What Aikakausmedia does

Aikakausmedia ry is the Finnish trade association (rekisteröity yhdistys) representing all major magazine publishers in Finland. Operating from headquarters at Eteläranta 10, Helsinki, with only 14 employees, the association's functional role spans industry advocacy, market research, professional development, awards programming, and media literacy education. It was officially registered under its current name in 2020, having previously operated as Aikakauslehtien Liitto since its founding in 1946.

Its core products and platforms include: Aikakausmedia ADS, a web-based advertising reservation and material transmission system operated through wholly owned subsidiary Aikakausmedia ADS Oy (est. 1997), which transmits roughly 30,000 advertisements annually across member magazines; Mediakortit.fi, a centralized media information portal publishing advertising rates, publication schedules and KMT (National Media Study) results in Finnish and English; the Editkilpailu annual competition and Editgaala awards ceremony; the Vuoden printtimainos and Kuukauden aikkarimainos advertising competitions; Aikakauslehtiviikko, an annual magazine literacy campaign; and research services including the FIAM digital audience measurement and academic research grants. Underlying technology is a collection of standardized web platforms, Google Analytics for site measurement, and shared service arrangements with sibling associations via Medialiitto.

Aikakausmedia's revenue model rests on membership fees from Finnish magazine publishers, supplemented by services delivered through Aikakausmedia ADS Oy and revenue from industry events, awards and educational webinars. Primary customers are member magazine publishers; secondary users include advertisers and media buyers using Mediakortit.fi and the ADS platform, plus schools, teachers and students reached through the Mediakasvatus media literacy program. No pricing is publicly disclosed and pricing details are absent in the source data.

Name

Aikakausmedia

Legal name

Aikakausmedia ry

Website

https://aikakausmedia.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Aikakausmedia ry is the Finnish trade association for magazine publishers, providing industry advocacy, market research, advertising services through subsidiary Aikakausmedia ADS, Mediakortit.fi media information, and awards including Editkilpailu, serving all major Finnish magazine publishers.

Ownership category

akta.pro rank

Product category

Industry Trade Association Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Membership Organizations (8600), Services-Advertising (7310)

akta.pro primary industry

Creative, Content Production & Ad Ops Tools (BPAMALAK)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Magazine trade association
• Industry advocacy services
• Advertising reservation platform
• Media information services
• Media literacy education

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Aikakausmedia generates revenue from membership fees paid by magazine publishers and media companies in Finland. The association serves all major Finnish magazine publishers and publishers.
2. Advertising services (Aikakausmedia ADS): The Aikakausmedia ADS subsidiary provides advertising reservation and material transfer services to magazines. Approximately 30,000 advertisements are transmitted annually through the system. Services are free for advertisers and publishers.
3. Industry events: Revenue from events including Editkilpailu competition, Editgaala awards ceremony, Magazine Symposium, and educational webinars.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Aikakausmedia is the industry trade association (rekisteröity yhdistys) for magazine publishers in Finland. It provides industry advocacy, research and statistics, media literacy education, professional competitions and awards (Editkilpailu, Vuoden printtimainos), and operates advertising services through its subsidiary Aikakausmedia ADS Oy (advertising reservation and material transfer) and the Mediakortit.fi media information portal.

Product overview

Aikakausmedia is a Finnish trade association (Aikakausmedia ry) for magazine publishers, representing all major magazine publishers in Finland. The organization operates several distinct products and services: the core Aikakausmedia ADS platform for advertising space reservations and material transmission to member magazines; Mediakortit.fi for media information and advertising rates; Editkilpailu and Vuoden printtimainos as annual industry award competitions; Ajankuva as the organization's own professional magazine; and media literacy (Mediakasvatus) and research services for the industry. The offering is a platform-plus-services model centered on industry coordination, advertising services, and professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Editkilpailu: Annual competition recognizing the best professionals, implementations, and content in Finnish magazine media, including editorial and marketing categories.
• Vuoden printtimainos
• Mediakortit
• Ajankuva

