Rely Home
Rely Home is a nationwide U.S. home warranty provider operating a multi-brand portfolio (Choice Home Warranty, Home Warranty of America, The Home Service Club, Lineguard) across all 50 states, connecting residential homeowners with a licensed contractor network through a proprietary claims and dispatch platform.
- Company typePrivate
- Founded2008
- HeadquartersBedminster, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rely Home does
Rely Home is a nationwide home warranty provider operating across all 50 U.S. states through a portfolio of wholly-owned consumer-facing brands: Choice Home Warranty, Home Warranty of America, The Home Service Club, Lineguard Solutions, and Home Warranty Administrators. The company serves residential homeowners seeking protection against unexpected repair costs for major home systems (HVAC, plumbing, electrical) and appliances (refrigerators, washers, dryers, ovens), with coverage delivered via subscription-based service contracts. Policyholders gain access to a curated network of licensed, contracted service technicians who handle claims across ten trade categories including appliance, electrical, garage door, HVAC, plumbing, pool, roof, and septic services.
The company's operational backbone is a proprietary technology platform that connects the two sides of its marketplace. On the supply side, contractors access a secure online dashboard to accept jobs, manage appointments, and submit invoices; phone-based claim authorization provides approval decisions in under 10 minutes. On the demand side, the company operates brand-specific websites for direct-to-consumer subscription sales. Founded in 2008, the company is headquartered in Edison, New Jersey, with an additional office in Bedminster, New Jersey, and maintains a lean employee base of 11–50 staff, indicating a tech-enabled model with significant operational leverage from outsourced contractor capacity.
In November 2025, H.I.G. Capital completed a private equity investment in Rely Home to fund strategic expansion and technology development, with founder Victor Hakim and senior management retaining significant equity. In June 2026, the company appointed Mandy Dowson as Chief Operating Officer, drawing on her prior experience running a $1B, 200-branch business at Continental Battery Systems and $325M+ in revenue oversight at Jenny Craig. Revenue is generated through recurring subscription sales to homeowners, with contractor-network economics layered on the service delivery side.
Rely Home firmographics
Firmographics- Name
- Rely Home
- Legal name
- Rely Home, Inc.
- Website
- https://relyhome.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rely Home is a nationwide U.S. home warranty provider operating a multi-brand portfolio (Choice Home Warranty, Home Warranty of America, The Home Service Club, Lineguard) across all 50 states, connecting residential homeowners with a licensed contractor network through a proprietary claims and dispatch platform.
- Ownership category
- akta.pro rank
Rely Home industry classification
Industry- Product category
- Home Warranty Services
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
- akta.pro secondary industry
- Appliance & Major Home Equipment Protection Plans (FSAJALAI)
Keywords
Where Rely Home is headquartered
LocationHeadquarters
- HQ city
- Bedminster
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rely Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Home Warranty Subscriptions: Rely Home generates recurring subscription revenue from homeowners who pay for home warranty coverage. The company operates under multiple brands (Choice Home Warranty, Home Warranty of America, The Home Service Club) and provides coverage across all 50 U.S. states. This recurring subscription model combined with technology-enabled operational improvements is designed to generate predictable revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home warranty coverage plans (specific tiers not disclosed) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rely Home product offering
Product offeringCore offering
Rely Home provides subscription-based residential home warranty plans covering major home systems (HVAC, plumbing, electrical) and appliances across all 50 U.S. states, operating under four brands: Choice Home Warranty, Home Warranty of America, The Home Service Club, and Lineguard Solutions. The company uses a proprietary technology platform to dispatch claims to a nationwide network of licensed trade contractors and authorize covered repairs in under 10 minutes. It also operates a contractor-facing portal that delivers steady job referrals, online invoicing, and on-time payments to enrolled service providers.
Product overview
Rely Home is a nationwide home warranty provider operating a multi-brand portfolio through a proprietary technology platform. The company manages four primary sub-brands—Choice Home Warranty, Home Warranty of America, The Home Service Club, and Lineguard Solutions—serving homeowners across all 50 U.S. states. The platform connects homeowners with a network of contracted service technicians and provides a dashboard for contractors to manage jobs, appointments, and invoicing.
Differentiator
Problem solved
Functional benefit
Products and services
- Choice Home Warranty Home warranty brand offering subscription-based residential service contract coverage for appliances, systems, and major home components, providing homeowners access to a network of contracted service technicians across the United States.
- Home Warranty of America Home warranty brand under Rely Home providing residential service contract coverage for homeowners across the United States, covering major systems and appliances.
- The Home Service Club Home warranty brand offering residential service agreements and coverage plans for home systems and appliances, distributed to U.S. homeowners.
- Lineguard Solutions Specialized brand providing line protection solutions (e.g., water line protection), operating as part of Rely Home's portfolio of home service offerings.
- Home Warranty Administrators Warranty administration brand within Rely Home's network, providing administrative services for home warranty offerings across the company's portfolio.
Quantifiable outcome
- Claim authorization in under 10 minutes
Companies that use Rely Home
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Rely Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rely Home partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Kirkland & Ellis LLPminorKirkland & Ellis LLP served as legal advisor to H.I.G. Capital in connection with the investment in Rely Home.
- DLA PiperminorDLA Piper served as legal advisor to Rely Home Inc. in connection with the H.I.G. Capital investment transaction.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Rely Home competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Rely Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rely Home leadership team
Management profileNumber of profiles
Profiles2 records
Rely Home subsidiaries and ownership
Company hierarchySubsidiaries4 records
Rely Home funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rely Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rely Home
What does Rely Home do?
Rely Home provides subscription-based residential home warranty plans covering major home systems (HVAC, plumbing, electrical) and appliances across all 50 U.S. states, operating under four brands: Choice Home Warranty, Home Warranty of America, The Home Service Club, and Lineguard Solutions. The company uses a proprietary technology platform to dispatch claims to a nationwide network of licensed trade contractors and authorize covered repairs in under 10 minutes. It also operates a contractor-facing portal that delivers steady job referrals, online invoicing, and on-time payments to enrolled service providers.
Is Rely Home a public or private company?
Rely Home is a private company. It is classified as private equity controlled and is currently operating.
When was Rely Home founded?
Rely Home was founded in 2008. It employs 11 to 50 people.
Where is Rely Home based?
Rely Home is headquartered in Bedminster, United States, in the North America region.
How does Rely Home make money?
One revenue line is on record: home Warranty Subscriptions.
Does Rely Home have an API?
No public API is recorded for Rely Home.
What industry is Rely Home in?
Rely Home's product category is Home Warranty Services. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances), with a secondary code of FSAJALAI, Appliance & Major Home Equipment Protection Plans.