Autohaus Wiesmann

What Autohaus Wiesmann does

Autohaus Wiesmann GmbH is a family-owned, single-site automotive dealership located in the Hansa-Businesspark in Münster-Amelsbüren, North Rhine-Westphalia, Germany. Founded in 1975, the company has operated continuously as an authorized Mazda franchise dealer (Mazda Vertragshändler), selling new Mazda vehicles, demonstration and day-registration vehicles, and a brand-independent inventory of used cars. The dealership also provides authorized service and repair for Mazda, Ford, and Daihatsu vehicles, supported by a parts counter, online booking via the Mazda dealer portal, and a 24-hour onsite automatic fuel station. Customers are individual retail buyers and households in the Münsterland region, served through a direct-to-consumer physical showroom and a basic content website (ah-wiesmann.de) for test-drive and service scheduling.

The business model combines transactional new- and used-vehicle sales with recurring service and parts revenue. New Mazda vehicles are sold through three formats — factory/stock vehicles (Lagerfahrzeuge), dealer-registered units (Händlerzulassungen), and day registrations (Tageszulassungen) — alongside a multi-brand used-car offering. Pricing across both vehicles and service is quote-based and not publicly disclosed. The GTM motion is traditional brick-and-mortar retail with a thin digital layer: a website for inventory, contact, careers, and appointment booking, plus local search visibility via Google Maps. There is no paid advertising, social media presence, or e-commerce channel disclosed in the data.

Ownership is concentrated and stable: Thorsten Wiesmann serves as authorized managing director (Vertretungsberechtigter Geschäftsführer) and Nicole Wiesmann as data protection officer, indicating continued family involvement in both operational and compliance leadership. The company is registered as a private GmbH at Amtsgericht Münster (HRB 2589), has no parent company, no subsidiaries, no disclosed investors, and no funding history. Headcount stands at over 40 employees. There are no patents, certifications, awards, regulatory actions, M&A, or restructuring events in the available data, and revenue is not publicly disclosed.

Name

Autohaus Wiesmann

Legal name

Autohaus Wiesmann GmbH

Website

https://ah-wiesmann.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned Mazda franchise dealer in Münster, Germany, selling new Mazda vehicles, multi-brand used cars, and providing authorized service for Mazda, Ford, and Daihatsu to retail customers across the Münsterland region from a single showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales (Mazda): Sales of new Mazda vehicles as an authorized Mazda franchise dealer. Also offers demonstration vehicles and day registrations.
2. Used Vehicle Sales: Multi-brand used car sales with a large selection of different pre-owned vehicles in stock.
3. Service and Repair: Vehicle service and repair for Mazda, Daihatsu, and Ford brands. Online booking available through Mazda's service portal.
4. Parts Sales: Sale of vehicle parts and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Autohaus Wiesmann is an authorized Mazda franchise dealer that sells new Mazda vehicles through multiple channels (in-stock vehicles, dealer-registered/demo cars, and day-registration units) and operates a brand-independent used car sales operation. The dealership also provides maintenance and repair services for Mazda, Ford, and Daihatsu brands, with online appointment booking for test drives and service.

Product overview

Autohaus Wiesmann is an owner-operated car dealership offering a unified portfolio of automotive sales and service. As a Mazda contract dealer since 1975, the core offering centers on new Mazda vehicle sales across multiple formats: direct stock vehicles, dealer-registered/demo vehicles, and day-registration vehicles. Complementing the new car business, the dealership operates a brand-independent used car (Gebrauchtwagen) sales operation. Service and repair capabilities cover Mazda, Ford, and Daihatsu brands. Customers can arrange test drives through an online booking system linked to Mazda's dealer portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazda New Vehicles (Neuwagen)

Quantifiable outcome

• Low complaint rate (geringe Reklamationsquote)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MazdacoreChannel Partner/ Reseller/ Distributor · 1 January 1975Authorized Mazda franchise dealer since 1975. The primary brand partnership involves sales of new Mazda vehicles and provision of Mazda service and repair. Mazda is the core brand represented by the dealership.
• FordminorChannel Partner/ Reseller/ DistributorAuthorized Ford service provider offering Ford service and repair services alongside the primary Mazda operations.
• DaihatsuminorChannel Partner/ Reseller/ DistributorAuthorized Daihatsu service provider offering service for Daihatsu vehicles.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CarMax: Largest US used-car retailer with fixed-haggle pricing and in-house financing. Comparable on the used-vehicle retail dimension that anchors Wiesmann's brand-independent Gebrauchtwagen business, illustrating scale economics in used cars.
• AutoNation: Major US franchised automotive retailer with new and used vehicle sales plus service. Broad incumbent peer reflecting the consolidated dealership model that regional independents like Wiesmann are benchmarked against.
• Auto1 Group: Berlin-based pan-European used car platform operating Autohero (retail) and AUTO1.com (wholesale). Comparable as a competitor for Wiesmann's brand-independent used car (Gebrauchtwagen) business, with substantially greater scale and digital reach.
• Sonic Automotive: US-based franchised dealer group with EchoPark used-car operations. Broad incumbent peer in the same multi-OEM franchise + used car + service operating model.
• Asbury Automotive Group: US-based multi-franchise dealership group operating 150+ new-vehicle franchises. Comparable broad incumbent operating the same new+used+service+parts dealership model, useful as a benchmark for multi-OEM dealership economics and scale.
• Lithia Motors: Largest US automotive retailer by revenue with a multi-brand franchise, used-car, and F&I portfolio. Broad incumbent peer illustrating how a franchised dealer group scales across new, used, and service revenue streams.
• Group 1 Automotive: Multi-brand franchised automotive retailer with US and UK operations. Broad incumbent peer in the franchised dealership space with the same new/used/service revenue structure.

Others

• AutoScout24: Leading European online vehicle marketplace. Adjacent peer that influences Wiesmann's pricing transparency and used-car discovery, competing for the same Münsterland consumer attention.
• Mobile.de: Germany's largest online vehicle marketplace, owned by Adevinta. Adjacent peer: customers comparing Wiesmann's inventory and pricing against mobile.de listings, making it a competitive channel rather than a direct dealer.

Emerging players

• heycar: Volkswagen Group-backed online used-car marketplace operating in Germany and Europe. Emerging peer competing for the same used-car buyer demand that Wiesmann's Gebrauchtwagen lot targets, with a digital-first proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autohaus-wiesmann

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Wiesmann