AGRIFRIEND

What AGRIFRIEND does

AgriFriend is an Indian agtech company founded in 2016 and headquartered in Somajiguda, Hyderabad, Telangana. It develops and distributes WIN-A-CROP, a 100% organic plant nutrient supplement in semi water-soluble powder form (two 100-gram sachets per acre), manufactured using a proprietary process the company calls SMAAP (Unique Infusion Process) — a trade-secret blending of refined botanical extracts, natural organic constituents, and micro/nano nutrients applied as a foliar spray across cereals, horticultural, commercial, floricultural, medicinal, and aromatic crops. Yield claims of 30%–75% for food/field crops and 100%–300% for horticulture and floriculture are supported by 8 years of multi-location field trials across India, Malaysia, and Sri Lanka, validated by IIT Madras, BAIF, Government of India, Government of Meghalaya, MSME, and BATIA certificates.

The company operates a hybrid direct-sales and network-marketing model. Farmers can purchase WIN-A-CROP directly through the agrifriend.in website order form, paying via bank transfer to AgriFriend's Canara Bank account. Distribution is primarily executed through a three-tier hierarchical coordinator network — Village, Mandal/Taluk, and District Coordinators — who pay a one-time Rs. 1,500–2,000 technology/membership fee to receive the product package, training (online, offline, phone, video), and an appointment letter, then earn commission-based income reselling to farmers in their assigned exclusive village. The coordinator program is positioned as a self-employment initiative targeting rural unemployed youth aged 18–35+. The company also runs an NGO wing, Agrifriend Organic Farmers Society, and offers Agrifriend Dairy Plus for dairy cattle, with Organic Milk and Organic Poultry listed as pipeline products. The firm is privately held, founder-led with scientist Shiva Sankar associated with the technology, and reports 17 employees with no disclosed external funding.

Name

AGRIFRIEND

Legal name

AGRIFRIEND

Website

https://agrifriend.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

AgriFriend is a Hyderabad-based Indian agtech company that sells WIN-A-CROP, a proprietary organic foliar nutrient powder, to small and marginal farmers through a direct website channel and a three-tier village-mandal-district coordinator network marketed as a self-employment program.

Ownership category

akta.pro rank

Product category

Agricultural Inputs / Organic Plant Nutrients

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700)

akta.pro primary industry

Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC)

akta.pro secondary industries

Nutrient Management Planning & Fertility Programs (AFACABAB), Nutrient Stewardship & Soil Fertility Management (4R Nutrients, Compost, Biofertilizers) (AFAGAMAE)

Keywords

• Organic agriculture inputs
• Plant nutrient supplements
• Village coordinator network
• Organic farming products
• Agritech distribution

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. WIN-A-CROP Product Sales: Revenue is generated from selling the WIN-A-CROP organic plant nutrient supplement to farmers. The product is sold in 200-gram units (two sachets) sufficient for one acre. Farmers purchase directly via the website order form or through village coordinators. Payment is made via bank transfer to AgriFriend's Canara Bank account.
2. Coordinator Membership Fees: Village, Mandal, and District Coordinators pay a one-time membership/registration fee (Rs. 1500 per the self-employment page; Rs. 2000 per the join-membership and AgriFriend Benefits pages) to receive the technology, appointment letter, training materials, and related documents. Membership is free to register but a fee is charged for the technology package. Coordinators earn income by selling products to farmers in their assigned geographic area, creating a network revenue model.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AGRIFRIEND manufactures and sells WIN-A-CROP, a 100% organic plant nutrient supplement in 200-gram packs (two 100g sachets) using proprietary SMAAP infusion technology, applied as a foliar spray to increase crop yields by 30%–300%. The company distributes through a hierarchical village coordinator network across India, while also offering Agrifriend Dairy Plus for dairy cattle and developing Organic Milk and Organic Poultry products. The coordinator network doubles as a rural self-employment program that recruits unemployed local youth to sell the product in their villages.

Product overview

AGRIFRIEND offers a portfolio of organic agricultural products centered around the WIN-A-CROP Hi-Yield Promoter as the core offering, complemented by Agrifriend Dairy Plus for dairy applications. WIN-A-CROP is a 100% organic plant nutrient supplement in semi water-soluble powder form designed to double farm productivity and farmer income. The company is also developing upcoming products including Organic Milk and Organic Poultry as part of its organic agriculture expansion.

Differentiator

Problem solved

Functional benefit

Brands

• WIN-A-CROP: 100% Organic Hi-Yield Promoter - Advanced organic formulation designed to double farm productivity and farmer income. Available in semi water-soluble powder form (200 grams per unit).
• WIN-A-CROP
• Agrifriend Organic Farmers Society
• Agrifriend Dairy Plus

Products and services

• WIN-A-CROP Organic Hi-Yield Promoter

Quantifiable outcome

• Yield increase of 100%–300% for horticultural, commercial, and floricultural crops (vegetables, fruits, flowers, cotton, chillies, etc.)
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Indigo Ag: US-based ag-biotech using plant microbiome and digital agronomy to enhance crop productivity and sustainability. Comparable positioning around biological yield-enhancement and sustainability narratives, though Indigo is far larger and operating on a different business model.
• Pivot Bio: US-based ag-biotech company selling microbial nitrogen-fixing crop inputs as alternatives to synthetic fertilizer. Comparable as a venture-backed, science-led challenger offering biological alternatives to chemical crop inputs, though different in modality (microbial vs. botanical).

Direct peers

• Dhanuka Agritech: Indian agri-input company distributing fertilizers, bio-stimulants, and specialty plant nutrition across India. Highly comparable as a domestic mid-tier player selling productivity-enhancing crop inputs through distributor networks to Indian farmers.
• Crystal Crop Protection: Indian crop-protection and plant-nutrition company distributing insecticides, herbicides, and bio-stimulants. Comparable as a domestic Indian mid-market player selling through dealer networks and marketing yield-enhancement claims to farmers.
• Biolchim Group: Italian manufacturer of biostimulants and specialty fertilizers for foliar and fertigation application. Highly comparable as an organic/botanical foliar-nutrition specialist with claims of yield improvement across crop categories.

Broad incumbents

• Coromandel International: One of India's largest fertilizer and crop-protection companies. Comparable as a major Indian plant-nutrition distributor, though focused on conventional fertilizers (urea, DAP, complex) and specialty nutrients rather than organic-only formulations.
• UPL Limited: India's largest agrochemical company with a growing biologicals and biostimulants portfolio. Overlaps with AgriFriend in crop-input distribution to Indian farmers, though UPL operates across crop protection chemicals, seeds, and post-harvest rather than purely organic foliar nutrition.
• Godrej Agrovet: Diversified Indian agri-business spanning crop protection, animal feed, dairy, and oil palm. Comparable given AgriFriend's own expansion into dairy (Dairy Plus) and overlapping Indian rural distribution footprint.
• PI Industries: Indian agrochemical and custom synthesis player with an emerging biologicals pipeline. Comparable as a science-led Indian crop-input company with proprietary formulations, though materially larger and more diversified.
• Valagro (Syngenta Biologicals): Global biostimulants and specialty plant nutrition company now part of Syngenta Group. Comparable as a leader in seaweed- and botanical-based foliar biostimulants with similar 'organic yield enhancement' positioning and global trial-validation claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agrifriends

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGRIFRIEND