Name

SALT & STONE

Legal name

Salt & Stone

Website

https://saltandstone.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Body Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Natural & Clean Fragrance (CRABADAG)

Keywords

• Aluminum-free deodorant
• Premium body care
• Clean beauty skincare
• Fragrance body products
• Natural personal care

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer (DTC): Salt & Stone sells directly through its e-commerce website, accounting for approximately 40% of total sales. The DTC channel includes a subscription program offering 15% savings and automatic replenishment, along with one-time purchases. Average selling price of $37 on Amazon versus category average of $20 demonstrates premium pricing power.
2. Retail/E-commerce Marketplace: Products sold through major retail partners including Sephora (primary retail partner), Amazon (where brand is top-10 in deodorant category), Nordstrom, Neiman Marcus, Erewhon, and thousands of other retail locations globally. Retail channels account for approximately 60% of total revenue.
3. Collaborations and Limited Editions: Strategic collaborations with celebrities (Kendall Jenner/818 Tequila) and brands (Aritzia, solidcore) that generate revenue through limited-edition product drops and co-branded collections, expanding brand awareness and reaching new customer segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

Salt & Stone designs, manufactures, and sells premium body care products led by aluminum-free deodorants, complemented by body washes, body mists, body oils, body creams, body lotions, hand creams, facial cleansers, and scented candles. All products are organized around six signature fragrance collections and sold through DTC e-commerce (with a subscription program) and a global retail network anchored by Sephora.

Product overview

Salt & Stone is a premium body care and fragrance brand founded in 2017 by former professional snowboarder Nima Jalali. The company offers a unified product portfolio centered on aluminum-free deodorant (its hero product representing approximately 40% of revenue), complemented by an extensive range of body care products including body wash, body mist, body oil, body cream, body lotion, hand cream, and scented candles. All products are organized around signature fragrance collections including Santal & Vetiver, Bergamot & Hinoki, Saffron & Cedar, Neroli & Basil, Black Rose & Oud, and the newly launched Lily & Yuzu. The brand operates through a direct-to-consumer subscription model (Subscribe & Save with 15% discount), e-commerce website, and retail partnerships with Sephora, Nordstrom, Neiman Marcus, and other premium retailers across the U.S., Canada, U.K., Europe, Australia, and Asia. Advent International acquired a majority stake in March 2026 in a deal valued at over $500 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Aluminum-Free Deodorant Hero aluminum-free deodorant available in multiple signature scent variants; the brand's best-selling product representing approximately 40% of revenue and #1 at Sephora U.S. and top-10 on Amazon, priced at $20.
• Deodorant Gel (Sensitive Skin) Gel-formula aluminum-free deodorant formulated for sensitive skin, available in Bergamot & Hinoki and Santal & Vetiver scents.
• Body Wash Fragrance-driven moisturizing body wash offered in multiple signature scent profiles, priced at $36.
• Body Mist Lightweight body mist spray designed for fragrance layering, available individually and in discovery sets, priced at $45.
• Body Oil Moisturizing body oil for skin hydration and fragrance, priced at $42.
• Body Cream Rich moisturizing body cream for intensive hydration, available in Santal & Vetiver, Bergamot & Hinoki, and Saffron & Cedar scents.
• Body Lotion Lightweight body lotion in multiple sizes (100ml and 450ml) and signature scents, priced up to $49 for 450ml.
• Hand Cream Moisturizing hand cream in signature scents for hand care and on-the-go fragrance.
• Facial Cleanser Facial cleanser formulated with spirulina and yuzu, featuring the Lily & Yuzu scent profile.
• Candles Scented home fragrance candles available in Santal & Vetiver, Bergamot & Hinoki, Saffron & Cedar, and Black Rose & Oud scents, priced at $56.
• Body Wash Refill Refill pouches for body wash offered as a sustainable packaging alternative with reduced plastic waste, available across multiple scent profiles.
• Discovery Sets Curated sample sets allowing customers to explore multiple scents and product formats before committing to full sizes, priced from $40 to $44.
• Gift Sets Pre-curated gift collections including Best Sellers Set, signature scent sets, and customizable bundles, priced from $37 to $124.
• Subscribe & Save Program Subscription service offering 15% off all products with automatic delivery at 1, 2, 3, or 4-month intervals; available across deodorant, body wash, body mist, body oil, body lotion, body cream, hand cream, and candles.
• Lily & Yuzu Fragrance Collection Newly launched fragrance collection spanning deodorant, body wash, body mist, and facial cleanser with a fresh citrus scent profile (Top: Yuzu, Green Apple, Bergamot; Heart: Matcha, Bamboo, Jasmine; Base: Lily, Musk, Amber, Cedar).
• 818 Tequila x Salt & Stone Amber & Agave Collection Limited-edition co-branded body care collection with Kendall Jenner's 818 Tequila brand, including a Mini Trio Set ($38) and candle ($49), marketed around Coachella.
• Aritzia x Salt & Stone Body Care Collection Limited-edition co-developed body care line for Aritzia featuring a Lily & Yuzu scent, including aluminum-free deodorant, gel body wash, body mist, and coconut-soy wax candle, priced $27–$66.

Quantifiable outcome

• Revenue exceeded $165 million in 2025 with double-digit growth across all channels
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• solidcorecoreGTM or Marketing Partner · 13 April 2026Boutique strength-training brand solidcore features Salt & Stone in their 2026 Core Collective member-exclusive program, offering members 15-20% off partner products, early access to product drops, and curated brand events. The partnership extends brand impact beyond studio walls and deepens member engagement with wellness routines.
• 818 Tequila (Kendall Jenner)flagshipStrategic or Co-development Partner · 24 March 2026Kendall Jenner's 818 Tequila brand collaborated with Salt & Stone on an Amber & Agave limited-edition body care collection priced from $38 to $49, including a Mini Trio Set and candle. The collaboration marked 818 Tequila's expansion into lifestyle and beauty categories, leveraging Coachella cultural events and growing demand for fragrance-led body care partnerships.
• Alaska AirlinesminorChannel Partner/ Reseller/ Distributor · 1 March 2026Salt & Stone provides amenity kits for Alaska Airlines' first-ever International Business Class Suites on Boeing 787-9 Dreamliner aircraft, positioning the brand in premium travel experiences on routes from Seattle to Rome, London, Seoul, Tokyo, and Reykjavik.
• AritziacoreStrategic or Co-development Partner · 3 October 2025Vancouver-based fashion brand Aritzia launched its first-ever body care line in collaboration with Salt & Stone, featuring a limited-edition Lily & Yuzu scent. Products include aluminum-free deodorant, gel body wash, body mist, and coconut-soy wax candle priced between $27 and $66, available at select Aritzia boutiques and online in North America.
• SephoraflagshipChannel Partner/ Reseller/ DistributorSephora is Salt & Stone's primary retail partner, where the brand holds the #1 deodorant position in the U.S. Products are available at Sephora locations across USA, Canada, UK, Europe, Australia/NZ, Asia, and Middle East. The partnership has been a key driver of international expansion from 25 to 95 countries.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aesop: Premium body, skin, and fragrance brand owned by L'Oréal. Comparable on accessible-luxury positioning, distinctive fragrance IP, and curated retail/wholesale mix, with a broader portfolio and global department-store footprint.
• Drunk Elephant: Premium clean-beauty brand (skincare-led, now extending into body) majority-owned by Shiseido. Comparable on premium pricing, Sephora-anchored distribution, and clean-ingredient positioning, though Drunk Elephant is primarily a skincare house.

Direct peers

• Lume: Aluminum-free deodorant brand (and whole-body deodorant) sold via DTC and major retailers. Closely comparable on clean formulation, premium price architecture, and subscription DTC model.
• Beekman 1802: Premium body care brand selling soaps, body creams, and fragrances across Sephora and DTC. Comparable clean-beauty positioning, gift-set strategy, and price tier to Salt & Stone's broader body care line.
• Schmidt's Naturals: Owned by Unilever, Schmidt's is one of the original aluminum-free deodorant challengers. Directly competes with Salt & Stone at Sephora, Target, Whole Foods, and on Amazon across similar scent-led positioning and price points.
• Native: Direct competitor in aluminum-free, natural deodorant. Acquired by Procter & Gamble in 2017, Native competes head-to-head at mass and premium retailers and on Amazon in the same clean-deodorant shelf as Salt & Stone.
• Necessaire: Premium body care brand (body wash, lotion, serum) with a clean-beauty, ingredient-forward narrative sold DTC and at Sephora and Net-a-Porter. Directly comparable on price points, retail mix, and target consumer.
• Humble Brands: Natural aluminum-free deodorant brand available at Sephora and other clean-beauty retailers. Competes in the same on-shelf set and similar scent-story positioning as Salt & Stone.

Emerging players

• Glossier: Premium DTC-first beauty brand expanding into body care and fragrance. Comparable on DTC-anchored model, millennial/Gen Z target, and cult-brand marketing, though skincare remains the core category.
• Megababe: Body-care brand (deodorant, anti-chafe, bust cream) sold DTC and at Sephora. Comparable on Sephora distribution, body-care-only focus, and premium positioning, but at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saltandstone
• Facebookfacebook.com/SaltStone
• LinkedInlinkedin.com/company/saltandstone29
• Xtwitter.com/saltandstone
• Pinterestpinterest.com/saltandstone
• TikToktiktok.com/@saltandstone

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALT & STONE