Agrowin

What Agrowin does

Agrowin B.V. is a privately held Dutch agricultural wholesaler founded in 1989 from the merger of two private trading companies in Winterswijk, Netherlands. The company trades in, advises on, and distributes crop protection products, seeds, fertilizers, silage additives, agricultural films, and related inputs for agricultural contractors, arable farmers, the green sector (sports fields, public green, tree nurseries), and retail garden outlets in eastern Netherlands. Agrowin operates two locations — the Winterswijk headquarters and a Goor branch acquired in 1992 from the eastern portion of Agrarische Unie Vulcaan — and employs 21 staff, of whom 12 are field advisors providing direct on-site consultation on crop protection, cultivation management, fertilization, and seed selection.

The company's core offering is not a proprietary technology platform but rather bundled agronomic expertise plus a comprehensive multi-vendor product catalogue. Agrowin serves as the exclusive Dutch importer for Agrosolution's NovaFerm bacterial biostimulant line (since 2019), distributes Biocontrole nematodes, DCM fertilizers, and Top Green / GP grass seed mixtures, and operates a regional wholesale function for retail garden products. It holds CDG certification (enabling professional crop protection product sales) and SKAL certification capability (enabling organic seed resale). The company delivers products from both warehouses and runs recurring knowledge meetings (kennisbijeenkomsten) that count toward Dutch crop protection license renewal.

Agrowin generates revenue through one-time product sales across four business lines — agricultural contractors and livestock farming, arable farming, green sector, and retail — with no disclosed subscription, licensing, or recurring-contract component. Pricing is opaque and handled through direct advisor consultation rather than published rates. The go-to-market is sales-led, executed through a 12-person outside-sales force and channel partnerships (primarily via agricultural contractors serving livestock farmers). The company has no external funding, no parent company, and no disclosed financial metrics.

Name

Agrowin

Legal name

Agrowin B.V.

Website

https://agrowin.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Agrowin B.V. is a Dutch agricultural wholesaler founded in 1989, selling crop protection products, seeds, fertilizers, and silage additives to arable farmers, livestock contractors, green-sector operators, and garden retailers across eastern Netherlands from two locations with 21 employees.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Wholesale-Farm Product Raw Materials (5150), Farm Machinery & Equipment (3523)

akta.pro primary industry

Agrochemical & Fertilizer Wholesale Distribution (AFABAJAC)

akta.pro secondary industries

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH), Seed & Trait Distribution (Dealer Networks) (AFABAJAD), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Crop protection products
• Agricultural seeds
• Fertilizer distribution
• Silage additives
• Agronomic advisory

Headquarters

HQ city

Winterswijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Wholesale Trade of Agricultural Inputs: Agrowin B.V. is a wholesaler specializing in the trade, advisory and sale of crop protection products (gewasbeschermingsmiddelen), seeds (zaaizaden), fertilizers (meststoffen), silage additives (inkuilmiddelen), agricultural films (landbouwfolies), and other necessities for agriculture and horticulture. Revenue is generated through product sales across four business lines: agricultural contractors & livestock farming, arable farming, green sector, and retail. Products are delivered from warehouses in Goor and Winterswijk with delivery service for customers.
2. Import and Distribution of NovaFerm Biostimulants: Since 2019, Agrowin has served as the Dutch importer for Agrosolution products including NovaFerm bacterial preparations, leaf nutrition, and biostimulants. These products are distributed to Dutch agricultural customers through Agrowin's advisory network.
3. Retail Garden Products Wholesale: Agrowin operates a regional wholesale function for garden products targeting outdoor living consumers. Products include fertilizers, plant protection, grass seeds, bamboo stakes, weed burners, fertilizer spreaders, backpack sprayers, potting soil, and more. Products are delivered from Goor or can be collected.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Agrowin B.V. is a Dutch wholesaler specializing in the trade, advisory, and sale of crop protection products, seeds, fertilizers, silage additives, agricultural films, and other necessities for agriculture, horticulture, tree nursery, and public green sectors. Sales are driven by 12 field advisors who provide expert consultation on crop protection, cultivation guidance, fertilization, and seed selection. Products are delivered from two warehouses in Winterswijk (headquarters) and Goor, serving eastern Netherlands across four business lines: agricultural contractors & livestock, arable farming, green sector, and retail garden products.

