AGO Groep

What AGO Groep does

AGO Groep Installatiebedrijven (legal entity: AGO Totaaltechniek BV) is a privately-held, family-owned Dutch total installation contractor headquartered in Schaijk, Noord-Brabant, Netherlands. Founded in 2007 by John and Rianne van Summeren, the company designs, installs, and maintains mechanical and building-bound installations (HVAC, plumbing, sanitary, building management systems) for both residential (woningbouw) and commercial/utilities (utiliteit) construction markets across the Netherlands. Core service lines are Comfort en klimaat (heating, cooling, ventilation including heat pumps and HRV/WTW), Loodgieterswerk (plumbing), Sanitair (sanitary and bathroom installations), Innovatieve technologie (heat pumps, building management systems, Pluvia drainage), and Service en onderhoud (maintenance contracts). The company operates a separate sanitary showroom sub-brand, AGO Badkamers & Tegels, which provides direct-to-consumer bathroom design and renovation services.

The underlying technology stack combines conventional BIM-based design using Autodesk Revit and Stabicad with integration to third-party building management platforms (notably Priva) for remote monitoring, performance data analysis, and preventive maintenance of installed systems. AGO installs and integrates heat pumps from manufacturers including Mitsubishi and Itho Daalderop, climate convectors and CO2-based air supply from Jaga, and HVC district heating connections, plus HRV/WTW ventilation, underfloor heating and cooling, and ground source heat/cold storage (WKO) systems. The commercial model is project-based installation revenue (one-time contracts with developers, housing corporations, and construction companies) supplemented by a subscription maintenance contract program with three publicly priced tiers ranging from €10.94/month (basic periodic maintenance) to €21.41/month (premium all-in with parts coverage up to €256/year and 24/7 emergency response). Customers include major Dutch developers and builders such as Dura Vermeer, Ballast Nedam, Van Wanrooij (Whoon), Van Grunsven Bouw, Bouwbedrijf Peter Peters, and BPD Ontwikkeling, alongside healthcare, childcare, and logistics end-clients. The company employs 16 staff and emphasizes a flat family-business organizational structure with short communication lines.

Name

AGO Groep

Legal name

AGO Totaaltechniek BV

Website

https://ago-groep.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

AGO Groep is a Dutch family-owned total installation contractor (HVAC, plumbing, sanitary, building management) serving residential and commercial construction projects across the Netherlands, with a recurring maintenance contract program and a dedicated bathroom showroom sub-brand.

Ownership category

akta.pro rank

Product category

Building Mechanical Installation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Commercial and Institutional Building Construction (236220)

SIC

General Bldg Contractors - Residential Bldgs (1520), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Refrigeration Systems Maintenance (Commercial/Industrial) (BPABACAI)

Keywords

• HVAC installation services
• Building mechanical systems
• Plumbing services
• Heat pump installation
• Building maintenance services

Headquarters

HQ city

Schaijk, Noord-Brabant

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Installation Services: Design, construction, and installation of mechanical and building-related systems for residential and commercial projects. Revenue is generated through project-based contracts with developers, housing corporations, and construction companies.
2. Maintenance Contracts: Subscription-based service contracts (Onderhoudscontract) providing periodic maintenance according to manufacturer specifications. Options include basic coverage, AGO Service & Onderhoud (mid-tier with no call-out fees), and AGO Warmte Garant Plus All-in (comprehensive coverage including parts). Contracts are billed monthly via direct debit with minimum terms of 2-3 years.
3. Sanitary Products and Showroom: Sale and installation of bathroom fixtures, tiles, and sanitary products through the AGO Badkamers & Tegels showroom. Includes renovation and repair services for bathrooms and toilets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AGO Groep is a Dutch total installation company (totaalinstallateur) that designs, builds, and maintains all mechanical and building-related installations — including HVAC, plumbing, sanitary, heat pumps, building management systems, and Pluvia drainage — for residential (woningbouw) and commercial/utility (utiliteit) construction projects across the Netherlands. Revenue is generated through project-based installation contracts with construction companies and developers, recurring maintenance and service subscriptions, and a bathroom/tile showroom for individual homeowners.

Product overview

AGO Groep Installatiebedrijven is a total installation company (totaalinstallateur) that designs, realizes, and maintains all mechanical and building-bound installations for residential and commercial projects. The company operates as a unified platform offering five core services: Comfort en klimaat (heating/cooling/ventilation), Loodgieterswerk (plumbing), Sanitair (sanitary installations), Innovatieve technologie (innovative technology), and Service en onderhoud (maintenance). Their product portfolio includes W-installaties (water systems), CV-installaties (central heating), ventilation systems with heat recovery (WTW), warmtepompen (heat pumps) in various types (air-water, brine-water), vloerverwarming en vloerkoeling (underfloor heating/cooling), and gebouwbeheersystemen (building management systems). They also operate a sub-brand, AGO Badkamers & Tegels, for specialized bathroom and tile showrooms. The company serves both residential (woningbouw) and commercial (utiliteit) sectors, providing complete project-based installations as well as ongoing maintenance contracts.

Differentiator

Problem solved

Functional benefit

Brands

• AGO Badkamers & Tegels: A bathroom and tiles showroom operated as a separate brand under AGO, accessible via ago-badkamers.nl

Products and services

• Comfort en klimaat (Heating, Cooling, and Ventilation) Design, installation, and maintenance of heating, cooling, and ventilation systems for residential and commercial buildings, including heat pumps, CV-ketels, and air conditioning units. Provides long-term comfort and healthy indoor climate solutions for construction companies, developers, housing corporations, and homeowners.
• Loodgieterswerk (Plumbing) Installation of drainage systems, water pipelines, and sanitary plumbing for new construction and renovation projects. Covers both major new-build plumbing and repair work such as leaking fixtures, including rare traditional craftsmanship skills. Serves construction companies, developers, and homeowners.
• Sanitair (Sanitary and Bathroom Installations) Complete bathroom and sanitary solutions from design through installation, including a showroom for inspiration, renovations, repairs, and provision of mobile toilet trailers. Includes ancillary building modifications where required. Serves individual homeowners (via showroom) and residential construction projects.
• Innovatieve technologie (Heat pumps, Building Management Systems, Pluvia) Installation and maintenance of innovative building technologies including heat pumps (air-water, brine-water, hybrid, heat pump boiler), building management systems (GBS) with Priva integration, and Pluvia flat roof drainage systems. Includes remote monitoring, performance data analysis, and preventive maintenance for sustainability and optimal performance.
• Service en onderhoud (Maintenance and Service Contracts) Maintenance services including periodic inspections, remote monitoring, and preventive maintenance to keep HVAC, heat pump, ventilation, and plumbing installations performing optimally. Offered through tiered subscription contracts (Basic, AGO Service & Onderhoud, AGO Warmte Garant Plus All-in) with monthly billing and minimum 2-3 year terms.
• AGO Badkamers & Tegels (Bathroom and Tiles Showroom) Specialized bathroom and tiles showroom sub-brand operated by AGO Groep, offering design consultation, 3D visualizations, product selection (bathroom fixtures, tiles), and complete bathroom renovation services for individual homeowners.

