What Amber Integrated Controls & Automation does

Amber Integrated Controls & Automation Limited, trading as RSE Control Systems (Amber) and branded online as AICA, is a UK-based specialist in electrical and instrumentation control systems for industrial and hazardous area applications. Founded in 2000 and headquartered in Romsey, Hampshire, the company designs, builds, and installs Mechanical Electrical and Instrumentation Control Systems for industrial and commercial clients including warehouses, factories, and process facilities. Its core product portfolio spans Exd control systems certified for hazardous areas (Zones 1 & 2, Groups A, B & C), Exe battery enclosures rated from 50AH to 1500AH, 145W ATEX-certified solar battery charging systems, motor control centres (MCC), and Rittal Ri4Power modular switchgear. Supporting services include full site surveys (power analysis, protection device discrimination, BS 60439-1/61439-1 compliance testing) and EN50160 power quality studies using Skylab 9032 and PowerPro instruments.

The company operates a turnkey project-based business model combining in-house hardware manufacture with on-site installation, commissioning, and certification services delivered by trained hazardous-area operatives. Revenue is generated primarily through bespoke project quotations rather than standardized pricing; the go-to-market is direct enterprise field sales with site surveys as the principal demand-generation mechanism, supplemented only by a minimal website presence and phone-based enquiry handling. Certifications form the central technical and commercial differentiator: ISO 9001:2008 (BSI-verified) for quality management, ATEX compliance for hazardous area equipment, TUV certification for Exe battery enclosures, and NICEIC certification for electrical testing — a stack that signals OEM-level vetting. The customer base is concentrated in hazardous-area industries (oil, gas, petrochemical, processing) and general industrial/commercial sectors, served regionally across England through direct enterprise engagement.

Operationally the company is small (1-10 employees), privately held, and free of external funding, parent-company ownership beyond apparent affiliation with the RSE group (ross-eng.com), or M&A activity. Its commercial posture is defensible within a niche regulated by safety certifications but constrained by limited geographic reach, minimal digital marketing presence, and no disclosed recurring-revenue model.

Name

Amber Integrated Controls & Automation

Legal name

Amber Integrated Controls and Automation Limited

Website

https://aica.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Amber Integrated Controls & Automation (trading as RSE Control Systems) is a UK-based specialist designer, manufacturer, and installer of ATEX-certified electrical and instrumentation control systems, serving industrial, commercial, and hazardous-area clients through turnkey project-based solutions.

Ownership category

akta.pro rank

Product category

Industrial Control Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Relay and Industrial Control Manufacturing (335314), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC), Safety Instrumented Systems & Machine Safety Control (SIS, Safety PLCs, Relays) (IMAGABAF), Electrical, Instrumentation & Controls (E&I) Maintenance (IMAIACAE)

Keywords

• Industrial control systems
• Hazardous area equipment
• Electrical engineering services
• Motor control centres
• Instrumentation systems

Headquarters

HQ city

Romsey , Hampshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Hardware Sales - Control Panels & MCC: Design, build and manufacture of MCC (Motor Control Centres) and Control Panels completed in-house, guaranteeing quality with standards and specifications closely followed.
2. Hazardous Area Equipment: Supply of Exd and Exe certified electrical equipment for hazardous areas including enclosures, motor starters, PLC controls, and complete certified systems.
3. Electrical Installation Services: Design, build and installation of Mechanical Electrical and Instrumentation Control Systems including distribution, lighting, power for warehouses, factories and industrial processes.
4. Site Surveys: Full site surveys of electrical plant and machinery including power analysis, protection device discrimination, power system protection studies, and compliance reports to BS 60439-1/61439-1.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Amber Integrated Controls & Automation designs, builds, and installs Mechanical, Electrical, and Instrumentation Control Systems for industrial and commercial clients, with a specialist focus on hazardous area equipment certified to ATEX standards for Zones 1 & 2 (Groups A, B & C). The company manufactures Motor Control Centres, control panels, Exd enclosures, and ATEX-certified Exe battery enclosures in-house, and complements this with site surveys and power quality analysis services. Operating as RSE Control Systems (Amber), it delivers turnkey certified packages compliant with EN Standards and current UK legislation.

Product overview

Amber Integrated Controls & Automation (trading as RSE Control Systems) offers a unified portfolio of electrical, instrumentation, and control systems products and services for industrial applications. The core offerings include Electrical Engineering installations, Instrumentation equipment, Control Panels (MCC), Exd Control Systems for hazardous areas (Zones 1 & 2), and Exe Systems including solar battery solutions. Supporting services include Site Surveys and Power Quality analysis. Additionally, as a Rittal system builder partner, they offer the Ri4Power modular switchgear system for low voltage power distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Engineering

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RittalcoreTechnology or IntegrationRSE Control Systems (Amber) has been appointed as a system builder for Rittal's Ri4Power modular switchgear system. After undergoing training at both the UK and German HQ for Rittal, the company met the standards required to be a power distribution integrator partner. Ri4Power is a modular switchgear system for low voltage power distribution and motor control centres.
• Solar/PV PartnerminorStrategic or Co-development PartnerThe company offers complete turnkey solutions for Exe Solar systems working with a partner in this area. They provide ATEX certified solar panels, battery charge regulators, and Exd enclosures for hazardous area solar installations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Rittal: Global enclosure, power distribution, and climate control manufacturer whose Ri4Power modular switchgear is resold and built by Amber as a certified system builder. Strategic technology partner rather than direct competitor, but adjacent in motor control and switchgear.

Broad incumbents

• Schneider Electric: Global industrial automation and electrical distribution major offering motor control, switchgear, and process automation. Comparable as a large incumbent whose motor control and power distribution portfolios overlap with Amber's MCC and Rittal Ri4Power offerings.
• Bartec: Global manufacturer of explosion protection equipment, hazardous-area enclosures, and process automation components. Comparable as a broader ATEX-certified hazardous-area equipment supplier with overlapping Ex d/Ex e product categories.
• ABB: Global industrial automation, drives, and motor control centre manufacturer serving oil & gas, petrochemical, and process industries. Comparable as a broad incumbent offering control panels, drives, and hazardous-area solutions at much greater scale.
• Siemens: Global industrial automation giant offering PLCs, drives, motor control, and hazardous-area process automation. Comparable as a broad incumbent competing for the same industrial process control projects, though at much larger scale and via system integrators.
• Pepperl+Fuchs: Global leader in industrial sensors and explosion protection / intrinsically safe equipment for hazardous areas. Comparable as a large incumbent with strong Ex certification portfolio and similar instrumentation and IS barrier product lines.

Direct peers

• Capula: UK-based control systems integrator specialising in industrial automation, PLC/SCADA, and safety systems for hazardous and process environments. Direct comparable as a similarly sized UK control panel and systems integrator targeting industrial sectors.
• Extronics: UK specialist in hazardous-area wireless, intrinsically safe, and explosion-proof equipment for oil & gas and chemical sectors. Directly comparable as a niche ATEX/IECEx product and systems provider for hazardous environments.
• CSE Industrial: UK control and instrumentation specialist delivering hazardous-area automation, MCC, and process control solutions. Directly comparable in scope of services, customer base, and UK hazardous-area positioning.
• Boulting Group: UK-based provider of electrical, control, and instrumentation engineering services including MCC and hazardous-area installations. Highly comparable as a UK turnkey E,I&C integrator serving similar industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amber-integrated-controls-automation

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amber Integrated Controls & Automation