Product overview

Agrowin B.V. is a Dutch agricultural wholesaler founded in 1989, operating as a total supplier for crop protection products, seeds, fertilizers, silage additives, and agricultural films serving the land- and horticulture, tree nursery, and public green sectors. The product portfolio centers on four core categories: Gewasbeschermingsmiddelen (crop protection products and biocides), Zaaizaden (seeds including maize, grass, grains, green manure, fodder beets), Meststoffen (fertilizers in granular, liquid, and granulate forms), and Inkuilmiddelen (silage additives). Notable sub-brands include the Novaferm product line (plant strengtheners with spore bacteria), Toptex fleece fabric, Physiostart microgranules, GP and TOP Green seed mixtures, and a comprehensive retail garden product range. The company also provides specialized services such as biological pest control, flower bulb cultivation guidance, and CDG-certified professional crop protection product distribution. Agrowin operates two locations in Winterswijk and Goor, serving eastern Netherlands with 21 employees including 12 field advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Crop protection products (Gewasbeschermingsmiddelen) Wholesale distribution of crop protection products and biocides for professional and retail use, including chemical and biological pest control solutions across arable, livestock, and green sector segments. CDG-certified for professional sale.
• Seeds (Zaaizaden) Wholesale seed supply including maize, grass, green manure crops, grains, fodder beets, sorghum, and flower bulb seeds for arable, livestock, and green sector customers.
• Fertilizers (Meststoffen) Fertilizers in granular, liquid, and granulate forms including NPK, organic, lime, and specialty fertilizers such as DCM granule fertilizers and Physiostart microgranules.
• Silage and wrapping films (Kuil en Wikkelfolie) Silage films including Texaleen Alpha Plus, Ultraleen Super Strong, bale wrap films, and accessories such as Genafil protection covers, plus Toptex breathable polypropylene fleece for covering outdoor-stored potatoes and beets.
• Silage additives (Kuiltoevoegmiddelen) Silage additives including Magniva Platinum, Pioneer products (1188, 11A44), SoftAcid, and Silostar Liquid HD for improved forage preservation.
• Novaferm biostimulant product line Plant strengtheners consisting of spore-bacteria products (Novaferm Viva, Novaferm Multi, Novaferm Orion, Novaferm Sirius) designed to enhance crop resistance to harmful organisms. Distributed in the Netherlands under exclusive import agreement with Agrosolution.
• GP pasture grass seed mixtures and TOP Green recreation grasses Pasture seed mixtures (GP Perfect 3, GP Perfect 4, GP Perfect 11, GP Perfect Tetra) selected from top Dutch varieties, plus the TOP Green European recreation grass seed line for sports fields, recreation areas, lawns, and golf courses.
• Biological pest control (Biologische Bestrijding) Biological pest control using Biocontrole nematodes, natural predators, and pheromone traps for plague management on sports fields, golf courses, gardens, and tree nurseries.
• Flower bulb cultivation advisory (Bloembollenteelt Begeleiding) Full-service agronomic support for flower bulb cultivation including fertilization, crop protection, and product knowledge from planting to harvest for lily, gladiolus, crocus, narcissus, and tulip.
• Retail garden products wholesale (Detailhandel) Regional wholesale range of garden products for outdoor living including fertilizers, plant protection, grass seeds, bamboo stakes, weed burners, fertilizer spreaders, backpack sprayers, potting soil, Swissinno natural pest control, traps, bird scarers, and agricultural films. Delivered from Goor or available for pickup.
• Agronomic advisory service (Buitendienst adviseurs) Expert advisory delivered by 12 outside-sales field specialists covering crop protection, cultivation guidance, fertilization, and seed selection, supported by knowledge meetings (kennisbijeenkomsten) that contribute to professional crop protection license renewal.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AgrosolutioncoreStrategic or Co-development Partner · 1 January 2019Agrowin is the exclusive Dutch importer for Agrosolution products including the NovaFerm line of bacterial preparations, leaf nutrition products, and biostimulants. Agrosolution develops and produces products for sustainable agriculture from Linz, Austria. Agrowin conducts its own practical trials of these products starting in 2019.
• BiocontroleminorChannel Partner/ Reseller/ DistributorAgrowin is a dealer of Biocontrole nematodes (aaltjes) used for biological pest control against various pests such as engerlingen (grubs) and emelten (leatherjackets). Nematodes are applied on sports fields, golf courses, and gardens.
• DCM (DCM meststoffen)coreChannel Partner/ Reseller/ DistributorAgrowin is a dealer of the complete DCM fertilizer product line, including granule fertilizers for the green sector. DCM is a professional fertilizer brand.
• Top Green (TOP Green)coreChannel Partner/ Reseller/ DistributorAgrowin is a dealer of the entire Top Green recreation grass seed line. Top Green is a leading European seed brand serving sports fields, recreational areas, lawns, and golf courses in more than 20 countries. Top Green mixes are used at major European football clubs and renowned golf courses.
• GroeiPartnersminorStrategic or Co-development PartnerGroeiPartners is Agrowin's partner that achieved SKAL certification on February 3, 2017, enabling Agrowin to sell EKO (organic) seeds to SKAL-certified customers.
• Corteva AgriscienceminorStrategic or Co-development PartnerAgrowin collaborated with Corteva (a producer of crop protection products, biostimulants, and seeds) to establish demonstration fields in maize. Both conventional and less common combinations of products were applied on these trial fields.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Van Iperen: Dutch family-owned distributor of crop protection products, specialty fertilizers, and biostimulants, with strong advisory and international growth. Highly comparable in product mix, advisory-led GTM, and focus on specialty/sustainable inputs, though larger and more international than Agrowin.
• Triferto: Netherlands-based fertilizer wholesaler distributing straight and compound fertilizers across Europe. Closely comparable as a regional Dutch input wholesaler with similar distribution and customer profile, though narrower in product breadth than Agrowin.

