Asian Institute of Journalism and Communication

Name

Asian Institute of Journalism and Communication

Legal name

Asian Institute of Journalism and Communication, Inc.

Website

https://aijc.com.ph

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

AIJC is a Manila-based non-stock, non-profit graduate school founded in 1980 that delivers master's programs in journalism, communication, and public relations, plus professional development short courses and research/policy advocacy for media professionals, government agencies, and corporate communicators.

Ownership category

akta.pro rank

Product category

Higher Education and Professional Development

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAIAH

Professional & Executive Short Courses (Non-Degree, International)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

SECONDARYMPAJACAL

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Professional & Legal Publishing (Standards, Compliance, Reference)

SECONDARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

Keywords

• Journalism education
• Communication graduate programs
• Professional development courses
• Corporate communication training
• Media and information literacy

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Graduate Education Programs: Tuition fees from three master's degree programs: Master of Arts in Communication, Master of Arts in Journalism, and Master in Communication Major in Public Relations and Corporate Communication. Programs are structured over 15 months (30 academic units) with per-course or per-trimester billing. Admissions fee of PhP1,050 is charged upon application.
2. Short Professional Development Courses: Individual short courses sold at fixed per-person rates ranging from 5,000 to 15,000 PHP. Courses are offered in both public (online live via Zoom) and corporate formats. Corporate rate packages are available for organizations seeking in-house training.
3. Executive and Custom Corporate Training: Tailored courses crafted for specific organizational needs, ranging from Specialty Courses to Fast-Track Courses, Targeted Spot Courses, and Public Official Courses. Revenue is generated through custom training engagements with government and corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AIJC delivers graduate-level higher education in journalism and communication through three master's degree programs structured as ladderized credentials (Graduate Certificate, Graduate Diploma, Master's Degree). It also sells professional development short courses to individuals and custom corporate training programs to organizations, and operates a Research, Policy & Advocacy division and a Media Museum documenting Philippine communication history.

Product overview

AIJC operates as a higher education and professional development institution offering a portfolio of three graduate degree programs (Master of Arts in Journalism, Master of Arts in Communication, and Master in Communication Major in Public Relations and Corporate Communication), a suite of professional development short courses covering topics such as ethical AI use, social media management, crisis communication, and media relations, plus research and advocacy initiatives through its RPA division. The institution also maintains a Media Museum as an educational resource on Philippine communication history. Programs are delivered through blended online formats using Zoom and Microsoft Teams, with admissions and registration managed through JotForm.

Differentiator

Problem solved

Functional benefit

Products and services

• Master of Arts in Journalism Program A ladderized graduate program (Graduate Certificate, Graduate Diploma, Master's Degree) for media and communication professionals that combines rigorous academic training with practical application across print, broadcast, and digital platforms, emphasizing advanced journalistic skills, critical analysis of media practices, and ICT integration.
• Master of Arts in Communication Program A graduate program for professionals seeking to advance expertise in strategic and socially responsive communication, covering communication issues, knowledge management, communication resources, and development communication across diverse domains including IT, business, education, government, and civil society.
• Master in Communication Major in Public Relations and Corporate Communication Program The first professional master's program in communication and the first to explicitly focus on public relations and corporate communication within a structured academe-industry learning framework, developed in collaboration with PRSP. Structured to be completed in 15 months with 30 academic units including a capstone project.
• Ethical Use of AI in Research and Writing (Short Course) A 16-hour course providing a comprehensive framework for ethical and responsible use of artificial intelligence in research and communication, covering prompt engineering, AI in data synthesis, and human-led verification for technical writing.
• Social Media for Public Communication (Short Course) A 16-hour course offering social media management training to help public institutions and nonprofit organizations build trust online, strengthen community relationships, and boost engagement through strategic social media use.
• Corporate Communication (Short Course) A short course equipping communication professionals with skills in shaping and executing communication strategies within organizations, covering corporate image management, crisis communication, and stakeholder engagement.
• Newswriting for Public Offices and Nonprofits (Short Course) A 2-day course equipping communication practitioners with essential newswriting skills covering basic elements of reporting, news values, inverted pyramid structure, and best practices used by experienced journalists in the Philippines.
• Issues Management and Crisis Communication (Short Course) A 2-day course designed to equip professionals with skills to prepare for, respond to, and recover from crises, focusing on ethical dilemmas, decision-making frameworks, and crisis communication strategies.
• Navigating Media Relations: Strategies for Effective Communication (Short Course) A 2-day online training course helping communication professionals enhance skills in media relations, covering press conferences, interviews, media strategy optimization, and the Philippine media landscape.
• Technical Writing for Communication and Information Officers (Short Course) A 16-hour course providing theoretical foundation and practical approaches for technical writing with clarity, precision, and authority, covering government writing standards, editing, proofreading, and ethical AI use in technical writing.
• Master Class: Crafting Messages for Public Communication (Short Course) A 3-hour class enabling participants to understand stakeholders, set communication objectives, and craft clear, concise, compelling messages using storytelling techniques and persuasive language.
• Executive Program on Public Communication An executive-level professional development program focused on public communication skills for senior professionals and leaders.
• Executive and Custom Corporate Training Custom corporate training engagements crafted for specific organizational needs, ranging from Specialty Courses to Fast-Track Courses, Targeted Spot Courses, and Public Official Courses, sold to government agencies and corporate clients.

Quantifiable outcome

• Graduate produces journalists who win international conference presentations and secure faculty positions at major universities
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

13 partnerships are on record, tiered major, core and minor.

• Mapúa UniversitymajorStrategic or Co-development Partner · 18 May 2026AIJC chairman Mel V. Velarde led the ceremonial turnover of an authenticated copy of the historic Murillo Velarde 1734 Map to Mapúa University during University Week on May 18, 2026. The map is now housed at the Mapúa Intramuros Library. This is part of the 'Mapa Natin, Kwento Ninto' campaign.
• Public Relations Society of the Philippines (PRSP)coreStrategic or Co-development PartnerAIJC and PRSP co-developed the Master in Communication Major in Public Relations and Corporate Communication program — the first professional master's program in communication in the Philippines and the first to focus explicitly on PR and corporate communication within a structured academe-industry learning framework.
• UNESCO Information for All Programme (IFAP)majorStrategic or Co-development PartnerAIJC President Therese San Diego Torres was an invited speaker at the VIII International Conference on Tangible and Intangible Impact of Information and Communication in the Digital Age, held in Khanty-Mansiysk, Russian Federation, June 17–19, 2026. Torres and UNESCO IITE Project Officer Tatiana Murovana are both members of the UNESCO Information Literacy Working Group (ILWG), working on IFAP implementation.
• National Library of the PhilippinesmajorStrategic or Co-development PartnerAIJC collaborated with the National Library of the Philippines as part of the 'Mapa Natin, Kwento Natin' campaign, contributing to the advocacy that led to the declaration of the Murillo Velarde 1734 Map as a National Cultural Treasure in December 2025.
• National Commission for Culture and the Arts (NCCA)majorStrategic or Co-development PartnerNCCA Chairman and Executive Director Eric B. Zerrudo participated in the ceremonial turnover of the Murillo Velarde 1734 Map to Mapúa University. AIJC and NCCA also collaborated on promoting appreciation of national cultural heritage and memory institutions through partnerships with P-Pop group SB19.
• P-Pop Group SB19minorGTM or Marketing PartnerAIJC collaborated with SB19 to produce educational content for promoting appreciation of national cultural heritage, memory institutions, and historical artifacts for and with young people — using culturally relevant communication channels aligned with UNESCO's youth engagement approach.
• International Association for Media and Communication Research (IAMCR)minorStrategic or Co-development PartnerAIJC alumni and faculty actively present research at IAMCR conferences. Princess Catherine Pabellano, AIJC MA Journalism alumna and current UPLB faculty, presented her master's thesis on media framing of the West Philippine Sea at IAMCR 2026 in Galway, Ireland, having previously received an IAMCR travel grant for the 2024 conference in New Zealand.
• Far Eastern University (FEU)minorStrategic or Co-development PartnerAIJC partnered with FEU at the 4th FRAMEwork Asia-Pacific Communication Conference, expanding its academic network within the region.
• National University (NU) FairviewminorStrategic or Co-development PartnerAIJC participated in the Research COMMloquium of NU Fairview on June 2, 2026, where AIJC President Therese San Diego Torres delivered the keynote address and the colloquium showcased research by the inaugural BA Communication batch. This was AIJC's second communication research colloquium engagement with college students that year.
• Central Luzon State University (CLSU)minorStrategic or Co-development PartnerCLSU received an authenticated copy of the historic Murillo Velarde 1734 Map from AIJC as part of the 'Mapa Natin, Kwento Natin' campaign to bring the map closer to Filipinos and cultivate appreciation of shared heritage.
• Professional Regulation Commission (PRC)minorStrategic or Co-development PartnerPRC received an authenticated copy of the historic Murillo Velarde 1734 Map from AIJC as part of the heritage preservation campaign.
• University of the Philippines Los Baños (UPLB)minorStrategic or Co-development PartnerAIJC alumna Princess Catherine Pabellano became faculty at UPLB after completing her MA in Journalism at AIJC. UPLB provided funding for Pabellano's participation in the IAMCR 2026 conference in Galway, Ireland.
• UNESCO Institute for Information Technologies in Education (IITE)majorStrategic or Co-development PartnerAIJC President Torres participated as an invited speaker in the UNESCO IITE session 'Information Literacy in the New Digital Environment: Trust, Confidentiality, Responsibility' at the VIII International Conference on IFAP implementation in Khanty-Mansiysk, Russian Federation, June 17–19, 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Konrad Adenauer Asian Center for Journalism: Philippine-based journalism training center focused on continuing education and professional development for Filipino journalists and communicators. Comparable as a niche, non-degree provider of specialized journalism training in the same market as AIJC.

