Agram S.A.

What Agram S.A. does

Agram S.A. is a Polish frozen food producer founded in 1972 and headquartered in Lublin, operating two production facilities in Lublin and Motycz in eastern Poland. The company processes approximately 35,000 tonnes of fruits and vegetables annually using Individual Quick Freezing (IQF) technology, producing frozen vegetables (cauliflower, broccoli, onion, rhubarb), frozen fruits (strawberries, blackcurrants, redcurrants, sour cherries, raspberries, blueberries), frozen ready meals, breaded and coated IQF products, and ready-made smoothie mixes. Since 2017 Agram has been a subsidiary of the Belgian Crop's NV Group, an international frozen-food conglomerate that provides access to distribution networks across Europe, the USA, Canada, Japan, China, and Israel.

The business operates as a B2B supplier across three primary customer segments: retail chains (its primary segment, served through private-label packaging in 400g-1,000g formats), food service/HoReCa customers (served via 2.5kg and 10kg packs), and industrial food processors (served through 10kg, 20-25kg bags, and octabin bulk containers). Roughly 90% of raw materials are sourced from eastern Poland's ecologically clean region under direct farmer contracts. Go-to-market is conducted through dedicated in-house sales departments for fruits and vegetables, with the firm exporting to all continents.

Revenue is generated through one-time B2B sales of frozen products at negotiated, quote-based pricing rather than subscriptions or licensing. The operation is differentiated by a broad certification stack — BRCGS, IFS Food, FDA, Kosher, Halal, Organic (PL-EKO-12.616), SAI FSA, and HACCP — which enables access to regulated export markets. Continuous capital investment has been made in the production base since the 2005 Zomar S.A. takeover and 2017 Crop's Group acquisition, including new IQF tunnels (2020, 2024), a coated/breaded IQF line (2021), and a third packaging line at Motycz (2021).

Name

Agram S.A.

Legal name

AGRAM S.A.

Website

https://agram.pl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Agram S.A. is a Polish producer of IQF frozen fruits, vegetables, and ready meals, operating two plants in Lublin and Motycz with 35,000 tonnes of annual throughput. It serves retail private-label, food service, and industrial food processors, and exports globally as part of Belgian Crop's NV Group.

Ownership category

akta.pro rank

Product category

Frozen Food Processing

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industries

Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Frozen Fruits & Vegetables Wholesale (AFAIAHAE)

Keywords

• Frozen vegetables
• Frozen fruits
• IQF processing
• Ready meals
• Food manufacturing

Headquarters

HQ city

Lublin, Woj. Lubelskie

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Frozen Vegetables Sales: B2B and B2C sales of frozen vegetables including cauliflower, broccoli, onion, and rhubarb. Products sold in retail private label packs (400g-1000g), food service/HoReCa packs (2.5kg and 10kg), and industrial formats (10kg packs, 20-25kg bags, octabin bulk containers).
2. Frozen Fruits Sales: B2B and B2C sales of frozen fruits including strawberries, blackcurrants, redcurrants, rhubarb, sour cherries, raspberries, and blueberries. Products sold in retail, food service, and industrial formats.
3. Ready Meals Production: Production of ready meals and ready-made fruit smoothie mixes. Specializing in breaded and coated products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Agram S.A. is a Polish frozen food manufacturer that produces Individually Quick Frozen (IQF) fruits, vegetables, and ready meals. The company sources raw materials primarily from eastern Poland, processes 35,000 tonnes annually across two facilities in Lublin and Motycz, and supplies retail private-label, food service/HoReCa, and industrial customers in packaging formats ranging from 400g retail packs to 25kg bulk bags and octabin containers.

