Coopérative Aide Atout

What Coopérative Aide Atout does

Coopérative Aide Atout is a Quebec-based solidarity cooperative (coopérative de solidarité) that delivers home care and personal support services to elderly individuals, people with loss of autonomy, and family caregivers across the MRC de la Vallée-du-Richelieu and Saint-Bruno-de-Montarville — a service area spanning 12 municipalities. Founded in 1998, the cooperative operates a portfolio of five integrated service modules: Aide à la vie quotidienne (AVQ — personal assistance with hygiene, dressing, transfers, feeding), Aide à la vie domestique (AVD — meal preparation, laundry, shopping, light cleaning), Répit pour proche aidant.e (caregiver respite), Travaux liés au grand ménage (deep cleaning), and Travaux saisonniers (seasonal outdoor work). Services are delivered directly to client homes by trained attendants holding FAPAQE-certified competencies (Formation adéquation des préposés aux AVQ du Québec dans les EÉSAD), with a 145.5-hour training program covering RCR, PDSB, and personal assistance skills.

The cooperative operates on a non-profit, member-owned social economy model. It is governed by 1,300 user members and 60 worker members, with two member categories represented on its board of directors. Pricing is usage-based and hourly, ranging from CAD $28.50 (AVQ respite) to CAD $35.00 (AVQ personal care), with rates updated April 3, 2022. Service fees are partially offset by the PEFSAD financial assistance program administered by the Régie de l'assurance maladie du Québec (RAMQ) under the Ministère de la Santé et des Services sociaux (MSSS), providing a base CAD $4.00/hour reduction plus income-tiered reductions up to CAD $22.08/hour, alongside a 40% tax credit for those 70+ and TPS/TVQ exemptions for eligible users. Aide Atout is a member of the Réseau de coopération des EÉSAD, an exclusive network of approximately 100 MSSS-recognized social economy home-help organizations in Quebec.

At scale, the cooperative delivers more than 85,000 hours of services annually to over 1,000 users, supported by a team of approximately 125 qualified employees (including roughly 60 personal support workers). Customer acquisition relies on direct-to-consumer channels — phone, online form, and home assessment visits — supplemented by referrals from the CISSS de la Montérégie-Est and CLSC des Patriotes, local newspaper L'Oeil Régional, a Facebook presence, and community partnerships with 12 municipalities, Desjardins, the Chambre de commerce Vallée-du-Richelieu, and the Table Régionale Concertation Aînés Montérégie.

Name

Coopérative Aide Atout

Legal name

Coopérative de solidarité d'aide à domicile Aide Atout

Website

https://aideatout.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Coopérative Aide Atout is a Quebec solidarity cooperative delivering home care services — personal assistance, domestic help, caregiver respite, heavy cleaning, and seasonal work — to elderly individuals and people with functional limitations across 12 municipalities in the Vallée-du-Richelieu region.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAAAJ

Overnight & Short-Shift Companion Sitter Services

Home & Personal Services/Elder Care & In-Home Care Services/Non-Medical Companion Care

SECONDARYHSABABAE

Eating & Feeding Assistance

Home & Personal Services/Elder Care & In-Home Care Services/Personal Care Assistance (ADLs)

SECONDARYHSAEAAAL

Recurring Housekeeping for Seniors/In-Home Support

Home & Personal Services/Home Cleaning & Housekeeping/Standard/Recurring House Cleaning

SECONDARYHSACAIAO

Senior/Accessibility Concierge & Companion Errands

Home & Personal Services/Event & Personal Concierge Services/Personal Concierge & Errand Services

Keywords

• Home care services
• Personal assistance services
• Caregiver respite services
• Domestic help services
• Social economy cooperative

Headquarters

HQ city

Beloeil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Home care service fees: Direct service fees charged to customers for domestic help and personal assistance services, with government subsidies (PEFSAD) offsetting costs for eligible clients based on income and family situation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Coopérative Aide Atout delivers fee-for-service home support to elderly individuals and people with functional limitations living in the Vallée-du-Richelieu region of Quebec. Its core offering is a set of five service modules: personal assistance with daily living (AVQ), domestic household help (AVD), caregiver respite, heavy cleaning (grand ménage) and seasonal outdoor work, all delivered in clients' homes by trained, FAPAQE-certified attendants and partially subsidized through the PEFSAD financial assistance program administered by the RAMQ.

Product overview

Coopérative Aide Atout is a non-profit social economy enterprise providing home support services. The company offers a unified portfolio of five integrated service modules: Aide à la vie quotidienne (personal assistance with hygiene, dressing, transfers, and feeding), Aide à la vie domestique (household tasks including cleaning, laundry, meal prep, and shopping), Répit pour proche aidant.e (respite care for caregivers), Travaux liés au grand ménage (deep cleaning), and Travaux saisonniers (seasonal outdoor work). All services are delivered by trained attendants and are partially subsidized through the PEFSAD financial assistance program administered by the RAMQ.

Differentiator

Problem solved

Functional benefit

Products and services

• Aide à la vie quotidienne (Daily Living Assistance) Personal assistance services including help with bathing, dressing, transfers and mobility, feeding, and hygiene care provided by trained attendants to elderly individuals and people with functional limitations in their homes.
• Aide à la vie domestique (Domestic Help) Household maintenance services including meal preparation, laundry, grocery shopping, and regular cleaning of all rooms, kitchen and bathrooms, delivered by home support workers to clients in their homes.
• Répit pour proche aidant.e (Caregiver Respite) Respite services providing family caregivers a period of rest while trained attendants accompany their loved ones in loss of autonomy or with functional limitations.
• Travaux liés au grand ménage (Heavy Cleaning) Deep cleaning services including washing walls and ceilings, inside cabinets, interior and exterior windows, wardrobes, appliances, and carpets, delivered to clients in their homes.
• Travaux saisonniers (Seasonal Work) Seasonal outdoor maintenance services including seasonal storage, leaf collection, light gardening, and weeding for residential clients.

Quantifiable outcome

• 91% of Quebec residents over 55 want to stay at home ('Chez moi pour la vie')
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CISSS de la Montérégie EstcoreStrategic or Co-development PartnerHealthcare institution partnership - collaborative relationship with public healthcare system. Services coordinated with CISSS for home support services, referrals, and integration with broader healthcare ecosystem.
• CLSC des PatriotescoreStrategic or Co-development PartnerLocal health service center partnership for service coordination and healthcare referrals in the Vallée-du-Richelieu territory.
• Ministère de la Santé et des Services sociaux (MSSS)coreStrategic or Co-development PartnerGovernment ministry recognizing EÉSAD organizations for PEFSAD program delivery. Cooperative is MSSS-recognized for home support services.
• Régie de l'assurance maladie du Québec (RAMQ)coreStrategic or Co-development PartnerGovernment body administering PEFSAD subsidies for eligible citizens receiving home support services from recognized EÉSAD organizations.
• Caisse Desjardins de Beloeil-Mont-Saint-HilaireminorOthersLocal credit union partner providing financial services support to the cooperative.
• Réseau de coopération des EÉSADcoreStrategic or Co-development PartnerCooperative network representing all EÉSAD organizations in Quebec. Provides advocacy, training (FAPAQE), best practices development, and collective representation to government. Aide Atout is a member organization.
• Centre de formation professionnelle des PatriotescoreImplementation/ SI/ Consulting PartnerVocational training center partnership providing FAPAQE training for personal support workers in collaboration with the cooperative.
• Fédération des coopératives de services à domicile et de santé du Québec (FCSDSQ)coreStrategic or Co-development PartnerFederation representing home care and health service cooperatives in Quebec, working with EÉSAD network on training and standards.
• Municipalities of Vallée-du-RichelieuminorOthersPartnership with 12 municipalities: Beloeil, McMasterville, Mont-Saint-Hilaire, Otterburn Park, Saint-Antoine-sur-Richelieu, Saint-Basile-le-Grand, Saint-Bruno-de-Montarville, Saint-Charles-sur-Richelieu, Saint-Denis-sur-Richelieu, Saint-Jean-Baptiste, Saint-Marc-sur-Richelieu, Saint-Mathieu-de-Beloeil.
• Chambre de commerce et d'industrie Vallée-du-RichelieuminorOthersLocal business chamber partnership supporting business networking and economic development in the region.
• Table Régionale Concertation Aînés Montérégie (TRCAM)minorOthersRegional seniors' consultation table for coordination on elderly care and support services in Montérégie region.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Victorian Order of Nurses (VON) Canada: National non-profit home and community care provider offering personal support, respite, and homemaking services. Comparable as a non-profit, mission-driven alternative in the in-home elder care space, though with broader geographic and clinical scope.
• Amika: Quebec government-funded program providing personal assistance services (AVQ) to seniors and disabled persons. Directly competes for the same subsidy-eligible client base as Aide Atout, particularly as PEFSAD and Amika overlap in covering non-medical home support.
• CarePartners: Ontario-based home care provider (with national reach) delivering personal support, nursing, and therapy services. Overlaps with Aide Atout in providing in-home personal assistance and homemaking services to seniors and disabled clients.
• Home Instead Senior Care: International franchise network providing personal care, companionship, and homemaking services to seniors, with Canadian locations including Quebec. Directly comparable in non-medical in-home support for elderly clients seeking to remain at home.
• ParaMed Home Health Care: Canadian home care provider (owned by Extendicare) delivering personal support, homemaking, and respite services across provinces. Comparable to Aide Atout in core service mix of in-home personal assistance and domestic help for seniors.
• CBI Health Group: Major Canadian provider of home health, rehabilitation, and personal care services with Quebec operations. Overlaps with Aide Atout in offering personal assistance and home support to elderly and disabled clients, but operates at national scale with private funding.
• Bayshore Home Health Solutions: Canada's largest home care provider offering personal care, home support, and nursing services across multiple provinces including Quebec. Directly comparable in delivering in-home ADL assistance and domestic help to elderly clients, though operating as a for-profit national chain rather than a cooperative.
• Qualicare: Canadian home care franchise offering personal support, homemaking, and respite services for elderly and disabled clients. Comparable service portfolio to Aide Atout, particularly in caregiver respite and ADL assistance.

Broad incumbents

• Réseau de coopération des EÉSAD: Provincial network representing ~100 MSSS-recognized home-help social economy enterprises across Quebec. While not a direct competitor, member organizations serve overlapping regional territories and constitute the most direct comparable model to Aide Atout's cooperative structure.
• Extendicare:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AideAtout
• LinkedInlinkedin.com/company/coop%C3%A9rative-aide-atout

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coopérative Aide Atout