Quantifiable outcome

• More than 175 homes served with climate systems
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Van Grunsven BouwcoreStrategic or Co-development PartnerOngoing collaboration on residential projects including the Nelson Mandela Tower in Arnhem (95 apartments) and the Johan van Beverwijck complex in Dordrecht (53 apartments). AGO delivers mechanical installations while Van Grunsven handles construction.
• Van Wanrooij (Whoon)coreStrategic or Co-development PartnerCollaboration on the De Groene Akkers project in Hedel - 91 homes (23+68) in phase 2B. AGO responsible for complete W-installations, mechanical ventilation, and individual ground source heat pumps.
• Bouwbbedrijf Van der VenminorStrategic or Co-development PartnerPartnership on the Huize d'n Herd project in Helmond - 92-unit crisis housing facility. Van der Ven led construction while AGO provided all mechanical installations.
• Huybregts Relou Bouw & OnderhoudcoreStrategic or Co-development PartnerCollaboration on Bosrijk Mariëndaal project in Velp - 70 homes (54 buy, 16 rental for Mooiland). AGO delivers mechanical installations with sustainable heat pump solutions.
• Bouwbedrijf Gebr. van Herpen B.V.minorStrategic or Co-development PartnerPartnership on 8 climate-positive Natuurhuizen in Heeze. AGO delivers mechanical installations supporting the sustainable, nature-focused development.
• Dura Vermeer Bouw HengelocoreStrategic or Co-development PartnerMajor partnership on Iris Waalkwartier project in Nijmegen - 363 apartments across multiple blocks. AGO provides mechanical installations for Blocks 4, 5 & 6.
• BPD OntwikkelingcoreStrategic or Co-development PartnerPartnership with real estate developer BPD on multiple projects including Waalkwartier Nijmegen. BPD handles development while AGO provides installation expertise.
• Social InvestminorStrategic or Co-development PartnerCollaboration on 48-apartment complex in Druten for Social Invest. AGO designed and delivered all mechanical installations including heat pumps and HRV systems.
• Bouwbbedrijf Peter PeterscoreStrategic or Co-development PartnerMultiple project collaborations including the Druten apartment project and Koninklijke Visio healthcare facility in Breda/Vught. Peter Peters handles construction while AGO provides mechanical installations.
• Wouters SchijndelcoreStrategic or Co-development PartnerPartnership on distribution centers for Albert Heijn, Bol.com, and HEMA in Utrecht. Wouters Schijndel handles construction while AGO installs complete climate systems.
• De Vries en VerburgminorStrategic or Co-development PartnerCollaboration on Arendsplein 70 project - conversion of former bank to 39 rental apartments in Oosterhout.
• Burgland BouwminorStrategic or Co-development PartnerPartnership on Arendsplein 70 development project in Oosterhout alongside De Vries en Verburg.
• Ballast NedamminorStrategic or Co-development PartnerPartnership on 41-apartment project in Grave's old center on Maaskade. Ballast Nedam led construction while AGO provided mechanical installations.
• Bouwbedrijf BerghegeminorStrategic or Co-development PartnerCollaboration on Landgoed Coudewater project in Rosmalen - 162 apartments across 3 towers (Buitenplaats I, II, III).
• BrabantWonenminorStrategic or Co-development PartnerPartnership on Landgoed Coudewater housing project providing 139 rental apartments.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Van Dorp Installateurs: Dutch installation company providing HVAC, plumbing, electrical and maintenance services. Comparable in scope to AGO across both new-build project delivery and recurring maintenance contracts.
• Unica: Largest independent Dutch technical installer providing HVAC, plumbing, electrical and maintenance services across residential and commercial segments. Directly comparable total-installer model competing for the same Dutch developer and housing-corporation contracts as AGO.
• Kuijpers: Family-influenced Dutch technical installer with mechanical, electrical and plumbing services for residential, commercial and industrial customers. Closely mirrors AGO's family-business, total-installer positioning.
• Homij: Dutch technical installer (part of VolkerWessels) delivering electrical and mechanical installations for residential and utility buildings. Competes with AGO on developer-driven new-build projects in the Netherlands.
• Feenstra: Dutch HVAC specialist (now part of A.Hak) focused on heating, ventilation, heat pumps and maintenance subscriptions for residential customers. Closely comparable to AGO on the residential maintenance-contract and heat-pump installation side.
• Croonwolter&dros: Major Dutch technical services firm delivering installation, maintenance and energy solutions for buildings and industry. Competes with AGO on utility/building projects including healthcare, distribution centers and large residential developments.

Broad incumbents

• Equans Nederland: Multi-disciplinary technical services provider covering HVAC, electrical, plumbing and energy solutions. Larger-scale incumbent competing for the same commercial and utility projects AGO targets.
• ENGIE Services Nederland: Large incumbent offering HVAC, energy and facility services across the Netherlands as part of the global ENGIE portfolio. Broader and more capitalized than AGO but overlaps on commercial building installations and maintenance.

Others

• Priva: Dutch building management systems and climate-control technology provider. Partner of AGO; supplier of BMS technology rather than a direct installer competitor, but enables AGO's remote-monitoring service offering.
• Itho Daalderop: Dutch OEM of heat pumps, ventilation and hot-water systems. Listed as a technology partner of AGO; functions as a supplier/enabler rather than direct competitor but competes indirectly via its own installer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ago-groep

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGO Groep