigation scheduling. The technology is sensor-and-spatial-data based rather than AI-driven; analytical value comes from local data density, hardware reliability, and expert interpretation.
Ag Logic monetises across four streams: subscription-based weather station network access (AUD $150-$600 per year depending on station count and user seats), hardware sales and leases of sensors and telemetry units, fee-for-service precision agriculture projects (EM38 mapping, drainage design, VRI planning, whole-farm mapping), and consulting/advisory engagements ranging from ad hoc to long-term retainers. The go-to-market is anchored in on-farm direct sales and a dense calendar of education-led events — monthly Seasonal Update webinars co-hosted with the TAS Farm Innovation Hub, workshops across Tasmania and Victoria with Agriculture Victoria and Fruit Growers Tasmania, and presence at Red Meat Updates — supplemented by self-serve subscription signup online. Marketing is principally content-and-trust-led through case studies, webinar archives, and industry partnerships rather than paid acquisition.
Ag Logic firmographics
Firmographics- Name
- Ag Logic
- Legal name
- Ag Logic
- Website
- https://aglogic.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ag Logic is a Tasmanian agricultural technology and advisory firm providing weather station networks, soil moisture monitoring, precision agriculture mapping and drainage design, and consulting services to farmers across Tasmania and Victoria, Australia.
- Ownership category
- akta.pro rank
Ag Logic industry classification
Industry- Product category
- Precision Agriculture Services
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Soil & Terrain Mapping Services (EC/EM Scanning, Topography, Zone Delineation) (AFACACAE), Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA)
Keywords
Where Ag Logic is headquartered
LocationHeadquarters
- HQ city
- Longford
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ag Logic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware — Sensors, Telemetry & Monitoring Equipment: Ag Logic sells and leases agricultural monitoring hardware including soil moisture probes, telemetry units, weather station components, and irrigation sensors. They design, supply, and install custom monitoring systems. Equipment lease or purchase options are offered.
- Weather Station Network Subscriptions: Annual subscription tiers for access to the Ag Logic weather station network data via the Wildeye web platform and smartphone app. Pricing scales by number of stations accessed and number of users, ranging from single-station to multi-station packages.
- Consulting & Advisory Services: Expert consulting services including strategic irrigation scheduling, agricultural development advice, site capability assessment, drainage design, and precision agriculture planning. Services available as ad hoc consulting, scoped projects, or long-term advisory retainer arrangements.
- Precision Agriculture Services: Fee-for-service precision agriculture offerings including EM38 mapping, elevation/topographic surveys, soil nutrient mapping, drainage planning, landform optimisation, variable rate irrigation design, and whole-farm mapping for tractor guidance systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single Station Access |
| Subscription | Annual | Up to Five Stations |
| Subscription | Annual | More Than Five Stations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Ag Logic product offering
Product offeringCore offering
Ag Logic is an agricultural technology and advisory company operating throughout Tasmania and Victoria, Australia. It sells and leases agricultural monitoring hardware (soil moisture probes, telemetry units, weather stations, irrigation sensors), operates a subscription-based weather station and soil moisture probe network delivering real-time data via the Wildeye web/app platform, and provides precision agriculture services (EM38 soil mapping, elevation mapping, drainage design, variable rate irrigation planning) and consulting/advisory services (irrigation scheduling, agricultural development advice, site capability assessment) to farmers and agribusinesses.
Product overview
Ag Logic is an agricultural technology and advisory company operating throughout Tasmania and Victoria, Australia. The company offers an integrated portfolio of four core service areas: (1) Weather Station Network, a subscription-based service providing real-time weather and soil moisture data via Wildeye platform; (2) Precision Agriculture Services, covering EM38 soil mapping, elevation/topographic mapping, drainage design, land forming, variable rate irrigation planning, and farm asset mapping using T3RRA software and John Deere integration; (3) Agricultural Monitoring, providing soil moisture probes, telemetry systems, and sensor installations with equipment lease or purchase options; and (4) Consulting and Advisory Services, offering strategic irrigation scheduling, development support, and site capability assessments. These services work together to help farmers make data-driven decisions about irrigation, drainage, and crop management.
Differentiator
Problem solved
Functional benefit
Products and services
- Weather Station Network
- Precision Agriculture Services
- Agricultural Monitoring
- Consulting and Advisory Services
Quantifiable outcome
- Soil moisture monitoring has protected premium potato quality and improved yield outcomes, with defects potentially reducing potato value by up to 80 percent avoided through consistent moisture management.
- +3 more outcomes
Companies that use Ag Logic
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Ag Logic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Ag Logic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TAS Farm Innovation HubcoreOngoing co-delivery of monthly Seasonal Update webinars and workshops with the TAS Farm Innovation Hub. The partnership provides Ag Logic with a platform to reach Tasmanian producers and delivers the hub's mandate of supporting farm innovation. Funded by the Australian Government's Future Drought Fund.
- AgriFutures AustraliacoreAgriFutures Producer Technology Uptake Program (PTUP) featured the Ag Logic weather station network as a case study in agtech adoption, highlighting how farmers used the network data to improve dairy, cropping, and livestock operations. AgriFutures also supported the expansion of the network.
- WildeyecoreAg Logic's weather station network and telemetry data is delivered through the Wildeye platform (web browser and smartphone app). Ag Logic directs users to log in to the Wildeye site to access station data. Demo credentials for the platform are shared on the Ag Logic website.
