Aidha
Aidha is a Singapore-registered charity that delivers modular financial education, entrepreneurship, and English courses to migrant domestic workers from five source countries and low-income Singaporean women, operating three campuses in collaboration with the Ministry of Manpower and funded primarily through corporate donations and subsidised course fees.
- Company typePrivate
- Founded2006
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aidha does
Aidha is a Singapore-registered charity (Aidha Ltd., UEN 201006653E) founded in 2006 that delivers financial education, entrepreneurship training, and English-language instruction to migrant domestic workers (MDWs) and, more recently, low-income Singaporean women. Its curriculum is structured as three sequential core modules — Module 1: Manage Your Money & Tech (6 months), Module 2: Plan Your Financial Future (6 months), and Module 3: Start Your Business (7 months) — supplemented by an Improve Your English elective, an Aidha Business Accelerator Programme for alumni, and free short courses. Courses are delivered in collaboration with Singapore's Ministry of Manpower at three physical campuses (Aidha @ Catapult at Rochester Park, Aidha @ SMU, and the satellite Aidha @ FAST Hub inaugurated in February 2022), with Zoom-based virtual classes as a supplementary channel.
The technology stack is intentionally low-tech: in-person weekend instruction supplemented by Zoom sessions, with student registration and donations processed via PayNow, PayPal, or cash. Trained volunteer mentors drawn from corporate partners deliver much of the curriculum, and Kadence International co-developed Aidha's impact-assessment methodology. Outcomes are tracked through conventional monitoring and evaluation rather than ML pipelines: alumni report a 78% increase in monthly savings, 100% increase in ownership of productive assets, and a 40% business-formation rate.
The operating model is a hybrid fee-plus-philanthropy structure. Course fees — SGD 150–500 for self-paying students and SGD 200–600 for employer-sponsored students — cover approximately 30% of actual programme delivery costs, with the remaining ~70% funded by corporate partnerships (BNY Mellon, Goldman Sachs, Deutsche Bank, Wellington Management, Experian, Facebook/Meta, Google, PayPal, Benefit Cosmetics, Australian Chamber of Commerce), individual donations, and government grants. Institution of Public Character (IPC) status (granted 2015) makes donations 250% tax-deductible, reinforcing the fundraising economics. As of mid-2024, Aidha has served over 6,000 students from five source countries, with 300 students currently enrolled across programmes.
Aidha firmographics
Firmographics- Name
- Aidha
- Legal name
- Aidha Ltd.
- Website
- https://aidha.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aidha is a Singapore-registered charity that delivers modular financial education, entrepreneurship, and English courses to migrant domestic workers from five source countries and low-income Singaporean women, operating three campuses in collaboration with the Ministry of Manpower and funded primarily through corporate donations and subsidised course fees.
- Ownership category
- akta.pro rank
Aidha industry classification
Industry- Product category
- Adult Financial Education Services
- NAICS
- Educational Services (611), Educational Support Services (611710), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Education, Skills & Workforce Development Aid Programs (BPADABAE)
Keywords
Where Aidha is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices5 records
Markets served
Aidha business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Course Fees: Student course fees cover approximately 30% of actual programme delivery costs. Self-paying students pay $150-$500 depending on number of courses; employers pay $200-$600.
- Donations and Charitable Contributions: The majority of programme costs (70%) are covered through generous donations from corporate partners and individual donors. Singapore tax deduction of 250% is available for donations.
- Corporate Partnerships: Corporate partners provide funding, scholarships for students, and support for educational programmes. Some partners offer employee volunteer programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Self-Paying Single Course - $150 |
| Subscription | One time | Employer-Paying Single Course - $200 |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
Aidha product offering
Product offeringCore offering
Aidha is a Singapore-registered charity delivering modular financial literacy, communication, computer, and entrepreneurship courses primarily to migrant domestic workers and low-income women. The structured 3-module curriculum (Manage Your Money & Tech; Plan Your Financial Future; Start Your Business), taught by trained volunteer mentors across in-person Sunday classes and online Zoom sessions, builds money management, savings, and small business capabilities. Course fees cover approximately 30% of programme costs, with the majority funded through corporate partnerships and donations.
Product overview
Aidha is an educational charity offering a modular financial education curriculum for migrant domestic workers and low-income women. The core offering consists of three sequential modules (Module 1: Manage Your Money & Tech, Module 2: Plan Your Financial Future, Module 3: Start Your Business) plus an Improve Your English elective, all delivered over 6-7 months by trained volunteer mentors. Students can progress from foundational money management skills to entrepreneurship through these structured courses. Additional offerings include the Aidha Business Accelerator Programme for alumni entrepreneurs, free short courses on various topics, and specialized programmes for low-income local women. The courses are offered in collaboration with Singapore's Ministry of Manpower, with classes held primarily on Sundays at Aidha campuses.
Differentiator
Problem solved
Functional benefit
Products and services
- Module 1 – Manage Your Money & Tech A 6-month foundational course teaching money management, essential computer skills, and communication and confidence. Students learn how to save, budget, plan and stick to a budget, build self-esteem, and improve presentation and IT skills. Targeted at migrant domestic workers and low-income women.
- Module 2 – Plan Your Financial Future A 6-month course where students develop an achievable long-term personal financial plan, learn to become capable financial decision-makers, and learn how to invest savings in productive assets. Targeted at migrant domestic workers progressing from Module 1.
- Module 3 – Start Your Business A 7-month course teaching students how to start and manage a business, understand the business environment, and develop an achievable business plan. Students participate in a Business Plan Competition and may qualify for the Business Accelerator Programme.
- Improve Your English An elementary-level English course written specially for migrant domestic workers, teaching everyday phrases, communication skills, basic grammar, listening and conversation skills for confidence at work and in social situations.
- Aidha Business Accelerator Programme A 9-month advanced business programme with specialized workshops with Facebook and Google, small group mentoring sessions, and a 'Big Pitch' business plan competition for Aidha alumni.
- Free Short Courses
Quantifiable outcome
- 78% increase in monthly savings among alumni
- +4 more outcomes
Companies that use Aidha
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Aidha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aidha partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Australian Chamber of CommercecoreCorporate partner supporting Aidha's educational programmes and student scholarships through community engagement and fundraising.
- Benefit CosmeticscoreConducts Bold is Beautiful workshops providing entrepreneurial panel discussions and beauty/grooming sessions for MDWs.
- BNY MelloncoreMajor corporate supporter providing scholarships and funding. Hosted inaugural weekday class in April 2019 with 19 students enrolled.
- Facebook/MetacoreConducts #SheMeansBusiness workshops teaching digital marketing skills. Hosted IWD events and photography exhibitions at Facebook APAC office.
- Kadence InternationalcoreResearch partner that helped develop Aidha's impact assessment survey methodology for tracking student progress.
- PayPalcoreConducts workshops on online payment systems for student businesses. Provides payment processing for donations and course fees.
- GooglecoreConducts tech workshops teaching Google apps for personal finance tracking. Provides specialized workshops for Aidha Business Accelerator Programme alumni.
- BTS (Beyond the Sphere)minorProvides team building workshops and business simulation games for Aidha students.
- EssilorminorProvides complimentary eye testing for foreign domestic workers at Aidha's campus.
- Ministry of Manpower (MOM)coreGovernment partner for Module 1, 2, 3 and Improve Your English courses. Courses are in collaboration with MOM.
- Casa RaudhaminorPartnership to deliver 'My Dollars & Cents' financial literacy programme for women and children in shelter. 77% of participants found course useful.
- Daughters of TomorrowminorPilot project to develop 10-session financial literacy programme for underprivileged Singaporean women.
- FAST (Foreign Domestic Worker Association)corePartnership to operate Aidha @ FAST Hub satellite campus, inaugurated February 2022.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Aidha competitors and assessment
Company assessmentBroad incumbents
- BRAC: Large global development organisation operating education, microfinance, and women's empowerment programmes across multiple countries — comparable mission and beneficiary focus, but at a vastly larger scale and broader scope.
- UN Women: Global UN entity dedicated to gender equality and women's empowerment, including financial inclusion initiatives — a thematic incumbent whose programming overlaps with Aidha's mission at a much broader scale.
- Mercy Corps: Global humanitarian and development NGO with programmes in financial inclusion, youth employment, and women's economic empowerment — broad comparable in mission and impact-measurement discipline, though operating at a portfolio level.
Direct peers
- Enrich: Hong Kong-based charity delivering financial education, life skills, and entrepreneurship courses to migrant domestic workers — the most directly comparable peer to Aidha in terms of target population and curriculum focus.
- Humanitarian Organisation for Migration Economics (HOME): Singapore-based NGO serving migrant workers (including MDWs) with case work, shelter, education, and advocacy — overlapping target population and Singapore geography with a broader welfare remit.
- PathFinders: Hong Kong-based charity supporting migrant domestic workers and their dependents with education, crisis support, and economic-empowerment services — directly comparable regional peer with similar beneficiary cohort.
- Transient Workers Count Too (TWC2): Singapore-based charity focused on the well-being and rights of migrant workers, including domestic workers — operates in the same Singapore MDW ecosystem with a different service mix (welfare and advocacy rather than financial education).
Regional players
- Daughters of Tomorrow: Singapore non-profit focused on economic empowerment of low-income women through skills and financial-literacy programmes — a current Aidha pilot partner and an adjacent peer serving a related but distinct beneficiary group in Singapore.
- Foreign Domestic Worker Association for Social Support and Training (FAST): Singapore-based organisation advocating for and supporting migrant domestic workers — operates in the same MDW ecosystem and hosts Aidha's satellite campus, but focuses on advocacy and welfare rather than structured financial education.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Aidha social profiles
Digital presenceAidha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aidha leadership team
Management profileNumber of profiles
Profiles6 records
Aidha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aidha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aidha
What does Aidha do?
Aidha is a Singapore-registered charity delivering modular financial literacy, communication, computer, and entrepreneurship courses primarily to migrant domestic workers and low-income women. The structured 3-module curriculum (Manage Your Money & Tech; Plan Your Financial Future; Start Your Business), taught by trained volunteer mentors across in-person Sunday classes and online Zoom sessions, builds money management, savings, and small business capabilities. Course fees cover approximately 30% of programme costs, with the majority funded through corporate partnerships and donations.
Is Aidha a public or private company?
Aidha is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Aidha founded?
Aidha was founded in 2006. It employs 11 to 50 people.
Where is Aidha based?
Aidha is headquartered in Singapore, Singapore, in the Asia region.
How does Aidha make money?
Three revenue lines are on record. Course Fees are the primary driver. The others are donations and Charitable Contributions and corporate Partnerships.
Who are Aidha's main competitors?
Broad incumbents on record are BRAC, UN Women and Mercy Corps. Direct peers are Enrich, Humanitarian Organisation for Migration Economics (HOME), PathFinders and Transient Workers Count Too (TWC2). Regional players are Daughters of Tomorrow and Foreign Domestic Worker Association for Social Support and Training (FAST).
Does Aidha have an API?
No public API is recorded for Aidha.
What industry is Aidha in?
Aidha's product category is Adult Financial Education Services. Its primary akta.pro industry code is BPADABAE, Education, Skills & Workforce Development Aid Programs. Its NAICS code is 611 and its SIC code is 8200.