Name

Changer

Legal name

주식회사 AI3 (AI3 Inc.)

Website

https://ai3.kr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Enterprise AI Platform

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)

akta.pro secondary industries

LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD), Responsible AI Policy, Controls & Workflow Management (HDAAAMAG), Identity, Access & Secrets Management for AI Systems (IAM for agents/models) (HDAAAKAJ), AI/ML Engineering & Model Development Services (BPAEAHAF), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• Enterprise AI platform
• Korean language models
• LLM routing infrastructure
• Document parsing AI
• Consumer AI applications

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise AI Platform Subscriptions (WrksAI, BizRouter, Corepin): Pay-as-you-go enterprise AI platform. WrksAI charges per token used with no per-seat fixed cost. Corepin charges per call (₩0.5–20/call). BizRouter charges model inference cost + no routing fee, consolidated into a single KRW invoice. Includes SSO/SAML/audit/security bundle.
2. Vertical AI SaaS Subscriptions (Geosis, BluePin, PowerPin): Monthly subscription SaaS for industry-specific AI. Geosis: Explorer free, Scout ₩49,900/mo (10 zones), Orbit ₩99,900/mo (30 zones), Constellation ₩199,900/mo (100 zones). BluePin: 1 farm free, Coastal ₩99,900/mo, Offshore ₩198,000/mo, Deep-sea ₩298,000/mo. PowerPin: free trial, custom pricing.
3. Consumer Freemium (Genlato family): Genlato consumer apps (Caric, Uzam, Keyworld, Intoon, Gurutown) use freemium model with free tiers and credit-based premium features. Caric: fully free, unlimited. Uzam: free mini-apps + paid 40–150 credits. Keyworld: free credits + top-up ₩4,900. Intoon: 200 free credits + commercial plan from ₩19,000/mo. Gurutown: free light/calm breaths, credit-based deep sessions.
4. Performance Fee — AI Cache Management (Caching.ai): Caching.ai charges 20% of verifiably saved amount — nothing if nothing saved. Under $5/month fee waived. Core is Apache-2.0 open source; self-hosting is free.
5. MCP Marketplace — Per-Function Credits (Agent Store): Each MCP function has a set credit price (e.g., company lookup 1 credit, financial ratios 8 credits, full report 30 credits). Monthly usage ledger in Excel. Audit logs on demand.
6. Infrastructure — GPU/Compute (Onpod): Free tier for static sites, server apps, and DB apps (no card required). GPU instances (L4/H100/H200/B200) billed by the second with auto-stop after training. KRW postpaid with tax invoice. Enterprise: net-30 terms available.
7. PowerPin — Forecasting & Bidding SaaS: Free to start with demo. Revenue tied to KPX forecast incentive capture and ESS arbitrage optimization. SMP+REC channel comparison. Contract market bid price recommendations.
8. Crew — Personal AI Assistant Subscription: Personal AI assistant (mail, KakaoTalk, calendar, Slack) starting at ₩30,000/month. Free tier available. Targets knowledge workers, founders, and freelancers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Changer (operating as AI3 Inc.) develops and operates a portfolio of 17+ AI products spanning enterprise AI (WrksAI enterprise portal, BizRouter LLM router, BizCoder coding agent, Agent Store MCP marketplace, Corepin Korean SLM studio, Onpod deploy platform, MemoryHub memory layer, Caching.ai cache autopilot, Crew personal assistant), vertical AI (Geosis satellite intelligence, BluePin aquaculture forecasting, PowerPin renewable forecasting), and consumer AI under the Genlato brand (Caric, Uzam, Keyworld, Intoon, Gurutown). The company sells Korean domain-specific small language models and enterprise AI infrastructure primarily through usage-based and subscription pricing on Korea-only NHN Cloud data centers.

Product overview

AI3 (Changer) operates a platform-plus-modules architecture spanning three divisions: Enterprise AI (9 products), Vertical AI (3 products), and Consumer AI (Genlato sub-brand with 5 products). Enterprise AI products include WrksAI as the flagship enterprise AI portal, BizRouter as the LLM routing gateway, BizCoder as the enterprise coding agent, Agent Store as the MCP marketplace, Corepin as the Korean SLM studio, Onpod as the self-driving deploy platform, MemoryHub as the long-term memory layer, Caching.ai as the cache optimization proxy, and Crew as the personal AI assistant. Vertical AI covers Geosis (satellite intelligence), BluePin (aquaculture forecasting), and PowerPin (renewable energy forecasting). Consumer AI under Genlato includes Caric (character chat), Uzam (fortune/tests), Keyworld (text adventure), Intoon (webtoon generation), and Gurutown (mental health). The portfolio spans 50+ products shipped since 2017, with 60 employees serving 1,200+ enterprise companies and millions of consumer users as of 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Genlato: AI3's consumer AI brand offering character chat (Caric), fortune & personality tests (Uzam), text adventure games (Keyworld), webtoon generation (Intoon), and mind recovery services (Gurutown)

