AGRAVIS Technik Sachsen-Anhalt/Brandenburg GmbH

What AGRAVIS Technik Sachsen-Anhalt/Brandenburg GmbH does

AGRAVIS Technik Sachsen-Anhalt/Brandenburg GmbH is a regional agricultural machinery dealership and service provider headquartered and operating across eastern Germany. The company functions as a subsidiary of AGRAVIS Raiffeisen AG, the diversified agricultural conglomerate, and operates 14 branch locations spanning Saxony-Anhalt and Brandenburg — Angermünde, Aschersleben, Fehrbellin, Köthen, Lindau, Linthe, Loitsche, Oschersleben, Prittitz, Querfurt, Rackith, Seelow, Stendal, and Winterfeld. The business is organized as a German GmbH (private limited company). Workforce totals 325 employees, including 141 workshop and service technicians, 35 agricultural-sales staff, 41 warehouse workers, 53 inside-service and administrative employees, and 55 apprentices trained in commercial trades, agricultural machinery mechatronics, and warehouse logistics.

The core offering is authorized sales and aftermarket service for premium agricultural machinery. The company represents ten OEM lines as an authorized dealer: Fendt and Valtra for tractors, JCB for construction and agricultural equipment, STIHL for forestry and garden equipment, KRAMPE for trailers, Samson for slurry handling, Siloking for livestock feeding systems, Väderstad for tillage and seeding, Dragone for specialty crop equipment, and Kuhn for hay and forage tools. Beyond equipment sales, the company operates full-service workshops at each branch, runs mobile field-service repair operations, and runs an online spare-parts shop (agravis-technik-parts.de), a rental service (agravis-mietpark.de), and a used-equipment marketplace (atc-trader.com). Additional service lines include product demonstration field days and operator driver-training programs, plus specialized equipment for water and soil associations.

Revenue is generated across three streams: one-time new and used agricultural machinery sales, professional workshop and maintenance services, and ongoing spare-parts sales. Pricing is quote-based rather than list-priced, reflecting the configuration complexity of agricultural equipment. The go-to-market is sales-led with a branch-based field force reaching agricultural businesses (primary segment), dairy farms, agricultural service providers (Lohnunternehmen), forestry operations, garden and landscaping (GaLa-Bau) companies, and private customers purchasing small equipment. Marketing relies on regional field days, Facebook and Instagram presence, and direct relationships through the branch network. The company has received JCB best contract dealer recognition in 2016 and 2018 and a Best Parts Performance award most recently in 2024.

Name

AGRAVIS Technik Sachsen-Anhalt/Brandenburg GmbH

Legal name

AGRAVIS Technik Sachsen-Anhalt/Brandenburg GmbH

Website

https://agravis-technik-sa-brb.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AGRAVIS Technik Sachsen-Anhalt/Brandenburg is a regional agricultural machinery dealership operating 14 branches across Saxony-Anhalt and Brandenburg. As a subsidiary of AGRAVIS Raiffeisen AG, it sells and services new and used equipment from premium brands including Fendt, Valtra, JCB, and STIHL for farmers, contractors, forestry, and landscaping customers.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership and Service

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

akta.pro secondary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

Keywords

• Agricultural machinery sales
• Farm equipment service
• Workshop maintenance
• Spare parts retail
• Agricultural machinery dealership

Headquarters

HQ city

Angermünde

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sales of new and used agricultural machinery including tractors, combines, and related equipment through authorized dealer relationships with major brands.
2. Workshop and Service: Workshop services, maintenance, and repair services for agricultural machinery and equipment.
3. Spare Parts Sales: Sales of replacement parts and components for agricultural machinery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

AGRAVIS Technik Sachsen-Anhalt/Brandenburg GmbH operates as an authorized multi-brand agricultural machinery dealership, selling new and used tractors, harvesters, trailers, and forestry/garden equipment from premium brands such as Fendt, Valtra, JCB, STIHL, KRAMPE, Samson, Siloking, Väderstad, Dragone, and Kuhn. The company provides complementary workshop and maintenance services, spare parts retail, equipment rental, an online trading platform for used machinery, operator training, and demonstration field days across 14 branch locations in Saxony-Anhalt and Brandenburg.