Products and services

• Aikakausmedia ry (Trade Association)
• Aikakausmedia ADS
• Mediakortit.fi
• Editkilpailu
• Vuoden printtimainos
• Ajankuva Magazine
• Mediakasvatus (Media Literacy Program)
• Aikakausmedia Tutkimukset (Research Services)
• Kuukauden aikkarimainos
• Aikkari Youth Magazine

Quantifiable outcome

• Finnish magazine media collected €183 million from subscriptions in 2025
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Medialiitto (Media Union)coreStrategic or Co-development PartnerAikakausmedia operates in a shared office with Medialiitto and its other member associations: Graafinen Teollisuus (Graphic Industry), Suomen Kustannusyhdistys (Finnish Publishers Association), and Uutismedian liitto (News Media Association). Medialiitto provides services to Aikakausmedia and acts as a data processor.
• LehtipistecoreStrategic or Co-development PartnerAikakausmedia publishers and Lehtipiste (magazine distribution company) jointly run the 'Se sallittu sivusuhde' campaign to boost single-copy magazine sales and encourage readers to form personal relationships with magazines.
• SFJ (Suomen Freelancerit)minorStrategic or Co-development PartnerJoint webinar 'Hyvä kolumni' organized for Aikakausmedia and SFJ members on August 25.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Suomen Kustannusyhdistys (Finnish Publishers Association): Finnish book-publishers' trade association sharing the same Helsinki office with Aikakausmedia via Medialiitto. Most directly comparable as a domestic sister trade body serving the publishing industry with research, advocacy, and member services.
• Medialiitto (Media Union Finland): Umbrella Finnish media-industry organization that provides shared services (including acting as data processor) to Aikakausmedia and sister associations. Direct counterpart as the parent federated industry body.
• Uutismedian liitto (News Media Association Finland): Finnish news-media trade association co-located with Aikakausmedia at Medialiitto. Directly comparable structure: a Finnish media-industry membership body providing advocacy, research, and shared services to publisher members.
• Graafinen Teollisuus (Graphic Industry Finland): Finnish graphic-industry trade association co-located with Aikakausmedia inside Medialiitto. Comparable as a domestic print/media-production industry body offering member advocacy and shared services.

Broad incumbents

• FIPP (International Federation of Periodical Publishers): Global umbrella for magazine publishers with a similar mandate (advocacy, research, events) but at international scale. Comparable as the most direct global functional analog of Aikakausmedia's magazine-industry representation work.
• Magazine Media Europe (EMMA): European-level industry body representing magazine media across multiple countries, including research and cross-market campaigns. Comparable as a peer trade-association function but at a pan-European rather than national level.

Regional players

• Sveriges Tidskrifter (Swedish Magazine Publishers): Swedish magazine-publishers' trade association — Nordic counterpart in an adjacent market. Highly comparable in scope (advocacy, research, events for magazine publishers) but does not compete in Finland.
• Magnetic (UK Magazine Publishers): UK body promoting magazine media to advertisers with research and cross-publisher marketing. Closely comparable in mission (driving advertising revenue into magazine media) although UK-focused.
• VDZ (Verband Deutscher Zeitschriftenverleger): German magazine-publishers' trade association — one of the largest national magazine trade bodies in Europe. Comparable in mandate and services but focused on the German market.
• Danske Medier (Danish Media Association): Danish media-industry trade association covering newspapers, magazines, and digital media. Comparable Nordic regional peer with a broader media-industry remit than Aikakausmedia's magazine-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7B9LxrDcePsPSVeWDnOOhQ
• Facebookfacebook.com/aikakausmedia
• LinkedInlinkedin.com/company/aikakausmedia
• Instagraminstagram.com/aikakausmedia
• Pinterestfi.pinterest.com/aikakausmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aikakausmedia