Agon Economía | Derecho | Estrategia

What Agon Economía | Derecho | Estrategia does

Agon Economía | Derecho | Estrategia is a Mexico City-based law firm and economic consultancy founded in October 2013, specializing in antitrust and competition, sectoral regulation, international trade, and public strategy across Mexico and Latin America. The firm integrates legal representation with economic analysis, offering services that include merger control, cartel and unilateral conduct investigations before COFECE and IFT, antitrust compliance programs, free trade agreement and WTO advisory, antidumping and customs work, regulatory intelligence, legislative reform support, and government relations. Agon's competitive position rests on a partner bench drawn heavily from former senior officials of Mexican regulatory bodies, including the Federal Competition Commission (CFC), its successor COFECE, the Federal Telecommunications Institute (IFT), the Ministry of Economy, and Mexico's WTO Mission, plus the former Chief Negotiator of USMCA modernization.

The firm operates a classic partner-led professional services model with no proprietary technology platform and no disclosed pricing. All client matters are led directly by partners, who are committed to involvement in every case. Services are sold through enterprise field sales built on reputation, regulator-side relationships, and referrals rather than marketing channels; revenue is generated through engagement-based professional fees for advisory, litigation, and representation work. Target clients span private companies (Mexican and multinational), federal/state/municipal government entities, and sector-specific clients in telecommunications, energy, financial services, retail, digital markets, pharmaceuticals, manufacturing, agriculture, and transportation and infrastructure.

Between 2018 and 2020 Agon participated in 46% of all relevant actions before COFECE, and the firm led the process that produced two major reforms to the Federal Economic Competition Law and contributed to the 2013 constitutional reform. Headcount stands at approximately 25 people, comprising 9 partners and roughly 16 additional economists, lawyers, and analysts. The firm is privately held by its partners with no external investors, parent company, or funding rounds disclosed.

Name

Agon Economía | Derecho | Estrategia

Legal name

Agon

Website

https://agon.mx

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Agon is a Mexico City-based law firm and economic consultancy that advises private companies, multinationals, and government entities on antitrust, sectoral regulation, international trade, and public strategy across Mexico and Latin America, leveraging a partner bench drawn from former senior officials of Mexican regulatory bodies.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal and Economic Advisory Services: Professional consulting fees for antitrust, regulatory, and international trade advisory services. Revenue generated through engagement-based billing for legal representation, regulatory intelligence, compliance programs, and strategic consulting to enterprise clients in Mexico and Latin America.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Agon is a Mexican law firm and economic consultancy providing full-service advisory in antitrust and competition, international trade, regulation, and public strategy to enterprise and government clients in Mexico and Latin America. Services span merger control, cartel and unilateral conduct investigations, essential inputs/barriers to competition proceedings, antitrust compliance programs, free trade agreement and WTO matters, regulatory intelligence and impact analysis, and government relations/lobbying. The firm integrates legal representation with economic analysis and serves as a direct advisor in high-stakes matters before COFECE, IFT, and other Mexican authorities.

Product overview

Agon is a specialized legal and economic consulting firm providing full-service advisory in antitrust and competition, international trade, regulation, and public strategy. The firm operates across multiple industry verticals including transportation, energy, retail, financial services, manufacturing, digital markets, agriculture, pharmaceuticals, telecommunications, and government. The portfolio consists of four core service lines (Competition, Trade, Regulation, and Public Strategy) that serve as the primary offerings, supplemented by industry-specific advisory services across ten sectors. The firm integrates legal representation with economic analysis to provide comprehensive solutions for high-stakes regulatory and competition matters in Mexico and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Antitrust & Competition (Competencia Económica) Legal representation and economic analysis in merger control, cartel investigations, unilateral conduct cases, essential inputs/barriers to competition procedures, and antitrust compliance programs before COFECE and IFT, for Mexican and international companies facing competition matters.
• International Trade (Comercio Internacional) Advisory on free trade agreements, WTO rules, tariff classification, customs valuation, anti-dumping duties, rules of origin, and overcoming behind-the-border trade barriers for companies entering or expanding in the Mexican market.
• Regulation (Regulación) Regulatory intelligence, impact analysis, compliance advisory, promotion of regulatory changes, and support in overcoming barriers to trade and investment across sectors including telecommunications, industrial equipment, and consumer goods.
• Public Strategy (Estrategia Pública) Government relations, lobbying, communications strategy, and legislative reform advisory on competition policy, telecommunications, banking, trade, and infrastructure matters.
• Transportation & Infrastructure Advisory Competition, economic regulation, and economic counseling across aviation, railroad, ground transportation, maritime transportation, port infrastructure, airports, and road infrastructure sectors.
• Energy Advisory Advisory for multinational corporations and government entities on competition, sectoral regulation, and trade in the energy sector.
• Retail and Consumer Goods Advisory Antitrust and regulatory advice for retail sectors including supermarkets, convenience stores, pharmacies, gas stations, and consumer products.
• Financial, Banking and Stock Market Advisory Advisory on regulatory matters and antitrust investigations for banks, financial markets, card payment systems, pension funds, and Fintech companies before COFECE and sector regulators.
• Manufacturing and Industrial Services Advisory Advisory for industrial companies in automotive, textile, railroad, chemical, and automation equipment sectors on merger filings, international treaties, and regulatory compliance.
• Digital Markets Advisory Advisory and representation for digital platforms in conduct investigations before COFECE and IFT, regulatory compliance programs, and treaty compliance.
• Agriculture Advisory Support for Mexican and international companies with economic studies, regulatory change projects, public strategy, and government cooperation in the agriculture sector.
• Pharmaceutical Advisory Competition, regulation, and international trade advice for pharmaceutical companies, including competition risk mitigation, investigative procedures, and IP rights balancing.
• Telecommunications Advisory Advisory on regulatory changes for new business models, asymmetric regulatory obligations, competition investigations by IFT, and intellectual property disputes in telecommunications.
• Government and Public Sector Advisory Support for clients in government interaction including regulatory intelligence, policy design, public procurement procedures, and bidding optimization.

Quantifiable outcome

• 46% market share of relevant COFECE actions between 2018-2020
• +1 more outcomes

Segments11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OLIVARES: Mexican IP and regulatory law firm with antitrust and administrative litigation capabilities. Comparable as a Mexico-based competitor for regulatory enforcement and IP-competition intersection matters.
• Galicia Abogados: Major Mexican full-service firm with competition, regulatory and trade capabilities. Comparable as a Mexico-anchored competitor for sophisticated enterprise and cross-border clients.
• González Calvillo: Major Mexican law firm recognized for its competition, antitrust and regulatory practice. Directly comparable as a Mexico-anchored firm serving enterprise clients on COFECE/IFT matters with strong partner-led engagement.
• Ritch, Mueller, Heather y Nicolau: Highly regarded Mexican law firm with a strong antitrust, regulatory and corporate practice. Comparable in targeting enterprise clients on competition enforcement and merger control in Mexico.
• Basham, Ringe y Correa: Full-service Mexican law firm with a longstanding competition and regulatory practice. Comparable in serving corporate clients on antitrust filings, investigations and trade matters across Mexico.
• Mijares, Angoitia, Cortés y Fuentes: Established Mexican law firm with competition, regulatory and corporate finance capabilities. Comparable as a Mexico-anchored competitor serving enterprise clients on antitrust, regulatory and transactional matters.
• Creel, García-Cuéllar, Aiza y Enríquez: One of Mexico's leading full-service law firms with a top-tier antitrust and competition practice representing clients before COFECE. Comparable as a premier Mexico-based legal advisor competing for the same high-stakes regulatory mandates.
• Santamarina + Steta: Leading Mexican law firm with established competition, regulatory and international trade practices. Comparable as a top-tier Mexico-based advisor on complex COFECE matters and corporate transactions.

Broad incumbents

• White & Case (Mexico): Global law firm with a strong Mexico City office and active antitrust/competition practice before COFECE. Comparable as a competitor for cross-border M&A and competition mandates, though it operates across a much wider practice portfolio.
• Cleary Gottlieb Steen & Hamilton: Global elite law firm with one of the leading international antitrust practices, including substantial Mexico-related work. Comparable as a competitor for high-end cross-border competition matters involving Mexican parties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/agonmx
• LinkedInlinkedin.com/company/agon-mx

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agon Economía | Derecho | Estrategia