AION Sports Intelligence

What AION Sports Intelligence does

AION Sports Intelligence is a privately held Netherlands-based company founded in 2019 that operates a multi-product platform serving sports professionals, teams, coaches, referees, and fans. Its offering is organised into three integrated lines: Sports Data Intelligence (an online data science ecosystem with dashboards for player profiling, player development, team analysis, and AI scouting), Immersive Training (VR spatial awareness training and AR coach training modules built from positional data combined with video and Sportscode integrations), and Data Entertainment (fan engagement tools including real-time 3D visualisations, multi-DRM in-browser live streaming, multi-camera streaming, and 360-degree video). The company's underlying technology combines positional data ingestion, video analysis, and Sportscode integration to produce VR visualisations, broadcast renderings, and interactive dashboards, with academic research cited on its website claiming a 30% improvement in learning outcomes for football VR training.

The company sells through a direct-to-customer model using its website contact form, with no publicly disclosed pricing tiers or named enterprise customers. Revenue mechanics, where implied, are subscription or license-based across the three product lines, but no contracts, ARR, or transaction data are disclosed. AION is privately held with no reported funding rounds, M&A activity, partnerships, or leadership changes on record, and operates with a 6-person team from its Haarlem headquarters. The single third-party testimonial on the website is from an academic researcher rather than a paying customer, indicating that commercial validation is still emerging.

Name

AION Sports Intelligence

Legal name

AION Sports Intelligence

Website

https://aionsports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AION Sports Intelligence is a Netherlands-based sports technology company offering data intelligence dashboards, VR/AR training, and fan engagement tools to professional athletes, teams, coaches, referees, and sports fans.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics Software

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Sports Streaming Platforms (MPACAAAE)

Keywords

• Sports data analytics
• Immersive VR training
• Fan engagement platform
• Athlete performance software
• Sports intelligence dashboards

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sports Data Intelligence Subscriptions: SaaS-based dashboards providing data management, transformation, and analysis services to sports professionals. Likely delivered as subscription-based online platform access with tiered features for different user levels.
2. Immersive Training Solutions: VR and AR training products sold to teams, coaches, and athletes. Includes spatial awareness training and coach training modules, potentially sold as licenses or subscriptions.
3. Data Entertainment Platform: Fan engagement tools and broadcasting capabilities offered to sports organizations. Revenue generated from platform licensing, streaming services, and potentially per-event or subscription models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

AION Sports Intelligence provides an integrated sports technology platform built around three pillars: (1) Sports Data Intelligence — subscription-based online dashboards for managing, transforming, and analyzing sports data, including player profiling, player development, team analysis, and AI scouting; (2) Immersive Training — VR spatial awareness training and AR coach training modules that fuse positional data, video, and Sportscode to enable multi-perspective match analysis; and (3) Data Entertainment — fan engagement capabilities including real-time 3D visualizations, in-browser/in-app live streaming, multi-DRM protected multi-camera streaming, and 360° VR/AR content.

Product overview

AION Sports Intelligence operates as a multi-product platform offering three integrated core solutions: Sports Data Intelligence (an online data science ecosystem with dashboards for player profiling, development, team analysis, and AI scouting), Immersive Training (VR spatial awareness and AR coach training leveraging video and positional data), and Data Entertainment (fan engagement through 3D visualizations, real-time broadcast rendering, and interactive experiences). The platform enables sports professionals—athletes, teams, coaches, referees, and fans—to apply intelligent data for performance optimization and engagement enhancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Data Intelligence An online data science ecosystem of technological services that lets sports professionals manage, transform, and analyze sports data through interactive dashboards for player profiling, player development, team analysis, and AI-powered scouting; intended for professional athletes, teams, coaches, and sports organizations seeking data-driven strategic decision-making.
• Immersive Training A VR- and AR-based training offering that programs the brain to execute preferred on-field behavior, improving decision-making, accuracy, and response-time through spatial awareness training built from actual match positional data, video, and Sportscode; includes a VR Spatial Awareness Training module and an AR Coach Training module for coaches, players, and referees.
• Data Entertainment A fan engagement and broadcasting platform offering real-time 3D data visualizations, in-browser and in-app live streaming with instant on-demand experience, multi-DRM protected multi-camera streaming, 360° video, VR, and AR; intended for sports organizations, federations, and broadcasters seeking to deepen fan engagement and monetize sports content.

Quantifiable outcome

• 30% increase in learning outcomes when compared to traditional computer-based training methods, equivalent to 4 months of extra training time per year

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aionsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AION Sports Intelligence