Products and services

• WrksAI (웍스AI) Korea's leading enterprise AI agent platform providing 80+ LLM models (GPT, Gemini, Claude, Solar, EXAONE, Perplexity, Mistral) in a single pay-as-you-go workspace with built-in SSO, audit logs, DLP/PII screening, MCP data hooks for ERP/SCM/groupware, and Korea-only data residency. Used by 1,200+ companies and 620,000 users.
• BizRouter (비즈라우터) Enterprise LLM router providing one API integration for 80+ models (GPT, Gemini, Claude, Korean sovereign models), with unified security, KRW billing, single consolidated invoice, 0% routing fee, 99.9% domestic SLA, and NIS/FSI compliance for Korean regulated industries.
• BizCoder (비즈코더) Enterprise AI coding agent running Claude/GPT/Gemini/DeepSeek models inside a company-controlled sandbox with per-employee budgets, model allowlists, IP restrictions, 100% session audit logging with replay, PII/secret auto-masking, and built-in deploy to Onpod.
• Agent Store (에이전트 스토어) Enterprise MCP marketplace providing vetted MCP servers (filings, statutes, statistics, procurement) behind a single gateway URL for connecting ChatGPT, Claude, or in-house AI to Korean public and financial data with zero body retention and OWASP MCP Top 10 compliance.
• Corepin (코어핀) Korean SLM studio offering six Korean domain-specific models (PII, DLP, mental health, OCR, HWP, moderation) behind one API key. CORD Korean receipt OCR achieves 59.4% vs Claude Opus 28.2%; 17 Korean PII categories detected contextually with 89% fewer false positives.
• Onpod (온팟) Self-driving deploy platform for vibe-coded applications with one-line deployment via Claude Code/Codex/Cursor. Operates on Korea NHN Cloud region only, supports web app, managed Postgres DB, and on-demand GPU (L4/H100/H200/B200) with KRW postpaid billing.
• MemoryHub (메모리허브) AI long-term memory layer with hierarchical compression and bi-temporal memory (present facts, event time, running ledger). Korean honorific/relationship/emotion awareness, 1.8K tokens/turn vs 26K full transcript (90% cost reduction), LangChain/LlamaIndex compatible.
• Caching.ai (캐싱AI) AI cache auto-pilot proxy between app and model that fixes cache-breaking causes and warms expiring caches. Restored GPT-5.6 cache hit rate from 0% to 97.8%; performance fee is 20% of verified savings only; core is Apache-2.0 open source.
• Crew (크루) Personal AI assistant integrating 7 major messengers, email, and calendar. Native KakaoTalk reading via official Kakao API (unique in Korea), multi-day autonomous missions, Korean honorific/relationship-aware reply drafting, SOC 2 certified. From ₩30,000/month.
• Geosis (지오시스) Satellite change intelligence monitoring any global location via open satellite data fusion (10m optical, night lights, seismic, AIS). AI grades changes by significance × confidence. Plain-language watch zone setup, 107+ curated sites, 18 intelligence presets. From ₩49,900/month.
• BluePin (블루핀) Aquaculture ocean risk forecasting predicting 7 ocean risks (heatwaves, low salinity, hypoxia, red tide, waves, work safety, jellyfish) 7 days ahead at exact farm coordinates. Fuses 834+ monitoring stations, zero hardware, KakaoTalk alerts. From ₩99,900/month.
• PowerPin (파워핀) Renewable energy forecasting AI for solar/wind hourly output using fused KMA, European, and US weather models plus GEO-KOMPSAT satellite. 46% lower error than KMA national model; KPX-native with bid sheet auto-generation, ESS charge/dispatch optimization.
• Genlato (젠라토) AI3's consumer AI brand offering five Korean-first consumer applications under one family: Caric (character chat), Uzam (fortune/psychological tests), Keyworld (text adventure game), Intoon (webtoon generation), and Gurutown (mind recovery).
• Caric (캐릭) AI character chat with 110+ AI characters (ancient sages to friends), 30-day course with 154 quote cards, mood journal, and crisis signal detection routing to counselors. Completely free, unlimited messages, no caps.
• Uzam (유잼) AI fortune and psychological test service with 50+ mini-apps (fortune, compatibility, MBTI, dream reading) unfolded step-by-step like video. Shareable cards with nickname and birthday, Korean sharing culture optimized (KakaoTalk/Instagram).
• Keyworld (키월드) AI text open-world game where the first sentence becomes an entire world, choices truly change the story (health, clues, unlocked areas). 8+ genres with adaptive AI game master, world sharing/remix, 8-tier honor system.
• Intoon (인툰) AI webtoon generation converting written stories into fully drawn webtoons with 31 art styles, auto-generated Instagram captions, and commercial licensing. 200 free credits on signup, commercial plan from ₩19,000/month.
• Gurutown (구루타운) Korea's first AI mind recovery service combining an AI guru with a practice community. 24/7 AI guru with three depths of breath (light/calm/deep), practice journal, sangha community, and crisis signal routing to Korean helplines (1388, 1577-0199, 1393).