Broad incumbents

• Corteva Agriscience: Major global crop protection and seed producer with a strong Dutch presence and direct demonstration-field collaboration with Agrowin. Comparable as an upstream supplier and trial partner, but competing in the same end markets Agrowin serves.
• Koninklijke Agrifirm: Large Dutch agricultural cooperative supplying crop protection, seeds, fertilizers, and animal nutrition across the Netherlands and globally. Direct overlap with Agrowin's core product categories, but at vastly greater scale and with a cooperative ownership model.
• KWS Saat: Global seed company with a strong portfolio in maize, cereals, and sugar beet, actively distributed in the Netherlands. Overlaps with Agrowin's maize, grain, and fodder beet seed offerings as an upstream supplier and category competitor.
• Royal Barenbrug: Global Dutch grass and forage seed company supplying pasture, sport, and amenity grass seed mixtures. Comparable to Agrowin's Top Green and GP Weidemengsels seed lines, but operating as a breeder/marketer rather than a regional distributor.

Others

• Louis Bolk Instituut: Dutch applied research institute focused on organic and sustainable agriculture, including biological pest control and soil health. Relevant adjacent peer given Agrowin's push into biologicals (Biocontrole nematodes, SKAL organic seeds) and its knowledge-event advisory model.
• Agri Retail Group: Dutch sector organization representing independent agricultural retailers and distributors, of which Agrowin is a member-style participant. Useful peer reference for benchmarking the independent regional distributor model in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/agrowin

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrowin