Aidha

What Aidha does

Aidha is a Singapore-registered charity (Aidha Ltd., UEN 201006653E) founded in 2006 that delivers financial education, entrepreneurship training, and English-language instruction to migrant domestic workers (MDWs) and, more recently, low-income Singaporean women. Its curriculum is structured as three sequential core modules — Module 1: Manage Your Money & Tech (6 months), Module 2: Plan Your Financial Future (6 months), and Module 3: Start Your Business (7 months) — supplemented by an Improve Your English elective, an Aidha Business Accelerator Programme for alumni, and free short courses. Courses are delivered in collaboration with Singapore's Ministry of Manpower at three physical campuses (Aidha @ Catapult at Rochester Park, Aidha @ SMU, and the satellite Aidha @ FAST Hub inaugurated in February 2022), with Zoom-based virtual classes as a supplementary channel.

The technology stack is intentionally low-tech: in-person weekend instruction supplemented by Zoom sessions, with student registration and donations processed via PayNow, PayPal, or cash. Trained volunteer mentors drawn from corporate partners deliver much of the curriculum, and Kadence International co-developed Aidha's impact-assessment methodology. Outcomes are tracked through conventional monitoring and evaluation rather than ML pipelines: alumni report a 78% increase in monthly savings, 100% increase in ownership of productive assets, and a 40% business-formation rate.

The operating model is a hybrid fee-plus-philanthropy structure. Course fees — SGD 150–500 for self-paying students and SGD 200–600 for employer-sponsored students — cover approximately 30% of actual programme delivery costs, with the remaining ~70% funded by corporate partnerships (BNY Mellon, Goldman Sachs, Deutsche Bank, Wellington Management, Experian, Facebook/Meta, Google, PayPal, Benefit Cosmetics, Australian Chamber of Commerce), individual donations, and government grants. Institution of Public Character (IPC) status (granted 2015) makes donations 250% tax-deductible, reinforcing the fundraising economics. As of mid-2024, Aidha has served over 6,000 students from five source countries, with 300 students currently enrolled across programmes.

Name

Aidha

Legal name

Aidha Ltd.

Website

https://aidha.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Aidha is a Singapore-registered charity that delivers modular financial education, entrepreneurship, and English courses to migrant domestic workers from five source countries and low-income Singaporean women, operating three campuses in collaboration with the Ministry of Manpower and funded primarily through corporate donations and subsidised course fees.

Ownership category

akta.pro rank

Product category

Adult Financial Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro industry

PRIMARYBPADABAE

Education, Skills & Workforce Development Aid Programs

Business & Public Services/International Organizations & Development/Bilateral Development Agencies & Aid Programs

Keywords

• Financial literacy education
• Migrant worker training
• Entrepreneurship courses
• Money management classes
• Adult education charity

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Fees: Student course fees cover approximately 30% of actual programme delivery costs. Self-paying students pay $150-$500 depending on number of courses; employers pay $200-$600.
2. Donations and Charitable Contributions: The majority of programme costs (70%) are covered through generous donations from corporate partners and individual donors. Singapore tax deduction of 250% is available for donations.
3. Corporate Partnerships: Corporate partners provide funding, scholarships for students, and support for educational programmes. Some partners offer employee volunteer programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Aidha is a Singapore-registered charity delivering modular financial literacy, communication, computer, and entrepreneurship courses primarily to migrant domestic workers and low-income women. The structured 3-module curriculum (Manage Your Money & Tech; Plan Your Financial Future; Start Your Business), taught by trained volunteer mentors across in-person Sunday classes and online Zoom sessions, builds money management, savings, and small business capabilities. Course fees cover approximately 30% of programme costs, with the majority funded through corporate partnerships and donations.

Product overview

Aidha is an educational charity offering a modular financial education curriculum for migrant domestic workers and low-income women. The core offering consists of three sequential modules (Module 1: Manage Your Money & Tech, Module 2: Plan Your Financial Future, Module 3: Start Your Business) plus an Improve Your English elective, all delivered over 6-7 months by trained volunteer mentors. Students can progress from foundational money management skills to entrepreneurship through these structured courses. Additional offerings include the Aidha Business Accelerator Programme for alumni entrepreneurs, free short courses on various topics, and specialized programmes for low-income local women. The courses are offered in collaboration with Singapore's Ministry of Manpower, with classes held primarily on Sundays at Aidha campuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Module 1 – Manage Your Money & Tech A 6-month foundational course teaching money management, essential computer skills, and communication and confidence. Students learn how to save, budget, plan and stick to a budget, build self-esteem, and improve presentation and IT skills. Targeted at migrant domestic workers and low-income women.
• Module 2 – Plan Your Financial Future A 6-month course where students develop an achievable long-term personal financial plan, learn to become capable financial decision-makers, and learn how to invest savings in productive assets. Targeted at migrant domestic workers progressing from Module 1.
• Module 3 – Start Your Business A 7-month course teaching students how to start and manage a business, understand the business environment, and develop an achievable business plan. Students participate in a Business Plan Competition and may qualify for the Business Accelerator Programme.
• Improve Your English An elementary-level English course written specially for migrant domestic workers, teaching everyday phrases, communication skills, basic grammar, listening and conversation skills for confidence at work and in social situations.
• Aidha Business Accelerator Programme A 9-month advanced business programme with specialized workshops with Facebook and Google, small group mentoring sessions, and a 'Big Pitch' business plan competition for Aidha alumni.
• Free Short Courses

Quantifiable outcome

• 78% increase in monthly savings among alumni
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Australian Chamber of CommercecoreGTM or Marketing PartnerCorporate partner supporting Aidha's educational programmes and student scholarships through community engagement and fundraising.
• Benefit CosmeticscoreGTM or Marketing PartnerConducts Bold is Beautiful workshops providing entrepreneurial panel discussions and beauty/grooming sessions for MDWs.
• BNY MelloncoreGTM or Marketing PartnerMajor corporate supporter providing scholarships and funding. Hosted inaugural weekday class in April 2019 with 19 students enrolled.
• Facebook/MetacoreGTM or Marketing PartnerConducts #SheMeansBusiness workshops teaching digital marketing skills. Hosted IWD events and photography exhibitions at Facebook APAC office.
• Kadence InternationalcoreStrategic or Co-development PartnerResearch partner that helped develop Aidha's impact assessment survey methodology for tracking student progress.
• PayPalcoreGTM or Marketing PartnerConducts workshops on online payment systems for student businesses. Provides payment processing for donations and course fees.
• GooglecoreStrategic or Co-development PartnerConducts tech workshops teaching Google apps for personal finance tracking. Provides specialized workshops for Aidha Business Accelerator Programme alumni.
• BTS (Beyond the Sphere)minorImplementation/ SI/ Consulting PartnerProvides team building workshops and business simulation games for Aidha students.
• EssilorminorGTM or Marketing PartnerProvides complimentary eye testing for foreign domestic workers at Aidha's campus.
• Ministry of Manpower (MOM)coreStrategic or Co-development PartnerGovernment partner for Module 1, 2, 3 and Improve Your English courses. Courses are in collaboration with MOM.
• Casa RaudhaminorStrategic or Co-development PartnerPartnership to deliver 'My Dollars & Cents' financial literacy programme for women and children in shelter. 77% of participants found course useful.
• Daughters of TomorrowminorStrategic or Co-development PartnerPilot project to develop 10-session financial literacy programme for underprivileged Singaporean women.
• FAST (Foreign Domestic Worker Association)coreStrategic or Co-development PartnerPartnership to operate Aidha @ FAST Hub satellite campus, inaugurated February 2022.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• BRAC: Large global development organisation operating education, microfinance, and women's empowerment programmes across multiple countries — comparable mission and beneficiary focus, but at a vastly larger scale and broader scope.
• UN Women: Global UN entity dedicated to gender equality and women's empowerment, including financial inclusion initiatives — a thematic incumbent whose programming overlaps with Aidha's mission at a much broader scale.
• Mercy Corps: Global humanitarian and development NGO with programmes in financial inclusion, youth employment, and women's economic empowerment — broad comparable in mission and impact-measurement discipline, though operating at a portfolio level.

Direct peers

• Enrich: Hong Kong-based charity delivering financial education, life skills, and entrepreneurship courses to migrant domestic workers — the most directly comparable peer to Aidha in terms of target population and curriculum focus.
• Humanitarian Organisation for Migration Economics (HOME): Singapore-based NGO serving migrant workers (including MDWs) with case work, shelter, education, and advocacy — overlapping target population and Singapore geography with a broader welfare remit.
• PathFinders: Hong Kong-based charity supporting migrant domestic workers and their dependents with education, crisis support, and economic-empowerment services — directly comparable regional peer with similar beneficiary cohort.
• Transient Workers Count Too (TWC2): Singapore-based charity focused on the well-being and rights of migrant workers, including domestic workers — operates in the same Singapore MDW ecosystem with a different service mix (welfare and advocacy rather than financial education).

Regional players

• Daughters of Tomorrow: Singapore non-profit focused on economic empowerment of low-income women through skills and financial-literacy programmes — a current Aidha pilot partner and an adjacent peer serving a related but distinct beneficiary group in Singapore.
• Foreign Domestic Worker Association for Social Support and Training (FAST): Singapore-based organisation advocating for and supporting migrant domestic workers — operates in the same MDW ecosystem and hosts Aidha's satellite campus, but focuses on advocacy and welfare rather than structured financial education.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aidha.org
• Instagraminstagram.com/aidha.sg
• TikToktiktok.com/@aidha.sg
• LinkedInlinkedin.com/company/aidha

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aidha