CNH Industrial (India) Private Limited�

What CNH Industrial (India) Private Limited� does

CNH Industrial (India) Private Limited is the Indian operating subsidiary of CNH Industrial N.V., a publicly listed global manufacturer of agricultural and construction equipment (NYSE: CNH; Euronext Milan). Headquartered in Greater Noida, Uttar Pradesh, with 363 employees, the entity markets and supports the New Holland Agriculture brand in India through a website at agriculture1.newholland.com. Its product portfolio spans compact and utility tractors (WORKMASTER™ 35C/40C and PLUS Series, PowerStar™, Boomer™ Compact), higher-horsepower tractors including the T7 Series with the T7 Xtra Duty (XD) variant, combine harvesters (CR Series, including next-generation twin-rotor models), a full haytools line (Discbine® disc mower-conditioners, heavy-duty and economy disc mowers, ProCart™ wheel rakes, ProRotor™ rotary rakes, ProTed™ rotary tedders, round and small square balers), forage harvesters, sprayers with high crop clearance and front booms, seeding and tillage equipment, specialty grape and olive harvesters, light construction equipment (mini and midi excavators, skid steer loaders, loader backhoes), material handling and front loader attachments, and the FieldOps™ fleet management platform.

The business operates a dealer-led go-to-market: independent authorized dealers handle equipment sales, service, parts, and financing, supported by direct dealer quote requests on the website and an online parts store (mycnhstore.com). Revenue is generated from three streams — agricultural equipment sales (hardware), replacement parts and service, and equipment financing/leasing programs, with promotional levers such as 0% financing and cash-back offers (running through September 30, 2026) used to drive dealer-channel demand. Customers are commercial farmers, family farms, and agricultural operations requiring machinery for fieldwork, livestock management, hay production, grain harvesting, spraying, seeding, and material handling; the customer base is horizontal and highly fragmented across use cases rather than concentrated in any single segment.

Within the CNH Industrial corporate structure, the India entity is a sales, marketing, distribution, and service node for the New Holland brand rather than an independently capitalized business. No India-specific revenue, funding rounds, M&A activity, leadership changes, or regulatory actions are disclosed in the available source material; product launches (e.g., next-generation CR combines), technology investments (FieldOps™, Precision Technology), and brand strategy are coordinated at the CNH Industrial N.V. group level and propagated to the Indian market through this subsidiary and its dealer network.

Name

CNH Industrial (India) Private Limited�

Legal name

CNH Industrial N.V.

Website

https://agriculture1.newholland.com

Company type

Public

Operating status

Operating

Headcount range

251–500 employees

Short description

CNH Industrial (India) Private Limited is the Indian subsidiary of CNH Industrial N.V. (NYSE: CNH), marketing the New Holland Agriculture brand of tractors, combines, haytools, sprayers, and precision farming equipment to Indian farmers and agricultural operators through a dealer-led distribution and service network.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro industry

PRIMARYIMACAFAB

Agricultural Tractor & Field Machinery Vehicle Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Off-Highway & Specialty Vehicle Manufacturing (Construction/Agriculture/Mining)

SECONDARYIMAHACAB

Tillage, Seeding & Planting Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Agricultural Machinery & Equipment

SECONDARYIMAHACAC

Crop Protection & Application Equipment (Sprayers/Spreaders)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Agricultural Machinery & Equipment

Keywords

• Agricultural equipment
• Farm machinery
• Tractor manufacturing
• Harvesting equipment
• Precision farming technology

Headquarters

HQ city

Globenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Sale of agricultural machinery including tractors, combines, haytools, seeding equipment, spraying equipment, and material handling equipment. Revenue generated from equipment sales through dealer network.
2. Parts and Service: Replacement parts, service support, and maintenance services for agricultural equipment through New Holland Parts Store and authorized dealers.
3. Financing Services: Equipment financing and leasing services offered to customers purchasing agricultural machinery, including promotional offers like 0% financing and cash back programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CNH Industrial (India) Private Limited, operating the New Holland Agriculture brand, manufactures and sells a comprehensive line of agricultural equipment including tractors (compact, utility, and heavy-duty series), combine harvesters, haytools, balers, sprayers, seeding equipment, forage harvesters, and material handling equipment. The company also provides precision farming technology solutions and the FieldOps fleet management platform, alongside parts, service, and equipment financing through its global dealer network.

Product overview

New Holland Agriculture, a brand of CNH Industrial, offers a comprehensive portfolio of agricultural equipment and farm machinery. The product lineup includes multiple tractor series (WORKMASTER™ 35C/40C, WORKMASTER™ PLUS, PowerStar™, T7 Series including T7 XD), a full range of haytools and baling equipment (Discbine®, Round Balers, ProCart™, ProRotor™, ProTed™), forage harvesters, CR Series combines with next-generation models, spraying equipment, seeding equipment, grape and olive harvesters, light construction equipment (excavators, skid steer loaders, loader backhoes), and material handling solutions. The portfolio also includes precision technology solutions and the New Holland FieldOps™ fleet management platform. The products serve various agricultural segments from compact farming to intensive commercial operations.

Differentiator

Problem solved

Functional benefit

Brands

• WORKMASTER: Compact and utility tractors including WORKMASTER 35C, 40C, and WORKMASTER PLUS Series
• PowerStar
• T7 Series
• CR Series
• FieldOps

Products and services

• WORKMASTER 35C & 40C Compact Tractors
• WORKMASTER PLUS Series Utility Tractors Highly adaptable utility tractor designed to confidently tackle loader duties, livestock management, and a wide range of fieldwork. Designed for farm operators needing versatile equipment.
• PowerStar Series Utility Tractors Tractors providing dependable power and versatility for moving hay, tackling loader work, and maintaining fields across farming operations.
• T7 Series Tractors (including T7 XD Xtra Duty) All-new T7 Xtra Duty (XD) tractors designed for operators who require versatility and strength, delivering the horsepower, hydraulic capacity and PTO performance needed to support intensive business operations.
• Boomer Compact Tractors Compact tractor series within the New Holland product line for compact farming applications.
• Round Balers Baling equipment for producing round bales, used in hay production operations.
• Small Square Balers Baling equipment for producing small square bales, used in hay production operations.
• Discbine Side-Pull and PLUS Center-Pivot Mower-Conditioners Side-pull and center-pivot disc mower-conditioners for hay processing and conditioning operations.
• Heavy-Duty and Economy Disc Mowers Heavy-duty disc mowers for demanding cutting conditions and economy-class disc mowers for general hay cutting needs.
• ProCart Wheel Rakes and ProRotor Rotary Rakes Wheel rakes and rotary rakes for gathering hay into windrows during hay production operations.
• ProTed Rotary Tedders Rotary tedders for spreading and fluffing hay to accelerate drying during hay production.
• CR Series Combines Record-breaking capacity and quality combines and headers for grain harvesting. The next-generation CR combines offer minimized grain loss, increased uptime, and seamless automation to improve productivity and reduce total cost of harvesting.
• Forage Harvesters Forage equipment offering best-in-class chop quality, easy maintenance and high efficiency for forage harvesting operations.
• Spraying Equipment Sprayers with high crop clearance and front boom, featuring reduced drift and unmatched visibility for crop spraying and protection applications.
• Seeding Equipment Accuracy-focused tillage and seeding equipment achieving higher efficiency during planting operations.
• Grape & Olive Harvesters Specialized harvesters offering superior efficiency with gentle handling for grapes and olives in specialty crop operations.
• Light Construction Equipment Mini and midi excavators, skid steer loaders, loader backhoes and more designed for light construction work.
• Material Handling Equipment Equipment to spread, cut, level and move material for material handling applications.
• Front Loaders & Attachments Rotary cutters, front loaders, blades and other attachments and implements for tractor operation.
• Precision Technology Solutions Precision solutions to simplify operations and help build efficient and profitable farms, including guidance, monitoring, and data-driven farming tools.
• New Holland FieldOps Fleet Management Platform Fleet management platform allowing users to manage their entire equipment fleet in one place, enabling monitoring and operational efficiency for customers.
• Telescopic Handlers Telescopic handlers included in the tractors and telehandlers product line for material handling applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• CLAAS KGaA: German agricultural machinery specialist focused on combines, forage harvesters, and balers; directly comparable to New Holland's CR combines, forage harvesters, and haytools portfolio across global markets.
• VST Tillers Tractors Limited: Indian manufacturer of power tillers and compact tractors with the Eicher brand in tractors; competes in the lower-HP, smallholder-focused end of the tractor market that overlaps with New Holland's compact WORKMASTER offering in India.

Broad incumbents

• Kubota Corporation: Japanese tractor and farm equipment manufacturer with a growing India presence via its stake in Escorts; competes in compact tractors, harvest machinery, and implements where New Holland also operates.
• AGCO Corporation (incl. Massey Ferguson, Fendt, Valtra): Global agricultural equipment OEM with multiple brands covering tractors, combines, and haytools; competes with New Holland's full equipment portfolio worldwide, including in India via the Massey Ferguson brand.
• Case IH (sister brand of CNH Industrial): CNH Industrial's sister ag equipment brand serving larger-scale commercial farmers; portfolio overlap with New Holland creates intra-portfolio cannibalization risk and serves a comparable customer base at higher horsepower tiers.

Direct peers

• Escorts Kubota Limited: Indian tractor manufacturer now backed by Kubota; its Farmtrac and Powertrac brands compete in the same compact/utility tractor categories as New Holland's WORKMASTER and PowerStar lines in India.
• John Deere (India): Global ag equipment major with significant India manufacturing footprint; directly competes in tractors, harvesters, and precision agriculture — overlapping with the same farmer customers New Holland targets in India.
• International Tractors Limited (Sonalika): Indian tractor OEM with strong export footprint and a broad HP range; competes with New Holland's compact and utility tractor lines in price-sensitive Indian segments.
• Tractors and Farm Equipment Limited (TAFE): Indian tractor and farm equipment OEM operating the Massey Ferguson brand in India; competes head-to-head with CNH's New Holland tractors, combines, and implements across Indian crop segments.
• Mahindra & Mahindra (Farm Equipment Division): India's largest tractor manufacturer with deep domestic dealer penetration and a broad compact/utility tractor lineup that directly competes with New Holland's WORKMASTER, PowerStar, and T7 series in the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cnh-industrial-india-private-limited%EF%BF%BD

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNH Industrial (India) Private Limited