Product overview

AGRAVIS Technik Sachsen-Anhalt/Brandenburg GmbH is a full-service agricultural technology dealer operating as a unified platform of products and services. The core offering includes new and used agricultural machinery sales across 10 core brand lines (Fendt, Valtra, JCB, STIHL, KRAMPE, Samson, Siloking, Väderstad, Dragone, Kuhn), backed by workshop and service operations. The company supplements its equipment sales with supporting services including online spare parts retail (AGRAVIS Technik Parts), equipment rental (agravis-mietpark), trading platform (atc-Trader), product demonstration events (Feldtage), and operator training (Fahrerschulungen). Special equipment is also provided for water and soil associations. The company serves farms, dairy operations, contractors, forestry businesses, landscape gardening firms, and private customers across 14 locations in Saxony-Anhalt and Brandenburg.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Agricultural Machinery

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• FendtcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Fendt agricultural machinery including tractors and related equipment. One of the core premium brands represented by AGRAVIS Technik in the region.
• ValtracoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Valtra tractors and agricultural machinery. Primary brand partnership for the regional dealership.
• JCBcoreChannel Partner/ Reseller/ DistributorAuthorized JCB dealer for construction and agricultural equipment. Awarded best JCB contract dealer recognition multiple times (2016, 2018).
• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized STIHL dealer for forestry and garden equipment. Provides specialized equipment offerings for forestry operations and landscaping businesses.
• KRAMPEsupportingChannel Partner/ Reseller/ DistributorAuthorized dealer for KRAMPE agricultural trailers and transport equipment.
• SamsonsupportingChannel Partner/ Reseller/ DistributorAuthorized dealer for Samson agricultural equipment including slurry and manure handling systems.
• SilokingsupportingChannel Partner/ Reseller/ DistributorAuthorized dealer for Siloking feeding equipment and systems for livestock operations.
• VäderstadsupportingChannel Partner/ Reseller/ DistributorAuthorized dealer for Väderstad tillage and seeding equipment.
• DragonesupportingChannel Partner/ Reseller/ DistributorAuthorized dealer for Dragone agricultural equipment.
• KuhnsupportingChannel Partner/ Reseller/ DistributorAuthorized dealer for Kuhn agricultural machinery including hay and forage equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZG Raiffeisen Technik: ZG Raiffeisen Technik operates as a regional agricultural machinery dealer in southwestern Germany with comparable product breadth (tractors, harvest equipment, service, parts). Closely analogous cooperative-affiliated dealer model, making it one of the most directly comparable peers.
• RWZ Raiffeisen-Warzencenter: RWZ is a German agricultural cooperative group with its own agricultural machinery division (Raiffeisen Technik) operating branch networks and authorized dealer relationships. As a fellow cooperative-affiliated dealer, RWZ directly competes for farmers, Lohnunternehmer, and forestry customers in overlapping regions.

Emerging players

• Amazone dealer network: Amazone produces crop protection, tillage and seeding equipment sold through authorized dealers in Germany. Comparable regional dealer structure serving the same eastern German farm and contractor customer segments targeted by AGRAVIS Technik SA/Brandenburg.
• Krone dealer network (e.g., BayWa Vertrieb): Krone builds agricultural machinery (hay/forage, transport) sold through regional dealers. Their authorized dealers compete with AGRAVIS Technik's Kuhn/KRAMPE/Samson offerings in the same product categories and the same contractor and forage-farming customer base.
• Landespartner John Deere (e.g., MANTRAC): Authorized John Deere dealers serve identical customer segments (farms, contractors, dairy, forestry) in adjacent German regions. They compete head-to-head for new/used tractor sales and warranty service, offering a strong comparison point on premium-brand dealer economics.
• Lemken dealer network: Lemken manufactures tillage, seeding and crop protection equipment distributed via regional authorized dealers. Their dealer footprint competes with AGRAVIS Technik's Väderstad and Kuhn offerings for tillage and seeding sales at the same farm and contractor base.

Broad incumbents

• BayWa Technik: BayWa operates a similarly structured agricultural machinery distribution and service platform across southern Germany and beyond, acting as authorized dealer for premium brands such as Fendt. Both compete in farm machinery parts, service, and new/used equipment through regional branch networks, though BayWa has wider geographic coverage.
• CLAAS Vertrieb Deutschland: CLAAS operates its own dealer and service network in Germany for its branded harvesters and tractors, directly competing with AGRAVIS Technik SA/Brandenburg for service-provider and contractor customers. CLAAS is both an OEM and a competitor in distribution, making it an incumbent peer with overlapping territory.
• SAME DEUTZ-FAHR dealer network: SDF is a major tractor OEM with an authorized dealer footprint across Germany competing for the same agricultural business, dairy, and service-provider customers. Comparable on business model (parts, service, new equipment) and target market, though SDF sales are smaller than Fendt in the premium segment.
• AGCO (Fendt) Germany: AGCO owns the Fendt brand that AGRAVIS Technik SA/Brandenburg distributes. While AGCO itself is an OEM (broad incumbent), its dealer relationship terms, territorial protection, and direct-sales experiments directly shape the regional dealer's economics and strategic optionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Agravis.Technik.Sachsen.Anhalt.Brandenburg.GmbH
• Instagraminstagram.com/agravis_technik_sa_brb
• LinkedInlinkedin.com/company/agravis-technik-sachsen-anhalt-brandenburg-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRAVIS Technik Sachsen-Anhalt/Brandenburg GmbH