Product overview

Agram S.A. is a leading Polish frozen food producer specializing in the freezing of vegetables, fruits, and ready meals. The product portfolio is organized around two core product lines — Frozen Vegetables (cauliflower, broccoli, onion, rhubarb) and Frozen Fruits (strawberry, blackcurrant, redcurrant, sour cherry, raspberry, blueberry) — both sourced from the Lublin region in eastern Poland. These are complemented by a Ready Meals (Dania Gotowe) line, a Ready-Made Fruit Smoothie Mixes sub-product launched in 2018 featuring seven frozen smoothie flavor variants, and IQF (Individual Quick Freezing) process technology products including breaded/coated offerings. All products are available across retail private-label (400g–1,000g), food service/HoReCa (2.5kg–10kg), and industrial (10kg, 20–25kg bags, octabin) packaging formats, and are distributed domestically and internationally across Europe, USA, Canada, Japan, China, and Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• Frozen Vegetables IQF-frozen vegetables including cauliflower, broccoli, onion, and rhubarb, sourced from the Lublin region and available in retail (400g–1,000g), food service (2.5kg, 10kg), and industrial (10kg, 20–25kg bags, octabin) packaging formats for retail chains, food service operators, and industrial processors.
• Frozen Fruits IQF-frozen fruits including strawberries, blackcurrants, redcurrants, sour cherries, raspberries, and blueberries, sourced from the Lublin region and available in retail (400g–1,000g), food service (2.5kg, 10kg), and industrial (10kg, 20–25kg bags, octabin) packaging formats.
• Ready-Made Fruit Smoothie Mixes Pre-packaged frozen fruit smoothie mixes in seven flavor variants, ready to blend with fruit juice or yoghurt. Targeted at retail and food service customers seeking convenient, pre-portioned fruit blends.
• Ready Meals (Dania Gotowe) Frozen ready meals produced by Agram S.A., with high-quality ingredients including cheeses, creams, starches, oils, and spices sourced from external suppliers. Produced for retail and food service customers.
• Breaded and Coated IQF Products Breaded and coated Individually Quick Frozen (IQF) products produced on a new technological line launched in 2021, adding value-added frozen product offerings alongside the company's plain IQF fruit and vegetable range.

Quantifiable outcome

• 35,000 tonnes of fruits and vegetables processed annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves15 records

Expansion highlights4 records

Direct peers

• Frosta AG: German frozen food producer specializing in frozen vegetables, ready meals, and fish with strong private-label and branded presence across Europe. Comparable in IQF processing, vegetable and ready-meal product portfolio, and B2B/B2C retail distribution model.
• Ardo NV: Belgian-headquartered European leader in IQF frozen vegetables, fruits, herbs, and rice dishes with production across multiple EU countries. Ardo is the closest direct competitor given its IQF technology, product portfolio overlap (frozen cauliflower, broccoli, berries), multi-country sourcing model, and private-label/B2B go-to-market.
• Crop's Group NV: Belgian parent company of Agram since 2017, operating frozen fruit and vegetable production across Belgium, France, Serbia, Portugal, Morocco, Costa Rica, Spain, UK, US, Japan, and China. Directly comparable as same product category (IQF fruits/vegetables) and same business model (B2B private label and HoReCa supply).

Regional players

• Hortex Holding S.A. Polish producer of frozen vegetables, fruits, juices, and concentrates, headquartered in Warsaw. Direct regional competitor in the Polish frozen vegetable and fruit market, serving similar retail and HoReCa customers.
• Vitafort Hungary: Hungarian-based frozen fruit and vegetable processor serving European markets, with operations spanning Central Europe. Comparable as a regional IQF frozen produce peer with overlapping customer base in retail private label and food service.
• Polski Ogród Sp. z o.o. Polish frozen vegetable and fruit producer serving domestic retail and food-service channels. Comparable as a regional Polish competitor in IQF frozen vegetables and fruits, including cauliflower, broccoli, and berry categories.

Broad incumbents

• Nomad Foods Limited: European frozen food giant owning Birds Eye, Findus, and Iglo brands across 22 countries. Comparable as a major European frozen food incumbent serving retail and food-service customers with frozen vegetables and ready meals, though brand-led rather than private-label.
• McCain Foods Limited: Canadian global leader in frozen potato products and broader frozen food (vegetables, pizzas, frozen meals) operating in 160+ countries. Comparable as a major frozen vegetable/food incumbent with private-label and food-service channels serving similar retail and HoReCa customers worldwide.
• Bonduelle Group: French-headquartered global leader in processed vegetables (canned, frozen, fresh) operating in nearly 100 countries. Direct overlap with Agram in frozen vegetables (cauliflower, broccoli) and private-label/B2B sales channels, though Bonduelle also operates in canned and fresh prepared segments.
• Greenyard NV: Belgian global market leader in frozen and prepared vegetables, fruits, and mushrooms with operations across Europe and beyond. Directly comparable in IQF processing technology, retail private-label supply, and HoReCa distribution for frozen produce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agram-s-a

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agram S.A.