Association of Indian Management Schools

Name

Association of Indian Management Schools

Legal name

Association of Indian Management Schools

Website

https://aims.org.in

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Association Services for Management Education

NAICS

Business Associations (813910), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Scholarship & Talent Search Exams Prep (PSAT/NMSQT, scholarship tests) (EDANABAH)

Keywords

• Professional association management
• B-school networking body
• Management aptitude testing
• Faculty development programs
• Institutional membership services

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional Membership: AIMS generates revenue through institutional membership fees from B-Schools, universities, and management education institutions affiliated to universities or recognized by AICTE.
2. Event and Workshop Fees: Revenue generated from hosting annual conventions, national workshops, case writing workshops, and faculty development programs for member institutions.
3. Conference Sponsorship: Corporate and institutional sponsorship for the annual convention and associated awards programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AIMS is a non-profit professional association that provides institutional membership, networking, and development services to Indian B-Schools. Its core offerings include the ATMA standardized management entrance exam, an annual convention and awards programme, the ARIF research fellowship grant, faculty development workshops, webinars, a bi-monthly newsletter, financial assistance to member institutions, and the AIMS Journal of Management.

Product overview

The Association of Indian Management Schools (AIMS) operates as a non-profit networking body of Indian B-Schools offering a portfolio of products and services centered on management education advancement. Core offerings include the ATMA entrance examination for admissions, the annual AIMS Convention as flagship industry event, AIMS Elections for democratic governance, Financial Assistance Programme for member institutions, an Awards Programme recognizing excellence in management education, ARIF Grant supporting faculty research, Case Writing Workshops for pedagogical development, the AIMS Journal of Management for academic publishing, Webinars and Knowledge Sessions for continuous learning, and institutional Membership services. The organization functions as a representative body safeguarding interests of management education in India.

Differentiator

Problem solved

Functional benefit

Products and services

• ATMA (Admission Test for Management Applicants) A standardized entrance examination conducted by AIMS for admission to various management programmes across member institutions in India.
• AIMS Annual Convention Annual flagship event bringing together management educators, B-school directors, and industry professionals for knowledge exchange, awards, and networking.
• Financial Assistance Programme Partial financial assistance provided to member institutions for conducting workshops, seminars, faculty development programmes, and conferences at international, national, and regional levels.
• ARIF Grant (AIMS Research and Innovation Fellowship) Research fellowship grant instituted from FY 2017-18 to foster research culture and knowledge development among faculty members of AIMS member institutions, with focus on technology's impact on economy and management education.
• AIMS Awards Programme Multi-tier awards programme recognizing excellence in management education, including Ravi J Matthai National Fellow Award, Management Scholar Award, doctoral research, best research paper, best B-School director, best teacher, best case, innovation, emerging startup, and best student paper awards.
• Case Writing Workshops Online case writing workshops conducted regularly (up to 16th edition) for faculty development in case study methodology and pedagogical skills.
• AIMS Journal of Management Research journal published by AIMS (available at aimsjournal.com) that publishes articles contributing new results in management disciplines.
• AIMS Institutional Membership Institutional membership for B-Schools and Department of Management of Universities affiliated to a University or recognized by AICTE, including affiliated membership for international management education networks and professional bodies.
• National Workshop Programme National workshops bringing together B-school academic leaders on topics such as 'Building Excellence in B-Schools: Academic Leaders' Strategies for Institutional Development'.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• SOA UniversitycoreStrategic or Co-development Partner · 1 December 2025SOA University, Bhubaneswar hosted the 36th AIMS Annual Convention 2025 with theme 'Management Education: India@2047'. The partnership demonstrates AIMS' collaboration with premier academic institutions for annual flagship events.
• International Management Education NetworksminorStrategic or Co-development PartnerAIMS works in close collaboration with a large number of Management Schools Networks internationally, enabling cross-border knowledge exchange and global best practice sharing for Indian B-Schools.
• AICTE (All India Council for Technical Education)coreStrategic or Co-development PartnerAIMS requires AICTE/University Affiliation documents for member institution eligibility and election nominations. The organizations work together on regulatory matters affecting management education quality standards.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EFMD (European Foundation for Management Development): EFMD is a global membership association of management schools with EQUIS accreditation and development programs. AIMS plays a similar member-based, quality-standards role for Indian B-Schools with peer recognition and development programs.
• AACSB International: AACSB is the global accrediting body for business schools, offering membership, accreditation, and learning services. AIMS operates as a parallel professional association in India focused on B-School quality improvement and member development.
• Graduate Management Admission Council (GMAC): GMAC operates the GMAT and is the global association of leading graduate business schools. AIMS is a closely analogous role for Indian B-Schools: an association of management schools that runs a standardized admission test (ATMA) and provides member services.
• Association of MBAs (AMBA): AMBA is a UK-based international association that accredits MBA, DBA, and MBM programs at business schools worldwide. It is comparable to AIMS as a global B-School membership body focused on quality and recognition.

Broad incumbents

• AICTE (All India Council for Technical Education): AICTE is India's statutory regulatory body for technical and management education. AIMS interacts closely with AICTE for member eligibility and policy matters, making it the dominant institutional peer shaping the regulatory environment in which AIMS operates.
• ASSOCHAM (Associated Chambers of Commerce and Industry of India): ASSOCHAM is one of India's apex industry chambers running sector-specific councils, events, and policy advocacy. It is a relevant peer for AIMS as a comparable Indian association model, though AIMS is sector-specific to management education.
• FICCI (Federation of Indian Chambers of Commerce & Industry): FICCI is one of India's largest industry chambers running sector committees, awards, and policy advocacy. It is a relevant peer in terms of the membership-based, advocacy-oriented Indian association model AIMS operates.
• NAAC (National Assessment and Accreditation Council): NAAC accredits higher education institutions in India and is a parallel standards/quality body to AIMS. As AIMS works with AICTE-affiliated institutions, NAAC is the cross-cutting peer in the Indian education quality landscape.
• CII (Confederation of Indian Industry): CII is a major Indian industry association that operates industry-academia programs, awards, and policy advocacy comparable to AIMS but at a much larger industry-wide scale. Relevant as a benchmark for Indian association operating models.

Emerging players

• CAT (Common Admission Test, conducted by IIMs): CAT is the most prestigious management admission test in India, conducted by the IIMs. It is the dominant competitor to AIMS's ATMA in the management admission testing market, particularly for top-tier B-Schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@associationofmanagementschool
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/aimsassociation
• Instagraminstagram.com/atmaaims

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Indian Management Schools