Direct peers

• De La Salle University Department of Communication: Major Philippine private university offering undergraduate and graduate communication programs. Comparable as a Manila-based peer targeting working professionals seeking credentials in corporate communication, media, and PR.
• Centro Escolar University School of Communication: Philippine private university offering communication and media programs. Comparable as a Manila-based peer offering professional communication credentials at similar price points to AIJC's programs.
• University of the Philippines Los Baños College of Development Communication: UP Los Baños' specialized college for development communication and journalism. Comparable because AIJC alumni (e.g., Princess Catherine Pabellano) have joined its faculty, and the programs target similar communication and journalism graduate learner profiles.
• Polytechnic University of the Philippines College of Communication: Large state university with a dedicated College of Communication offering journalism, broadcasting, and media programs. Comparable as a Manila-based mass-communication education provider serving Filipino working professionals.
• University of Santo Tomas Institute of Communication: Historic Philippine university with a dedicated communication institute covering journalism, advertising, and public relations. Comparable as a long-standing Manila-based graduate-level communication program.
• Ateneo de Manila University Department of Communication: Top-tier private Philippine university with a communication department focused on media studies, journalism, and strategic communication. Directly competes for graduate-level learners and corporate training contracts in Manila.
• Lyceum of the Philippines University College of Mass Communication and Journalism: Manila-based private university offering mass communication and journalism programs. Comparable as a domestic peer competing for the same pool of graduate students and offering similar continuing-education tracks in media and PR.
• University of the Philippines College of Mass Communication: The country's premier state university college for journalism, communication, and media studies. Directly comparable as the most established Filipino graduate-level communication program; competes for the same prospective graduate students and faculty talent as AIJC.

Regional players

• Thomson Foundation: UK-based international journalism and media development foundation delivering training programs globally. Comparable as a non-degree provider of professional development for journalists and communicators, though operating across multiple geographies rather than focused on the Philippines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/school/aijcph

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Institute of Journalism and Communication