What AIBC does

AIBC is a privately-held Paris-based B2B brand distribution intermediary founded in 2003 by three former Groupe Danone executives — Isabelle, Bruno, and Claire. The company manages turnkey international distribution for major consumer goods manufacturers, handling the complete export chain from procurement through documentation, quality inspection (via Cotecna, SGS, or Bureau Veritas), temperature-controlled logistics (reefer, isothermal kits), and last-mile delivery to local distributors and wholesalers across 40+ countries spanning Africa, North America, Asia/Oceania, Middle East, Europe, and French overseas territories. The product portfolio covers three main categories: dry groceries (biscuits, coffee, chocolates, confectionery, teas, frozen foods from Mondelez, Saint Michel, Jacobs Douwe Egberts), fresh products and beverages (cheese, mineral waters, sodas/juices from Bel, Danone, PepsiCo), and non-food items (cosmetics/health, kitchen appliances, cleaning products from Johnson & Johnson, SEB, Reckitt).

The business model is a transactional distribution intermediary: AIBC purchases products from manufacturers and resells to professional buyers, generating revenue through margins on product sales negotiated individually with each buyer. Pricing follows a tariff grid revised periodically, with container-load shipments (TC 20'/40' sea freight from Le Havre, Marseille, or Antwerp; air freight for select products) and pro-forma invoicing. New buyers must prepay the full order amount before acceptance. The go-to-market relies on direct B2B relationships, trade show representation (Sial, Anuga, Gulfood, Fancy Food Show), and a professional website. Beyond logistics, AIBC provides partnership services (multi-year business reviews, market potential analysis, trade representation), activation services (in-store tastings, van branding, seasonal campaigns, sales force training), and e-commerce integration — positioning itself as a full-service brand development partner rather than a pure freight forwarder. The firm operates with 12 employees and remains founder-controlled with no institutional investors, funding rounds, or M&A activity disclosed.

Name

AIBC

Legal name

AIBC

Website

https://aibcparis.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

AIBC is a Paris-based B2B distribution intermediary that manages turnkey export, logistics, and brand activation for major international CPG manufacturers — including Mondelez, Danone, and Johnson & Johnson — across 40+ countries, primarily in Africa and emerging markets.

Ownership category

akta.pro rank

Product category

International Brand Distribution (FMCG/CPG)

NAICS

General Line Grocery Merchant Wholesalers (42441)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• International brand distribution
• FMCG export services
• Consumer goods distribution
• African market distribution
• Logistics and brand activation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution & Resale: AIBC acts as an intermediary between industrial manufacturers and distributors/buyers. The company purchases products from manufacturers and resells them to distributors, managing the complete export logistics chain including documentation, quality control, and last-mile delivery. Revenue is generated through margins on product sales, with pricing negotiated individually with each buyer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AIBC is a B2B wholesale distributor that purchases branded FMCG and non-food products from international manufacturers (including Mondelez, Danone, Johnson & Johnson, Bel, Saint Michel, PepsiCo, Reckitt, and SEB) and resells them to regional distributors and wholesalers. The company manages the complete export supply chain — documentation, customs, third-party quality inspection, temperature-controlled transport, and multi-product container consolidation — and supports these sales with brand activation, trade show representation, sales force training, and market studies across 40+ countries. Pricing is negotiated individually per buyer, with new buyers required to prepay the full order (ex-tax) before acceptance.

Product overview

AIBC is a brand distribution company, not a technology product company. Its offering is a portfolio of international consumer brands across three main categories: Épicerie sèche (dry groceries including biscuits, coffee, chocolates, confectionery, natural products, teas, and frozen foods), Frais et Boissons (fresh products and beverages including cheese, mineral waters, sodas, and juices), and Non Alimentaire (non-food products including cosmetics, health, kitchen appliances, and cleaning products). AIBC distributes brands from major multinationals including Mondelez, Danone, Saint Michel, Johnson & Johnson, and others. The company provides integrated services including logistics, partnership management, distribution, finance, activation, and training to support the sale of these brands across 40+ countries in Africa, North America, Asia/Oceania, Middle East, Europe, and DOM TOM.