- Fruit Growers TasmaniaminorAg Logic team member Marek Matuszek co-presented at the Fruit Growers Tasmania Cherry Workshop at Reid Fruits, Jericho, covering soil health, water infiltration, protected cropping, and pollination. The event was delivered by Fruit Growers Tasmania for the Extension and Communication for the Australian Cherry Industry project, funded by Hort Innovation.
- Agriculture VictoriaminorAgriculture Victoria's Drought Support Package supported multiple Ag Logic workshops in Victoria in 2026, including Gippsland Dairy Farmers, Gippsland Horticulture, Yarra Valley Berry Growers, and Ballarat Annual Croppers workshops. Morning tea, lunch, and refreshments were provided at events.
- Pinion AdvisoryminorJason Lynch from Pinion Advisory (agricultural consultancy) joined Ag Logic's Marek Matuszek as a guest presenter at the February 2026 online webinar, focusing on pasture and irrigation management topics.
- Bureau of Meteorology (BOM)minorThe Bureau of Meteorology has joined Ag Logic seasonal update webinars as a guest presenter to help farmers interpret climate drivers and seasonal outlooks. Ag Logic can also add BOM station displays to their network at no extra cost.
- Greenvale Ag DrainageminorContractor engaged to implement Ag Logic's drainage and landform designs in the field. Greenvale Ag Drainage uses T3RRA Cutta in-cab control and equipment including a 7m wide land plane and 3m wide carry bucket to execute precision land shaping plans.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ag Logic competitors and assessment
Company assessmentDirect peers
- EnviroPro: EnviroPro manufactures soil moisture probes connected to Wildeye telemetry for remote monitoring, used by Ag Logic customers such as Yum Tasmanian Gourmet Potatoes. It is a direct peer in agricultural soil moisture sensing hardware.
- SWAN Systems: SWAN Systems is an Australian irrigation scheduling and crop water requirement platform used alongside Ag Logic's monitoring at Josef Chromy Wines. It is a direct peer in precision irrigation decision support and water-use efficiency for horticulture and broadacre.
- Sentek: Sentek is an Australian manufacturer of soil moisture probes and telemetry, serving the same agricultural monitoring customers as Ag Logic. It is a direct peer in sensor-based soil moisture data collection for irrigation scheduling and research.
- T3RRA: T3RRA develops T3RRA Design Pro and T3RRA Cutta software for precision drainage design and landform optimisation, the same tools Ag Logic uses and integrates. It is a direct peer in precision agriculture drainage and land forming services.
- Wildeye: Wildeye is the telemetry and data platform that powers Ag Logic's weather station and soil moisture probe network. It is a direct peer in Australian agricultural monitoring, providing web and app-based access to sensor data for farmers and agronomists.
- PCT AgCloud: PCT AgCloud is a precision agriculture software platform for variable rate irrigation and prescription map design, of which Ag Logic is Tasmania's appointed agent. It is a direct peer in precision agriculture variable rate technology and prescription mapping.
- The Yield: The Yield is an Australian agtech company providing sensor-based agricultural sensing, analytics, and decision support for horticulture and broadacre. It is a direct peer in Australian precision agriculture sensing and data services.
Broad incumbents
- Trimble Agriculture: Trimble Agriculture is a major provider of precision agriculture hardware and software globally, including GPS guidance, variable rate application, and farm management. It is a broad incumbent with overlapping precision agriculture capabilities to Ag Logic's drainage and VRI work.
- Lindsay Corporation (FieldNET / Zimmatic): Lindsay Corporation provides irrigation equipment and the FieldNET platform for remote irrigation management and variable rate irrigation. It is a broad incumbent with overlap in irrigation scheduling, monitoring, and VRI services that Ag Logic provides.
Emerging players
- CropX: CropX is a global precision agriculture platform offering soil sensors, irrigation analytics, and farm decision support. It is an emerging peer in sensor-driven precision agriculture with overlap in soil moisture monitoring and variable rate irrigation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ag Logic social profiles
Digital presenceAg Logic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ag Logic leadership team
Management profileNumber of profiles
Profiles9 records
Ag Logic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ag Logic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ag Logic
What does Ag Logic do?
Ag Logic is an agricultural technology and advisory company operating throughout Tasmania and Victoria, Australia. It sells and leases agricultural monitoring hardware (soil moisture probes, telemetry units, weather stations, irrigation sensors), operates a subscription-based weather station and soil moisture probe network delivering real-time data via the Wildeye web/app platform, and provides precision agriculture services (EM38 soil mapping, elevation mapping, drainage design, variable rate irrigation planning) and consulting/advisory services (irrigation scheduling, agricultural development advice, site capability assessment) to farmers and agribusinesses.
Is Ag Logic a public or private company?
Ag Logic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ag Logic founded?
Ag Logic was founded in 2006. It employs 1 to 10 people.
Where is Ag Logic based?
Ag Logic is headquartered in Longford, Australia, in the Oceania region.
How does Ag Logic make money?
Four revenue lines are on record. Hardware — Sensors, Telemetry & Monitoring Equipment is the primary driver. The others are weather Station Network Subscriptions, consulting & Advisory Services and precision Agriculture Services.
Who are Ag Logic's main competitors?
Direct peers on record are EnviroPro, SWAN Systems, Sentek, T3RRA, Wildeye, PCT AgCloud and The Yield. Broad incumbents are Trimble Agriculture and Lindsay Corporation (FieldNET / Zimmatic). CropX is listed as an emerging player.
Does Ag Logic have an API?
No public API is recorded for Ag Logic.
What industry is Ag Logic in?
Ag Logic's product category is Precision Agriculture Services. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its SIC code is 700.