Quantifiable outcome

• 42% LLM cost reduction for enterprise (5,800 employees, 4 weeks, no satisfaction drop)
• +9 more outcomes

Named customers8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration47 records

AI capability16 records

Feature17 records

Partnerships

Five partnerships are on record, tiered core.

• NHN CloudcoreTechnology or Integration · 1 January 2017AI3 operates all enterprise products (WrksAI, BizRouter, Corepin, Onpod) exclusively on NHN Cloud Korean data center (ap-northeast-2 region). This is a core infrastructure partnership enabling domestic data residency compliance with PIPA, NIS, and FSI guidelines. User data, model weights, and checkpoints all stay in-country. This is the technical foundation of AI3's regulatory moat.
• Claude (Anthropic) — Model ProvidercoreTechnology or IntegrationAnthropic's Claude models are accessible via BizRouter and directly via BizCoder. Claude Opus 4.7 is used in benchmarks. Claude Code is the target platform for Onpod's one-line deploy feature. Claude is a core model in AI3's multi-model routing architecture.
• OpenAI — Model ProvidercoreTechnology or IntegrationGPT models (GPT-5.5, GPT-5.2) are accessible via BizRouter and are the primary models benchmarked against in AI3's Korean SLM comparisons. OpenAI provided a rare token usage recognition award to AI3 in 2025. GPT is a core model in the multi-model routing platform.
• Korean Sovereign AI Models (Solar, EXAONE)coreTechnology or IntegrationKorean sovereign/international models (Solar, EXAONE) are integrated into WrksAI and BizRouter alongside GPT/Claude/Gemini. These serve the 80% of everyday queries that can be routed to cheaper Korean SLMs via BizRouter's cost-min policy, enabling the −42% cost reduction for enterprise customers.
• Korean Public Data Sources (DART, KRX, Statutes, Statistics, Procurement)coreTechnology or IntegrationAgent Store MCP servers connect to Korean public and financial data: DART electronic filings, KRX financial data, Korean statutes, government statistics, and public procurement data. AI3 maintains these integrations as regulations and APIs change, keeping connections live without customer maintenance burden.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OpenRouter: LLM routing platform offering one API across 100+ models with usage-based billing. Closest US-headquartered competitor to BizRouter, lacking Korean regulatory compliance and KRW-native billing.
• Portkey AI: LLM gateway/router providing unified API across providers with caching, fallbacks, and observability. Closest global analogue to BizRouter; competes on multi-model enterprise routing, though without Korea-specific data residency.
• Upstage: Korean AI company behind Solar LLM and Document AI (OCR/parsing) products. Directly competes with Corepin on Korean document understanding and with WrksAI on enterprise LLM deployment; one of AI3's closest private peers in Korea.
• Riiid: Korean AI startup applying large language models to education (AI tutoring, assessment). Comparable Korean AI peer with enterprise/government distribution; potential partner or competitor in Korea's regulated verticals.
• Mem0: Long-term memory layer for LLM applications with self-improving memory architecture. Most direct peer to MemoryHub — AI3 explicitly benchmarks against mem0, claiming 1.8× more facts extracted from the same conversation.
• Kakao Enterprise (KoGPT): Kakao's enterprise AI business featuring KoGPT and KakaoTalk integrations. Competes with AI3 on Korean-language enterprise chat, MCP-style data integration, and consumer AI experiences, leveraging 48M+ KakaoTalk MAU.
• Naver Cloud (HyperClova): Naver's enterprise AI platform built on HyperClova LLM, with strong Korean language capabilities, domestic cloud, and large enterprise footprint. Directly competes with WrksAI and BizRouter in Korea, with deeper capital and broader distribution.

Regional players

• Scatter Lab: Korean conversational AI company behind the Luka chatbot and various LLM products. Comparable Korean AI peer focused on consumer and enterprise chat, with similar Korean language specialization.

Broad incumbents

• LG AI Research (EXAONE): LG's AI research arm developing EXAONE foundation models and applying them across LG enterprise operations. EXAONE is integrated into AI3's BizRouter as a Korean sovereign model option, making LG both a model partner and an enterprise competitor.

Emerging players

• Together AI: AI cloud platform offering inference, fine-tuning, and GPU compute across open and proprietary models. Comparable to Onpod's GPU/compute layer and to BizRouter's multi-model orchestration, with similar usage-based pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ai3kr

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changer