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Export Distribution Services Integrated export-to-distribution service for international FMCG/CPC manufacturers: AIBC purchases products from manufacturers and resells them to regional distributors and wholesalers, handling the full export chain (documentation, customs, quality inspection coordination, transport, multi-product container consolidation). Target customers: industrial manufacturers (Mondelez, Danone, Johnson & Johnson, Bel, Saint Michel, PepsiCo, Reckitt, SEB) and regional distributors in Africa, North America, Asia/Oceania, the Middle East, the UK, and DOM-TOM.
• Logistics and Quality Control Services Logistics management including customs/export documentation, inspection management through third-party partners (Cotecna, SGS, Bureau Veritas), destination control, temperature-controlled transport (reefer, isothermal kits), and storage condition monitoring. For manufacturers and distributors/export buyers across 40+ countries.
• Brand Activation and Marketing Services Brand activation services including annual commercial action plans, participation in retail key moments (back-to-school, Mother's Day, seasonal campaigns), marketing launch support, display campaigns, van branding, and in-store actions such as tastings. For manufacturers seeking in-market brand-building support across modern trade, general trade, wholesale, and specialized retail channels.
• Partnership and Market Development Services Multi-year business reviews with strategic manufacturer partners, market potential analysis, market visits, specific market research, and brand representation at major international trade shows (Sial, Anuga, Gulfood, Fancy Food Show). For manufacturer clients seeking long-term market development support.
• Sales Force Training Services Sales force training and provision of adapted sales tools for distributor commercial teams. For distributor and wholesale buyers seeking to improve their merchandising and sales of international brands.
• Financial and Payment Management Services Financial management encompassing cash flow optimization and strict adherence to negotiated payment terms between AIBC and its distributor buyers. Supports container-load transactions and multi-currency (EUR) B2B sales.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• CotecnasupportingImplementation/ SI/ Consulting PartnerThird-party inspection company used by AIBC for quality control and verification services during export operations. AIBC manages inspections via Cotecna, SGS, or Veritas to ensure product quality and regulatory compliance.
• SGSsupportingImplementation/ SI/ Consulting PartnerThird-party inspection and verification company used by AIBC for quality control during export operations to verify product compliance with destination country regulations.
• Bureau VeritassupportingImplementation/ SI/ Consulting PartnerThird-party testing and inspection company used by AIBC for product quality verification and regulatory compliance documentation for exports.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brenntag: Global market leader in chemical and ingredient distribution with growing FMCG exposure. Comparable B2B intermediary economics and supplier-relationship model but at materially greater scale.
• CFAO Group: Pan-African distribution and retail group (part of Toyota Tsusho) operating across mobility, healthcare and consumer goods. Larger incumbent competing for the same brand-distribution mandates across Africa.
• Bolloré Africa Logistics: Pan-African logistics and distribution conglomerate with extensive port, freight and in-country distribution infrastructure. Larger incumbent with scale advantage in the same corridors AIBC operates in.
• Univar Solutions: Global distributor of specialty chemicals and ingredients across diverse end-markets. Similar merchant-wholesaling structure with broad product portfolio and supplier-side relationship model.
• Cargill: Global agricultural commodity and food-ingredient trader with significant emerging-market distribution operations. Same B2B intermediary role between producers and downstream buyers, though at vastly greater scale and breadth.

Direct peers

• ETG (Export Trading Group): Africa-focused agricultural inputs and FMCG distribution platform connecting manufacturers with African markets. Closely comparable operating model of B2B distribution from international suppliers to African distributors and retailers.
• Manuchar: Belgium-headquartered international distributor of chemicals, food ingredients and consumer goods to emerging markets. Operates a similar multi-country B2B distribution model with comparable supplier-base mix and emerging-market focus.
• Olam Group: Singapore-headquartered global agri-food and FMCG supply-chain manager with deep African distribution operations. Significantly larger but operates the same supplier-to-emerging-market distribution model.
• Diagma: France-based FMCG distribution specialist focused on international brand activation, retail and field-marketing services. Highly comparable in scale and French-headquartered FMCG distribution orientation.

Regional players

• InVivo: French agricultural cooperative with trading and international distribution activities. Comparable French-headquartered agri/FMCG trading orientation but operating primarily in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aibc-paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIBC